計劃工作室 Conceptland Podcast
Conceptland 計劃工作室你好，我是你在「計劃工作室 ConceptLand 」聲音導航，張聰。Conceptland Podcast 在隔周的星期一黃昏發佈，陪伴你渡過每個星期的第一個工作天。 計劃工作室將會結合我在香港和德國的工作、學習和生活經歷，分享關於藝術文化管理的內容，透過策略思維 (Strategie Planning) 的方法思考 Art Project 和 Artist 的事業發展，配合商業思維 (Entrepreneurial Mindset) 和個人品牌 (Personal Branding) 的方法，希望令藝術工作者和藝術文化界別可以出現一個更加持續發展的生態環境。 我們相信聲音的力量，讓聽眾在有限度地減低視覺的資訊接收時獲取靈感，在通勤、散步、做家務時，獲取一段有意義的陪伴時間，讓所有人毫無阻隔地透過 Podcast 參與藝術文化產業。 計劃工作室亦定期在不同的 Social Media C... more
| Publishes | Twice monthly | Episodes | 5 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | Self-ImprovementEducationBusinessEntrepreneurship | ||||
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我哋好多時會諗到，我哋要做好Marketing，然後搵到班Target Customers支持我哋。咁又有無諗過，如果無Define好我哋嘅Target Audience的話，一個未經定義、推動力唔夠嘅Marketing會導致點樣嘅結果？又講返轉頭，點樣先算係「定義得好」嘅Marketing策略？
今集「計劃工作室」提到一個小技術，轉變少少你嘅Mindset，就可以喺你嘅marketing策略上有好根本性嘅改變。
Ready? Let’s go!
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如果對節目內容有任何意見、疑... more
歡迎來到計劃工作室！
創作人通常都要面對一個問題，就是觀眾覺得你的作品「很難懂」，和他們的生活沒有連繫。當然，這是很沮喪的事，但是今集的內容，嘗試透過一個簡單的問題，讓你構思作品、以及宣傳作品的時候，更加容易令觀眾明白你的用意！
只要回答一個簡單的問題，就可以讓你的作品煥然一新，令觀眾愛上！
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如果有興趣知道，如何發展你的藝術事業專屬的個人品牌，可以在「計劃工作室」的網站，或者 Social Media Channel 約見免費的 30 分鐘對談，更深入和專屬地分析... more
過去的 3 個星期，你在 Social Media 上花了多少時間去看有關於 Johnny Depp 跟 Amber Heard 聆訊的影片呢？這場法庭戲，正正取得了這個月很大部份的「網上能見度」。
當你選擇在網絡上發佈任何資訊，代表你已經參與在這場「注意力爭奪戰」裡面，相比起製作好的藝術作品、產出有質素的內容，你要爭奪其他人的目光去瞭解你的產品。這集的Podcast，我們將會討論一下這個 Online Marketing 重要議題，怎樣提升你的「網上能見度」。
如果有興趣知道，如何發展你的... more
計劃工作室 Conceptland Podcast 是在香港首個以廣東話主講關於藝術文化管理的 Podcast 節目，以不一樣的思維方法，在藝術創作生涯中應用「個人品牌」和「商業思維」，幫助藝術創作人計劃和建立可持續發展的事業，透過計劃創造更多機會。
在節目的第一集，我做了一個自我介紹和描繪了節目的內容方向，分享為甚麼會有【計劃工作室】的出現，以及你在這個節目裡期待獲得甚麼內容。
我也分享了在過去接近十年的工作經歷中，一些很有印象的事件，怎樣引發我，對藝術文化管理這個看似沒趣、沒太多人認真深... more
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Apple Podcasts | #95 |  Hong Kong/Business/Entrepreneurship |
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計劃工作室 Conceptland Podcast launched 4 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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