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Artwork for Insights from Elsewhere

Insights from Elsewhere

Cynthia Portugal
Artificial Intelligence
Market Research
Japan
Insight Platforms
Asia-Pacific Market Research
Latin America
Korea
FMCG
Kazakhstan
Argentina
Beijing, China
Aging Population
Poland
South Africa
Morocco
Coca-Cola
Market Research Industry
Chinese Brands
Market Research Society Of India
Cultural Traits

“Insights from Elsewhere,” is a podcast by Insight Platforms.

Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe.

There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.

Tune in to learn about creative ways research and insights professionals are doing r... more

PublishesTwice monthlyEpisodes20Foundeda year ago
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MarketingBusiness

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Artwork for Insights from Elsewhere

Latest Episodes

Egypt is more than pharaohs and pyramids. 

Market research and technology in the MENA region cannot be understood through a single regional playbook. 

In this episode, Cynthia Portugal speaks with Mohamed ElSherif, from Egypt. He is the founder of ... more

YouTube

Urpi Torrado from Peru discusses research in Latin America, local nuance, AI adoption and the value of human insight.

In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Urpi Torrado, CEO of Datum International in Peru, Latam Am... more

YouTube

Hyein Yoon from Korea shares how brands can approach Korea and Japan with stronger local insight and cultural context.

In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Hyein Yoon, founder of HY Marketing in Seoul. 

Hyein wor... more

YouTube

Rafael Cespedes from Chile discusses research culture, AI, data quality and the future of insights in Latin America.

In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Rafael Cespedes, CEO for Provokers in Santiago, Chile.

The... more

YouTube

This episode features Jessica Dua, Senior Qualitative Manager at Cultural Traits in New Delhi, India. 

She shares her journey into market research and her experience leadingInsights for Impact Award – Qualitative Research 2025 award winning project ... more

YouTube

In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Mitali Chowhan, Director General of the Market Research Society of India (MRSI), to explore the realities of market research in India and what global professionals can learn fro... more

YouTube

What does it really mean to be a “global citizen” in insights? 

In this episode of Insights from Elsewhere, Cynthia Portugal talks with Pratik Sharma, co-founder of Opsonomy. He was born in India and has spent the last 20 years living in Germany whi... more

YouTube

In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Dave McCaughan, Sydney-born and Bangkok-based, about what it really takes to understand Asia beyond stereotypes and surface-level “localisation.” 

Drawing on three decades of e... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Hyein Yoon
Founder of HI Marketing, a boutique consultancy and market agency focused on Korea and Japanese market entry for global brands
HI Marketing
Episode: Episode 18: Hyein Yoon, Founder at HY Marketing – KOREA
Rafael Cespedes
CEO of Provokers (Chile); ESOMAR representative for the region
Provokers; ESOMAR
Episode: Episode 17: Rafael Cespedes, CEO at Provokers – CHILE
Jessica Dua
Senior Qualitative Manager at Cultural Traits
Cultural Traits
Episode: Episode 16: Jessica Dua, Qualitative Senior Manager at Cultural Traits – INDIA
Mitali Chowhan
Director General, Market Research Society of India
Market Research Society of India (MRSI)
Episode: Episode 15: Mitali Chowhan, Director General at MRSI (Market Research Society of India) – INDIA
Pratik Sharma
Co-founder of Opsonomy, market research and insights consultant
Opsonomy
Episode: Episode 14: Pratik Sharma, Co-Founder of Opsonomy – INDIA/GERMANY
Dave McCaughan
Founder/ consultant with McCann; translator of cultures across Asia
McCann (former), Freelance Consultant
Episode: Episode 13: Dave McCaughan, Founder of Bibliosexual - THAILAND
Irina Mukhametova
Advanced Nutrition Category Director for RG Brands (now part of PepsiCo)
RG Brands / PepsiCo
Episode: Episode 12: Irina Mukhametova, Advanced Nutrition Category Director at RG Brands - KAZAKHSTAN
Soufiane Alkhatiri
VP of the Moroccan Federation of Advertisers (GAM)
Moroccan Federation of Advertisers
Episode: Episode 11: Soufiane Alkhatiri, VP of Moroccan Federation of Advertisers (GAM) – MOROCCO
Elvys Nunes
Global Head of Category Insights and Analytics at Reckitt
Reckitt
Episode: Episode 10: Elvys Nunes, Global Head of Category Insights and Analytics at Reckitt - UK/GLOBAL

Host

Cynthia Portugal
Host of Insights from Elsewhere

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 9: Sheila Akinnusi, Executive Head of Group Market Research at Nedbank - SOUTH AFRICA
Q: What are the biggest opportunities and challenges in your space today?
Opportunities lie in AI, big data, and new research tools to stay consumer-focused; challenges include information overload, maintaining rigor at pace, and balancing automation with human interpretation and governance.
Episode 9: Sheila Akinnusi, Executive Head of Group Market Research at Nedbank - SOUTH AFRICA
Q: What is unique about South Africa that affects the insights field?
South Africa's diversity across cultures and languages requires nuanced, localized research; you can't lump the region into one monolithic market, and brands must adapt to multiple cultural realities within the continent.
Episode 9: Sheila Akinnusi, Executive Head of Group Market Research at Nedbank - SOUTH AFRICA
Q: Let's start by telling me about your journey into market research. How did you get here?
I started in banking through a graduate program, moved into CX measurement, then into qualitative research, before joining Nedbank and gradually rising to head of research and analytics; it was a path of blending people skills with data and strategy.
Episode 8: Agnieszka Górnicka & Paul Gebara, Inquiry International - POLAND
Q: What's the coolest thing about AI you've seen in research?
Agnieszka highlights AI-assisted transcription and summarization that drastically speeds up workflow for industry newsletters and interviews, while maintaining useful human input.
Episode 8: Agnieszka Górnicka & Paul Gebara, Inquiry International - POLAND
Q: What are the biggest adoption barriers for AI in these markets?
Two main barriers: risk aversion and limited local tooling/access to capital, which slow adoption of AI-driven methods despite potential cost savings.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About Insights from Elsewhere

What is Insights from Elsewhere about and what kind of topics does it cover?

This program showcases practitioners and leaders in market research and insights from regions outside North America and Western Europe. Conversations routinely explore regional consumer behavior, local research ecosystems, data quality, ethical considerations, AI and tech-enabled methods, and the translation of global trends into local practice. A standout quality is the emphasis on practical, region-specific lessons, cross-cultural collaboration, and the human side of insights work, often with anecdotes from East Asia, Latin America, Africa, and emerging markets. Listeners can expect actionable strategies for entering new markets, adapting methodologies across cultures, and balancing technology with human judgment. The show frequently feat... more

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How many episodes of Insights from Elsewhere are there?

Insights from Elsewhere launched a year ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Insights from Elsewhere?

Recent guests on Insights from Elsewhere include:

1. Hyein Yoon
2. Rafael Cespedes
3. Jessica Dua
4. Mitali Chowhan
5. Pratik Sharma
6. Dave McCaughan
7. Irina Mukhametova
8. Soufiane Alkhatiri

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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