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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
Consumer Goods
FMCG
Consumer Behavior
Digital Transformation
Sustainability
Leadership
Digital Marketing
Digital Shelf
Amazon
Marketing
Innovation
Digital Commerce
Artificial Intelligence
Ecommerce
Consumer Packaged Goods
Consumer Insights
Retail
Advertising

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes395Founded6 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for The FMCG Guys

Latest Episodes

Watch on YouTube: youtu.be/LyXPFD3e7JU

Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes... more

Watch on YouTube: youtu.be/LncJFGgNztI

Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in min... more

Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competit... more

YouTube

Ashley Kechter is the Global President at Vuori, a California-born performance apparel (commonly referred to as Athleisure) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise... more

YouTube

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Recent Guests

Greg Deacon
VP Media Ads, Key Accounts and Business Development at Snappy Shopper
Snappy Shopper
Episode: 329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse
Troy Townsend
CEO of Zitcha
Zitcha
Episode: 328. Troy Townsend, CEO at Zitcha and Andreas Reiffen, CEO at Pentaleap: Foes to Friends, Future of Retail Media, Orchestration + Rankings, Unheard Solutions, Breaking Silos, Managing complexity
Alina Nickolson
CEO European Licensed & Commercial Markets, Suntory Beverage & Food
Suntory Beverage & Food
Episode: 327. Alina Nickolson, CEO EECM (Direct and licensed markets) at Suntory Beverage & Food: From Lab to GM, Permanent Transformation, Mentoring v Coaching, Career as a Subway Map, High Performance
Rob Manhoudt
Vice President for Digital Commerce Europe at Procter & Gamble
Procter & Gamble
Episode: 326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging
Fouke Hakstege
Global Commerce Director at FrieslandCampina
FrieslandCampina
Episode: 325. Frouke Hakstege, Global Commerce Director at FrieslandCampina in Partnership with the LEAD Network: Women in Sales, Dual Careers, Raising Children, Mentorship v Sponsorship, from Conversation to Action
Paco Camacho
Chief Executive Officer of Grupo Lala
Grupo Lala
Episode: 323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Yves Briantais
CMO and Head of R&D at Carlsberg
Carlsberg
Episode: 322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes
Maria Chong
Managing Director Europe, Lee Kum Kee
Lee Kum Kee
Episode: 321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category
Boris Rütten
Global Head of eCommerce, Henkel Consumer Brands
Henkel
Episode: 320. Boris Rütten, Global Head of eCommerce at Henkel and Salim Bachatene, SVP eCommerce Sales at NielsenIQ: AI-Ready Data, Taking the Pain Early, eCommerce Becoming a Generalist Role, Lack of Digital Shelf Standards

Hosts

Daniel
Host of The FMCG Guys
Christine Nicolaou
Co-host and episode co-host

Reviews

4.7 out of 5 stars from 57 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmark2 years ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format is practical, with real-world examples and measurable outcomes.
Guests bring diverse perspectives across FMCG, retail, and tech.
Listeners praise actionable insights from senior execs.
Hosts are knowledgeable and maintain a clear focus on leadership and strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse
Q: What are the typical silos you see between brand teams and retail media, and how does Snappy Shopper bridge them?
He describes multiple silos within brands (brand marketing, shop/merch, e-commerce, wholesale) and how Snappy Shopper's tech and hyperlocal focus help align goals, enable cross-functional collaboration, and tie media to in-store and online performance.
329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse
Q: What was your career journey into retail media, and what drew you to Snappy Shopper?
Greg explains a long, curiosity-driven path through agencies, traditional media, and fintech-like retail tech, driven by a passion for helping independent retailers compete and thrive with modern, integrated solutions.
323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Q: What role does leadership play in shaping company culture at Lala?
Leading by example, fostering psychological safety, and enabling ideas from all levels, while preserving heritage and driving toward a shared vision across diverse teams.
323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Q: How does Lala stay relevant in a fast-changing market of meat-and-dairy-dominant products and new competitors?
By investing in infrastructure and a broad cold-chain network, maintaining product quality, and leveraging insights to tailor touchpoints and licencing opportunities that align with consumer moments.
323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Q: What drew you to Grupo Lala after your international career?
The opportunity to apply a long-term, disciplined approach in a privately controlled company that balances heritage with modern growth and new consumer needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

The show consistently explores the intersection of consumer goods, retail, and technology through conversations with senior leaders and industry experts. Episodes center on AI governance and responsible data practices, eCommerce and digital shelf standards, omnichannel strategy, and transformative leadership across global brands. Interviews mix practical, real-world case studies with strategic reflections on culture, measurement, and product innovation, making it valuable for marketers, product and sales leaders, and analytics professionals seeking actionable takeaways for scaling growth in FMCG and retail. A standout trait is the blend of hands-on operational insights with big-picture thinking on governance, data, and the evolving role of ... more

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How many listeners does The FMCG Guys get?

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. The Therapy Crouch
2. The Girls Bathroom
3. A Bit of Optimism
4. The Diary Of A CEO with Steven Bartlett
5. That Peter Crouch Podcast

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 6 years ago and published 395 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The FMCG Guys?

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Greg Deacon
2. Troy Townsend
3. Alina Nickolson
4. Rob Manhoudt
5. Fouke Hakstege
6. Paco Camacho
7. Yves Briantais
8. Maria Chong

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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