Lost in Transcription
inVibe LabsMarket research in healthcare is overdue for a change. When we review the transcripts from patients and healthcare professionals, we are looking at the words, but lacking the clues behind how they were said. Without the tone, rate, inflection, even pauses, we lose too much value in transcription. This new podcast from inVibe Labs explores topics around the hidden insights within the acoustic signa... more
| Publishes | Infrequently | Episodes | 3 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingTechnology | ||||
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Latest Episodes
COVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated a... more
Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frigh... more
Did you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices th... more
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Reviews
- So refreshing!
As a researcher, we do oftentimes forget that intonation matters so much in truly understanding how someone thinks and feels about a topic. You can’t really assess things like sarcasm and nostalgia through text only. Great podcast - super easy to listen to and entertaining - can’t wait to listen to the next one!
Apple Podcasts5InsightsToAction
United States6 years ago
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Lost in Transcription launched 6 years ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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