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The FMCG Guys

Dwyer Partners
Retail Media
E-Commerce
Consumer Goods
FMCG
Consumer Behavior
Sustainability
Digital Transformation
Digital Marketing
Leadership
Amazon
Marketing
Innovation
Digital Commerce
Retail
Digital Shelf
Artificial Intelligence
Ecommerce
Latin America
Consumer Insights
Advertising

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes412Founded6 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for The FMCG Guys

Latest Episodes

Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma. AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this transformative wave has been the emergence of Agentic Commerce. This is the imp... more

Simon Swan is Director of E-commerce Development at Karo Healthcare, where he is helping reshape how digital commerce is understood and executed across markets and functions. In this episode, Simon joins Daniel and Christina to discuss why e-commerce... more

YouTube

Laurence Wyatt is Head of EU Beverages Research at Barclays Investment Bank, where he analyses the forces shaping the global alcoholic beverages industry. In this episode, we challenge some of the biggest assumptions around drinking today, from wheth... more

YouTube

Roman Putsch is the UEFA's Chief of Marketing and Digital, helping shape and grow some of the most iconic brands in world football, including the UEFA Champions League and the Euros. In this episode, we go behind the scenes of the game to explore why... more

Key Facts

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Recent Guests

Roman Putsch
Chief Marketing and Digital at UEFA
UEFA
Episode: 347. Roman Putsch, Chief of Marketing & Digital at UEFA: Champions League Football, Hero Brand Assets, Visibility + Emotional Connection, Data
Tony Lorman
President – Europe, Middle East, India and Africa (EMEIA) and Pacific at Edgewell Personal Care
Edgewell Personal Care
Episode: 346. Tony Lorman, President – EMEIA Pacific at Edgewell Personal Care: Challenger Mentality, Heritage, New Brands, Memory Structures, Leadership
Özge Kaya
Head of Latam Supply Chain, Henkel Consumer Brands
Henkel
Episode: 345. The State of Supply Chain in 2026 with Özge Kaya (Head of Supply Chain LATAM at Henkel) and Federico Marchesi (VP Supply Chain at SIG Group): Hormuz, Cost Pressures, Leadership, AI
Camille Lavenant
Global Sales Director at Danone (Specialized Nutrition Division)
Danone
Episode: 344. Camille Lavenant, Global Sales and Category Director at Danone: Global Sales, eCommerce, Transformation, Going International, AI
Marco Kormann Triggs
AWS Partner Leader for Retail
Amazon Web Services
Episode: 343. Marco Kormann, WW Partner Leader, Retail at AWS and Mike Charalambous, Co-CEO at Threedium: 3D, Product Development, Consumer Experience, Scale, AI
Mike Charalambous
CDO at Threedium
Threedium
Episode: 343. Marco Kormann, WW Partner Leader, Retail at AWS and Mike Charalambous, Co-CEO at Threedium: 3D, Product Development, Consumer Experience, Scale, AI
Juan Lavista
VP Marketing Commerce at Mercado Libre
Mercado Libre
Episode: 342. Juan Lavista, VP Marketing Commerce at Mercado Libre: eCommerce in LATAM, Retail Media, Challenger Mentality, P&G Background
Vidyut Kaul
SBP of Philips Growth Region, invited guest
Philips
Episode: 341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership
Olin Novák
CEO International at Rohlik Group
Rohlik Group
Episode: 340. Olin Novák, CEO International at Rohlik Group: Profitable Online Grocery, Rapid Delivery with Quality, Reducing Food Waste, Retail Media & AI

Hosts

Daniel Torres
Host of The FMCG Guys; central figure across episodes, often guiding interviews on FMCG, retail media, and digital transformation.
Efrain Rosario
Co-host; contributes industry-grounded perspectives on retail, marketing leadership, and cross-functional collaboration.

Reviews

4.7 out of 5 stars from 58 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmark2 years ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are clearly chosen for practical relevance to marketing, retail, and digital transformation.
Hosts are perceived as knowledgeable and able to steer meaningful, candid discussions.
The show's conversations feel actionable and grounded in real-world industry dynamics.
Listeners appreciate the depth of interviews with senior leaders in commerce and consumer goods.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#239
Canada/Business/Management
Apple Podcasts
#249
United Kingdom/Business/Management
Apple Podcasts
#13
Italy/Business/Management
Apple Podcasts
#126
Italy/Business
Apple Podcasts
#220
Australia/Business/Management
Apple Podcasts
#7
Argentina/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

345. The State of Supply Chain in 2026 with Özge Kaya (Head of Supply Chain LATAM at Henkel) and Federico Marchesi (VP Supply Chain at SIG Group): Hormuz, Cost Pressures, Leadership, AI
Q: What do you think makes a strong Supply Chain leader today?
Two core capabilities are essential: (1) building and retaining a resilient, high-performing team; (2) designing the end-to-end supply chain to withstand disruptions and to align with business goals, including how to balance human and AI-driven decision making.
345. The State of Supply Chain in 2026 with Özge Kaya (Head of Supply Chain LATAM at Henkel) and Federico Marchesi (VP Supply Chain at SIG Group): Hormuz, Cost Pressures, Leadership, AI
Q: Özge, what is a good thing and a bad thing about being in Supply Chain right now?
The good thing is the dynamic nature of the field and continuous learning; the bad thing is the high level of stress and emotional toll when disruptions hit, requiring rapid problem-solving and stakeholder management.
342. Juan Lavista, VP Marketing Commerce at Mercado Libre: eCommerce in LATAM, Retail Media, Challenger Mentality, P&G Background
Q: Tell us a bit about your role at Mercado Libre.
Lavista describes his two-hat role overseeing demand generation for the marketplace and B2B activities with agencies, brands, and sellers, while managing KPI-driven performance across conversions, traffic, and retention.
341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership
Q: How did you approach leadership and culture when you first went to the Philippines, and what did you learn?
The Philippines assignment highlighted the importance of cultural understanding and ownership. He realized the need for a coach/mentor, adjusted his approach, and learned to empower local teams, which became a lifelong guiding principle for leading across diverse cultures.
341. Vidyut Kaul, President - Head of Growth Region at Philips live from Cannes: Gen Z, Global South, Leadership
Q: Tell us briefly where you started in consumer goods and how your early career shaped you.
Vidyut describes starting in Tata, moving through sales to brand marketing, then getting headhunted by Philips to launch new products. The experiences in India built a foundation in consumer insight, go-to-market strategy, and cross-functional leadership that prepared him for global roles.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This show consistently surveys senior leaders across consumer goods, retail media, and digital commerce to uncover how big brands compete in a rapid, data-driven market. Episodes frequently explore topics like retail media, AI-enabled packaging and decision-making, end-to-end e-commerce transformation, cross-market expansion, and leadership in times of change. Guests range from corporate executives to tech-forward marketers, sharing practical frameworks, go-to-market strategies, and real-world case studies that connect brand storytelling to measurable business outcomes. A notable pattern is the blend of practical, operation-level detail with strategic insights, often tied to large industry events and collaborations across retailers, marketp... more

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. Uncensored CMO
2. A Bit of Optimism
3. The Diary Of A CEO with Steven Bartlett
4. HBR IdeaCast
5. The CMO Podcast

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 6 years ago and published 412 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Roman Putsch
2. Tony Lorman
3. Özge Kaya
4. Camille Lavenant
5. Marco Kormann Triggs
6. Mike Charalambous
7. Juan Lavista
8. Vidyut Kaul

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