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Artwork for Leaders in Customer Loyalty, Powered by Loyalty360

Leaders in Customer Loyalty, Powered by Loyalty360

Loyalty360
Customer Loyalty
Loyalty Programs
Customer Experience
Personalization
Emotional Loyalty
Customer Loyalty Programs
Customer Engagement
Gamification
Marketing Strategies
Artificial Intelligence
Retail Industry
Travel Industry
Loyalty360
Partnerships
Loyalty Expo
Church's Texas Chicken
Consumer Behavior
Community Engagement
Digital Engagement
Loyalty Program

Leaders in Customer Loyalty: for those looking to deepen customer experience, engagement, and brand loyalty. Each episode features innovative brands, industry experts, and executive leaders who share actionable insights, proven strategies, and real-world experiences designed to help marketers and brand professionals stay ahead in the ever-evolving world of customer loyalty.

PublishesTwice weeklyEpisodes529Founded6 years ago
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BusinessManagementMarketing

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Artwork for Leaders in Customer Loyalty, Powered by Loyalty360

Latest Episodes

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As one of the pioneers of loyalty and rewards programs, the airline industry has long known the value these programs bring when it comes to customer engagement and retention. But in the aftermath of the Covid-19 pandemic—which groun... more

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When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was essentially dormant... more

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Wyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 brands across the world. But competition remains fier... more

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The advent of artificial intelligence is expected to create significant opportunities for brands to connect with consumers through AI-powered loyalty programs that become increasingly more efficient and personalized. 

But Jakob Har... more

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Recent Guests

Jenn McMillen
Vice President of Guest Loyalty and Insights at Nothing Bundt Cakes
Nothing Bundt Cakes
Episode: Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
Michael Shiwdin
Group Vice President of Integrated Brand Marketing, Loyalty, and Digital
Wyndham Hotels & Resorts
Episode: Leaders in Customer Loyalty: Brand Stories | How Wyndham Hotels & Resorts is building customer loyalty beyond hotel stays
Jake Harrison
Head of go-to-market for payments networks at FIS
FIS
Episode: Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World
Alex Arkhangelskaya
Senior Product Manager of Digital Experiences at Firehouse Subs
Firehouse Subs
Episode: Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
Melanie Corasaniti
Vice President of Client Success at CarltonOne
CarltonOne
Episode: #524: Leaders in Customer Loyalty: Supplier Voices | CarltonOne Helps Clients Build Global Loyalty Programs that are Meaningful
Jake Finch
Vice President of Global Customer Experience at SharkNinja
SharkNinja
Episode: #523: Leaders in Customer Loyalty: Brand Stories | How SharkNinja Drives Customer Loyalty through Customer Engagement
David Glantz
Director of Business Development at LP Solutions
LP Solutions
Episode: #522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Jürgen Hesse
Director of LPS Raise at LP Solutions
LP Solutions
Episode: #522: Leaders in Customer Loyalty: Supplier Voices | Bringing Data Together: Why a Modern Tech Stack is Crucial to Personalizing Customer Journeys
Donna Varner
Chief Brand Officer at Schlotzky's Deli
Schlotzky's Deli
Episode: #521: Leaders in Customer Loyalty: Brand Stories | How Schlotzsky’s Deli is Returning to its Roots While Also Focusing on the Future

Hosts

Mark Johnson
Host of Leaders in Customer Loyalty, Loyalty360
AJ Schneider
Host of Leaders in Customer Loyalty, powered by Loyalty360

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Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World
Q: What should brands be thinking about in terms of data governance and responsible AI development?
Maintain a high bar for data governance, secure permission from consumers for data use, ensure transparent value exchange, and balance personalization with privacy to build trust.
Leaders in Customer Loyalty: Supplier Voices | How FIS is Helping Brands Build Loyalty in the Agentic World
Q: When you look at the trajectory of AI, how has that changed over the past 24 months and how should brands be looking at it?
AI has shifted from analyzing past data to acting in real time at the moment of purchase, enabling personalized and optimized commerce experiences.
Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
Q: When was the first loyalty program launched, and what opportunities did you see for improvement?
The first program launched in May 2024 and went national in September 2024; improvements centered on moving beyond app-only, expanding multichannel experiences, and building a robust CRM behind the program to better manage customer engagement and lifecycle.
Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
Q: What's the key to having a program that's prioritized within an organization?
The key is elevating loyalty as a CRM-driven, cross-functional priority, with education for frontline staff, alignment with finance, and a clear, multi-channel onboarding and communication plan to ensure the program isn't treated as an app feature alone.
Leaders in Customer Loyalty: Brand Stories | How Nothing Bundt Cakes Turned a Dormant Rewards Program into an Award Winner
Q: What does customer loyalty mean to you and to Nothing Bundt Cakes?
Jenn describes loyalty as brand love—where a loyal guest will choose Nothing Bundt Cakes because of love for the brand, built on two foundations: hospitality and high-quality products, with ongoing emphasis on personalized, timely, and contextually relevant communications.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on loyalty programs, customer experience, and data-driven strategies across a wide range of industries, from hospitality and travel to quick-service restaurants and retail. Episodes frequently explore how brands simplify loyalty, leverage partnerships, and integrate personalization with technology—often discussing first- and zero-party data, AI-enabled marketing, and the shift from transactional rewards to more meaningful, experience-based value. A notable pattern is the emphasis on practical implementations, such as simplified reward structures, end-to-end guest journeys, and omni-channel engagement, with real-world lessons from executives responsible for loyalty programs, partnerships, and customer engagement. The program... more

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this podcast launched 6 years ago and published 529 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jenn McMillen
2. Michael Shiwdin
3. Jake Harrison
4. Alex Arkhangelskaya
5. Melanie Corasaniti
6. Jake Finch
7. David Glantz
8. Jürgen Hesse

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