跨海电波
电波编辑部欢迎来到亚马逊广告出品的出海商业观察类播客 - 跨海电波。 远洋出海风浪大，先别慌！能听见电波，你就能靠岸。 在这档节目里，我们将聚焦出海人最关心的问题，汇聚真实的经验和前沿的讨论，锁定值得深耕的高潜力目的地，也会一起探索全球化路径中那些真实故事。 跨海电波，陪伴你的每一程，每一刻。
| Publishes | Twice monthly | Episodes | 12 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Category | Business |
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Latest Episodes
不知不觉《跨海电波》已经上线半年多了。
到目前为止，我们更新了 10 期节目，在小宇宙订阅过万，成为增长最快的商业类中文播客之一。
本期节目是跨海电波创办以来录音时长最长，内容最丰富的一期节目，所以我们决定把节目剪成上下集，今天是上集。
在新年到来之际，我们联合财经媒体人沈帅波，以及亚马逊卖家、观复研习社创始人Lenry，连线8位曾经做客《跨海电波》的嘉宾，如科沃斯全球品牌及营销副总裁Johnny、HOTO小猴高级运营总监 Eric、《起朱楼宴宾客》主播大卫翁、出海领域的资深投资人阮飞一起... more
在出海目的地中，日本市场一直扑朔迷离：有人说它高度饱和，线下渠道难撼；有人说它消费力强，新品牌机会巨大。在上一期「出海列国志」系列节目里我们和大卫翁聊了聊日本独特的消费文化。这期节目，我们请到了近两年在日本表现非常亮眼的国产品牌Shokz，韶音。
目前日本是韶音除中国、美国以外的第三大市场 ，他们在亚马逊日本站骨传导类目排名稳居第一，并保持了高速的增长。
那这期节目里，韶音的国际业务部负责人 Daisy，将从实战操盘手的角度深度拆解：
在看似饱和的日本市场，如何通过小众需求突围？
用户需... more
EP09 出海投资人眼中，什么商业模式未来10年走得远？
今天的跨境领域，资本喜欢投的出海生意长什么样？
2025年是中国品牌出海迎来转折的一年，面对不断加剧的竞争和全球市场的不确定性，中国出海卖家们面临的挑战越来越多，曾经无往不利的“卖货”逻辑压力越来越大，以AI为代表的新技术开始加速颠覆以往的很多认知。
那下一个周期的增长答案在哪里？什么样的商业模式才能让中国品牌走得更远？
跨海电波问过很多品牌操盘手类似的问题，但今天是第一次把同样的问题，抛给两位资深的出海领域投资人。
这期节目里... more
EP08 肉身接触100个美国用户后，HOTO把国产螺丝刀卖出了情绪价值
一把国产螺丝刀如何在美国卖出情绪价值？
今天的TO C跨境生意，很多卖家朋友已经感受到了“卷”的代价，价格战越来越激烈。想做品牌溢价，又怕一涨价就没人买；想打差异化，小众产品又怕不知道自己的核心用户到底在哪儿。
面对这样的局面，国产品牌HOTO小猴，给出了他们的解法。
他们做的品类，是传统得不能再传统的五金工具，就是你印象里那种锤子、螺丝刀、电钻。但在这样一个极度“硬核”的赛道里，他们却做出了被称为“工具界苹果”的... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #228 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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跨海电波 launched 7 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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