跨海电波
电波编辑部欢迎来到亚马逊广告出品的出海商业观察类播客 - 跨海电波。 远洋出海风浪大，先别慌！能听见电波，你就能靠岸。 在这档节目里，我们将聚焦出海人最关心的问题，汇聚真实的经验和前沿的讨论，锁定值得深耕的高潜力目的地，也会一起探索全球化路径中那些真实故事。 跨海电波，陪伴你的每一程，每一刻。
| Publishes | Twice monthly | Episodes | 5 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Category | Business | ||
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Latest Episodes
本期是我们新上线的系列节目「出海列国志」的第二期
这期节目我们邀请到我们的朋友——《起朱楼宴宾客》的主播大卫翁，我们会一起带大家来到很多人都非常感兴趣的出海目的地——日本。
提起日本市场，出海圈，流传着这样一句话，日本市场，是一块难啃的硬骨头。
这似乎是个悖论：从地理上看，它是我们的邻居，我们同属一个东亚文化圈。从体量上看，它是一个成熟且庞大的消费市场。按理说，它应该是中国品牌出海的理想目的地。
日本看起来品牌林立、消费心智极其成熟，但消费者似乎又对大品牌没那么“忠诚”；他们会在百元店毫... more
EP04 年入百万的00后夫妻档：跨境电商踩坑实录
在今天，小团队 / 普通人 玩出海——也就是：没有生产线，没有大资金，没有海外经历，真能把跨境玩好吗？
先给答案，肯定能。
但是你需要思考和回答的问题很多，比如：小团队做跨境，究竟是做一个只赚差价的倒爷，还是做自己的品牌，深耕自己创新的产品呢？
今天做客的嘉宾，是两位00后夫妻档。他们在三年前，刚离开学校和军营不久，就选择了搭伙创业做跨境。三年不到的时间，小微跨境公司，会遇到的所有问题，他们几乎遇了个遍。
他们的故事，像是一份真人版的... more
EP03:科沃斯万字复盘：如何让欧美中产为中国品牌支付1000美金？
出海做生意，到底怎么做品牌？
这个问题一百个人有一百种回答，但经得起时间考验的答案，往往是最具有参考价值的。
本期节目，我们邀请到了播客《贝望录》的主理人Bessie，对话科沃斯机器人全球品牌及营销副总裁Johnny Zhu，与我们深度复盘其超过13年的全球化品牌建设之路。
在这场对话中你将听到，科沃斯13年国际化之路背后，给你的4个，关于出海怎么做品牌的忠告：
1.产品是最好的品牌建设： 万事开头难，把产品打磨好，... more
AI这个词儿这两年可太火了，大众语境下火，在跨境电商的语境下更火。
大家可以想象一下，你不需要一个大团队，也不需要一个豪华的办公室，哪怕只有几个人，搭上AI的东风，就可以打造一个精干的初创公司，直接在国际市场上大干一场。
现实中的情况如何呢？人人都能使用AI的时代，哪些环节被彻底改变了？哪些工作正在被悄悄取代，而哪些新能力又变得至关重要？
为了探寻答案，我们邀请了两位身处一线的嘉宾。一位是Apollo的创始人凌飞，他的公司使用AI效率工具帮助跨境电商管理和优化广告；另一位是出海品牌梦百合的... more
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #89 |  Hong Kong/Business |
Apple Podcasts | #91 | China/Business |
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| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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Which podcasts are similar to 跨海电波?
These podcasts share a similar audience with 跨海电波:
1. 半拿铁 | 商业沉浮录
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跨海电波 launched 3 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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