
Come fanno aziende miliardarie a scomparire nel nulla? Può un singolo concorso a premi scatenare una guerra civile? FLOP racconta le incredibili vicende dietro brand e prodotti scomparsi, ma mai dimenticati. Max Corona e Storie di Brand vi faranno immergere in pazze strategie di marketing piene di colpi di scena e scoprirete come decisioni apparentemente geniali si possano trasformare in disastri ... more
| Publishes | Weekly | Episodes | 17 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessHistoryMarketing |

Nel 1992 HOOVER controllava oltre il 50% del mercato britannico degli aspirapolvere. Un anno dopo, era in vendita. Max Corona di Storie di Brand racconta come una singola promozione abbia trasformato il marchio più affidabile d'Europa in un caso da m... more
Te lo ricordi A-style? Com'è possibile che una A con due puntini sia diventata uno dei simboli più trasgressivi degli anni 2000? In questo documentario di Storie di Brand, Max Corona racconta la storia di A-Style: da un disegno fatto per noia all'uni... more
AUTOGRILL accompagna i viaggi degli italiani da decenni, ma cosa si nasconde davvero dietro questa insegna così familiare? Max Corona di Storie di Brand racconta l’ascesa, la caduta e la rinascita di un marchio che ha trasformato una semplice sosta i... more
Postalmarket, One-O-One Cola e altri fallimenti di grande successo. Storie di Brand che non esistono più ma che sono rimasti nel cuore degli italiani. Te li ricordi? Cosa ci insegnano questi fragorosi fallimenti?
🔴 Scopri l'oscura storia della MIRA... more
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Racconti cose interesantissime 😁
😄
Da grande voglio essere Max corona (ho 24 anni)
Bella idea, fatto bene e si ascolta che è un piacere. Complimenti.
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FLOP | STORIE DI BRAND launched a year ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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