跨海电波
电波编辑部欢迎来到亚马逊广告出品的出海商业观察类播客 - 跨海电波。 远洋出海风浪大，先别慌！能听见电波，你就能靠岸。 在这档节目里，我们将聚焦出海人最关心的问题，汇聚真实的经验和前沿的讨论，锁定值得深耕的高潜力目的地，也会一起探索全球化路径中那些真实故事。 跨海电波，陪伴你的每一程，每一刻。 联系电波编辑部：upsquare@amazon.com
| Publishes | Twice monthly | Episodes | 24 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Chinese (Simplified) | Number of Listeners | Category | Business |
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十年前，开更多店、铺更多货，就可能更快拿到流量、赚到钱。今天，为什么这条曾经成功的出海路径越来越难走？
这一期《跨海电波》，Bessie 对话嘉御资本创始人卫哲。从投资到深入企业辅导，他见过不同的出海选择怎样改变一家公司的走向，也带来了不少值得追问的判断：别等做大了再去欧美；渠道应该是一座金字塔；相比不断降价，他更看好敢于定价、持续增加性能的“价性比”。
我们沿着四道选择题展开：去哪里，做什么品类，怎样搭渠道，又怎样建立品牌定位。泡泡玛特和安克的取舍、海外骑行者的需求、能够自己寻找星座的望远... more
一个千万营收的亚马逊卖家，团队从 8 个人变成了 2 个人。
这听起来很像一个关于“AI替代人”的故事。但如果只停在人数变化上，我们就会错过其中真正值得跨境老板关注的部分：原来由 8 个人完成的工作，究竟去了哪里？AI只是帮员工更快做图、看表、回邮件，还是已经开始改变一家公司处理数据、做出判断和执行决策的方式？
这期节目，《跨海电波》和《小火车商业进化论》一起采访了亚马逊卖家智山。他曾经在美团从事战略研究、经营分析、用户增长和品类管理，后来进入亚马逊生意。
现在，他正在做一件很前沿的尝试：... more
2026年的跨境电商：AI时代到来，全球新兴市场的进一步深入，传统转化类广告成本越来越高，所有事情的变化速度都越来越快。
中国出海人的下一步该怎么走？当跨境生意进入一个更成熟、更拥挤的阶段，品牌到底还靠什么继续增长？
前段时间，亚马逊广告的 unBoxed 活动在深圳举行。
现场有很多关于跨境品牌、广告投放、AI 创意、本地化增长和数据衡量的分享。到场分享的都是行业内的专家和精英级别的卖家，跨海电波编辑部也有幸到现场参加了这次活动，其中有一些观点我们认为确实值得和听友们分享一下，非常应景，... more
欧洲又热起来了，热得很离谱。
对很多中国人来说，空调是夏天的基础配置；但在德国，装空调却是一件充满限制的事：百年建筑不能随便打洞，租房不允许改造，人工安装费用高，传统分体空调对很多普通家庭来说并不现实。高温之下，这个长期被忽视的生活痛点，正在变成一个真实而巨大的商业机会。
本期节目是《跨海电波》第一期的重播。我们在 2025 年戛纳国际创意节现场，邀请到《贝望录》主理人 Bessie Lee，以及美的家用空调欧洲大区市场推广负责人 Renee 黄佩玥，一起聊了聊美的 PortaSplit 是... more
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Reviews
- 美的这期讲得好透，胜过商学院实战案例。
这是我所了解欧洲高温内容最好的一期商业内容，包括视频和公号文章
Apple Podcasts5播客爱好者003China3 months ago - 主持也太aggressive了吧
最新一期感觉两个人完全聊天不同频
Apple Podcasts1Spring water saidChina5 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #33 | China/Business |
Apple Podcasts | #173 |  Indonesia/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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跨海电波 launched a year ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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