
欢迎来到亚马逊广告出品的出海商业观察类播客 - 跨海电波。 远洋出海风浪大,先别慌!能听见电波,你就能靠岸。 在这档节目里,我们将聚焦出海人最关心的问题,汇聚真实的经验和前沿的讨论,锁定值得深耕的高潜力目的地,也会一起探索全球化路径中那些真实故事。 跨海电波,陪伴你的每一程,每一刻。 联系电波编辑部:upsquare@amazon.com
| Publishes | Twice monthly | Episodes | 17 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Category | Business |

欢迎来到《跨海电波》的“全球视野”专栏。我们用AI工具原声翻译的方式,带你走进全球第一线的商业讨论。
今天我们来聊聊:同样是做生意,经理人思维和创业者思维,有什么不同?
本期节目来自我们的友台,亚马逊广告美国区的播客《This Is Small Business》。
主持人 Andrea 对话了纽约大学斯特恩商学院的创业学教授 Ashish Bhatia。Ashish 教授长期研究全球各地的创业者,他提出了一个很有意思的观点:想要真正开始创业,你首先得“重塑”自己的大脑。
从规避风险,追... more
在跨境生意里,选品和营销,几乎是每个老板都绕不开的两道题。
如果一个需求极度小众,市面上几乎没人做,你敢不敢押注?所谓的"直觉",背后有没有可以被验证的方法论?
以及,广告是不是一定要挂链接、带转化?如果一条视频"没挂车",但真的很火,它的价值怎么衡量?
本期嘉宾是Funto Art 创始人 Leo 李一鸣。他从儿童画材起步,误打误撞在一个极小的旅行水彩套装赛道里找到了爆发点——在一个"标品扎堆、没有品牌可言"的画材行业,硬是用场景重构+颜值升级+科学种草,杀出了一条路。
如果你正在经历... more
在今天的跨境生意里,每个人都在聊“大需求”——常规逻辑是:找一个足够大且未被满足的市场,开模、测试、量产、规模化。
但如果一个需求极其小众、极具个性化,这背后还有生意可做吗?
本期节目,我们邀请到了乐其创新SmallRig 的创始人、CEO 周阳。这家公司在摄影器材圈被用户称为“许愿池”——无论多么冷门、古怪的配件需求,只要你提出来,他们就可能帮你做出来 。
更神奇的是,这种“应收尽收”用户需求的打法,不仅没被研发成本拖垮,反而构建了一套极高效率的“快制造”模式。
从三次创业失败的“背水... more
感谢何帆教授的分享,先插播一条来自电波编辑部的预告📺
亚马逊广告近期将推出全新的大咖直播系列,首期直播将在3月13日下午2点开启!何帆教授本人也将作为第一位直播嘉宾,和大家分享关于出海行业的最近洞见。点击链接或者扫描下方二维码可直接报名参与,我们在直播间为大家准备了详细的知识归纳笔记,推荐书单以及丰厚的大礼包!
周五下午,我们直播间见!
EP13 与何帆教授聊聊赚「快钱」和赚「慢钱」:出海人如何在短期回报中寻找长期价值?
《跨海电波》X《商业就是这样》特别串台节目来了!
很多朋友可... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #75 | |
Apple Podcasts | #8 | |
Apple Podcasts | #63 | |
Apple Podcasts | #97 | |
Apple Podcasts | #173 | |
Apple Podcasts | #207 |
Listeners, social reach, demographics and more for this podcast.
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跨海电波 launched 10 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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