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Artwork for StrategyCast
Artificial Intelligence
Strategy
Trust
Marketing
Strategycast
Go-To-Market
B2B Marketing
Spanx
Avocet Communications
Edelman Trust Barometer
Brand
Google
Synthetic Customers
Empathy-Led Marketing
Go-To-Market Strategy
Unit Economics
Emotional Intelligence In Sales
Account-Based Marketing
Ad Fraud
Go-To-Market (GTM) Systems)

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and sh... more

PublishesWeeklyEpisodes608Founded10 years ago
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Artwork for StrategyCast

Latest Episodes

The B2B shortlist is forming earlier than most marketers realize. Buyers are using AI, peers, independent research, and past experiences to evaluate vendors before they ever raise their hand, which means your brand may be in or out of consideration b... more

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Better AI does not automatically produce better marketing decisions. As AI tools become widely available, the real advantage comes from proprietary customer understanding, trustworthy data, and the human judgment to know which insights actually matte... more

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When growth slows, more marketing activity may only amplify a value proposition that is not differentiated enough. John Rivera explains how marketing leaders can answer the critical “Why should I choose you?” question, uncover what customers actually... more

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Moving fast with AI can create efficiency, but without the right guardrails, it can also put customer trust, brand authenticity, and customer relationships at risk. Tara DeZao joins Lori on StrategyCast to explain why responsible AI governance may be... more

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Recent Guests

Victoria Albert
CMO of Infuse
Infuse
Episode: The B2B Shortlist Is Forming Earlier. Will Your Brand Make the Cut?, feat. Victoria Albert
Tiffany Radosevich
VP of Growth Operations at AYTM
AYTM
Episode: Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich
Tara DeZao
Leader in AI-driven empathetic customer experiences
Unspecified in transcript
Episode: Why Moving Too Fast With AI Could Cost Your Brand Customer Trust, feat. Tara DeZao
Andrew Davis
SVP of Marketing and Sales at TextUs
TextUs
Episode: How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis
John Golden
Chief Marketing and Strategy Officer at Coevera
Coevera
Episode: Don’t Let AI Kill Your Authenticity: Here’s What Brands Miss, feat. John Golden
Debbie Qaqish
Specializes in helping leaders understand how pressure changes performance inside organizations
GrowthFactor.us
Episode: How Marketing Leaders Stay Strategic Under Crushing Pressure, feat. Debbie Qaqish
Fred Wiechmann
Executive with a focus on authenticity, human connection, and long-term brand/product trust
Game Time (and related ventures)
Episode: How Smart Marketers Use AI Without Losing Trust, feat. Fred Wiechmann
Kate DiLeo
Brand strategist and creator of the Brand Trifecta methodology
Independent consultant / Brand strategist
Episode: The 3-Part Workflow Behind Irresistible Brand Messaging, feat. Kate DiLeo
Boobesh Ramadurai
Leads marketing analytics and AI-driven strategy at LatentView Analytics
LatentView Analytics
Episode: How Top Brands Use AI Agents to Dominate Their Markets, feat. Boobesh Ramadurai

Host

Lori Jones
Host of StrategyCast and President & CEO of Avocet Communications

Reviews

4.9 out of 5 stars from 72 ratings
  • Exceptional Insights

    Lori Jones delivers content that is engaging and actionable. She breaks down business ideas into easy to follow ideas. I highly recommend this show!

    Apple Podcasts
    5
    HerCsuite
    United States2 years ago
  • Great conversations

    I like the variety and depth of topics and conversations. Always something to learn.

    Apple Podcasts
    5
    christophtrappe
    United States2 years ago
  • Great show!

    Loti makes her épisodes insightful and entertaining!

    Apple Podcasts
    5
    ninja steth jelly 7655
    United States3 years ago
  • Awesome Podcast!!!

    Lori, host of the Integrate & Ignite Podcast, highlights all business, management and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listen!

    Apple Podcasts
    5
    roweereyes
    Philippines5 years ago
  • Excellent show!

    Wonderful program. I feel motivated when I listen to you podcast. Good job!

    Apple Podcasts
    5
    Mariann!!
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for varied topics and deep dives into AI, trust, and brand strategy
Positive and practical: guests deliver actionable insights for real-world marketing
Listeners value the host's energetic and thorough interview style
Audience notes the episodes are consistently informative and inspiring

Talking Points

Recent interactions between the hosts and their guests.

Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich
Q: What can leaders do now to prepare for next year's AI-enabled marketing ecosystem?
Rethink whole systems and governance, ensure data provenance and context are embedded in tools, and align partnerships across brands, operations, and data teams to solve system-wide challenges rather than isolated problems.
Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich
Q: How should marketers balance AI-generated outputs with human judgment?
Use AI for efficiency in repetitive tasks, but protect time for human judgment where context, empathy, and nuanced understanding are essential for decision quality.
Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich
Q: What does proprietary human understanding mean in practice?
It refers to accumulated, real-world knowledge about customers, including what they care about, what motivates them, and where there are frictions, derived from actual interactions rather than generic AI outputs.
Don’t Let AI Kill Your Authenticity: Here’s What Brands Miss, feat. John Golden
Q: What is the biggest takeaway for marketers when deploying AI in 2027 planning?
Trust is a massive currency and a driver of growth; marketers must use AI to enhance human capability, maintain authenticity, and be transparent about AI usage while aligning internally to ensure consistent messaging.
How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis
Q: Why do you think traffic is misleading as a measure of demand, and how should teams rethink it?
Traffic is only a leading indicator; it doesn't by itself translate into pipeline. Real demand comes from how many MQLs convert to SQLs and overall impact on pipeline, so teams should focus on multi-touch engagement and downstream metrics rather than vanity visitors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About StrategyCast

What is StrategyCast about and what kind of topics does it cover?

Strategy-focused marketing leadership conversations that explore how integrated strategy, branding, and customer experience drive business outcomes. Episodes frequently center on trust in brands, the role of AI in marketing, and practical frameworks for building credible, evidence-based messaging. Guests span senior marketers, brand strategists, and AI/marketing practitioners who share actionable insights, real-world case studies, and frameworks to align marketing with finance, governance, and product teams. A notable strength is translating complex concepts—like trust architecture, AI-enabled workflows, and audience-centric messaging—into repeatable playbooks, making it valuable for leaders, marketers, and practitioners seeking measurable ... more

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Which podcasts are similar to StrategyCast?

These podcasts share a similar audience with StrategyCast:

1. The Prof G Pod with Scott Galloway
2. On with Kara Swisher
3. Pivot
4. B2B Marketing Podcast

How many episodes of StrategyCast are there?

StrategyCast launched 10 years ago and published 608 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact StrategyCast?

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What guests have appeared on StrategyCast?

Recent guests on StrategyCast include:

1. Victoria Albert
2. Tiffany Radosevich
3. Tara DeZao
4. Andrew Davis
5. John Golden
6. Debbie Qaqish
7. Fred Wiechmann
8. Kate DiLeo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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