Influencer Relations ¦ Duncan Chapple on analyst value
Duncan ChapplePodcast with Duncan Chapple, Analyst relations COnsultants at SageCircle, and co-director of the Analyst Observatory at the University of Edinburgh Business School.
| Publishes | Infrequently | Episodes | 16 | Founded | 14 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingTechnology | ||||
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Latest Episodes
A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. Th... more
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves.
Th... more
Immunologist Emily Almond, Influencer Relations' expert on life science research firms, has just completed the Influencer Quadrant for life science firms. The study reviews around ten thousand data points about analyst research about life science top... more
Welcome to my new podcast series. After a break, I'm restarting with Philip Carter (Chief Analyst, IDC Europe). Our conversation is part of the Influencer Insights series I run for Kea Company. One of the main topics discussed on the podcast will be ... more
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to... more
Here's the recording of the November 14th webinar where Ian Scott and Duncan Chapple talk over the Analyst Value Index.
In a recent webinar David Taylor, Cisco's former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR.
In this 28 minute recording, yo... more
In this twelve minute podcast Kevin Lucas shares his view on how AR managers can help to raise analysts' levels of influence from their natural levels. For more than seven years, following a career as an AR manager, Kevin has led Forrester's research... more
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this podcast launched 14 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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