Rephonic
Artwork for Lab-Grown Marketing
Marketing Effectiveness
B2B Marketing
Brand
Measurement
Click-Through Rate
Blockbuster Marketing
Consumer Behavior
Deterministic Thinking
Probabilistic Marketing
Marketing
Evidenza
95-5 Rule
Advertising Targeting
Brand Awareness
Marketing Science Revolution
Generative AI Revolution
Evidenza Corporation
Synthetic Marketing
Segmentation
Scott Galloway

What if you could conduct smarter, faster, and more cost-effective consumer research without alarming your budget-conscious finance team? Forget outdated advice about CTR and MQLs—what you need are evidence-backed strategies. For over a decade, we’ve partnered with LinkedIn's experts to uncover key B2B marketing principles. Now, we’re using those insights and cutting-edge research tech to break do... more

PublishesTwice monthlyEpisodes13Founded8 months ago
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MarketingBusiness

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Artwork for Lab-Grown Marketing

Latest Episodes

What if everything marketers believe about precision is, well… probably wrong?

In this ep, Jon and Peter crack open the illusion of certainty that defines modern marketing — and expose why “the right person, the right message, the right time” might ... more

How can you add a little more movie magic to your marketing mojo? Jon and Peter dive into the theory of blockbuster marketing and explain why movie marketers either go big – or risk getting buried.

First up, they break down how Warner Bros. just be... more

It’s the season finale, and Jon and Peter are bringing in the big guns: Professor Mark Ritson, the man who can make or break your marketing ego in a single sentence.

Ever wondered how to beat Roger Federer at tennis? It’s basic math to Mark: you sim... more

What do Weight Watchers, Tropicana, ABRDN, Jaguar, and HBO all have in common?

You guessed it — terrible rebrands. In this ep, Jon and Peter are putting risky marketing moves under the microscope to ask the question — just how much risk is too much?... more

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Recent Guests

Niels Bohr
Nobel Prize-winning physicist known for his foundational contributions to understanding atomic structure and quantum mechanics.
Episode: Unpacking the Lie of Certainty in Marketing
Rita Nelberse
Expert on Professor Anita Elberse's blockbuster strategy
Episode: How Superman Beat Mickey: The Blockbuster Playbook for Marketers
Mark Ritson
Professor and marketing consultant, known for his expertise in marketing strategy and brand management.
None mentioned
Episode: Mark Ritson on Marketing, B2B, and the Future of AI
Sori Rutherland
Behavioral economics understudy and expert in human decision-making
Episode: Blands Over Brands: When the Risk isn’t Worth the Reward
Barren Wuffet
A humorous synthetic character representing Warren Buffett, knowledgeable about branding and investment.
Episode: Brand is Dead (LOL)

Hosts

Jon Lombardo
Co-host with extensive experience in marketing strategy, known for his analytical insights and focus on data-driven marketing practices.
Peter Weinberg
Co-host known for his expertise in B2B marketing and innovative strategies, often discussing the intersection of technology and marketing effectiveness.

Reviews

5.0 out of 5 stars from 4 ratings
  • A marketing podcast with a POV

    I listen to a LOT of marketing podcasts and 95% of them are talking to marketers at big name brands saying the same things over and over again. This is the podcast for people who want more thinking and less pontification. Thrilled to find this.

    Apple Podcasts
    5
    Salt Lab
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the fresh perspective this podcast offers, especially its focus on evidence-based marketing strategies rather than conventional methods.
Many reviews highlight the engaging discussions and unique insights from industry experts, making it a valuable resource for marketing professionals.

Chart Rankings

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Audience Metrics

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Frequently Asked Questions About Lab-Grown Marketing

What is Lab-Grown Marketing about and what kind of topics does it cover?

The content focuses on innovative and research-driven marketing strategies that help B2B marketers enhance their effectiveness. Topics include blockbuster marketing strategies, the impact of AI on traditional marketing practices, risk management in branding, and the importance of broader targeting versus hyper-targeting. Unique elements include a blend of expert insights from notable professionals and a synthetic guest segment, which introduces a playful yet thought-provoking approach to serious marketing discussions. The hosts aim to provide listeners with actionable insights that reflect contemporary trends and challenges in the marketing landscape.

Where can I find podcast stats for Lab-Grown Marketing?

Rephonic provides a wide range of podcast stats for Lab-Grown Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Lab-Grown Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Lab-Grown Marketing get?

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What are the audience demographics for Lab-Grown Marketing?

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How many subscribers and views does Lab-Grown Marketing have?

To see how many followers or subscribers Lab-Grown Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Lab-Grown Marketing?

These podcasts share a similar audience with Lab-Grown Marketing:

1. Uncensored CMO
2. The CMO Podcast
3. Nudge
4. The Prof G Pod with Scott Galloway
5. Marketing Against The Grain

How many episodes of Lab-Grown Marketing are there?

Lab-Grown Marketing launched 8 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Lab-Grown Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Lab-Grown Marketing?

Rephonic pulls ratings and reviews for Lab-Grown Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Lab-Grown Marketing?

Rephonic provides full transcripts for episodes of Lab-Grown Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Lab-Grown Marketing?

Recent guests on Lab-Grown Marketing include:

1. Niels Bohr
2. Rita Nelberse
3. Mark Ritson
4. Sori Rutherland
5. Barren Wuffet

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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