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Artwork for Marketing Connected

Marketing Connected

Marketing Interactive
Singapore
Branding
Hong Kong
Advertising Industry
Burson
Moonfolks
M&C Saatchi KARSA
Hashtags
Public Relations
WPP
Singapore, Singapore
Reputation
Habas
Indonesia
The Secret Little Agency
Advertising
Malaysia
Marketing Interactive
KARSA Brand
Vaynermedia

Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.

PublishesTwice weeklyEpisodes154Founded6 years ago
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BusinessMarketing

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Artwork for Marketing Connected

Latest Episodes

In this episode of Marketing Connected's "In Conversation", Melvin Kuek, executive director of So Drama Entertainment, unpacks his journey from agency leader to digital-first content maker. 

Kuek shares how success metrics have shifted from pure pro... more

Artificial intelligence chatbots have quickly become part of our everyday routines—from answering questions and drafting emails to planning trips and summarising long documents.  

But as these tools become more convenient, they also become more deep... more

Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led localisation - not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such as the ... more

In this episode of “In Conversation”, Astro Malaysia chief sales and marketing officer Tai Kam Leong reflects on navigating rapid media disruption, balancing analytics with creativity, and why Astro is betting on experiential fandom and Malaysian con... more

In this episode of Marketing Connected’s “In Conversation”, APRW managing director Cho Pei Lin shares how she transitioned from practising law into PR and became an early advocate for litigation and disputes communications in Singapore. 

She discuss... more

YouTube

For Bryan Loo, founder and CEO of Loob Holding, the future of marketing is not just about dashboards and data points, it is about instinct, storytelling and understanding what everyday Malaysians truly connect with.

Loob Holding is well known for br... more

The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is being challenged by a new reality. 

While Hong Kong and Singapore are often seen as competitors, they ar... more

How does a global retail giant stay relevant in a mature market such as Singapore? In this episode of In Conversation, we sit down with Michael la Cour to discuss why IKEA believes it must “consistently deserve” consumer awareness. 

From experientia... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Cho Pei Lin
Managing Director at APRW
APRW
Episode: In Conversation | Managing crises beyond the courtroom
Bryan Loo
CEO of Loob Holding and founder of Tealive
Loob Holding / Tealive
Episode: Content360 MY: Why instinct still beats data in marketing
Vivian Fok
Managing Director, Strategic Communications Consultants, SPRG
SPRG
Episode: Why the HK–SG brand story is stronger together
Jacob Putanparembu
Founder and CEO, Redhill
Redhill
Episode: Why the HK–SG brand story is stronger together
Delicia Tan
CEO of Edelman for Singapore, Hong Kong and Taiwan
Edelman
Episode: Why the HK–SG brand story is stronger together
Vivian Phuc
Senior communications strategist referenced in SPRG context
SPRG
Episode: Why the HK–SG brand story is stronger together
Michael la Cour
IKEA Singapore's country retail director with two decades in global retail
IKEA
Episode: In Conversation | IKEA Singapore on why awareness must be earned, consistently
Lynette Pang
Deputy CEO, National Arts Council of Singapore
National Arts Council of Singapore
Episode: In Conversation | Singapore’s arts scene wants your attention
Jon Stona
Vice President of Global Marketing, Airwallex
Episode: In Conversation | How Airwallex channels sports energy into B2B impact

Hosts

Xin Ying
Host of Marketing Connected
Rezwana Manjur
Editor-in-chief hosting the interview / Host of Marketing Connected / In Conversation / Agency Agenda

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year
Q: Why rebrand to Moonfolks and how did it impact client perception?
The rebrand aligned with a world-viewed identity and a people-first culture; clients quickly embraced Moonfolks as the new name, signaling continuity of team and values while modernizing the brand.
Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser
Q: So, GO has been integrating social and digital capabilities; what role does PR play in this more connected ecosystem?
PR remains the umbrella for awareness, but it now blends with social, KOLs, and digital activations; the strategy is to use a unified approach where storytelling drives both reach and perceived credibility across channels.
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
Q: What are the biggest challenges you've faced during this transition, and how are you addressing them?
The transition involved emotional and practical risk, including maintaining client trust and managing the bureaucracy of a large global network. We're addressing this by increasing independence, empowering leadership, and introducing new business models that offer clients integrated creative work alongside high-level strategic consulting.
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
Q: How does KARSA differ from the previous M&C Saatchi Malaysia in terms of structure and offerings?
We are now 100% local and operate under a licensed model, which allows us to carry the M&C Saatchi name where appropriate while creating our own branding and product offerings. We're launching two streams: the traditional agency services and a consulting arm that targets CEOs with more productized, executive-level engagements.
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
Q: Can you walk us through the reasoning behind the name KARSA and what it signals about your brand's identity?
The name KARSA was chosen through an in-house competition to reflect our Malaysian identity and a sense of intent, or creative will. It captures a shift toward a more locally owned, empowered agency that combines strong traditional capabilities with a forward-looking, purpose-driven approach.

Audience Metrics

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Listeners per Episode
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Professions
Age Range
Household Income
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Frequently Asked Questions About Marketing Connected

What is Marketing Connected about and what kind of topics does it cover?

This show focuses on Southeast Asia's marketing, advertising, and media landscape, featuring practitioners and leaders who share behind-the-scenes stories about campaigns, agency growth, leadership, and regional collaboration. Episodes frequently explore brand-building, crisis communications, PR strategy, digital transformation, and the balance between data and human storytelling. Notable threads include cross-border branding between cities, the integration of technology like AI into creative work, sports partnerships for B2B impact, and leadership lessons from agency founders and CEOs. The format tends to mix personal career journeys with practical takeaways for marketers, brand managers, and agency leaders, making it valuable for listener... more

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How many episodes of Marketing Connected are there?

Marketing Connected launched 6 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Connected?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Marketing Connected?

Recent guests on Marketing Connected include:

1. Cho Pei Lin
2. Bryan Loo
3. Vivian Fok
4. Jacob Putanparembu
5. Delicia Tan
6. Vivian Phuc
7. Michael la Cour
8. Lynette Pang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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