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Lucentlands Podcast | Harvesting Agriculture Knowledge

Lucentlands
South Africa
Blueberries
Agriculture
Hortgro
Pink Lady
Africa
Zimbabwe
United States
Agrarius
China
COIDA
Regenerative Agriculture
Provar
Fruit Packaging Equipment
Beefmaster
Grapa
Waitrose Foundation
Haygrove International
Culdevco
Irrigation

Welcome to the Lucentlands Podcast, your go-to source for all things related to agriculture. Our Agriculture podcast is dedicated to bringing you the latest news, trends, and insights on the agriculture industry from around the world. Hosted by Dewald Kirsten and Louise Brodie, two passionate professionals with years of experience in the media production industry, the Lucentlands Agriculture Podca... more

PublishesTwice weeklyEpisodes154Founded4 years ago
Number of ListenersCategory
Business

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Artwork for Lucentlands Podcast

Latest Episodes

What makes one fruit variety a commercial success while another struggles to find a market?In Episode 146 of the Lucentlands Podcast, Dewald Kirsten and Louise Brodie speak with Tom Barnes, President and CEO of Category Partners, about how consumer b... more

In Episode 145 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Peter Allderman, former TopFruit manager and consultant specialising in plant breeders’ rights and fruit-variety management.Peter reflects on the early devel... more

In this episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Nic Finger, Industry Services Manager for Grower Development and Trials at APAL, about the future of apple and pear production, orchard intensification, labou... more

This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠

Visit our agricultural stock site: lucentlands.smugmug... more

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Recent Guests

Wolfe Brodie
From the Fruit Desk at Agbiz
Agbiz
Episode: Market Access and Fruit Trade | Ep. 140
Ebbe Rabie
Independent insurance specialist who focuses on agri-insurance
Episode: Floods, Claims and the Future of Farm Insurance| Ep. 139
Wandile Sihlobo
Chief economist for Agbiz, author
Agbiz
Episode: Are We Undervaluing South African Agriculture? | Ep. 138
André Kemp
Investment Director for Norfund
Norfund
Episode: Saving Ashton’s Canned Fruit Industry | Ep. 137
Ida Wilson
International Independent Scientific Consultant, University of Stellenbosch
University of Stellenbosch
Episode: Why Plant Diseases Threaten Food, Jobs and Exports | Ep. 136
Stephan Pietersen
From Work Accident Fund
Work Accident Fund
Episode: Work Accidents on Farms: What Every South African Farmer Must Know | Ep. 135
David Farrell
CEO of Blue North Sustainability
Blue North Sustainability
Episode: Can Soil Health Save Fresh Produce? | Ep. 134
Willie Wood
Head of Technical at Worldwide Fruit
Worldwide Fruit
Episode: Can Soil Health Save Fresh Produce? | Ep. 134
Adolf Kieviet
Joint Managing Director of Freshworld
Freshworld (RSA Group)
Episode: South Africa’s Untapped Fresh Produce Opportunity | Ep. 133

Hosts

Louise Brodie
Co-host of Lucentlands Podcast, frequent host alongside Dewald Kirsten
Dewald Kirsten
Host of Lucentlands Podcast, engages guests in in-depth industry discussions

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#179
South Africa/Business

Talking Points

Recent interactions between the hosts and their guests.

The Untold Story of How Science Saved South Africa’s Fruit Industry | Ep. 96
Q: What are the main directions Hortgro Science now focuses on, and how has that shifted over time?
The focus has shifted from a broad mix of post-harvest, crop protection, and crop production to a stronger emphasis on crop protection to meet market access requirements, with a robust team addressing market access and developing on-site capacity like Phyla for post-harvest management.
Big Data, Small Fruit – The Science and Strategy Behind Blueberries | Ep. 106
Q: How do you see South Africa becoming the next big thing in blueberries, based on external perception?
Both guests acknowledge South Africa's favorable conditions but emphasize that belief must be backed by continuous investment in labor, infrastructure, and market access; there is cautious optimism about leveraging data and regional strengths.
The Genetics Revolution Reshaping Blueberries | Ep. 108
Q: What is the biggest challenge for new entrants in this industry?
New entrants must understand the long lead times for breeding and the need to align genetics with market logistics, while also building a reliable supply chain and brand that can meet retailer expectations for quality and consistency.
Zimbabwe’s Farmers Redefine the Blueberry Game | Ep. 105
Q: So, yeah, from your side, just give us a brief introduction of who you are, what you do, and how you got to be at the summit today.
Alistair explains he is the chairman of the Horticultural Development Council and the Berry Grower representative, here to discuss Zimbabwe's blueberry journey and the industry's evolution at the summit.
The Rise of Peru’s Blueberry Empire | Ep. 103
Q: What is the biggest misconception about what you do?
He explains that the core role is representing the industry and being a bridge to markets, rather than a simplistic ambassador role; the true work involves data analytics, logistics planning, and promoting consumption.

Audience Metrics

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Listeners per Episode
Gender Skew
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Household Income
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Frequently Asked Questions About Lucentlands Podcast

What is Lucentlands Podcast about and what kind of topics does it cover?

The show centers on practical, policy-focused discussions shaping agriculture in South Africa and beyond, with frequent deep dives into market access, risk management, sustainability, and industry investment. Guests span economists, policy experts, insurers, and senior industry leaders from Agbiz, Hortgro, Vinpro, and major retailers, who illuminate the interfaces between government, producers, exporters, and financiers. Across episodes, topics like trade agreements, disaster risk, plant health, regenerative farming, branding, and packaging automation recur, often tied to real-world case studies that reveal actionable takeaways for growers, processors, and supply-chain partners. A notable throughline is the emphasis on data-driven decisions... more

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1. The Daily Friend Show
2. BizNews Radio
3. SMWX
4. The Rugby Pod
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How many episodes of Lucentlands Podcast are there?

Lucentlands Podcast launched 4 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Lucentlands Podcast?

Recent guests on Lucentlands Podcast include:

1. Wolfe Brodie
2. Ebbe Rabie
3. Wandile Sihlobo
4. André Kemp
5. Ida Wilson
6. Stephan Pietersen
7. David Farrell
8. Willie Wood

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