Jen Ahlsten on Plastic Surgery Marketing
Jen AhlstenPodcast for plastic surgeons who want to understand how patients make decisions before they ever contact a practice. The content draws on research in consumer psychology and behavioral economics. The conclusions are specific to plastic surgery.
| Publishes | Weekly | Episodes | 7 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
Brand identity is expressed as much through language as through design.
This episode is based on the book Eminence: The New Standard for Plastic Surgery Marketing by Jen Ahlsten. Available on Amazon and at vitruviani.com.
Even though before-and-after photography is one of the most powerful assets a surgeon has for communicating their surgical results, a large audit of Instagram before-and-after photography found that approximately 40 percent of posts scored in a low-q... more
The visual presentation of a practice influences whether patients perceive it as a good fit. Sometimes, this evaluation is deliberate, such as when a patient recognizes imagery that reflects their age or aesthetic aspirations. More often, the respons... more
Strong branding is associated with greater demand, premium pricing, greater resilience during market shifts, and stronger long-term financial performance.
This episode is based on the book Eminence: The New Standard for Plastic Surgery Marketing by ... more
Patients researching plastic surgery providers often move across websites, Instagram profiles, review platforms, YouTube channels, and Google Maps listings, forming their impression of the practice from all of them combined.
This episode is based on... more
For many prospective patients, the first impression of a clinic is digital. Surgeons increase their chances of converting visitors into patients by ensuring their online presence is technically and visually as strong as possible, conveying an accurat... more
Most patients have formed an opinion about the surgeon before they make contact. This episode covers what they're actually evaluating during the research phase, and why board certification ranks lower than most surgeons expect.
This episode is base... more
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Apple Podcasts | #135 |  Finland/Business/Marketing |
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Jen Ahlsten on Plastic Surgery Marketing launched 2 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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