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Inside the Stack

AdExchanger
Tatari
Neuro-Contextual Advertising
Contextual Advertising
Privacy
Programmatic TV
Retail Media
Holiday Season
Convergent TV
AI In TV Advertising
Direct Publisher Deals
Programmatic Advertising
Contextual Targeting
Grocery TV
In-Store Retail Media
Artificial Intelligence
Industry Stakeholders (agencies, Brands, Publishers)
Creative Technology
Vault
TV Advertising
Native Advertising

An AdExchanger podcast featuring interviews with leaders in ad tech.

PublishesMonthlyEpisodes8Foundeda year ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for Inside the Stack

Latest Episodes

Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace, including live sports and linear. Schonfeld also explai... more

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On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it.

They dig into signal ... more

On this episode of Inside the Stack, we sit down with Brian Gleason, CEO of Seedtag, to talk about the future of contextual advertising.

We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment across we... more

Most marketers obsess over online conversions — but 85–90% of transactions still happen in physical retail. So why isn't in-store media getting the same attention?

On this episode of Inside the Stack, Grocery TV CEO Marlow Nickell tells us why in-s... more

On this episode of Inside the Stack, AdExchanger's Lynne d Johnson sits down with Yieldmo founder and CEO Mike Yavonditte to talk about why programmatic isn't broken—it just needs new plumbing. From radical transparency to the comeback of contextual ... more

In this episode of AdExchanger's Inside the Stack podcast, Tatari CEO Philip Inghelbrecht sits down with AdExchanger's Lynne d Johnson to discuss the future of convergent TV advertising. Learn how Tatari doubled revenue with the same team size using ... more

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In this episode of AdExchanger's Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Le... more

TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural epis... more

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Recent Guests

Andy Schonfeld
Chief Revenue Officer at Tatari
Tatari
Episode: Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
Benjamin Heaton
Senior Product Director at Infra, leading efforts across Tatari, Vault and the Viewpoint
Infra (Vault) / Tatari
Episode: TV Ad Measurement Is Broken. Tatari Wants to Fix It.
Brian Gleason
CEO of Seedtag
Seedtag
Episode: Beyond Keywords: Seedtag's Neuro-Contextual Play
Marlow Nickell
Founder and CEO of Grocery TV
Grocery TV
Episode: Unlocking the Power of In-Store Retail Media with Grocery TV's Marlow Nickell
Mike Yavonditte
Yieldmo Founder and CEO
Yieldmo
Episode: Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic
Philip Inghelbrecht
CEO of Tatari
Tatari
Episode: The Future of TV Advertising: Philip Inghelbrecht on Convergent TV and AI Innovation
Meredith Brace
CMO of TripleLift
TripleLift
Episode: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace

Host

Lynne D. Johnson
Senior Director of Community and Programming at AdExchanger; Host of Inside the Stack

Chart Rankings

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Talking Points

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Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic
Q: If you could rebuild programmatic from the ground up, what would you keep and what would you scrap?
Keep the drive toward granular supply understanding and full transparency, and scrap data inaccuracies by ensuring data targeting IDs are correct and reliable across the board.
Yieldmo's Mike Yavonditte on Building a Transparent Future for Programmatic
Q: Michael, what do you recommend buyers to do to regain control?
Be experimental and test different approaches, including alternative platforms beyond DSPs, to gain end-to-end transparency and better alignment with supply before bidding.
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
Q: What role does AI play at Tatari beyond automation?
AI powers performance optimization, media planning, and creative reviews; it leverages historical data to improve targeting, measurement, and efficiency, while enabling faster decision-making.
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
Q: How does Upstream change the way Tatari buys and measures TV inventory?
Upstream provides a direct pipe to networks, enabling automated direct IOs, better pricing, higher transparency, and reduced reliance on third-party DSP-only approaches, helping close the convergence loop.
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
Q: Can you explain why programmatic should be considered a tool, not a strategy?
Programmatic is a powerful tool but only one part of a broader TV buying strategy; brands should combine direct, linear, and upfront buys to maximize reach and measurement, rather than relying on programmatic alone.

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Frequently Asked Questions About Inside the Stack

What is Inside the Stack about and what kind of topics does it cover?

This show consistently interviews senior leaders and innovators across ad tech, with a strong emphasis on convergent TV, programmatic transparency, privacy-centric measurement, and retail media. Episodes often center on how platforms and brands navigate evolving data privacy, AI-driven creativity, and cross-screen buying, offering practical perspectives on measurement, benchmarks, and deployment of new technologies. A notable thread is direct publisher relationships and automated workflows aimed at higher efficiency, trust, and performance. The format typically features candid explorations of industry shifts, real-world case examples, and forward-looking takes on where advertising technology and media planning are headed, making it valuable... more

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How many episodes of Inside the Stack are there?

Inside the Stack launched a year ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Inside the Stack?

Recent guests on Inside the Stack include:

1. Andy Schonfeld
2. Benjamin Heaton
3. Brian Gleason
4. Marlow Nickell
5. Mike Yavonditte
6. Philip Inghelbrecht
7. Meredith Brace

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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