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The FMCG Guys

Dwyer Partners
E-Commerce
Retail Media
FMCG
Consumer Behavior
Digital Transformation
Data Analytics
The Co-Op
Data Utilization
Consulting
Itamans
Cloverdale Foods
Hershey Company
Procter & Gamble
DKSH
Private Equity
Wow Protein Doughnuts
Mondelez International
Digital Advertising
Digital Commerce
Consumer Engagement

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

PublishesTwice weeklyEpisodes342Founded5 years ago
Number of ListenersCategories
ManagementBusiness

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Latest Episodes

Tara Loftis is the Global President, Dermatological Skincare at Galderma. Globally representing brands like Cetaphil, Defferin, Alastin and Benzac, she's a leader that balances soul, gut feeling and scientific rigour. Always keeping her ears tuned to... more

Watch on YouTube: youtu.be/gztCQqP5KZY

Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering ... more

YouTube

Hanneke Faber is the Chief Executive Officer at Consumer Electronics Leader Logitech. One of the top voices in our industry, with a background at flagship companies like Procter & Gamble, Ahold and Unilever, she joins Christina and Daniel to speak ab... more

In this episode recorded live at Groceryshop Las Vegas, we sit down with Peter Lizner, Head of Strategy at Rohlik Group, one of Europe's most advanced online grocery companies. We explore how the Czech-founded business has grown into a €1.1 billion p... more

YouTube

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Recent Guests

Peter Lizner
Head of Strategy at Rohlik Group
Rohlik Group
Episode: 279. Petr Lizner, Head of Strategy at Rohlik Group: Premium Online Grocery in Central Europe
Morgan Chapman
Strategic Partnerships Leader at Fluent and North America's Chapter Lead at the Women in Retail Media Collective
Fluent
Episode: 277. The Hot Seat with Morgan Chapman (Fluent)
Helen Tomlinson
Managing Director Spain at Kenvue
Kenvue
Episode: 276. Helen Tomlinson, Managing Director Spain at Kenvue: Challenging the Glass Ceiling
Rick Swinkels
CEO of TCC Global
TCC Global
Episode: 275. Rick Swinkels, CEO at TCC Global: Delighting Consumers & Building Loyalty
Selim Tansug
COO of The Quality Group
The Quality Group
Episode: 274. Selim Tansug, COO at The Quality Group: Resilient & Customer Centric-Operations
Jemma Haley
Retail Media Business and Propositions Strategy Lead at The John Lewis Partnership
The John Lewis Partnership
Episode: 273. The Hot Seat with Jemma Haley (The John Lewis Partnership)
Pavi Gupta
VP of Insights and Analytics at Chobani
Chobani
Episode: 271. Pavi Gupta, VP Insights & Analytics at Chobani: Data that Matters
Axel Adida
Chief Digital Officer at Beiersdorf
Beiersdorf
Episode: 269. Axel Adida, Chief Digital Officer at Beiersdorf: The Zeitgeist
Roger Dunn
Global Media Lead for Retail & Performance at Diageo
Diageo
Episode: 268. Roger Dunn, Global Media Lead, Retail & Performance at Diageo: A Voice from the Brand

Host

Daniel Torres
Host and industry expert focusing on consumer goods and retail topics.

Reviews

4.7 out of 5 stars from 54 ratings
  • A must listen!

    Definitely a podcast everyone interested in the commerce/retail/consumer goods space should listen to. The nuggets of gold that are brought to light in the interviews from these top execs are priceless. Keep up the great work!

    Apple Podcasts
    5
    renton66
    Denmarka year ago
  • Always great to listen to

    I am listening to Daniel, Efrain and their guests since more than a year now.

    All topics are absolutely relevant in the todays world of marketing, consumer obsession and leadership.

    Working in this industry for quite some years now, I am always amazed how close and similar everybody’s opportunities and challenges are when it comes to day-to-day topics, brand and marketing vision and leadership challenges.

    Please keep up the great work guys!

    Apple Podcasts
    5
    Curious Trailblazer
    Switzerland2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the podcast's relevant content that resonates with current industry challenges and opportunities.
The depth of interviews with top executives is frequently noted as a standout feature, providing invaluable insights for professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

277. The Hot Seat with Morgan Chapman (Fluent)
Q: What specifically do you do in your role at Fluent?
I run strategic partnerships, bringing on new retail customers in the non-endemic ecosystem and driving personalization in the post-purchase experience.
277. The Hot Seat with Morgan Chapman (Fluent)
Q: What type of members are you interested in welcoming to the Collective in North America?
We want diverse individuals from brands, retailers, R&M tech partners, agencies, and anyone passionate about connecting with like-minded women in retail media.
277. The Hot Seat with Morgan Chapman (Fluent)
Q: What made you join the Women in Retail Media Collective and what are you excited about there?
I believe in what Ana and Emma have built, empowering women at various stages of their careers and creating a unique environment to connect with leadership in the industry.
276. Helen Tomlinson, Managing Director Spain at Kenvue: Challenging the Glass Ceiling
Q: What advice would you give your younger self?
To believe in oneself and recognize the strengths and potential within.
276. Helen Tomlinson, Managing Director Spain at Kenvue: Challenging the Glass Ceiling
Q: How have you seen the sector evolving and the biggest changes you have observed?
Digitalization, particularly through e-commerce and personalized self-care, has transformed consumer engagement and healthcare.

Audience Metrics

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Frequently Asked Questions About The FMCG Guys

What is The FMCG Guys about and what kind of topics does it cover?

This podcast features engaging conversations with senior leaders and industry experts in the consumer goods and retail sectors. Each episode tackles significant issues relevant to the industry, ranging from leadership experiences and marketing strategies to the latest innovations in retail technology and sustainability practices. With a focus on providing valuable insights, the hosts facilitate discussions that not only reflect the challenges faced by professionals but also highlight successful strategies and the narratives that shape the industry.

Noteworthy for its in-depth exploration of burning topics and the personal journeys of industry luminaries, this podcast is likely to attract listeners seeking both expert knowledge and personal... more

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Which podcasts are similar to The FMCG Guys?

These podcasts share a similar audience with The FMCG Guys:

1. Uncensored CMO
2. The McKinsey Podcast
3. The Economics Show
4. The Diary Of A CEO with Steven Bartlett
5. Coaching for Leaders

How many episodes of The FMCG Guys are there?

The FMCG Guys launched 5 years ago and published 342 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The FMCG Guys?

Recent guests on The FMCG Guys include:

1. Peter Lizner
2. Morgan Chapman
3. Helen Tomlinson
4. Rick Swinkels
5. Selim Tansug
6. Jemma Haley
7. Pavi Gupta
8. Axel Adida

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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