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Lean Branding - Il Branding Agile e la formula della Fiducia

Flavia Rubino

Piccole dosi di marketing e strategia di brand, quella alla base di tutto. Per chi ha tante idee e da qualche parte vuole iniziare (imprenditori, social media manager, digital strategist, consulenti, studenti e appassionati della materia)... invece dell'ennesimo corso digitale.

PublishesTwice weeklyEpisodes57Founded4 years ago
Language
Italian
Categories
BusinessMarketing

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Artwork for Lean Branding

Latest Episodes

Ci sono cose che a volte non arrivo a capire. Una di queste è il RTM...

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a year ago

Questa è una chiamata all'azione per tutti coloro quelli che, come me, desiderano fare chiarezza su uno dei luoghi comuni più persistenti nel marketing e nella comunicazione. Qui do qualche indicazione sull'argomento, cosa è in topic e cosa no, e sug... more

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a year ago

Partendo dagli affascinanti significati dell'aggettivo "saliente" esaminiamo il più grande cambiamento culturale della storia dei brand.

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a year ago

In questa puntata capiamo il piano di attivazione del brand, che è fatto da CHI, COSA, COME, DOVE, QUANDO e perché (l'insight). Ho dimenticato nulla?

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a year ago

Proseguiamo con l'esempio concreto di una società che fa brand extension e vediamo la R (relazione) e la U (unicità) della formula.

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a year ago

Il brand marketing non sarà una scienza esatta, ma ci sono dei passaggi "obbligati". Vediamo un caso concreto e partiamo dalla T (territorio)

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a year ago

Immersa nella perenne guerra dell'attenzione, non ho certo ricette ma alcune osservazioni... Contro le autocelebrazioni linkediniane.

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a year ago

Ma no, intendo in senso buono. Una chiacchierata su Branding di un hamburger di quartiere, storytelling sul mezcal e abbuffate di coach e strategie varie. Se ci capite qualcosa siete bravi.

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a year ago

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#176 Italy/Business/Marketing

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Lean Branding launched 4 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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