Lab-Grown Marketing by Evidenza
Peter Weinberg and Jon LombardoWhat if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break do... more
| Publishes | Twice monthly | Episodes | 21 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
A 10-table restaurant in Harlem became a $2.7 billion CPG brand by mastering one thing: being easy to want and easy to buy. Rao’s didn’t scale the restaurant—it scaled the desire.
Jon and Peter break down how Rao’s built extreme mental availability ... more
From Sam Altman to Jeff Bezos to Mark Zuckerberg, the pattern keeps repeating—leaders dismiss advertising right up until they need it to scale.
Advertising isn’t a necessary evil. It’s the system that makes modern markets work.
This week, Jon and P... more
Most ads aren’t ignored because they’re bad. They’re ignored because they assume attention that doesn’t exist.
The real problem isn’t a “worst-case scenario” — it’s the default one.
In this episode, Jon and Peter break down why modern advertising mu... more
AI slop? Not so fast. This week on Lab Grown Marketing, Jon and Peter make the case that AI isn’t cheapening marketing — it’s upgrading it. From voice-first workflows to a sudden boom in “storytelling” jobs, the guys explore why the real productivity... more
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- Enough of the name dropping
I’m a new listener and so far I like your content but the amount of times you name drop that your friends with Bezos makes me not want to support you any more. I’m going to give it two more episodes then I’m out if I seriously say it every time. Don’t you know that he is polarizing and actually a terrible person killing our society.
Apple Podcasts3High on espresso girl
United States3 months ago - A marketing podcast with a POV
I listen to a LOT of marketing podcasts and 95% of them are talking to marketers at big name brands saying the same things over and over again. This is the podcast for people who want more thinking and less pontification. Thrilled to find this.
Apple Podcasts5Salt LabUnited States9 months ago
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #72 |  Denmark/Business/Marketing |
Apple Podcasts | #93 |  Norway/Business/Marketing |
Apple Podcasts | #111 |  India/Business/Marketing |
Apple Podcasts | #114 |  Poland/Business/Marketing |
Apple Podcasts | #132 |  Argentina/Business/Marketing |
Apple Podcasts | #237 |  United Arab Emirates/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
Frequently Asked Questions About Lab-Grown Marketing by Evidenza
What is Lab-Grown Marketing by Evidenza about and what kind of topics does it cover?
Hype-free, evidence-driven marketing conversations that challenge conventional wisdom about targeting, measurement, and branding. Episodes frequently center on probabilistic thinking, AI's role in planning, and the value (and limits) of blockbuster strategies, with guests and synthetic voices offering cross-disciplinary perspectives from economics, branding, and segmentation. The tone mixes data-driven critique with accessible storytelling, frequently arguing for broader horizons in reach, smarter measurement beyond clicks, and a willingness to embrace uncertainty in consumer behavior. A notable strength is the willingness to push back against marketing dogma while linking insights to practical B2B and tech applications, making it especiall... more
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How many listeners does Lab-Grown Marketing by Evidenza get?
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Which podcasts are similar to Lab-Grown Marketing by Evidenza?
These podcasts share a similar audience with Lab-Grown Marketing by Evidenza:
1. Uncensored CMO
2. The Prof G Pod with Scott Galloway
3. 2Bobs—with David C. Baker and Blair Enns
4. Pivot
5. The Ezra Klein Show
How many episodes of Lab-Grown Marketing by Evidenza are there?
Lab-Grown Marketing by Evidenza launched a year ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Lab-Grown Marketing by Evidenza?
Recent guests on Lab-Grown Marketing by Evidenza include:
1. Niels Bohr
2. Rita Nelberse
3. Mark Ritson
4. Sori Rutherland
5. Barren Wuffet
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.