Rephonic
Artwork for Leap into Luxury
Quiet Luxury
Experiential Marketing
Hospitality
Essilorluxottica
Shangri-La
Ray-Ban

Diving into the biggest conversations in luxury, designed for marketeers.

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Artwork for Leap into Luxury

Latest Episodes

In this episode of LEAP Into Luxury, Natalie and MJ are joined by Alisia Devletouglou, Brand Manager at EssilorLuxottica, to explore the evolving role of experiential marketing in the luxury sector. With a background spanning Dior Fragrances and glob... more

In this episode of LEAP Into Luxury, Natalie and MJ are joined by Regitse Rosenvinge, founder of Rose PR, to explore the rise of quiet luxury in hospitality. Moving away from overt displays of wealth, quiet luxury focuses on authenticity, craftsmansh... more

In this episode of LEAP into Luxury, Natalie and MJ speak with Laura Baker, Assistant Vice President of Corporate Communications at Shangri-La, about how luxury brands are “breaking the fourth wall” — moving past perfection to create genuine emotiona... more

In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury.

The traditional, buttoned-... more

In this month's episode, Natalie and MJ sit down with Lana Rush, Head of Marketing at OSPREY LONDON, to explore how a heritage British brand with deep artisanal roots is navigating the digital frontier. From preserving the founder’s original vision t... more

This month, we delve into the heart of authentic marketing within the luxury hospitality sector with Jatin Shastri, Director of Marketing and Communications at Six Senses. In a world saturated with curated perfection, we explore how Six Senses distin... more

This month we're joined by Dan Challis, Head of Brand at Sana Jardin. Dan shares his insights on the power of micro-communities. We discuss the defining characteristics of these niche audiences, exploring their unique advantages over a mass-market ap... more

What makes a luxury pop-up truly successful? Retail expert Xian Pelaez from Harrods joins us to discuss the art of crafting captivating pop-up experiences. 

We delve into the complexities of balancing brand identities, the strategic differences betw... more

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Recent Guests

Alisia Devletouglou
Brand manager for Ray-Ban, Oakley, and Oliver Peoples at EssilorLuxottica
EssilorLuxottica
Episode: EssilorLuxottica: The Art of Experiential Luxury
Regitse Rosenvinge
Founder of Rose PR, Nordic agency focusing on European hotels, travel and real estate brands
Rose PR
Episode: Rose PR: Quiet Luxury In Hospitality
Laura Baker
Assistant Vice President of Corporate Communications for Shangri-La
Shangri-La
Episode: Shangri-La: Breaking the Fourth Wall of Luxury
Andre Bogues
Global Luxury Culture and Content Lead at Diageo
Diageo
Episode: Diageo: Why Luxury Brands Don't Have To Be Boring

Talking Points

Recent interactions between the hosts and their guests.

Diageo: Why Luxury Brands Don't Have To Be Boring
Q: What practical steps can luxury marketers take to start injecting more whimsy into day-to-day strategies without breaking brand guidelines?
Put brand guidelines on a single page, test one rule at a time with a creative that pushes against it, and bring in a diverse mix of voices to build buy-in and broaden the brand's perspective.
Diageo: Why Luxury Brands Don't Have To Be Boring
Q: How do you balance maintaining exclusivity with being approachable, and how do you measure whether a creative lands with the audience?
Luxury is a spectrum; measure by culture-first insights and grassroots ideas that resonate beyond big celebrity moments, ensuring collaboration reflects audience realities and remains relevant across channels.
Diageo: Why Luxury Brands Don't Have To Be Boring
Q: Why is it important now to inject fun and creativity into luxury marketing, and what consumer expectations are you seeing drive this?
Because consumer expectations are evolving in a world with more macro shifts and seriousness in general; marketing needs escapism and lightness, with brands offering something that makes people feel better, not just something meaningful or purposeful.
EssilorLuxottica: The Art of Experiential Luxury
Q: So how are you tracking and measuring the success of experiential activations beyond instant in-store conversions?
Conversion is the North Star, but they also gather weekly qualitative feedback from customers through surveys to understand what happened, what worked, and what could be improved for future activations.

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Leap into Luxury launched 3 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Leap into Luxury?

Recent guests on Leap into Luxury include:

1. Alisia Devletouglou
2. Regitse Rosenvinge
3. Laura Baker
4. Andre Bogues

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