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Marketing IQ

Boelter + Lincoln
Heat Haven Sauna Park
Wauwatosa, United States
Marketing
Milwaukee
Earned Media
Social Media Marketing

Boelter + Lincoln hosts Drew and Ken talk with guests about their personal career triumphs and failures that helped shape their marketing strategies today.

PublishesMonthlyEpisodes41Founded8 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Marketing IQ

Latest Episodes

Episode 41 features Devin Eichler, owner of Crafty Cow. Devin talks about their viral moment on social media - courtesy the Chicken Caesar Wrap - and how the brand took advantage of the newfound visibility. Listen in to hear how Devin and team put th... more

Episode 40 features Jay Stock, general manager of Tribute Brewing Co. Jay tells us how his Eagle River brewery stops the scroll on social media platforms with truly chilling content, as well as the stories behind some of the names Tribute brews.

Fo... more

Episode 39 features Jesse Hieb, co-founder of Heat Haven Sauna. Starting a new experiential businesses is a tall task. Jesse tells us about what inspires him to deliver the best quality for Heat Haven guests, while also spreading the word through sel... more

Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the... more

Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that... more

Episode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is infl... more

Episode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July? Interested to hear how EAA markets this global ev... more

Episode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspi... more

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Devin Eichler
Owner and operator of Crafty Cow and Outlaw Oyster
Crafty Cow / Outlaw Oyster
Episode: 41. Devin Eichler, Crafty Cow + Going Viral
Jay Stock
General Manager of Tribute Brewing in Eagle River, Wisconsin
Tribute Brewing
Episode: 40. Jay Stock, Storytelling in Branding + Tribute Brewing
Jesse Hieb
Co-founder of Heat Haven Sauna Park at Heat Haven Sauna Park in Wauwatosa, Wisconsin
Heat Haven Sauna Park
Episode: 39. Jesse Hieb, Heat Haven Sauna + The Why Behind the Brand

Reviews

5.0 out of 5 stars from 12 ratings
  • Great human interest stories

    Love the show!

    Apple Podcasts
    5
    GGT Love
    United States4 years ago
  • awesome, informative marketing podcast

    as a marketer, i love hearing these takes. plus the wisconsin angle is super interesting.

    Apple Podcasts
    5
    MorallyCorrupt FayeResnick
    United States7 years ago
  • Awesome Podcast

    Really great content so far! Keep up the good work :)

    Apple Podcasts
    5
    Stephanieannf
    United States8 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#117
Ireland/Business/Marketing

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Talking Points

Recent interactions between the hosts and their guests.

41. Devin Eichler, Crafty Cow + Going Viral
Q: What is your approach to social storytelling now?
Show the people, the process, and the values behind the food rather than just selling; aim for authentic, less polished content that still communicates a clear message.
41. Devin Eichler, Crafty Cow + Going Viral
Q: How did you decide to rework the Caesar Wrap and what role did social play in its virality?
We rebuilt the recipe after a retreat and began posting one video; a single TikTok by a customer amplified the hype, but the team stresses it was not a planned strategy.
41. Devin Eichler, Crafty Cow + Going Viral
Q: What drew you to this area and keeps Crafty Cow in the Milwaukee area?
A sense of neighborhood fabric and a desire to be part of tight-knit communities; growth has been about staying connected with local events and people.

Audience Metrics

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Listeners per Episode
Gender Skew
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Social Media Reach

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How many episodes of Marketing IQ are there?

Marketing IQ launched 8 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing IQ?

Recent guests on Marketing IQ include:

1. Devin Eichler
2. Jay Stock
3. Jesse Hieb

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