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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
FMCG
Consumer Behavior
Digital Transformation
Data Analytics
The Co-Op
Data Utilization
DKSH
Cloverdale Foods
Wow Protein Doughnuts
Itamans
Mondelez International
Procter & Gamble
Hershey Company
Consulting
Private Equity
Digital Advertising
Consumer Goods Market In India
Consumer Engagement

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes334Founded5 years ago
Number of ListenersCategories
BusinessManagement

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Latest Episodes

Today’s guest is Selim Tansug, COO at The Quality Group, a leader in the Sports Nutrition and Functional space with brands like ESN and More Nutrition. With 20 years in supply chain and an 18-year career at Unilever, he shares his perspective on how ... more

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Watch on YouTube: youtu.be/V9dHBZDZv3A

In this episode of The Hot Seat, we are joined by Jemma Haley from The John Lewis Partnership, who dives into her world of retail media strategy, sharing the highs, lows, and quirky bits of her day-to-... more

YouTube

Sign up for Candid Commerce Amsterdam (Nov 5th at Capital C): candid-commerce.com/amsterdam-2025 

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Candid Commerce London: candid-commerce.com/candid-com... more

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In today’s episode we are joined by Sorin Patilinet from Pepsico. Growing up in Romania without access to global brands sparked his fascination with advertising and shaped his perspective on how marketing drives connection and influence. He joins Dan... more

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Recent Guests

Pavi Gupta
VP of Insights and Analytics at Chobani
Chobani
Episode: 271. Pavi Gupta, VP Insights & Analytics at Chobani: Data that Matters
Axel Adida
Chief Digital Officer at Beiersdorf
Beiersdorf
Episode: 269. Axel Adida, Chief Digital Officer at Beiersdorf: The Zeitgeist
Roger Dunn
Global Media Lead for Retail & Performance at Diageo
Diageo
Episode: 268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand
Stefano Volpetti
President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International
Philip Morris International
Episode: 267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
Constantin Fink
Chief Commercial Officer International at Tchibo
Tchibo
Episode: 266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
Melanie Zimmermann
General Manager of Retail Media at Criteo
Criteo
Episode: 265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)
Andreas Reiffen
CEO of Pentaleap
Pentaleap
Episode: 265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)
Chris Doe
UK Marketing and Innovation Director at Pilgrim's Europe
Pilgrim's Europe
Episode: 264. Chris Doe, UK Marketing & Innovation Director at Pilgrim's Europe: Empowering Brands with Optimism
Marcello Offi
Head of Data and Platform Engineering at Miroglio Group
Miroglio Group
Episode: 263. Miroglio Group's Matteo Loro and Marcello Offi: AI-First Retail - In Partnership with AWS and Co-hosted by Gaia Ginevra

Host

Daniel Torres
Host and industry expert focusing on consumer goods and retail topics.

Reviews

4.7 out of 5 stars from 53 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmarka year ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast's relevant content that resonates with current industry challenges and opportunities.
The depth of interviews with top executives is frequently noted as a standout feature, providing invaluable insights for professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

269. Axel Adida, Chief Digital Officer at Beiersdorf: The Zeitgeist
Q: How do you engage with influencers? Is it mainly micro-influencers?
We work with a mix of micro and macro influencers, and also content creators who have a distinctive artistic perspective.
269. Axel Adida, Chief Digital Officer at Beiersdorf: The Zeitgeist
Q: Axel, what is your current role as CDO at Beiersdorf?
My role is centered in transforming digital marketing to attune to consumer changes, focusing on areas like influencer economy and AI.
267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
Q: What is IQOS?
IQOS is a heated tobacco product that eliminates combustion, theoretically reducing harmful substances while providing a satisfactory user experience.
267. Stefano Volpetti, President of Smoke-Free Products and Chief Consumer Officer at Philip Morris International: Reiventing a Category
Q: How did you end up in the big tobacco business?
Stefano initially thought PMI had the wrong number, as he had no background in smoking, but was drawn to the company's purpose and commitment to change the tobacco industry.
266. Constantin Fink, Chief Commercial Officer International at Tchibo: The Path Towards Top-Line Growth
Q: What do you think about the importance of having experience in both modern trade and distribution?
Experience in both realms is mandatory to make relevant decisions, understand the market better, and enhance cross-functional expertise.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This podcast features engaging conversations with senior leaders and industry experts in the consumer goods and retail sectors. Each episode tackles significant issues relevant to the industry, ranging from leadership experiences and marketing strategies to the latest innovations in retail technology and sustainability practices. With a focus on providing valuable insights, the hosts facilitate discussions that not only reflect the challenges faced by professionals but also highlight successful strategies and the narratives that shape the industry.

Noteworthy for its in-depth exploration of burning topics and the personal journeys of industry luminaries, this podcast is likely to attract listeners seeking both expert knowledge and personal... more

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. HBR On Leadership
2. FT News Briefing
3. The Diary Of A CEO with Steven Bartlett
4. Uncensored CMO
5. Happy Place

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 5 years ago and published 334 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Pavi Gupta
2. Axel Adida
3. Roger Dunn
4. Stefano Volpetti
5. Constantin Fink
6. Melanie Zimmermann
7. Andreas Reiffen
8. Chris Doe

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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