Lab-Grown Marketing
Peter Weinberg and Jon LombardoWhat if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break do... more
| Publishes | Twice monthly | Episodes | 12 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
How can you add a little more movie magic to your marketing mojo? Jon and Peter dive into the theory of blockbuster marketing and explain why movie marketers either go big – or risk getting buried.
First up, they break down how Warner Bros. just be... more
It’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a single sentence.
Ever wondered how to beat Roger Federer at tennis? It’s basic math to Mark: you sim... more
What do Weight Watchers, Tropicana, ABRDN, Jaguar, and HBO all have in common?
You guessed it — terrible rebrands. In this ep, Jon and Peter are putting risky marketing moves under the microscope to ask the question — just how much risk is too much?... more
Back from Cannes and still reeking of overpriced rosé, Peter and Jon tackle the pain point marketers love to hate but can’t stop obsessing over: measurement. In this episode, they take a flamethrower to the click-through cult and ask the real questio... more
Key Facts
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Reviews
- A marketing podcast with a POV
I listen to a LOT of marketing podcasts and 95% of them are talking to marketers at big name brands saying the same things over and over again. This is the podcast for people who want more thinking and less pontification. Thrilled to find this.
Apple Podcasts5Salt Lab
United States3 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #204 |  United Kingdom/Business/Marketing |
Apple Podcasts | #143 |  Singapore/Business/Marketing |
Apple Podcasts | #158 |  New Zealand/Business/Marketing |
Apple Podcasts | #162 |  Russia/Business/Marketing |
Apple Podcasts | #173 |  Denmark/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to Lab-Grown Marketing?
These podcasts share a similar audience with Lab-Grown Marketing:
1. Uncensored CMO
2. Nudge
3. a16z Podcast
4. Marketing Against The Grain
5. 2Bobs—with David C. Baker and Blair Enns
How many episodes of Lab-Grown Marketing are there?
Lab-Grown Marketing launched 7 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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