Lean Branding - Il Branding Agile e la formula della Fiducia
Flavia RubinoPiccole dosi di marketing e strategia di brand, quella alla base di tutto. Per chi ha tante idee e da qualche parte vuole iniziare (imprenditori, social media manager, digital strategist, consulenti, studenti e appassionati della materia)... invece dell'ennesimo corso digitale.
| Publishes | Weekly | Episodes | 57 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Italian | Categories | BusinessMarketing | ||
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Latest Episodes
Ci sono cose che a volte non arrivo a capire. Una di queste è il RTM...
Questa è una chiamata all'azione per tutti coloro quelli che, come me, desiderano fare chiarezza su uno dei luoghi comuni più persistenti nel marketing e nella comunicazione. Qui do qualche indicazione sull'argomento, cosa è in topic e cosa no, e sug... more
Partendo dagli affascinanti significati dell'aggettivo "saliente" esaminiamo il più grande cambiamento culturale della storia dei brand.
In questa puntata capiamo il piano di attivazione del brand, che è fatto da CHI, COSA, COME, DOVE, QUANDO e perché (l'insight). Ho dimenticato nulla?
Proseguiamo con l'esempio concreto di una società che fa brand extension e vediamo la R (relazione) e la U (unicità) della formula.
Il brand marketing non sarà una scienza esatta, ma ci sono dei passaggi "obbligati". Vediamo un caso concreto e partiamo dalla T (territorio)
Immersa nella perenne guerra dell'attenzione, non ho certo ricette ma alcune osservazioni... Contro le autocelebrazioni linkediniane.
Ma no, intendo in senso buono. Una chiacchierata su Branding di un hamburger di quartiere, storytelling sul mezcal e abbuffate di coach e strategie varie. Se ci capite qualcosa siete bravi.
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Chart Rankings
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Apple Podcasts | #182 | Italy/Business/Marketing |
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How many episodes of Lean Branding are there?
Lean Branding launched 6 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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