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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
FMCG
Digital Transformation
Consumer Behavior
Data Analytics
The Co-Op
Data Utilization
Itamans
Wow Protein Doughnuts
Cloverdale Foods
Procter & Gamble
Private Equity
DKSH
Mondelez International
Hershey Company
Consulting
Digital Advertising
Consumer Engagement
Consumer Goods Market In India

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes348Founded5 years ago
Number of ListenersCategories
BusinessManagement

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Latest Episodes

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YouTube

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.

Find Mike on Link... more

YouTube

Watch on YouTube: youtu.be/j7L91zT_YzE

Benni Lickfett is the Global VP Breakthrough Innovation, Digital & Ventures at spirits and beer leader Diageo (Guiness, Smirnoff, Johnnie Walker…). In this conversation, recorded live at SMG and ADWEE... more

Watch on YouTube: youtu.be/ATxKgfca_5w

The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan, a Retail Media... more

YouTube

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Recent Guests

Sara Richter
Chief Marketing Officer at SAP Emarsys
SAP Emarsys
Episode: 287. Sara Richter, CMO at SAP Emarsys: Loyalty has changed, Personalization, Trends, B2B is like B2C
Benni Lickfett
Global VP of Breakthrough Innovation at Diageo
Diageo
Episode: 286. Benjamin Lickfett, Global VP Breakthrough Innovation, Digital & Ventures at Diageo, Live from Retail Media Summit UK: Customer Journey, Personalization, Startups, External Innovation, Trends
Lisa Tan
Retail Media Senior Business Development Manager
Fair Price Group
Episode: 285. The Hot Seat with Lisa Tan: Retail Media in Asia, Is Singapore Boring?, Adtech vs Retail
Bastien Parizot
SVP IT & Digital, Marketing & Transformation and Chief Information and Digital Officer, Emerging Markets at Reckitt
Reckitt
Episode: 284. Bastien Parizot, SVP IT & Digital, Marketing & Transformation and CIDO Emerging Markets at Reckitt: AI, Sexy and Non-Sexy Digitalisation, Innovation Cutlure and an Unsual Career Journey
Aaron Gallagher
Managing Director and Head of Sales at Kinective Media by United Airlines
Kinective Media
Episode: 283. Aaron Gallagher, MD and Head of Sales at Head of Sales Kinective Media℠ by United Airlines: Trael Media Network, Behavioural Patterns, Business Travel, FMCG Opportunities, Aviation Geeking
Tara Loftis
Global President of Dermatological Skincare at Galderma
Galderma
Episode: 282. Tara Loftis, Global President, Dermatological Skincare at Galderma (Cetaphil, Defferin, Alastin and Benzac): Dermatological Science, Cultural Relevance, Viral Bets, Rihanna on the Burj Khalifa, Soul & Gut in Leadership
Hanneke Faber
Chief Executive Officer at Logitech
Logitech
Episode: 280. Hanneke Faber, Chief Executive Officer at Logitech: Competitive Diving, Bold Career Moves, Doing Well by Doing Good and the Future of Hardware in AI
Peter Lizner
Head of Strategy at Rohlik Group
Rohlik Group
Episode: 279. Petr Lizner, Head of Strategy at Rohlik Group: Premium Online Grocery in Central Europe
Morgan Chapman
Strategic Partnerships Leader at Fluent and North America's Chapter Lead at the Women in Retail Media Collective
Fluent
Episode: 277. The Hot Seat with Morgan Chapman (Fluent)

Host

Daniel Torres
Host and industry expert focusing on consumer goods and retail topics.

Reviews

4.7 out of 5 stars from 56 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmarka year ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast's relevant content that resonates with current industry challenges and opportunities.
The depth of interviews with top executives is frequently noted as a standout feature, providing invaluable insights for professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The CPG Guys: A Culture of Innovation with PepsiCo's Mike Del Pozzo
Q: How do you define clean label innovation?
Mike explains clean label innovation as meeting consumer demand for recognizable ingredients while delivering bold taste, not just chasing trends.
The CPG Guys: A Culture of Innovation with PepsiCo's Mike Del Pozzo
Q: What are your core responsibilities at PepsiCo?
Mike Del Pozzo describes his role as leading the North America Business, overseeing the commercial organization and go-to-market transformation at PepsiCo.
285. The Hot Seat with Lisa Tan: Retail Media in Asia, Is Singapore Boring?, Adtech vs Retail
Q: What is your bold prediction for retail media in the next 12 months?
Retail media could very possibly in the next 12 months fall flat on its face in terms of its projected revenue.
281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms
Q: What do you think is the untapped potential that you have to help FMCG brands become more relevant?
Brands need to understand the value of connecting to the consumer journey and making it easier for them to connect their offerings directly to where consumers are making purchases.
281. Lucia Mastromauro, Global VP of Advertising at Deliveroo Live from Retail Media Summit UK 2025: Media Transfromation, Modern CMOs, Unifying and Platforms
Q: What is your actual role at Deliveroo?
I lead the end-to-end business within advertising, including product, operations, commercial, and data science.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This podcast features engaging conversations with senior leaders and industry experts in the consumer goods and retail sectors. Each episode tackles significant issues relevant to the industry, ranging from leadership experiences and marketing strategies to the latest innovations in retail technology and sustainability practices. With a focus on providing valuable insights, the hosts facilitate discussions that not only reflect the challenges faced by professionals but also highlight successful strategies and the narratives that shape the industry.

Noteworthy for its in-depth exploration of burning topics and the personal journeys of industry luminaries, this podcast is likely to attract listeners seeking both expert knowledge and personal... more

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Which podcasts are similar to The FMCG Guys?

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1. Uncensored CMO
2. The McKinsey Podcast
3. The Knowledge Project
4. HBR On Leadership
5. The Rest Is Politics

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 5 years ago and published 348 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Sara Richter
2. Benni Lickfett
3. Lisa Tan
4. Bastien Parizot
5. Aaron Gallagher
6. Tara Loftis
7. Hanneke Faber
8. Peter Lizner

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