
The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
| Publishes | Twice weekly | Episodes | 412 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||

Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma. AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this transformative wave has been the emergence of Agentic Commerce. This is the imp... more
Simon Swan is Director of E-commerce Development at Karo Healthcare, where he is helping reshape how digital commerce is understood and executed across markets and functions. In this episode, Simon joins Daniel and Christina to discuss why e-commerce... more
Laurence Wyatt is Head of EU Beverages Research at Barclays Investment Bank, where he analyses the forces shaping the global alcoholic beverages industry. In this episode, we challenge some of the biggest assumptions around drinking today, from wheth... more
Roman Putsch is the UEFA's Chief of Marketing and Digital, helping shape and grow some of the most iconic brands in world football, including the UEFA Champions League and the Euros. In this episode, we go behind the scenes of the game to explore why... more
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Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!
I am listening to Daniel, Efrain and their guests since more than a year now.
All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.
Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.
Please keep up the great work guys!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #13 | |
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Apple Podcasts | #7 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show consistently surveys senior leaders across consumer goods, retail media, and digital commerce to uncover how big brands compete in a rapid, data-driven market. Episodes frequently explore topics like retail media, AI-enabled packaging and decision-making, end-to-end e-commerce transformation, cross-market expansion, and leadership in times of change. Guests range from corporate executives to tech-forward marketers, sharing practical frameworks, go-to-market strategies, and real-world case studies that connect brand storytelling to measurable business outcomes. A notable pattern is the blend of practical, operation-level detail with strategic insights, often tied to large industry events and collaborations across retailers, marketp... more
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These podcasts share a similar audience with The FMCG Guys:
1. Uncensored CMO
2. A Bit of Optimism
3. The Diary Of A CEO with Steven Bartlett
4. HBR IdeaCast
5. The CMO Podcast
The FMCG Guys launched 6 years ago and published 412 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The FMCG Guys include:
1. Roman Putsch
2. Tony Lorman
3. Özge Kaya
4. Camille Lavenant
5. Marco Kormann Triggs
6. Mike Charalambous
7. Juan Lavista
8. Vidyut Kaul
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