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Artwork for The FMCG Guys

The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
Consumer Goods
FMCG
Consumer Behavior
Sustainability
Digital Transformation
Leadership
Digital Marketing
Marketing
Innovation
Digital Commerce
Amazon
Retail
Digital Shelf
Artificial Intelligence
Ecommerce
Consumer Insights
Advertising
Latin America

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes418Founded6 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for The FMCG Guys

Latest Episodes

Bas Vorsteveld is Area Managing Director for Northern Europe at Kenvue, the Consumer Health care company behind brands such as Johnson's, Aveeno, Listerine and Neutrogena. He leads the business across the region, ensuring that trusted household names... more

Sinem Kaynak is Head of the Personal Care Breakthrough Innovation Group at Unilever, where she leads mergers and acquisitions, incubates new brands and launches existing ones into adjacent categories. Her M&A work spans Unilever's acquisitions of Wil... more

Fez Ahmad is Head of Industry for CPG & Retail at Reddit, working with some of the world's largest FMCG brands to help them tap into one of the internet's most influential communities. Reddit has become a place where millions of people go to ask ques... more

YouTube

David Milner is Chairman at premium pizza brand Crosta Mollica. This business, as announced last week, will soon be merged with European Pizza Group (Nestlé spin off, with brands like Buitoni), becoming the biggest player in the old Continent. David ... more

Key Facts

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Recent Guests

Sinem Kaynak
Head of Personal Care Breakthrough Innovation Group at Unilever
Unilever
Episode: 355. Sinem Kaynak, Head of Personal Care Breakthrough Innovation Group: Real Needs vs. Fads, Nichification and Scale, Learning from Indie Brands
Fez Ahmad
Head of Industry, CPG & Retail at Reddit
Reddit
Episode: 354. Fez Ahmad, Head of Industry - CPG & Retail at Reddit: Humanity vs AI, Community, Brand Engagement
David Milner
Chairman at Crosta & Mollica
Crosta & Mollica
Episode: 353. David Milner, Chairman at Crosta Mollica: Corporate to PE, Growing and Exiting, Choosing Winners, Premium Pizza, Leadership
Kaan Aykac
Director of DTC and E-Commerce, Western Europe at Electrolux
Electrolux
Episode: 352. Kaan Aykac, Director DTC and E-Commerce at Electrolux: Conversion, Premium Experiences, LLMs, App vs Web
Marcin Bruś
Group Director of Advertising at Allegro
Allegro
Episode: 351. Marcin Bruś, Group Director of Advertising at Allegro: eCom in Poland and Central Europe, CMO Spend, Experimenting, Risk
Max Sinclair
CEO of Azoma, Agentic Commerce Optimisation company
Azoma
Episode: 350. Max Sinclair, CEO & Founder at Azoma: A big Announcement, Agentic, Rufus & Sparky, LLMs, Data, 5 Cs
Simon Swan
Director of E-commerce Development at Karo Healthcare
Karo Healthcare
Episode: 349. Simon Swan, Director of E-commerce Development at Karo Healthcare: eCommerce, Breaking Silos, Retail Media, Agentic, Digital Shelf
Laurence Wyatt
Head of EU Beverages Research at Barclays Investment Bank
Barclays Investment Bank
Episode: 348. Laurence Whyatt, Head of EU Beverages Research at Barclays Investment Bank: Drinking Habits, GenZ, Affordability, India & China
Roman Putsch
Chief Marketing and Digital at UEFA
UEFA
Episode: 347. Roman Putsch, Chief of Marketing & Digital at UEFA: Champions League Football, Hero Brand Assets, Visibility + Emotional Connection, Data

Hosts

Daniel Torres
Host of The FMCG Guys; central figure across episodes, often guiding interviews on FMCG, retail media, and digital transformation.
Efrain Rosario
Co-host; contributes industry-grounded perspectives on retail, marketing leadership, and cross-functional collaboration.

Reviews

4.7 out of 5 stars from 59 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmark2 years ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are clearly chosen for practical relevance to marketing, retail, and digital transformation.
Hosts are perceived as knowledgeable and able to steer meaningful, candid discussions.
The show's conversations feel actionable and grounded in real-world industry dynamics.
Listeners appreciate the depth of interviews with senior leaders in commerce and consumer goods.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#102
Canada/Business/Management
Apple Podcasts
#14
Italy/Business/Management
Apple Podcasts
#61
Germany/Business/Management
Apple Podcasts
#85
Australia/Business/Management
Apple Podcasts
#208
Italy/Business
Apple Podcasts
#7
Singapore/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

355. Sinem Kaynak, Head of Personal Care Breakthrough Innovation Group: Real Needs vs. Fads, Nichification and Scale, Learning from Indie Brands
Q: How do you balance nurturing niche indie brands with maintaining a large multinational's scale?
We pursue portfolio transformations, identify where a brand can stand alone or thrive under a larger home, and use collaboration to extend reach while preserving the brand's unique DNA.
355. Sinem Kaynak, Head of Personal Care Breakthrough Innovation Group: Real Needs vs. Fads, Nichification and Scale, Learning from Indie Brands
Q: What is your core mission in the Breakthrough Innovation Group?
To learn from indie brands, extract practical lessons, and apply them to Unilever's core portfolio so the business stays relevant and future‑proofed.
351. Marcin Bruś, Group Director of Advertising at Allegro: eCom in Poland and Central Europe, CMO Spend, Experimenting, Risk
Q: What were the next steps that led you to your current role at Allegro?
He moved from P&G to opportunities in Warsaw and then to strategic roles, including a stint with Facebook in Central Eastern Europe, before returning to Allegro during the COVID period to drive growth and lead advertising in a fast-evolving marketplace.
351. Marcin Bruś, Group Director of Advertising at Allegro: eCom in Poland and Central Europe, CMO Spend, Experimenting, Risk
Q: If you could go back to the beginning of your career, what one piece of advice would you give yourself?
Understanding how to regulate yourself and maintain calm under uncertainty is crucial; leadership hinges on self-management and resilience, not just strategy or decisions.
350. Max Sinclair, CEO & Founder at Azoma: A big Announcement, Agentic, Rufus & Sparky, LLMs, Data, 5 Cs
Q: What is the 5C framework and why is it important?
The 5C framework—Completeness, Context, Citations, Correctness, and Customer Acquisition—helps ensure data quality, contextual relevance, reliable sources, accuracy, and a clear link to actual customer acquisition across all agentic channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This show consistently surveys senior leaders across consumer goods, retail media, and digital commerce to uncover how big brands compete in a rapid, data-driven market. Episodes frequently explore topics like retail media, AI-enabled packaging and decision-making, end-to-end e-commerce transformation, cross-market expansion, and leadership in times of change. Guests range from corporate executives to tech-forward marketers, sharing practical frameworks, go-to-market strategies, and real-world case studies that connect brand storytelling to measurable business outcomes. A notable pattern is the blend of practical, operation-level detail with strategic insights, often tied to large industry events and collaborations across retailers, marketp... more

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Which podcasts are similar to The FMCG Guys?

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1. Uncensored CMO
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3. This is Money Podcast
4. The Rest Is Politics
5. Inside the Strategy Room

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 6 years ago and published 418 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Sinem Kaynak
2. Fez Ahmad
3. David Milner
4. Kaan Aykac
5. Marcin Bruś
6. Max Sinclair
7. Simon Swan
8. Laurence Wyatt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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