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Artwork for local  branding heroes

local branding heroes

Thomas Ötinger

Lokale Markenführung betreibt Existenzsicherung vor Ort - jeden Tag ein kleines bisschen. Die Mission: Marken vor Ort sichtbar zu machen, aber auch Vertriebspartner zu lokalen Markenbotschaftern zu entwickeln, damit sie ihr Business noch erfolgreicher betreiben können. Tagtäglich erfolgreich an all den kleinen Stellschrauben der lokalen Marketingführung zu drehen, das ist ein Job für Helden! Mit d... more

PublishesTwice monthlyEpisodes111Founded4 years ago
Language
German
Number of ListenersCategories
MarketingBusiness

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Artwork for local  branding heroes

Latest Episodes

Emotionen transportieren im B2B Marketing

In der heutigen Folge spricht Thomas Ötinger mit Jürgen Herbe, dem Marketingleiter bei VEKA. Jürgen stellt die neue Kampagne des Unternehmens vor, die es sich zum Ziel gesetzt hat, mehr Emotionen in das B2B-G... more

Verstehen. Planen. Machen. Warum lokale Werbung wirkt

Verstehen. Planen. Machen. Warum lokale Werbung wirkt

Thomas Ötinger spricht mit Andreas Riekötter, Geschäftsführer der IFA Media Analytics in Köln, über messbare Handelswerbung. Andreas kommt a... more

Warum Haptik Marken stärker macht

Print, der unterschätzte Gamechanger – warum Haptik Marken stärker macht

In dieser Folge spricht Thomas Ötinger mit Rüdiger Maaß, Geschäftsführer des Fachverband Medienproduktion e.V.. Sein Punkt ist klar: Print ist... more

Marketing im Gesundheitsmarkt

Thomas Ötinger spricht mit Kathrin Merk, Marketing Directorin bei Össur in Köln. Össur entwickelt nicht-invasive Prothesen und Ortesen. Mit dem Ziel, Menschen nach einer Amputation oder mit Arthrose wieder aktiv ins Lebe... more

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Reviews

4.7 out of 5 stars from 12 ratings
  • Toller Podcast!

    Sehr gut anzuhören. Immer interessant, kurzweilig und inspirierend da branchenübergreifend. Weiter so Thomas ✅☺️

    Apple Podcasts
    5
    Die Itzehoer. Martin Röhrs
    Germany2 years ago
  • Schönes Format

    Endlich mal ein Podcast zur lokalen Markenführung. Viel Erfolg! 🍀

    Apple Podcasts
    5
    Walljet
    Germany4 years ago

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Which podcasts are similar to local branding heroes?

These podcasts share a similar audience with local branding heroes:

1. OMR Podcast
2. Hoss & Hopf
3. {ungeskriptet} - Gespräche, die dich weiter bringen
4. Teenager mit deutschem Akzent (TMDA)

How many episodes of local branding heroes are there?

local branding heroes launched 4 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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