
Lokale Markenführung betreibt Existenzsicherung vor Ort - jeden Tag ein kleines bisschen. Die Mission: Marken vor Ort sichtbar zu machen, aber auch Vertriebspartner zu lokalen Markenbotschaftern zu entwickeln, damit sie ihr Business noch erfolgreicher betreiben können. Tagtäglich erfolgreich an all den kleinen Stellschrauben der lokalen Marketingführung zu drehen, das ist ein Job für Helden! Mit d... more
| Publishes | Twice monthly | Episodes | 111 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | MarketingBusiness |

Emotionen transportieren im B2B Marketing
In der heutigen Folge spricht Thomas Ötinger mit Jürgen Herbe, dem Marketingleiter bei VEKA. Jürgen stellt die neue Kampagne des Unternehmens vor, die es sich zum Ziel gesetzt hat, mehr Emotionen in das B2B-G... more
Verstehen. Planen. Machen. Warum lokale Werbung wirkt
Verstehen. Planen. Machen. Warum lokale Werbung wirkt
Thomas Ötinger spricht mit Andreas Riekötter, Geschäftsführer der IFA Media Analytics in Köln, über messbare Handelswerbung. Andreas kommt a... more
Warum Haptik Marken stärker macht
Print, der unterschätzte Gamechanger – warum Haptik Marken stärker macht
In dieser Folge spricht Thomas Ötinger mit Rüdiger Maaß, Geschäftsführer des Fachverband Medienproduktion e.V.. Sein Punkt ist klar: Print ist... more
Marketing im Gesundheitsmarkt
Thomas Ötinger spricht mit Kathrin Merk, Marketing Directorin bei Össur in Köln. Össur entwickelt nicht-invasive Prothesen und Ortesen. Mit dem Ziel, Menschen nach einer Amputation oder mit Arthrose wieder aktiv ins Lebe... more
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Sehr gut anzuhören. Immer interessant, kurzweilig und inspirierend da branchenübergreifend. Weiter so Thomas ✅☺️
Endlich mal ein Podcast zur lokalen Markenführung. Viel Erfolg! 🍀








Listeners, social reach, demographics and more for this podcast.
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These podcasts share a similar audience with local branding heroes:
1. OMR Podcast
2. Hoss & Hopf
3. {ungeskriptet} - Gespräche, die dich weiter bringen
4. Teenager mit deutschem Akzent (TMDA)
local branding heroes launched 4 years ago and published 111 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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