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The 80/20 Principle

Ernie Svenson
Artificial Intelligence
Smith AI
Automation
Overture
Legal Technology
Remote Work
Legal Practice
Chatgpt
Virtual Receptionist Services
Social Media Marketing
Generative AI Chatbots
AI Note-Taking Apps
AI In Law
Legal Profession
Time Management
Email Marketing
Technology In Law
Generative AI
Legal Research
Claude

Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's wo... more

PublishesMonthlyEpisodes327Founded8 years ago
Number of ListenersCategories
ManagementTechnologyBusiness

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Artwork for The 80/20 Principle

Latest Episodes

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In this episode, we cover Perplexity—what it is, how it works, and why it deserves attention from solo and small firm lawyers. Ernie explains how Perplexity differs from traditional Google research by using AI to search the live web, synthesize answe... more

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In this episode, we explore why a long-time ChatGPT user made the switch to Claude and what ultimately drove that decision. We break down how features like direct file access, structured project workflows, and custom skills are transforming the way l... more

Key Facts

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Recent Guests

Richard Serpe
Complex litigation lawyer focused on AI adoption in legal practice
Independent practitioner
Episode: How a Seasoned Litigator Became an AI Power User
Brandon Siegel
Tax litigator in Canada at Siegel Tax Law
Siegel Tax Law
Episode: 325: Copilot Doubt To Power
Dorna Moini
Founder of Gavel, former attorney and litigator
Gavel
Episode: 319: Gavel Exec: AI Copilot for Legal Drafting
Elise Buie
Attorney and founder of a family law practice in Seattle, known as the smartphone lawyer.
Episode: 316: Inside the Smartphone-Powered Law Firm (with Elise Buie)
Tyler Cook
Email marketing expert
Episode: 315: Email is the Most Under-leveraged Marketing Channel for Lawyers (with Tyler Cook)
Wilson Zehr
Entrepreneur and marketing expert with a background in technology and finance.
ZairMail
Episode: 310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr
Lee Rudin
A personal injury lawyer based in New Orleans.
Rudin Law
Episode: 309: Tech-Driven Insights from Solo Lawyer Lee Rudin
Anthony Metivier
Memory expert and educator
Magnetic Memory Method
Episode: 305: Improve Your Memory using Proven Techniques (with Anthony Metivier)
Nancy Jeng
Co-founder of Billables AI
Billables AI
Episode: 301: Stop Losing Billable Hours: How AI Simplifies Time-Keeping & Billing for Lawyers

Host

Ernest Svenson
Host of The 80/20 Principle; experienced attorney and educator focusing on technology and systems for solo/small-firm lawyers

Reviews

4.9 out of 5 stars from 103 ratings
  • Case Management Program versus Alternative

    Solo here. Love the show. Interested in a segment that pros/cons over committing to a Clio, MyCase, PracticePanther, etc. versus applying custom script or tying together specialized programs like those showcased on this pod.

    Apple Podcasts
    5
    WMD 38
    United States3 years ago
  • Just subscribe, you won't regret it!

    I wish this podcast had been around when I started my business. Sheila really gets how business owners feel and helps you to use those feeling to improve (as a person and business owner) and grow your business

    There's more wisdom in one episode of her podcast than in entire books I've read. Her episode on pricing was stellar!

    Just subscribe already, you won't regret it!

    Apple Podcasts
    5
    amp110114
    United States4 years ago
  • Gets to the Point

    Ernie's approach is to explain various approaches to an issue - software, hardware, marketing, for example - and then tell you what he has done or would do. He is the uncommon attorney who actually says "do this." I appreciate his candor, easy going manner and succintness.

    I have been following ERNIE for many years. I usually listen to his podcast on another platform; however the most recent one on kaizen was so superior I wanted to give it a five star review for the world to see.

    Thank you E... more

    Apple Podcasts
    5
    dwightro
    United States5 years ago
  • Every episode is helpful

    Ernie’s podcast provides a great mix of his own personal insight and perspective from his guests. Everyone on this podcast is either an attorney in the trenches or someone helping attorneys in the trenches.

    The podcast also has an amazing blend of information and entertainment. And every single episode is helpful in some way.

    I highly recommend this podcast to any solo or small firm attorney. But don’t just listen to the podcast. Take the info Ernie shares and apply it to your business/pract... more

    Apple Podcasts
    5
    Chris_Esq
    United States6 years ago
  • Every new solo attorney needs to listen

    There is an incredible variety of topics that Ernie touches on that every solo or small practice attorney needs to know. A firm can be run more simply and effectively than most do, and he gives you the tech know-how to make your life easier.

    Apple Podcasts
    5
    Dina Cataldo
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on technology and efficiency, never overpromising
Guest mix blends practitioner insight with tech and marketing expertise
Clear, practical guidance with actionable takeaways for growing a law practice
Consistently helpful for solo and small-firm attorneys seeking to modernize their operations

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

322: Scaling Smarter: EOS Strategies for Law Firm Growth
Q: What do you think about outsourcing and technology to improve firm operations?
Outsourcing can be very effective, especially with fractional resources. AI is also essential to optimize processes and reduce costs, allowing lawyers to provide better services at lower fees.
322: Scaling Smarter: EOS Strategies for Law Firm Growth
Q: What are some of the first things you're going to tell new clients about their practice?
Firstly, I assess their vision and ensure everyone in the firm understands it. I look at their people, making sure they have the right team in place and that they are aligned with the firm's culture. We also analyze the data to make informed decisions and identify any underlying issues that need addressing.
319: Gavel Exec: AI Copilot for Legal Drafting
Q: How do you ensure the validity of the things that AI pulls out and avoid hallucination problems?
We have a team of lawyers reviewing the results to improve the system, and we guide users to always check the AI's suggestions before applying them to ensure accuracy.
319: Gavel Exec: AI Copilot for Legal Drafting
Q: What is the problem that Gavel Exec is solving that other tools are missing?
Gavel Exec helps lawyers efficiently handle redlining and negotiation processes, specifically designed with the insights of deal lawyers to understand what constitutes a good edit or redline based on market standards.
315: Email is the Most Under-leveraged Marketing Channel for Lawyers (with Tyler Cook)
Q: What are the three kinds of email automations that every lawyer should set up?
The three critical campaigns are the welcome flow, the sales funnel, and long-term nurture.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The 80/20 Principle

What is The 80/20 Principle about and what kind of topics does it cover?

This show focuses on practical tech and AI guidance for solo and small-firm lawyers, cutting through hype to spotlight tools, workflows, and strategies that actually move the needle in a lean practice. Across episodes, listeners get straightforward reviews, how-to explanations, and real-world coaching insights about implementing technology, automations, and better systems to grow a practice, improve client experience, and stay competitive. A standout element is the emphasis on actionable use cases and affordable, scalable solutions, often illustrated through practitioner-led discussions and guest insights from legal tech and marketing experts. This makes it a strong fit for attorneys, legal ops, and consultants seeking pragmatic guidance ra... more

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Which podcasts are similar to The 80/20 Principle?

These podcasts share a similar audience with The 80/20 Principle:

1. New Solo
2. The Morgan Housel Podcast
3. Deep Questions with Cal Newport
4. Profit with Law: Profitable Law Firm Growth
5. Maximum Lawyer

How many episodes of The 80/20 Principle are there?

The 80/20 Principle launched 8 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The 80/20 Principle?

Recent guests on The 80/20 Principle include:

1. Richard Serpe
2. Brandon Siegel
3. Dorna Moini
4. Elise Buie
5. Tyler Cook
6. Wilson Zehr
7. Lee Rudin
8. Anthony Metivier

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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