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Artwork for Customer Confidential: Untold Stories of Earned Growth

Customer Confidential: Untold Stories of Earned Growth

Rob Markey, Bain & Company partner and customer experience expert
Customer Experience
Customer Loyalty
Net Promoter Score
Customer Advocacy
Net Promoter System
T-Mobile
Un-Carrier Strategy
Jobs To Be Done
John Legere
Customer Insights
University Of Phoenix
Generative AI
Market Research
Elderly Care
Telecommunications Industry
Macquarie Technology Group
Covid-19
Progressive Insurance
IMG Academy
Customer Journey

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insi... more

PublishesMonthlyEpisodes260Founded12 years ago
Number of ListenersCategories
BusinessManagement

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Artwork for Customer Confidential: Untold Stories of Earned Growth

Latest Episodes

Episode 260: When customers must re-explain the same problem, reopen old tickets, and chase for follow-ups, a shiny new tool won't help unless it's connected to support or sales history. How can leaders act on real signals to build shared memory and ... more

Episode 259: How do you prevent first-trip hassles such as a room not being ready at check-in, Wi-Fi outages, or service delays from discouraging first-time customers from returning?

Today's guest, Rachel Bicking, EVP of Innovation at Kobie Marketi... more

Episode 258: How did two new leaders turn angry customer calls into executive promises to earn customer trust and advocacy?

Charlon McIntosh, Chief Customer Operations Officer, and Melissa Pint, Chief Digital Information Officer, both joined Front... more

Episode 257: How do you earn the next banking customer's loyalty, one moment at a time? Focus on what customers choose, and why.

According to John Finley, head of marketing, technology, and innovation at BMO, a bank operating across North America, ... more

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Recent Guests

Jeannie Walters
Founder and CEO of Experience Investigators
Experience Investigators
Episode: Ep. 260 | Jeannie Walters and John Abraham: A Company with No Memory: When Your Systems Don't Remember the Customer
John Abraham
Customer Experience Consultant
Independent / CX consultant
Episode: Ep. 260 | Jeannie Walters and John Abraham: A Company with No Memory: When Your Systems Don't Remember the Customer
Rachel Bicking
EVP of Innovation at Kobie Marketing
Kobie Marketing
Episode: Ep. 259 | Rachel Bicking: Customers' First Micro-Frustration Makes or Breaks the Next Purchase
Mike Milliron
Chief Operating Officer at IMG Academy
IMG Academy
Episode: Ep. 256: Mike Milliron | "We Made It Cool to Care": From CX Resistance to Results
Gurdeep Pall
President of AI Strategy at Qualtrics
Qualtrics
Episode: Ep. 254: Gurdeep Pall | The Internet Side of the AI Battle: Why Walled Gardens Fail
Séverine Clairet
Vice President of Marketing and Member Experience at Desjardins
Desjardins
Episode: Ep. 253: Mathieu Staniulis & Séverine Clairet | Blinded by Pride: Inside a 125-Year-Old Co-Op's Return to Customer-Centricity
Mathieu Staniulis
Vice President of Products, Solutions and Digital Platforms at Desjardins
Desjardins
Episode: Ep. 253: Mathieu Staniulis & Séverine Clairet | Blinded by Pride: Inside a 125-Year-Old Co-Op's Return to Customer-Centricity
Erin Wallace
Director of Client Engagement at MyCX from Bain & Company
Bain & Company
Episode: Ep. 252: Erin Wallace | The Data Doesn't Care How Good You Think You Are
Mike Valanzola
Senior Director, Voice of Customer and NPS Operations at Dell Technologies
Dell Technologies
Episode: Ep. 251: Mike Valanzola | Many Voices, No Shared Truth: How Dell Revitalized Its Customer Feedback System with Help from the CXRA

Host

Rob Markey
Host, Customer Confidential; Bain & Company

Reviews

4.8 out of 5 stars from 84 ratings
  • Authentic conversations with experts in CS

    Rob and his incredibly knowledgeable guests consistently deliver nothing but value in each and every episode. Packed with all the essentials that make a CS/CX show fabulous — insightful trends, tips, and assets for success in this field. Plus, they bring an authenticity and insight you won’t find anywhere else. Thanks for creating such a stellar show, Rob. Keep up the fantastic work!

    Apple Podcasts
    5
    Linda__Lee_
    Philippines2 years ago
  • Great insights and content

    Thank you for your podcast! As a CX analyst, I throughly enjoy listening, and appreciate that you remain on topic and provide great insights clear and concisely.

    Apple Podcasts
    5
    Kn0243
    United States2 years ago
  • Excellent listening for CX and loyalty

    Great podcast. Love the interviews and really helps paint the picture for why/how loyalty matters. Practical as well as inspirational.

    Edited to add: love the new name and branding!

    Apple Podcasts
    5
    closet snob
    United States2 years ago
  • Underrated podcast

    This is my favorite podcast for customer experience. It’s underrated for the quality of topics and interviews. I love that the show continues to build and share NPS improvements. Definitely recommend it!

    Apple Podcasts
    5
    Redlead0
    United States3 years ago
  • Great insights into NPS

    Contemporary practices with great contributors

    Apple Podcasts
    5
    4006david
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as a go-to resource for understanding how large organizations drive customer-centric change and improve customer journeys.
Guests are experts who provide deep insights into real-world CX challenges and transformations.
Listeners appreciate the emphasis on Net Promoter System, data-backed decisions, and actionable frameworks.
Thoughtful, practitioner-focused conversations with practical takeaways for improving loyalty and CX metrics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep. 260 | Jeannie Walters and John Abraham: A Company with No Memory: When Your Systems Don't Remember the Customer
Q: If you could wave a magic wand and you could get all of your clients to do one thing differently, what would that be?
Define what success looks like and ensure that the organization clearly communicates that definition, so improvements are tied to specific outcomes rather than only to feedback signals.
Ep. 256: Mike Milliron | "We Made It Cool to Care": From CX Resistance to Results
Q: What makes you say that?
Because I don't think people realize the full power of machine learning.
Ep. 256: Mike Milliron | "We Made It Cool to Care": From CX Resistance to Results
Q: What do you think is the most difficult decision that you guys have gone through related to CX?
The launch of our experience team was the most difficult decision, trying to integrate and navigate longstanding departmental silos.
Ep. 252: Erin Wallace | The Data Doesn't Care How Good You Think You Are
Q: Erin, what are you looking forward to most at X4?
Erin expresses her enthusiasm to see practical applications of agentic AI in action and hopes to enhance her knowledge on the topic.
Ep. 251: Mike Valanzola | Many Voices, No Shared Truth: How Dell Revitalized Its Customer Feedback System with Help from the CXRA
Q: So what would you say was the most important hard sell you had to make?
Centralizing our listening functions onto one platform, not an easy sell.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Across episodes, the show consistently centers on customer experience, loyalty, and practical transformation at scale. Conversations often hinge on moving from siloed, tool-driven approaches to integrated, signal-driven CX—emphasizing memory of customer journeys, real-time insights, and data-backed decision making. Guests range from CMOs and CXOs to practitioners and professors, with recurring threads on Net Promoter Score, journey design, AI-enabled listening, and the cultural challenges of driving customer-centric change in large organizations. The show tends to blend strategic frameworks with hands-on examples from industries like financial services, hospitality, technology, healthcare, and utilities, making it a strong resource for team... more

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1. Inside the Strategy Room
2. The Diary Of A CEO with Steven Bartlett
3. The Rest Is History
4. World Business Report
5. The Mel Robbins Podcast

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this podcast launched 12 years ago and published 260 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jeannie Walters
2. John Abraham
3. Rachel Bicking
4. Mike Milliron
5. Gurdeep Pall
6. Séverine Clairet
7. Mathieu Staniulis
8. Erin Wallace

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