跨海电波
电波编辑部欢迎来到亚马逊广告出品的出海商业观察类播客 - 跨海电波。 远洋出海风浪大，先别慌！能听见电波，你就能靠岸。 在这档节目里，我们将聚焦出海人最关心的问题，汇聚真实的经验和前沿的讨论，锁定值得深耕的高潜力目的地，也会一起探索全球化路径中那些真实故事。 跨海电波，陪伴你的每一程，每一刻。 联系电波编辑部：upsquare@amazon.com
| Publishes | Twice monthly | Episodes | 18 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
Listen to this Podcast
Latest Episodes
"全球一盘货"的家居大卖家，为什么把墨西哥当作新兴国家的第一站？当欧美卖家还在观望时，致欧已经用三年时间，在墨西哥这片高增速、高竞争的市场里，跑出了一套"轻资产、高利润、克制品类"的打法。
本期节目，我们邀请到了致欧家居 拉美新兴市场负责人 Cindy，以及曾外派墨西哥城一年的本地调研员曾玲，一起从消费者洞察、市场进入策略、选品方法论讲到品牌打造与合规经营——实打实地还原一个家居品牌在墨西哥从 0 到亿的完整路径。
这期节目里你将听到：
• 真实的市场画像与消费洞察：墨西哥是"下一个电商蓝... more
欢迎来到《跨海电波》的“全球视野”专栏。我们用AI工具原声翻译的方式，带你走进全球第一线的商业讨论。
今天我们来聊聊：同样是做生意，经理人思维和创业者思维，有什么不同？
本期节目来自我们的友台，亚马逊广告美国区的播客《This Is Small Business》。
主持人 Andrea 对话了纽约大学斯特恩商学院的创业学教授 Ashish Bhatia。Ashish 教授长期研究全球各地的创业者，他提出了一个很有意思的观点：想要真正开始创业，你首先得“重塑”自己的大脑。
从规避风险，追... more
在跨境生意里，选品和营销，几乎是每个老板都绕不开的两道题。
如果一个需求极度小众，市面上几乎没人做，你敢不敢押注？所谓的"直觉"，背后有没有可以被验证的方法论？
以及，广告是不是一定要挂链接、带转化？如果一条视频"没挂车"，但真的很火，它的价值怎么衡量？
本期嘉宾是Funto Art 创始人 Leo 李一鸣。他从儿童画材起步，误打误撞在一个极小的旅行水彩套装赛道里找到了爆发点——在一个"标品扎堆、没有品牌可言"的画材行业，硬是用场景重构+颜值升级+科学种草，杀出了一条路。
如果你正在经历... more
在今天的跨境生意里，每个人都在聊“大需求”——常规逻辑是：找一个足够大且未被满足的市场，开模、测试、量产、规模化。
但如果一个需求极其小众、极具个性化，这背后还有生意可做吗？
本期节目，我们邀请到了乐其创新SmallRig 的创始人、CEO 周阳。这家公司在摄影器材圈被用户称为“许愿池”——无论多么冷门、古怪的配件需求，只要你提出来，他们就可能帮你做出来 。
更神奇的是，这种“应收尽收”用户需求的打法，不仅没被研发成本拖垮，反而构建了一套极高效率的“快制造”模式。
从三次创业失败的“背水... more
Reviews
- 主持也太aggressive了吧
最新一期感觉两个人完全聊天不同频
Apple Podcasts1Spring water saidChinaa month ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #109 | China/Top Podcasts |
Apple Podcasts | #10 | China/Business |
Apple Podcasts | #101 |  Hong Kong/Business |
Apple Podcasts | #173 |  Argentina/Business |
Apple Podcasts | #187 |  South Korea/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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跨海电波 launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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