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Artwork for Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty, Powered by Loyalty360

Loyalty360
Customer Loyalty
Loyalty Programs
Customer Experience
Personalization
Emotional Loyalty
Customer Loyalty Programs
Customer Engagement
Gamification
Marketing Strategies
Retail Industry
Travel Industry
Partnerships
Artificial Intelligence
Loyalty360
Loyalty Expo
Church's Texas Chicken
Consumer Behavior
Community Engagement
Digital Engagement
Loyalty Program

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

PublishesTwice weeklyEpisodes523Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Leaders in Customer Loyalty, Powered by Loyalty360

Latest Episodes

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Even as SharkNinja has grown into a home goods behemoth with a market cap over $17 billion, the fundamental expectations of its customers have remained the same: They want to see the company deliver the same value it has always prov... more

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One of the challenges that brands can often face when implementing a loyalty program is getting key stakeholders on the same page about the value of the initiative. More specifically, a chief financial officer and a chief marketing ... more

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It was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been hired by Schlotzsky's Deli as Chief Brand Officer, and one of her first tasks was to lead t... more

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For most consumers, telecom is largely invisible. It powers everyday moments, streaming, messaging, navigation, but rarely commands attention. When it does, expectations are straightforward: reliable service, fair pricing, and a sea... more

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Recent Guests

Jake Finch
Vice President of Global Customer Experience at SharkNinja
SharkNinja
Episode: #523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement
David Glantz
Director of Business Development at LP Solutions
LP Solutions
Episode: #522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Jürgen Hesse
Director of LPS Raise at LP Solutions
LP Solutions
Episode: #522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Donna Varner
Chief Brand Officer at Schlotzky's Deli
Schlotzky's Deli
Episode: #521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future
Arnab Goswami
Vice President of Customer Engagement and Partnerships at Deutsche Telekom
Deutsche Telekom
Episode: #520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom
Victoria Dravneek
Head of Loyalty Strategy and Platforms at PNC
PNC Bank
Episode: #519: Leaders in Customer Loyalty: Brand Stories | How PNC Is Rethinking Loyalty in Banking
Holly Smith
Chief Marketing Officer at PF Chang's
PF Chang's
Episode: #518: Leaders in Customer Loyalty: Brand Stories | Reigniting the Experience: How P.F. Chang’s Is Redefining Loyalty Through Status, Access, and Experience
Alex Campbell
CIO and co-founder of Vibes
Vibes
Episode: #517: Leaders in Customer Loyalty: Supplier Voices | Mobile Loyalty in Motion: How Messaging Platforms Are Reshaping Customer Engagement
Bruce Starnes
Executive Vice President, Chief Merchant
Advance Auto Parts
Episode: #516: Leaders in Customer Loyalty: Brand Stories | Getting Customers Back on the Road: How Advance Auto Parts Is Redesigning Loyalty Around Value and Simplicity

Hosts

Mark Johnson
Host of Leaders in Customer Loyalty, Loyalty360
AJ Schneider
Host of Leaders in Customer Loyalty, powered by Loyalty360

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#523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement
Q: For those who may not be familiar, can you give us a short introduction to SharkNinja?
SharkNinja is the combination of two brands—Shark Vacuums and Ninja Blenders—built on relentless product innovation and a focus on listening to customers to drive long-term loyalty, not through points but through trust, value, and great service.
#522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Q: With the CFO/CMO divide in mind, what guidance do you give brands to balance costs with long-term value?
Treat loyalty as a long-term investment, define transparent value drivers and KPIs for both the financial and customer sides, and use a modern tech stack with unified customer data to demonstrate incremental revenue and optimize redemption costs.
#522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Q: To start off, can you tell us a little bit about LP Solutions and what you do?
LP Solutions is a long-standing loyalty technology and consulting partner that combines software platforms with end-to-end services, covering strategy, design, technology, and ongoing optimization, with a strong Payback heritage that informs their approach.
#520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom
Q: What are two or three things you're most proud of about Magenta Moments?
Being the first cross-border telecom loyalty program with a unified blueprint, allowing multiple countries to participate while preserving local nuance, and evolving it into Magenta Moments 2.0 with discovery marketplaces that enrich the customer journey across gifting, travel, and dining.
#520: Leaders in Customer Loyalty: Brand Stories | How Deutsche Telekom AG Is Expanding Loyalty Beyond Telecom
Q: First off, for those who may not be familiar, can you give us an introduction to Deutsche Telekom?
Deutsche Telekom is a large, multi-country telecom operator known for its customer-centric loyalty efforts and Magenta Moments, which extend beyond traditional telecom services to create a broad ecosystem of offers with thousands of partners.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on loyalty programs, customer experience, and data-driven strategies across a wide range of industries, from hospitality and travel to quick-service restaurants and retail. Episodes frequently explore how brands simplify loyalty, leverage partnerships, and integrate personalization with technology—often discussing first- and zero-party data, AI-enabled marketing, and the shift from transactional rewards to more meaningful, experience-based value. A notable pattern is the emphasis on practical implementations, such as simplified reward structures, end-to-end guest journeys, and omni-channel engagement, with real-world lessons from executives responsible for loyalty programs, partnerships, and customer engagement. The program... more

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this podcast launched 6 years ago and published 523 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jake Finch
2. David Glantz
3. Jürgen Hesse
4. Donna Varner
5. Arnab Goswami
6. Victoria Dravneek
7. Holly Smith
8. Alex Campbell

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