跨境电商｜个人如何做好亚马逊
跨境小学生Jessie一线运营一枚，分享亚马逊干货知识~
| Publishes | Twice weekly | Episodes | 117 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | EntrepreneurshipBusinessMarketing | ||
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Latest Episodes
亚马逊每月是如何收取我们产品的月度仓储费和长期仓储费的？1.月度库存仓储费2.长期仓储费每个SKU的费用计算公式为：(12-mo-long-term-storage-fee) = (12-mo-qty-charged-long-term-storage-fee) x (per-unit-volume) x $6.90 more
1.亚马逊新品机会探测器的新功能2.TikTok广告能否促进亚马逊销量?3.超级产品打造法4.亚马逊广告活动命名规则5.旺季亚马逊listing检查要点速览 more
对于我们亚马逊卖家来讲，受到的冲击主要有2点：1.消费者购物意愿下降，非必要不支出2.由于潜在的消费者数量降低，为了获取更多的顾客，会导致现有的市场中竞争更加激烈作为亚马逊卖家，我们要提前做好准备，以便应对衰退可能带来的影响。本期节目跟大家分享5点，可以对我们亚马逊生意产生正面影响的动作。 more
目前我们调研关键字的渠道有很多，例如有后台的ABA数据、亚马逊新品机会探测器、PPC广告报表，以及第三方的关键字调研工具 H10的Cerebro。以上的四种方式中，第三方工具H10的cerebro在关键字的调研效率上，个人认为是最高的。今天将跟大家分享5种使用cerebro可以快速调研出类目出单词、竞品出单词及自己产品潜在机会词的方法 more
每月的利润中，亚马逊广告费用会吃掉我们大部分的利润。这也是PPC广告的优化对卖家来讲至关重要的主要原因。 more
这个工具使用得好，可以帮我们解决以下两个重要的运营问题：1.帮老 listing 提升销量2.帮新listing做文案优化测试 more
近期亚马逊后台更新了许多工具和政策，其中涉及到很多能够影响我们运营效率和运营成本的内容，今天将其中的重点部分来跟大家分享1.视频广告可以链接到品牌旗舰店2.视频广告目前给出了更多视频观看指标 3.商品投放新增扩展功能4.广告创意功能中免费使用shutterstock素材网址的图片5.亚马逊更新了物流容量限制 6.针对管理促销中的购买折扣和买一赠一设置预算7.亚马逊一些费用的变更 more
今天第一次给大家带来一篇读书笔记，大家却容易因为书名烂而错过的书籍，来自 MJ DeMarco（M·J·德马克） 的书——《百万富翁快车道》。对我而言，它应该算是一堂可以落地的财富课程。如果这个分享主题对大家有帮助，未来会抽出时间，在亚马逊专业以外陆续分享一些对大家个人提升有帮助的内容。
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Apple Podcasts | #33 | China/Business/Entrepreneurship |
Apple Podcasts | #175 |  Singapore/Business/Entrepreneurship |
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跨境电商｜个人如何做好亚马逊 launched 2 years ago and published 117 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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