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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
FMCG
Digital Transformation
Consumer Behavior
Data Analytics
The Co-Op
Data Utilization
Wow Protein Doughnuts
DKSH
Private Equity
Consulting
Mondelez International
Procter & Gamble
Hershey Company
Cloverdale Foods
Itamans
Digital Advertising
Consumer Goods Market In India
Consumer Engagement

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes358Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Latest Episodes

Lavinia Capresi is the Senior Marketing Director EMEA at Toys Leader Hasbro. Now looking after their Fashion and Preschool portfolio, she joins Christine and Daniel to share her journey at the company across local (Italy) and regional Marketing roles... more

YouTube

Rutger Rozendaal is the CEO at Plant-based Leader The Vegetarian Butcher. He joins Efrain and Daniel to speak about where the category is in this crucial time, how his business is building a brand to escape commodification, how grocery is betting on ... more

YouTube

Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about h... more

YouTube

Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an internat... more

YouTube

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Recent Guests

Rutger Rozendaal
CEO of The Vegetarian Butcher
The Vegetarian Butcher
Episode: 295. Rutger Rozendaal, CEO at The Vegetarian Butcher: Present of Future of Plant Based, Leading as a Millenial, Lobbying, Societal benefits of eating less meat
Natalie James
Head of European E-Commerce at Brown-Forman
Brown-Forman
Episode: 294. Natalie James, Head of eCommerce Europe at Brown-Forman: Future of eCom, eB2B, Retail Media, AI and L&D
Xenia Barth
CEO of Merz Lifecare Holding
Merz Lifecare Holding
Episode: 293. Xenia Barth, CEO at Merz Lifecare Holding: OTC, Cultural Nuances, Leaving a Company after 20 years, Leading a Mega-Merger
Kristof Neirynck
CMO and General Manager Western Europe at Avon
Avon
Episode: Kristof Neirynck, CMO at Avon: How to Reinvent a Heritage Brand (August 2023)
Andrew Lipsman
Retail media analyst and industry expert
Episode: 291. Andrew Lipsman, Retail Media Analyst, Live from RMSUK '25: In-Store, Untapped Opportunities, CMOs, US vs EU
Rob Edwards
Head of Media at Arla Foods
Arla Foods
Episode: 290. Rob Edwards, Head of Media and Digital at Arla Foods UK: Retail Media, Quality Content, Brand Humour and An Outsider's Perspective
Niccolò Gloazzo
Senior Director of Media and Omnichannel at Kettle & Fire
Kettle & Fire
Episode: 289. Nicco Gloazzo: Challenging the Career Norm, Disrupting Boring Categories, Retail Media, Real Digital Metrics
Sara Richter
Chief Marketing Officer at SAP Emarsys
SAP Emarsys
Episode: 287. Sara Richter, CMO at SAP Emarsys: Loyalty has changed, Personalization, Trends, B2B is like B2C
Benni Lickfett
Global VP of Breakthrough Innovation at Diageo
Diageo
Episode: 286. Benjamin Lickfett, Global VP Breakthrough Innovation, Digital & Ventures at Diageo, Live from Retail Media Summit UK: Customer Journey, Personalization, Startups, External Innovation, Trends

Hosts

Daniel Torres
Host with extensive experience in consumer goods and retail, discussing insights with industry experts.
Christina Nicolaou
Co-host, bringing expertise in retail and marketing to conversations with industry leaders and innovators.

Reviews

4.7 out of 5 stars from 56 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmarka year ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback highlights the show's ability to engage with top-level executives, making it a valuable resource for professionals aiming to enhance their understanding of market trends.
Listeners appreciate the depth of insights provided by industry experts and find the content highly relevant to current challenges in retail and consumer goods.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

295. Rutger Rozendaal, CEO at The Vegetarian Butcher: Present of Future of Plant Based, Leading as a Millenial, Lobbying, Societal benefits of eating less meat
Q: Can you reflect on how grocery retailers perceive the plant-based category?
Rutger notes that retailers see plant-based as an important category with a transformative potential, despite its recent slower growth.
295. Rutger Rozendaal, CEO at The Vegetarian Butcher: Present of Future of Plant Based, Leading as a Millenial, Lobbying, Societal benefits of eating less meat
Q: What drove you to transition from Unilever to The Vegetarian Butcher?
Rutger expresses his personal interest in alternatives to meat and the opportunity to join the company during a time of increasing market momentum.
295. Rutger Rozendaal, CEO at The Vegetarian Butcher: Present of Future of Plant Based, Leading as a Millenial, Lobbying, Societal benefits of eating less meat
Q: What do you think about the current state of plant-based products?
Rutger discusses the evolution of the plant-based category emphasizing its cultural and emotional significance while reflecting on the challenges and opportunities that lie ahead.
293. Xenia Barth, CEO at Merz Lifecare Holding: OTC, Cultural Nuances, Leaving a Company after 20 years, Leading a Mega-Merger
Q: What challenges did you face during the financial crisis in Spain?
We saw consumption heavily going down, and had to adapt our strategies to manage the impact on our business.
293. Xenia Barth, CEO at Merz Lifecare Holding: OTC, Cultural Nuances, Leaving a Company after 20 years, Leading a Mega-Merger
Q: What was your role at Merz Lifecare Holding?
I'm the CEO, responsible for the international and global operations of the company, primarily focused on the DACH region.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

A series that explores significant topics within the consumer goods and retail sectors, featuring in-depth conversations with industry leaders and luminaries. Episodes focus on various themes such as customer loyalty, digital transformation, and marketing strategies, while also delving into personal leadership journeys and industry innovations. Unique insights are provided through diverse guest perspectives, highlighting trends across markets, the impact of technology, and the evolution of consumer behavior. The series is likely to appeal to professionals seeking actionable advice and thought leadership in navigating the complexities of today's fast-paced retail environment.

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How many listeners does The FMCG Guys get?

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. Masters of Scale
2. Uncensored CMO
3. FT News Briefing
4. Big Technology Podcast
5. The Journal.

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 5 years ago and published 358 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The FMCG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Rutger Rozendaal
2. Natalie James
3. Xenia Barth
4. Kristof Neirynck
5. Andrew Lipsman
6. Rob Edwards
7. Niccolò Gloazzo
8. Sara Richter

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