
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
| Publishes | Twice weekly | Episodes | 154 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker.
Kuek shares how success metrics have shifted from pure pro... more
Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents.
But as these tools become more convenient, they also become more deep... more
Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such as the ... more
In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian con... more
In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore.
She discuss... more
For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with.
Loob Holding is well known for br... more
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality.
While Hong Kong and Singapore are often seen as competitors, they ar... more
How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer awareness.
From experientia... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #133 | |
Apple Podcasts | #220 |








Recent interactions between the hosts and their guests.
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This show focuses on Southeast Asia's marketing, advertising, and media landscape, featuring practitioners and leaders who share behind-the-scenes stories about campaigns, agency growth, leadership, and regional collaboration. Episodes frequently explore brand-building, crisis communications, PR strategy, digital transformation, and the balance between data and human storytelling. Notable threads include cross-border branding between cities, the integration of technology like AI into creative work, sports partnerships for B2B impact, and leadership lessons from agency founders and CEOs. The format tends to mix personal career journeys with practical takeaways for marketers, brand managers, and agency leaders, making it valuable for listener... more
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Marketing Connected launched 6 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Marketing Connected include:
1. Cho Pei Lin
2. Bryan Loo
3. Vivian Fok
4. Jacob Putanparembu
5. Delicia Tan
6. Vivian Phuc
7. Michael la Cour
8. Lynette Pang
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