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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
FMCG
Digital Transformation
Consumer Behavior
Data Analytics
The Co-Op
Data Utilization
Mondelez International
Hershey Company
Consulting
Itamans
DKSH
Private Equity
Cloverdale Foods
Wow Protein Doughnuts
Procter & Gamble
Digital Advertising
Consumer Engagement
Consumer Goods Market In India

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes328Founded5 years ago
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BusinessManagement

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Latest Episodes

Axel Adida, Chief Digital Officer at Beiersdorf—the German company behind iconic personal care brands like Nivea and Eucerin and Ultra-Premium Beauty La Prairie —joins Christina and Daniel to explore how his passion for pop culture and the “Zeitgeist... more

For many people in our industry, our guest doesn't need any introduction. Roger Dunn has become one FMCG and Retail's Top Voices through his content and thought leadership in Retail Media. What maybe some people don't know is that Roger also serves i... more

YouTube

Stefano Volpetti is the President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International. With a background in Consumer Goods at P&G, he joined the legacy tobacco business to lead it into a new era: smoke-free. In this episo... more

YouTube

Our guest is Constantin Fink, a Commercial and Growth Leader that’s worked globally in FMCG, Consulting, Private Label, Foodservice and currently serves as Tchibo’s Chief Commercial Officer, International. His common career thread has been how to del... more

YouTube

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Recent Guests

Roger Dunn
Global Media Lead for Retail & Performance at Diageo
Diageo
Episode: 268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand
Stefano Volpetti
President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International
Philip Morris International
Episode: 267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
Constantin Fink
Chief Commercial Officer International at Tchibo
Tchibo
Episode: 266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
Melanie Zimmermann
General Manager of Retail Media at Criteo
Criteo
Episode: 265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)
Chris Doe
UK Marketing and Innovation Director at Pilgrim's Europe
Pilgrim's Europe
Episode: 264. Chris Doe, UK Marketing & Innovation Director at Pilgrim's Europe: Empowering Brands with Optimism
Marcello Offi
Head of Data and Platform Engineering at Miroglio Group
Miroglio Group
Episode: 263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra
Matteo Loro
Digital Data and Tech Strategy Manager at Miroglio Group
Miroglio Group
Episode: 263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra
Salomon Tenenbaum
Global Head of CPG Partnerships at Wolt
Wolt
Episode: 262. Salomon Tenenbaum, Global Head of CPG Partnerships at Wolt: Q-Commerce, FMCG's Next Growth Frontier
Erika Ferszt
Chief Marketing Officer at Furla
Furla
Episode: 261. Erika Ferszt, CMO at Furla: Reinventing Marketing

Host

Daniel Torres
Host and industry expert focusing on consumer goods and retail topics.

Reviews

4.7 out of 5 stars from 51 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmarka year ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast's relevant content that resonates with current industry challenges and opportunities.
The depth of interviews with top executives is frequently noted as a standout feature, providing invaluable insights for professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
Q: What is IQOS?
IQOS is a heated tobacco product that eliminates combustion, theoretically reducing harmful substances while providing a satisfactory user experience.
267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
Q: How did you end up in the big tobacco business?
Stefano initially thought PMI had the wrong number, as he had no background in smoking, but was drawn to the company's purpose and commitment to change the tobacco industry.
266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
Q: What do you think about the importance of having experience in both modern trade and distribution?
Experience in both realms is mandatory to make relevant decisions, understand the market better, and enhance cross-functional expertise.
266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
Q: What is your advice for managing FMCG brands in relation to price adjustments?
Brands should ensure that their price differences are justified and focus on being irreplaceable by offering unique products and building strong market shares.
266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
Q: How do you see the status of the FMCG right now and how growth is coming up in the past quarters?
FMCG companies are struggling with growth, especially after COVID, but some exceptions like L'Oréal and Danone have shown turnaround success.

Audience Metrics

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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This podcast features engaging conversations with senior leaders and industry experts in the consumer goods and retail sectors. Each episode tackles significant issues relevant to the industry, ranging from leadership experiences and marketing strategies to the latest innovations in retail technology and sustainability practices. With a focus on providing valuable insights, the hosts facilitate discussions that not only reflect the challenges faced by professionals but also highlight successful strategies and the narratives that shape the industry.

Noteworthy for its in-depth exploration of burning topics and the personal journeys of industry luminaries, this podcast is likely to attract listeners seeking both expert knowledge and personal... more

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. The Diary Of A CEO with Steven Bartlett
2. Uncensored CMO
3. Masters of Scale
4. The CMO Podcast
5. Making Sense with Sam Harris

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 5 years ago and published 328 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Roger Dunn
2. Stefano Volpetti
3. Constantin Fink
4. Melanie Zimmermann
5. Chris Doe
6. Marcello Offi
7. Matteo Loro
8. Salomon Tenenbaum

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