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Artwork for Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty, Powered by Loyalty360

Loyalty360
Customer Loyalty
Loyalty Programs
Emotional Loyalty
Personalization
Community Engagement
Customer Loyalty Metrics
Loyalty Expo
Customer Retention
Customer Engagement
Addtowallet
Customer Experience
Data Analytics
Program Analytics
Customer Segmentation
Health and Wellness For Pets
Retail Transformation
Vitalcare Premier Membership
Petco
Puttshack
Great Clips

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

PublishesTwice weeklyEpisodes478Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Leaders in Customer Loyalty, Powered by Loyalty360

Latest Episodes

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In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national telco, TELUS is redefining what it means to maintai... more

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Sephora has long been recognized as a leader in prestige beauty retail. Founded in France in the late 1960s, the brand introduced its now-famous open-selling concept that allowed shoppers to browse freely and test products across bran... more

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For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and c... more

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In this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson shares insights on the evolving role of brand partnerships in customer loyalty. From high-profile collaborations like Ulta & Target to innovative programs from MGM, JetBlu... more

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Recent Guests

Emmy Brown Berlind
Senior Vice President and General Manager of Loyalty at Sephora
Sephora
Episode: #477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections
Karim Nour
Egypt Loyalty Head at ExxonMobil
ExxonMobil
Episode: #476: Leaders in Customer Loyalty: Brand Story | Building Loyalty Through Trust, Simplicity, and Scale: Inside ExxonMobil Egypt’s Rewards+ Program
Steve Galanis
CEO of Cameo
Cameo
Episode: #474: Leaders in Customer Loyalty Brand Story | Red Carpet Loyalty: Cameo’s Bold Bet on Experience-Driven Engagement
Jim Sturm
President of North America at Capillary Technologies
Capillary Technologies
Episode: #472: Leaders in Customer Loyalty Industry Voices: Capillary Technologies on Global Growth, AI, and the Next Wave of Customer Loyalty
David Andreadakis
Chief Commercial Officer at Loyalty Juggernaut
Loyalty Juggernaut
Episode: #470: Leaders in Customer Loyalty: Industry Voices | Loyalty Juggernaut’s David Andreadakis on Redefining the Role of Loyalty in Modern Business
Anil Mansukhani
Vice President of Loyalty Marketing at MGM Resorts International.
MGM Resorts International
Episode: #468: Leaders in Customer Loyalty: Anil Mansukhani on the Evolution of MGM Resorts’ Loyalty Program
Vince Chiofolo
Senior Vice President of Revenue Strategy at Dash Solutions
Dash Solutions
Episode: #465: Leaders in Customer Loyalty: Industry Voices | Loyalty Engineering in Action: How Dash Solutions is Revolutionizing Payments to Drive Customer Engagement
Mitch Walden
Senior Director of Digital and Loyalty at Scooter's Coffee
Scooter's Coffee
Episode: #464: Leaders in Customer Loyalty Brand Story: Scooter's Coffee Builds Momentum with a Loyalty Program Redesign That Prioritizes Experience, Flexibility, and Speed
John Santo
Co-founder and Chief Product and Technology Officer at Echelon
Echelon
Episode: #463: Leaders in Customer Loyalty: Brand Story | Empowering Progress: Echelon’s Member-First Approach to Fitness, Loyalty, and Innovation

Hosts

Mark Johnson
CEO of Loyalty360 and host leading discussions on customer loyalty and engagement strategies.
Ethan Perry
Director of Content at Loyalty360 and a host who facilitates conversations on modern customer loyalty practices.

Chart Rankings

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Talking Points

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#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections
Q: How do you keep ahead of shifting customer behaviors?
By continuously listening to clients and conducting research to evolve the program.
#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections
Q: How does Sephora find and offer value in their customer loyalty program?
By integrating value into the Beauty Insider offering and providing omni-convenience options.
#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections
Q: Can you talk about what fostering an emotional connection with clients means?
It's about providing personalized experiences and making clients feel valued.
#477: Leaders in Customer Loyalty: Brand Stories | Sephora’s Emmy Brown Berlind on Innovation, Value, and Building Deeper Connections
Q: What are a couple of key things that contributed to Sephora's success?
The amazing brands incubated over the years and the launch of the Beauty Insider program in 2007.
#476: Leaders in Customer Loyalty: Brand Story | Building Loyalty Through Trust, Simplicity, and Scale: Inside ExxonMobil Egypt’s Rewards+ Program
Q: What can Loyalty360 do to help you with your customer loyalty efforts?
Providing industrial benchmarks and insights would be beneficial for us to improve our loyalty program.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on customer loyalty and engagement, the content prominently features discussions with industry leaders across various sectors like technology, entertainment, and marketing. Episodes explore strategic approaches to loyalty programs, emphasizing personalization, community involvement, and emotional connections with consumers. Notable topics include innovative practices such as leveraging data-driven insights, evolving loyalty strategies due to technological advancements, and the importance of adapting to diverse customer demographics. The interviews often highlight real-world examples and case studies illustrating successful loyalty initiatives, making it a crucial resource for professionals aiming to enhance customer engagement and d... more

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These podcasts share a similar audience with this podcast:

1. The Daily
2. All-In with Chamath, Jason, Sacks & Friedberg
3. Wait Wait... Don't Tell Me!
4. SmartLess

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 478 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Emmy Brown Berlind
2. Karim Nour
3. Steve Galanis
4. Jim Sturm
5. David Andreadakis
6. Anil Mansukhani
7. Vince Chiofolo
8. Mitch Walden

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