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Artwork for The FMCG Guys

The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
Consumer Goods
FMCG
Consumer Behavior
Digital Transformation
Sustainability
Leadership
Digital Marketing
Digital Shelf
Amazon
Marketing
Innovation
Digital Commerce
Retail
Artificial Intelligence
Ecommerce
Latin America
Advertising
Consumer Insights

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes404Founded6 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for The FMCG Guys

Latest Episodes

Watch on YouTube: youtu.be/OHuzgvaa5KU

Juan Lavista is VP Marketing Commerce at Mercado Libre, leading marketing across Latin America's largest commerce ecosystems. In this episode, recorded live from Cannes, he sits with Efrain and Daniel ... more

Watch on YouTube: youtu.be/31JGipOYt4U

Vidyut Kaul is the SVP of Philips' Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, reco... more

YouTube

Olin Novák is the CEO International at Rohlik Group, one of Europe's leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at t... more

Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he... more

YouTube

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Recent Guests

Vidyut Kaul
SBP of Philips Growth Region, invited guest
Philips
Episode: 341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership
Olin Novák
CEO International at Rohlik Group
Rohlik Group
Episode: 340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI
Maurits Priem
Retail and FMCG leader
Formerly Heinz, Ahold Delhaize, and related FMCG roles
Episode: 339. Maurits Priem, FMCG, Retail & Media Leader: Responsible Advertising (Emissions, Data, Content and Context), FMCG since 11, Influence vs Power
Ronnie Kwesi Coleman
CEO and Co-Founder of PunttAI
PunttAI
Episode: 338. Ronnie Kwesi Coleman, CEO and Co-Founder at PunttAI: AI Packaging Reviews, Faster Go-to-Market, Serial Entrepreneurship, Agentic Search
Thiago Maia
GM LATAM and Mexico at Wella Company
Wella Company
Episode: 337. Thiago Maia, GM LATAM and Mexico at Wella Company: Beauty, Cultural Transformation, Leadership Styles, Moving with Family, Self-Awareness
Sandra Wagner
CEO of AuraVeo
AuraVeo
Episode: 336. Sandra Wagner (AuraVeo), Roisin Devine (Kellanova) and Amy Andrews (Mars United Commerce) Live from Cannes: The Package is the Channel, How FMCG Brands are Turning Every Product into a Direct Consumer Touchpoint
Amy Andrews
Leader of Mars United Commerce
Mars United Commerce
Episode: 336. Sandra Wagner (AuraVeo), Roisin Devine (Kellanova) and Amy Andrews (Mars United Commerce) Live from Cannes: The Package is the Channel, How FMCG Brands are Turning Every Product into a Direct Consumer Touchpoint
Roisin Devine
Head of Digital Experience
Kellanova (Pringles)
Episode: 336. Sandra Wagner (AuraVeo), Roisin Devine (Kellanova) and Amy Andrews (Mars United Commerce) Live from Cannes: The Package is the Channel, How FMCG Brands are Turning Every Product into a Direct Consumer Touchpoint
Rudolf Schneider
Oversees European Account Management at Hanos and Aets with brands like Philips
Amazon (via Hanos/Aets)
Episode: 335. Rudolf Schneider (Amazon Ads) and Marlies Gebetsberger (Philips) LIve in Cannes: Branding, Culture, Targetting Audiences, Retail Media

Hosts

Daniel Torres
Host of The FMCG Guys; central figure across episodes, often guiding interviews on FMCG, retail media, and digital transformation.
Efrain Rosario
Co-host; contributes industry-grounded perspectives on retail, marketing leadership, and cross-functional collaboration.

Reviews

4.7 out of 5 stars from 58 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmark2 years ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are clearly chosen for practical relevance to marketing, retail, and digital transformation.
Hosts are perceived as knowledgeable and able to steer meaningful, candid discussions.
The show's conversations feel actionable and grounded in real-world industry dynamics.
Listeners appreciate the depth of interviews with senior leaders in commerce and consumer goods.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership
Q: How did you approach leadership and culture when you first went to the Philippines, and what did you learn?
The Philippines assignment highlighted the importance of cultural understanding and ownership. He realized the need for a coach/mentor, adjusted his approach, and learned to empower local teams, which became a lifelong guiding principle for leading across diverse cultures.
341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership
Q: Tell us briefly where you started in consumer goods and how your early career shaped you.
Vidyut describes starting in Tata, moving through sales to brand marketing, then getting headhunted by Philips to launch new products. The experiences in India built a foundation in consumer insight, go-to-market strategy, and cross-functional leadership that prepared him for global roles.
340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI
Q: What is the current state and future outlook of online grocery in Europe?
Online grocery is growing rapidly, with strong demand for fast delivery and wide assortments; Rohlik's model aims to accelerate adoption across markets while ensuring profitability and expanding reach.
340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI
Q: How does the dual-CEO structure work in practice for Rohlik Group Retail?
The co-CEO setup balances leadership by delegating operations and strategic focus to each partner, allowing the company to manage large-scale retail complexity while maintaining acceleration and decision speed.
339. Maurits Priem, FMCG, Retail & Media Leader: Responsible Advertising (Emissions, Data, Content and Context), FMCG since 11, Influence vs Power
Q: On the topic of responsible advertising, what is responsible advertising?
Responsible advertising is a four-dimension framework—emissions, data, content, and context—guided by trust and five governance questions (compliance, conscious, purposeful, ethical, accountable) to ensure that what is advertised, how it is targeted, and the environments it appears in align with societal good and the brand's purpose.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This show consistently surveys senior leaders across consumer goods, retail media, and digital commerce to uncover how big brands compete in a rapid, data-driven market. Episodes frequently explore topics like retail media, AI-enabled packaging and decision-making, end-to-end e-commerce transformation, cross-market expansion, and leadership in times of change. Guests range from corporate executives to tech-forward marketers, sharing practical frameworks, go-to-market strategies, and real-world case studies that connect brand storytelling to measurable business outcomes. A notable pattern is the blend of practical, operation-level detail with strategic insights, often tied to large industry events and collaborations across retailers, marketp... more

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. The Diary Of A CEO with Steven Bartlett
2. The Louis Theroux Podcast
3. The News Agents
4. A Bit of Optimism
5. The Prof G Pod with Scott Galloway

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 6 years ago and published 404 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Vidyut Kaul
2. Olin Novák
3. Maurits Priem
4. Ronnie Kwesi Coleman
5. Thiago Maia
6. Sandra Wagner
7. Amy Andrews
8. Roisin Devine

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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