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Artwork for Lightning Rx: Marketing Innovation in Health

Lightning Rx: Marketing Innovation in Health

Colette Nataf
Healthcare Innovation
Culina Health
Frailty
Chronic Pain
Vital IT System
Culinary Nutrition
AI Diagnostics
Dementia Care
ADHD
Luminopia
FDA Approval
AI In Healthcare
Augmented Intelligence
Silver Scott Mines Inc.
Sexual Health
Healthcare Marketing
Patient Care
Covid-19
Nebraska
Pharmaceutical Industry

Lightning Rx spotlights innovators shaping the future of health, biotech, and digital health. Hosted by Colette Nataf, each episode explores how breakthrough healthcare solutions reach the market, with real-world strategies, lessons, and insights.

PublishesDailyEpisodes37Founded5 months ago
Number of ListenersCategories
MedicineHealth & FitnessMarketingBusiness

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Artwork for Lightning Rx: Marketing Innovation in Health

Latest Episodes

What if the secret to building a top-performing app wasn’t a growth hack, but a smarter way to listen to your users?

In this episode, we sit down with Claire McGregor, Co-founder & Co-CEO of Fortify, Appbot and tiny ideas, to explore how she’s helpi... more

What if the next breakthrough in drug delivery wasn’t a new molecule, but a revolutionary way to make medicines work longer and safer?

In this episode of Lightning RX, host Colette Nataf, founder of Lightning GTM, sits down with Jeff Missling, CEO o... more

What if the root of our healthcare crisis isn't a care problem, but an infrastructure problem?

In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Paulina Wierzbicka, President of SNAH Healthcare Software Mana... more

What do you do when the standard medical tools just don’t work? If you're Dr. Cephus E. Simmons, Sr., you invent something better.

In this episode of Lightning RX, host Colette Nataf talks with the Founder & CEO of SealCath, President at Simmons Med... more

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Recent Guests

Claire McGregor
Co-founder at Fortify
Fortify
Episode: From Tiny Ideas to Global App Growth: Claire McGregor on Building Fortify and Elevating User Feedback
Paulina Wierzbicka
President at SNAH
SNAH
Episode: Rebuilding Healthcare Infrastructure: How Paulina Wierzbicka Is Tackling Fraud, Burnout & Fragmentation with SNAH
Cephus E. Simmons, Sr.
Founder and CEO at SealCath
SealCath
Episode: From ER Frustration to FDA Clearance: How Dr. Cephus E. Simmons, Sr. Built SealCath to Improve Pediatric Care
Peter Oykhman
CEO at PsyTechVR
PsyTechVR
Episode: Virtual Reality for Real Healing: Peter Oykhman on PsyTechVR, Anxiety Therapy & Clinician Empowerment
Brandon Robertson
Founder and president at UCP Merchant Medicine
UCP Merchant Medicine
Episode: Designing the Future of Urgent Care: Brandon J. Robertson on Scaling Patient-Centered Healthcare
Keleni Tukia
Founder and CEO at Sammari Health
Sammari Health
Episode: AI, Clinical Trials, and the Power of Timing: Dr. Keleni Tukia on Founding Sammari Health
Kyle Carter
CEO at NAMI Philadelphia
NAMI Philadelphia
Episode: From Stigma to Strategy: Kyle Carter on Leading NAMI Philadelphia and Reframing Mental Health Advocacy
Ravi Mehrotra
Chief Medical Officer at Open Health Systems Laboratory, a medical graduate specializing in cancer diagnosis and prevention.
Open Health Systems Laboratory
Episode: Global Health, Cancer Prevention, and the Power of Collaboration: Dr. Ravi Mehrotra on Building the Open Health Systems Laboratory
Brayal Valdez
Founder and CEO at Hevini Sporting, passionate about tennis and racket design.
Hevini Sporting
Episode: From Hobby to Hype: Brayal Valdez on Building Hevini Sporting from Scratch

Host

Colette Nataf
Host who specializes in bringing forward the voices of innovators in healthcare and biotech, focusing on their experiences and strategies to introduce new solutions to the market.

Reviews

5.0 out of 5 stars from 1 ratings
  • Great Cast

    Colette brings a strength of founders with personal stories to create a great cast of characters with life changing approaches

    Apple Podcasts
    5
    DocJMJ
    United States3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is praised for creating a space where stories resonate deeply, providing both inspiration and practical advice.
Audiences find value in the diverse expertise of guests who bring insightful perspectives on health and marketing challenges.
Listeners appreciate the engaging storytelling approach that showcases the personal journeys of innovators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Wall Street to Wellness: Jim Donovan on Scaling Culina Health
Q: If you were launching again today, can you tell me what advice you would have for our listeners?
To remain open to the journey and embrace the unexpected changes that can lead to growth and better opportunities along the way.
From Wall Street to Wellness: Jim Donovan on Scaling Culina Health
Q: How did you identify which companies to target?
Jim explains he uses ZoomInfo, leveraging taxonomy filters and intent data signals to identify companies that would benefit from Culina's nutritional offerings.
From Wall Street to Wellness: Jim Donovan on Scaling Culina Health
Q: So I'd love for you to just tell us a little bit about who you are, and how you ended up in this spot today.
Jim discusses his varied career path that shifted from investment banking to his role as a growth consultant at Culina Health after witnessing the September 11 attacks, emphasizing his passion for helping people through personalized nutrition.
From Mines to Medicine: How Stuart Fine Is Building the Future of Healthcare
Q: If you have one piece of advice for any new founders or marketers who are launching something to market, what would you tell them?
Stuart advised to think like your customer, stressing the importance of user-friendly navigation and simplifying their process to enhance customer experience.
From Mines to Medicine: How Stuart Fine Is Building the Future of Healthcare
Q: I know you mentioned press release. What else happened when you like built this and put it live in the world?
Stuart discussed that they began experimenting with promotional ideas for their sexual health and wellness websites, including creating engaging content like meme coin battles to generate interest.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the intersection of healthcare innovation, marketing, and real-world application, this series features prominent voices from the health, biotech, and digital health sectors. Each episode discusses how groundbreaking solutions find their way to the market and the various strategies behind their success. With a blend of personal stories and expert insights, listeners gain an understanding of not just the innovations themselves, but also the challenges and triumphs faced by the trailblazers making them a reality. Topics often revolve around patient care, healthcare infrastructure, mental health advocacy, and the impact of technology on modern healthcare, offering a comprehensive view of today's health landscape.

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These podcasts share a similar audience with this podcast:

1. The Diary Of A CEO with Steven Bartlett
2. Launched

How many episodes of this podcast are there?

this podcast launched 5 months ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Claire McGregor
2. Paulina Wierzbicka
3. Cephus E. Simmons, Sr.
4. Peter Oykhman
5. Brandon Robertson
6. Keleni Tukia
7. Kyle Carter
8. Ravi Mehrotra

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