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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
Consumer Goods
FMCG
Consumer Behavior
Digital Transformation
Sustainability
Leadership
Digital Marketing
Digital Shelf
Amazon
Marketing
Innovation
Digital Commerce
Artificial Intelligence
Ecommerce
Consumer Packaged Goods
Consumer Insights
Retail
Advertising

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes389Founded6 years ago
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BusinessMarketingManagement

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Artwork for The FMCG Guys

Latest Episodes

Watch on YouTube: youtu.be/NvGIGU_zEk8

Alina Nickolson is the CEO of Europe Licensed & Commercial Markets at Suntory Beverage & Food. In this episode, recorded live at their offices in Amsterdam, she shares her unconventional journey from ... more

Rob Manhoudt is Procter & Gamble's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Dig... more

YouTube

Watch on YouTube: youtu.be/_bHAy84bB3A

In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina's Frouke Hakstege on one of the most important challenges facing Consumer Goods ... more

Patricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation (listen here), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI... more

YouTube

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Recent Guests

Rob Manhoudt
Vice President for Digital Commerce Europe at Procter & Gamble
Procter & Gamble
Episode: 326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging
Fouke Hakstege
Global Commerce Director at FrieslandCampina
FrieslandCampina
Episode: 325. Frouke Hakstege, Global Commerce Director at FrieslandCampina in Partnership with the LEAD Network: Women in Sales, Dual Careers, Raising Children, Mentorship v Sponsorship, from Conversation to Action
Patricia Amaro
Global Digital Commerce Sr Director, eB2B at Mars
Mars
Episode: 324. Patricia Amaro, Global Digital Commerce Sr Director, eB2B at Mars: Responsible AI, Building Trust, iInovation vs. Governance, AI Risks and Guardrails, Data Privacy, Regulation
Paco Camacho
Chief Executive Officer of Grupo Lala
Grupo Lala
Episode: 323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Yves Briantais
CMO and Head of R&D at Carlsberg
Carlsberg
Episode: 322. Yves Briantais, CMO at Carlsberg: Marketing Fundamentals, Connecting with Consumers, Health Scares, Cultural Adaptation, Generational Changes
Maria Chong
Managing Director Europe, Lee Kum Kee
Lee Kum Kee
Episode: 321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category
Boris Rütten
Global Head of eCommerce, Henkel Consumer Brands
Henkel
Episode: 320. Boris Rütten, Global Head of eCommerce at Henkel and Salim Bachatene, SVP eCommerce Sales at NielsenIQ: AI-Ready Data, Taking the Pain Early, eCommerce Becoming a Generalist Role, Lack of Digital Shelf Standards
Salim Bachatene
SVP eCommerce Sales, NielsenIQ
NielsenIQ
Episode: 320. Boris Rütten, Global Head of eCommerce at Henkel and Salim Bachatene, SVP eCommerce Sales at NielsenIQ: AI-Ready Data, Taking the Pain Early, eCommerce Becoming a Generalist Role, Lack of Digital Shelf Standards
Bart Ongenaet
Director of Commercial Supply and Wholesale at Decathlon Mexico
Decathlon Mexico
Episode: 319. Bart Ongenaet, Commercial, Supply and Wholesale Director Mexico at Decathlon: Sports Consumer, from Store to Leader, Managing Japan, Retail and Marketplaces, Quality for Everyone

Hosts

Daniel
Host of The FMCG Guys
Christine Nicolaou
Co-host and episode co-host

Reviews

4.7 out of 5 stars from 56 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmark2 years ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format is practical, with real-world examples and measurable outcomes.
Guests bring diverse perspectives across FMCG, retail, and tech.
Listeners praise actionable insights from senior execs.
Hosts are knowledgeable and maintain a clear focus on leadership and strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Q: What role does leadership play in shaping company culture at Lala?
Leading by example, fostering psychological safety, and enabling ideas from all levels, while preserving heritage and driving toward a shared vision across diverse teams.
323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Q: How does Lala stay relevant in a fast-changing market of meat-and-dairy-dominant products and new competitors?
By investing in infrastructure and a broad cold-chain network, maintaining product quality, and leveraging insights to tailor touchpoints and licencing opportunities that align with consumer moments.
323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
Q: What drew you to Grupo Lala after your international career?
The opportunity to apply a long-term, disciplined approach in a privately controlled company that balances heritage with modern growth and new consumer needs.
321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category
Q: What role has social media played in expanding awareness of Lee Kum Kee in Europe?
Social media started modestly but quickly grew, starting on Facebook and expanding to Instagram and later TikTok. It helped raise awareness, support retailer presence, and drive consumer engagement with recipes and product education.
321. Maria Chong, Managing Director - Europe at Lee Kum Kee Live from London: The Original Oyster Sauce, Changing Flavours in Europe, Speaking with Chefs, A Growing Category
Q: Can you share a pivotal moment in your marketing or product development that shaped Europe's approach?
A key moment was the Walk Along with Lee Kum Kee initiative, which demystified Chinese cooking and provided practical guidance and recipes, helping consumers feel confident trying Chinese sauces at home.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

The show consistently explores the intersection of consumer goods, retail, and technology through conversations with senior leaders and industry experts. Episodes center on AI governance and responsible data practices, eCommerce and digital shelf standards, omnichannel strategy, and transformative leadership across global brands. Interviews mix practical, real-world case studies with strategic reflections on culture, measurement, and product innovation, making it valuable for marketers, product and sales leaders, and analytics professionals seeking actionable takeaways for scaling growth in FMCG and retail. A standout trait is the blend of hands-on operational insights with big-picture thinking on governance, data, and the evolving role of ... more

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. The Prof G Pod with Scott Galloway
2. The McKinsey Podcast
3. The Rest Is Politics: US
4. The Rest Is Politics
5. The Rest Is Politics: Leading

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 6 years ago and published 389 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Rob Manhoudt
2. Fouke Hakstege
3. Patricia Amaro
4. Paco Camacho
5. Yves Briantais
6. Maria Chong
7. Boris Rütten
8. Salim Bachatene

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