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Artwork for Customer Confidential: Untold Stories of Earned Growth

Customer Confidential: Untold Stories of Earned Growth

Rob Markey, Bain & Company partner and customer experience expert
Customer Experience
Net Promoter Score
Customer Loyalty
Net Promoter System
Customer Insights
Artificial Intelligence
Customer Advocacy
T-Mobile
Elements Of Value
Un-Carrier Strategy
Bain & Company
Generative AI
Jobs To Be Done
B2B Marketing
Desjardins
IMG Academy
Covid-19
John Legere
Customer Journey
Market Research

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insi... more

PublishesMonthlyEpisodes268Founded13 years ago
Number of ListenersCategories
ManagementBusiness

Listen to this Podcast

Artwork for Customer Confidential: Untold Stories of Earned Growth

Latest Episodes

Episode 268: Companies have spent years designing websites, apps, stores, call centers, and all the other ways for customers to interact with them directly. What happens when the customer starts somewhere else entirely?

Mark Hammond, Senior Vice Pr... more

Episode 267: API Heat Transfer was responding to requests for quotation when, according to research in one of its priority segments, buyers had already decided who they trusted. The manufacturer of heat exchangers had strong products and deep enginee... more

Episode 266: In Bain's early 2026 Consumer Banking Benchmark, provided by NPS Prism, Chime had the highest NPS among the companies we measured. That raised a basic question: How does a financial technology company serving people who live paycheck to ... more

Episode 265: Ryan Fuller started questioning online reviews after two terrible stays at highly-rated vacation rentals. Both had 4.9-star ratings. After Ryan posted negative reviews, the people behind each listing independently offered him £200 to cha... more

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Recent Guests

Mark Hammond
Senior Vice President for Core AI
Qualtrics
Episode: Ep. 268 | Mark Hammond: When AI Becomes the Front Door to Your Business
Daniel Herrmann
Vice President of Corporate Development and Strategy at API Heat Transfer
API Heat Transfer
Episode: Ep. 267 | Daniel Herrmann: By the Time You Quote, Have Customers Already Chosen?
Sam Krause
Senior Vice President of Operations and Member Experience
Chime
Episode: Ep. 266 | Sam Krause: "That's Not How Banking Works"—Why Chime Takes Risks Traditional Banks Avoid
Ryan Fuller
Founder of Larrocos Labs, AI researcher focused on review authenticity
Larrocos Labs
Episode: Ep. 265 | Ryan Fuller: Can You Trust a Five-Star Review Anymore?
Matt Meeker
CEO, co-founder and executive chairman of Bark
BARK
Episode: Ep. 264 | Matt Meeker: 800 Prices, One Promise: What BARK Pays to Reward Loyalty
Allie Kuehner
Astronaut on Blue Origin Flight Ns-33
Blue Origin
Episode: Ep. 263 | Allie Kuehner and Sarah Phelps: Designing the Astronaut Experience: Turning a Half-Million-Dollar, 11-Minute Thrill Ride Into a Moment of Awe
Sarah Phelps
Managing Director of Astronaut and Customer Experience for Blue Origin
Blue Origin
Episode: Ep. 263 | Allie Kuehner and Sarah Phelps: Designing the Astronaut Experience: Turning a Half-Million-Dollar, 11-Minute Thrill Ride Into a Moment of Awe
Megan Riggs
Founder and CEO of Crunchy Hydration
Crunchy Hydration
Episode: Ep. 262 | Megan Riggs: From Farmers Market Fav to Supermarket Staple: How a Lean Juice Company Scaled Fast
Andy Pierce
Partner in Bain & Company's Customer Practice; leads thinking on synthetic customers
Bain & Company
Episode: Ep. 261 | Andy Pierce: False Confidence at Machine Speed: How to Make Synthetic Customers Useful

Host

Rob Markey
Host and Net Promoter System pioneer

Reviews

4.8 out of 5 stars from 86 ratings
  • Authentic conversations with experts in CS

    Rob and his incredibly knowledgeable guests consistently deliver nothing but value in each and every episode. Packed with all the essentials that make a CS/CX show fabulous — insightful trends, tips, and assets for success in this field. Plus, they bring an authenticity and insight you won’t find anywhere else. Thanks for creating such a stellar show, Rob. Keep up the fantastic work!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great insights and content

    Thank you for your podcast! As a CX analyst, I throughly enjoy listening, and appreciate that you remain on topic and provide great insights clear and concisely.

    Apple Podcasts
    5
    Kn0243
    United States3 years ago
  • Excellent listening for CX and loyalty

    Great podcast. Love the interviews and really helps paint the picture for why/how loyalty matters. Practical as well as inspirational.

    Edited to add: love the new name and branding!

    Apple Podcasts
    5
    closet snob
    United States3 years ago
  • Underrated podcast

    This is my favorite podcast for customer experience. It’s underrated for the quality of topics and interviews. I love that the show continues to build and share NPS improvements. Definitely recommend it!

    Apple Podcasts
    5
    Redlead0
    United States4 years ago
  • Great insights into NPS

    Contemporary practices with great contributors

    Apple Podcasts
    5
    4006david
    Australia7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on real-world outcomes rather than theoretical concepts.
Consistently high-quality guests with practical takeaways for loyalty and NPS.
Great resource for anyone building customer-centric growth programs.
Thoughtful, practitioner-focused discussions that yield actionable CX lessons.
Broad range of industries keeps sessions fresh and relevant.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 268 | Mark Hammond: When AI Becomes the Front Door to Your Business
Q: If you are going to give them advice about the capabilities they should be developing in their organization, so that they're ready for the next two to three years, what would you tell them?
Hammond recommends preparing to expose business capabilities and tools to AI agents, while building semantic understanding and a structured model of company-specific knowledge so AI can interpret the business and its customer data.
Ep. 268 | Mark Hammond: When AI Becomes the Front Door to Your Business
Q: When you got here, what did you find that surprised you in a positive way?
Hammond was surprised by Qualtrics' topic-modeling capabilities, which use deep industry knowledge to surface unusual or emerging signals that generic text analysis may overlook.
Ep. 266 | Sam Krause: "That's Not How Banking Works"—Why Chime Takes Risks Traditional Banks Avoid
Q: How does Chime sustain trust and human connection in a fully digital banking environment?
By maintaining a human brand voice, offering 24/7 support, ensuring transparent and frictionless experiences, and using time-branded ATMs to provide a tangible brand presence, all while keeping the service accessible and affordable for the target segment.
Ep. 266 | Sam Krause: "That's Not How Banking Works"—Why Chime Takes Risks Traditional Banks Avoid
Q: What makes Chime fundamentally different from traditional banks?
Chime focuses on the two-thirds of Americans living paycheck to paycheck, building a product suite with no fees and fast access to funds, and aligning the business model with member needs to drive loyalty and growth, backed by a strong emphasis on liquidity and simplicity.
Ep. 263 | Allie Kuehner and Sarah Phelps: Designing the Astronaut Experience: Turning a Half-Million-Dollar, 11-Minute Thrill Ride Into a Moment of Awe
Q: How far in advance did Allie decide to participate in the flight, and what was that experience like before launch?
Allie decided about a month before the flight; the lead-up involved two days of intense training with a mix of scientific and engineering staff and a sense of anticipation and camaraderie within the crew.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on real-world customer experience, loyalty, and organizational growth through earned value rather than short-term gains. Episodes feature leaders and practitioners discussing CX design, customer journeys, NPS, and how data, culture, and strategy converge to drive durable growth. Notable throughlines include turning complex customer signals into actionable improvements, balancing tech with human-centered service, and sharing pragmatic lessons from brands tackling retail, subscription, and service challenges. The format tends to feature practitioner guests and consulting perspectives, offering tactical takeaways, frameworks, and stories that listeners can apply to their own customer programs and product experiences. A stando... more

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1. Wall Street Breakfast
2. Dry Powder: The Private Equity Podcast
3. The So What from BCG
4. The Indicator from Planet Money
5. The Journal.

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this podcast launched 13 years ago and published 268 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Mark Hammond
2. Daniel Herrmann
3. Sam Krause
4. Ryan Fuller
5. Matt Meeker
6. Allie Kuehner
7. Sarah Phelps
8. Megan Riggs

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