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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
FMCG
Digital Transformation
Consumer Behavior
Data Analytics
The Co-Op
Data Utilization
Wow Protein Doughnuts
Cloverdale Foods
Consulting
Itamans
Private Equity
Mondelez International
Hershey Company
DKSH
Procter & Gamble
Digital Advertising
Consumer Engagement
Consumer Goods Market In India

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes377Founded5 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for The FMCG Guys

Latest Episodes

Watch on YouTube: youtu.be/ZWWZAjWjuRI

Consumers are increasingly using AI tools like ChatGPT and other Large Language Models (LLMs) to discover and evaluate products. This shift is beginning to transform the traditional path-to-purchase, ... more

Watch on YouTube: www.youtube.com/watch?v=PlInEn6P_RI

Sandie Dilger is the CMO at Proper Snacks, the fast-growing UK snacking company behind Proper and Eat Real. In this episode, she joins Daniel Torres live from London to discuss how Prop... more

YouTube

Richard Jones is the Global Go-to-Market Director at iconic beer leader Carlsberg. One of the pioneers of Digital in FMCG, he's now leading Sales Digitalization at the Danish group. He joins Daniel to speak about the evolution of FMCG and how he's ex... more

Watch the visit to Matt's Private Collection here: www.youtube.com/watch?v=PWxOrGQlp4I

Matthew Lee is the Founder of Retail Media Leader SMG, the operator of some high-profile Media Networks like Boots, ASDA, Deliveroo or WHSmith. He's als... more

YouTube

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Recent Guests

Richard Jones
Global Director for Go-to-Market Transformation at Carlsberg
Carlsberg
Episode: 313. Richard Jones, Global GTM Director at Carlsberg: eCom in FMCG, eB2B, Digitalizing Routes to Market, Leading in Crisis, Micro-Customer Centricity, Adapting to Behaviour Changes
Matt Lee
Founder at SMG (Rolling Stones, Retail Media, Toblerone divider campaigns)
SMG
Episode: 312. Matt Lee, Founder at SMG: Rolling Stones, Retail Media, Toblerone Til Divider, Targeted Coupons, Scaling a 500+ People Business
Stacia Carr
Chief Product and Technology Officer at Vestiaire Collective
Vestiaire Collective
Episode: 311. Stacia Carr, Chief Technology and Product Officer at Vestiaire Collective Live from Shoptalk Luxe: Bay Area to Europe, Luxury Second Hand, How to Vet Brands, Tech and Business
Marielle Lopez
VP and GM Iberia, Bayer Consumer Healthcare
Bayer
Episode: 310. Marielle Lopez, VP and GM Iberia at Bayer Consumer Healthcare: Women in Business, Mentors, Bias, Feedback, Leadership
Salim Bachatene
SBP e-commerce sales
NielsenIQ
Episode: 309. Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental): Incrementality, Myth or Reality?, Retail Media, Brand Investment
Alex Juday
SBP e-commerce revenue
Incremental
Episode: 309. Salim Bachatene (SVP eCommerce Sales at NIQ) and Alex Juday (SVP eCommerce Revenue at Incremental): Incrementality, Myth or Reality?, Retail Media, Brand Investment
David Flochel
CEO of Quorn Foods
Quorn Foods
Episode: 308. David Flochel, CEO at Quorn: Leading with Authenticity, Private Equity, Moving with Family, Health Scares, Plant Based
Paul Dahill
MD of Sales EMEA at Koddi
Koddi
Episode: 307. Paul Dahill, MD of Sales EMEA at Koddi: Retail Media Overhaul, Measurement Expectations, Operational Bottlenecks, Commerce is not only Retail, What Brands and Retailers can Do, AI
Julio Cesar Do Monte
Area VP for Russia, Africa, Middle East and Turkey, Consumer Healthcare leader at Kenvue.
Kenvue
Episode: 306. Julio Cesar Do Monte, Area VP Russia, Africa, Middle East and Turkey at Kenvue: Moving 8+ Times, Curiosity, Trust, Cultural Sensitivity, GM Mentality from Day 1

Host

Daniel Torres
Host of discussions focused on insights from industry leaders in the FMCG and retail sectors.

Reviews

4.7 out of 5 stars from 56 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmark2 years ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences find the expertise of guests to be highly beneficial, indicating that the podcast is a critical resource for keeping up with the fast-paced changes in the consumer goods landscape.
Listeners appreciate the informative and relevant content that resonates well with industry professionals. They report that the discussions offer valuable insights into current challenges and opportunities in the retail sector. Reviewers often commend the hosts for their engaging interviewing style and the quality of guests featured, emphasizing the richness of experience shared.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

313. Richard Jones, Global GTM Director at Carlsberg: eCom in FMCG, eB2B, Digitalizing Routes to Market, Leading in Crisis, Micro-Customer Centricity, Adapting to Behaviour Changes
Q: How did you get into FMCG and what drew you to e-commerce?
Richard explains he started in traditional sales, fell into FMCG due to opportunity and curiosity about consumer behavior, and gradually moved into e-commerce roles as the field emerged and evolved.
301. Felix James and James Grundy, Co-Founders at Small Beer: Mid-Strength (2.1-2.7 %ABV) Beer Category, Friends Starting a Business, Re-Calls, On and Off Trade Development
Q: What was the hardest challenge you faced when starting the brewery?
COVID was particularly tough, bringing uncertainty about the future of the business.
301. Felix James and James Grundy, Co-Founders at Small Beer: Mid-Strength (2.1-2.7 %ABV) Beer Category, Friends Starting a Business, Re-Calls, On and Off Trade Development
Q: What is Small Beer about?
Small Beer is about providing a mid-strength beer that allows sociability without the negative effects of alcohol.
298. Gentiane Barret, Global Head of Media eCommerce and Content Live in Barcelona: An Industry Outside, In-housing, Bold Moves, Digital Shelf, Retail Media
Q: What advice would you give to your younger self?
The communication around your work is as important as the work itself. Choose your career based on the people you work with, not just your ambitions.
295. Rutger Rozendaal, CEO at The Vegetarian Butcher: Present of Future of Plant Based, Leading as a Millenial, Lobbying, Societal benefits of eating less meat
Q: Can you reflect on how grocery retailers perceive the plant-based category?
Rutger notes that retailers see plant-based as an important category with a transformative potential, despite its recent slower growth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This podcast provides insightful discussions centered on the consumer goods and retail sectors, featuring conversations with senior leaders and influential figures in the industry. Each episode typically covers significant themes such as retail media, consumer behavior, marketing strategies, and the evolving landscape of e-commerce. The hosts facilitate in-depth dialogues that blend real-world experiences with professional insights, aiming to illuminate the challenges and opportunities faced by the industry today. Given the focus on engaging with well-versed professionals, the content is likely to appeal to listeners interested in understanding the dynamics of consumer behavior and strategic management within retail and FMCG markets.

Where can I find podcast stats for The FMCG Guys?

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How many listeners does The FMCG Guys get?

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What are the audience demographics for The FMCG Guys?

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How many subscribers and views does The FMCG Guys have?

To see how many followers or subscribers The FMCG Guys has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. The Rest Is Politics: US
2. Lanz + Precht
3. FT News Briefing
4. Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen
5. The News Agents

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 5 years ago and published 377 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The FMCG Guys?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Richard Jones
2. Matt Lee
3. Stacia Carr
4. Marielle Lopez
5. Salim Bachatene
6. Alex Juday
7. David Flochel
8. Paul Dahill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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