Lab-Grown Marketing by Evidenza
Peter Weinberg and Jon LombardoWhat if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break do... more
| Publishes | Twice monthly | Episodes | 22 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
Sales and marketing alignment might be the biggest fantasy in B2B. After decades of dashboards, handoff frameworks, attribution models, and “smarketing” workshops, most companies are still running the same internal knife fight.
This week on Lab Grow... more
A 10-table restaurant in Harlem became a $2.7 billion CPG brand by mastering one thing: being easy to want and easy to buy. Rao’s didn’t scale the restaurant—it scaled the desire.
Jon and Peter break down how Rao’s built extreme mental availability ... more
From Sam Altman to Jeff Bezos to Mark Zuckerberg, the pattern keeps repeating—leaders dismiss advertising right up until they need it to scale.
Advertising isn’t a necessary evil. It’s the system that makes modern markets work.
This week, Jon and P... more
Most ads aren’t ignored because they’re bad. They’re ignored because they assume attention that doesn’t exist.
The real problem isn’t a “worst-case scenario” — it’s the default one.
In this episode, Jon and Peter break down why modern advertising mu... more
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- Enough of the name dropping
I’m a new listener and so far I like your content but the amount of times you name drop that your friends with Bezos makes me not want to support you any more. I’m going to give it two more episodes then I’m out if I seriously say it every time. Don’t you know that he is polarizing and actually a terrible person killing our society.
Apple Podcasts3High on espresso girl
United States6 months ago - A marketing podcast with a POV
I listen to a LOT of marketing podcasts and 95% of them are talking to marketers at big name brands saying the same things over and over again. This is the podcast for people who want more thinking and less pontification. Thrilled to find this.
Apple Podcasts5Salt LabUnited Statesa year ago
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Apple Podcasts | #156 |  Germany/Business/Marketing |
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Frequently Asked Questions About Lab-Grown Marketing by Evidenza
What is Lab-Grown Marketing by Evidenza about and what kind of topics does it cover?
Two veteran hosts explore B2B marketing through a rigorous, data-driven lens, often challenging conventional wisdom about alignment, measurement, and growth. Episodes frequently center on how to move beyond traditional CTRs and MQLs by leveraging category-entry points, probabilistic thinking, and evidence-backed frameworks for go-to-market, branding, and AI-enabled marketing. A recurring strength is translating research into practical playbooks—from misalignment between sales and marketing to blockbuster-brand strategies and the economics of advertising as infrastructure. A standout is the use of synthetic research and Evidenza-led data to illuminate decisions, plus varied guests who provide high-signal perspectives on storytelling, distrib... more
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Which podcasts are similar to Lab-Grown Marketing by Evidenza?
These podcasts share a similar audience with Lab-Grown Marketing by Evidenza:
1. Uncensored CMO
2. Nudge
3. The WARC Podcast
4. The Marketing Architects
5. The Rest Is Politics: US
How many episodes of Lab-Grown Marketing by Evidenza are there?
Lab-Grown Marketing by Evidenza launched a year ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Lab-Grown Marketing by Evidenza?
Recent guests on Lab-Grown Marketing by Evidenza include:
1. Eric Skae
2. Morgan Housel
3. Parker Andreessen
4. Pocket Professor
5. Niels Bohr
6. Rita Nelberse
7. Mark Ritson
8. Sori Rutherland
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