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Influencer Confidential

Sidewalker Daily
Influencer Marketing
Tourism Boards
Amazon Influencer Program
Content Strategy
Content Creation
Tiktok
Instagram
Audience Engagement
Fiscal Year
Travel Influencers
Community Building
Networking
Affiliate Marketing
Audience Growth
Influencer Strategy
Social Media Marketing
Social Media Promotion
Engagement Strategy
Influencer Marketplaces
Brand Partnerships

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on the... more

PublishesTwice weeklyEpisodes301Founded5 years ago
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BusinessEntrepreneurship

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Artwork for Influencer Confidential

Latest Episodes

I know… reading industry reports isn’t exactly a fun time for us Creators 😅

But if you want to get paid like a business owner, understanding what’s happening behind the scenes really matters. In this episode, I’m walking you through a CreatorIQ ind... more

One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?”

If I had a dollar every time that question pops up, I'd be in Bora Bora 😅

But seriously - this question comes up all the time for creators who know th... more

If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone 😅

After 10+ years in this industry, I can confidently say most Creators are unsure about these terms, and that lac... more

Are you scared of “selling yourself” as a creator? If the word sales makes you cringe, hesitate, or want to run the other way…this episode is going to change your mind (in the best way).

Because here’s the truth: If you want to land paid brand deals... more

Key Facts

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Recent Guests

Alexandra Page
UGC creator and Pitching to Brands Master Course student
Episode: How This UGC Creator Landed Paid Brand Deals With Only 174 Followers [Creator Currency Ep. 20]
Megan Collier
UGC creator specializing in helping the 40+ demographic
Episode: UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19]
Jenn Powell
Pioneering strategist in the influencer industry and founder of Lemon Digital HQ.
Lemon Digital HQ
Episode: Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18]
Julissa Prado
Founder of Rizos Curls
Rizos Curls
Episode: How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17]
Reesa Lake
VP and Head of Creator Agency and Partnerships at LTK
LTK
Episode: How To Make Money as an LTK Creator | Reesa Lake Interview @Shop_LTK [Creator Currency Ep. 15]
Marina Middleton
CEO and partner at Create & Cultivate
Create & Cultivate
Episode: @CreateCultivate CEO Reveals the Power of Personal Branding, Community, and Women Empowerment 💪 [Creator Currency Ep. 12]
Latasha James
Founder and creative director of James Park Created, a social first video marketing firm.
Episode: $200,000+ Brand Deals, YouTube Secrets, Social Media Tips with @thelatashajames 🎬 [Creator Currency Ep. 11]
Olga Valentin
Creator of Mini Jet Setter and expert in family travel.
Mini Jet Setter
Episode: $20,000 Brand Deals & Instagram Growth Secrets from Olga Valentin @mini.jetsetter [Creator Currency Ep. 10]
Nicole Isaacs
Powerhouse creator and entrepreneur, known for her travel lifestyle expertise.
Episode: Travel Creator of 10+ Years @NicoleIsaacs Shares All - [Creator Currency Ep. 9]

Host

Nina Zadeh
Co-founder of Sidewalker Daily, Nina Zadeh has a strong background in marketing and communications. She focuses on providing insights into influencer marketing, helping creators and brands build effective partnerships.

Reviews

4.9 out of 5 stars from 60 ratings
  • Expert Advice

    Nina is an expert at what she does. I get at least one new idea every time I hear her information. Thank you!

    Apple Podcasts
    5
    erindavis09
    United Statesa year ago
  • Love the short & sweet!

    I’m part of Sidewalker Daily’s Pitching Course & Inner Circle & I still find every podcast episode valuable! The short, sweet, and direct tidbits of info provided here are perfect reminders AND learnings. Please keep this podcast around forever! — @LAinFlight

    Apple Podcasts
    5
    Leah, Ticket 2 Anywhere
    United States2 years ago
  • Nina is a wealth of knowledge!

    I have followed Sidewalker for a while now and they have the best knowledge when it comes to working with brands. Thank you Nina and your team for being so transparent on how to work with brands as content creators and influencers!

    Apple Podcasts
    5
    Kaylanreid
    United States3 years ago
  • Need more content like this

    The creator economy is the future and we need more people like this educating and helping the creator economy as much as possible.

    Apple Podcasts
    5
    Doughtz
    United States4 years ago
  • All Things Influencer

    I first learned about SideWalkerDaily years ago via @heyashleyrenne

    Apple Podcasts
    5
    katjulia
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers often highlight the transparency and relevance of the content, particularly for those seeking to understand the influencer marketing space.
Listeners praise the host for her expertise, frequently leaving with actionable insights.
Many express appreciation for the concise format, providing valuable tips without unnecessary fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How This UGC Creator Landed Paid Brand Deals With Only 174 Followers [Creator Currency Ep. 20]
Q: What piece of advice would you give to creators who are just starting out?
Start before you're ready and don't take it personally when people don't respond to your pitches.
UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19]
Q: What are some common concerns creators have about their video quality?
Many feel they lack confidence in their editing skills, but everyone starts somewhere—just keep creating.
UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19]
Q: What advice do you have for newcomers to UGC?
Start small by creating a portfolio with everyday products. Use your phone and don't overthink the process.
Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18]
Q: What should creators know about negotiating with brands?
Everybody needs to feel like they've won, and it's crucial to understand contract language, especially around usage rights and indemnifications.
Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18]
Q: What makes a brand excited to work with a creator?
Brands look for willingness to create a relationship and understand their goals, making it essential for creators to approach partnerships as a collaboration.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Influencer Confidential

What is Influencer Confidential about and what kind of topics does it cover?

Focused on the influencer industry, the content emphasizes transparency and practical insights for creators and brands alike. Listeners can expect discussions on influencer marketing, pitching strategies, building a personal brand, and effective collaboration with brands. Episodes often feature actionable advice, real-world examples, and interviews with successful influencers and industry experts, making it a valuable resource for those looking to succeed in the creator economy. The unique approach of blending insights from both brand and creator perspectives offers listeners a well-rounded understanding of the market dynamics at play.

Where can I find podcast stats for Influencer Confidential?

Rephonic provides a wide range of podcast stats for Influencer Confidential. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Influencer Confidential and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Influencer Confidential get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Influencer Confidential, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Influencer Confidential?

Rephonic provides comprehensive predictive audience data for Influencer Confidential, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Influencer Confidential have?

To see how many followers or subscribers Influencer Confidential has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Influencer Confidential?

These podcasts share a similar audience with Influencer Confidential:

1. Good Content with Shannon McKinstrie
2. Build Your Tribe | Grow Your Business with Social Media
3. The Mel Robbins Podcast
4. The Side Hustle Show
5. The GaryVee Audio Experience

How many episodes of Influencer Confidential are there?

Influencer Confidential launched 5 years ago and published 301 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Influencer Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Influencer Confidential?

Rephonic pulls ratings and reviews for Influencer Confidential from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Influencer Confidential?

Rephonic provides full transcripts for episodes of Influencer Confidential. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Influencer Confidential?

Recent guests on Influencer Confidential include:

1. Alexandra Page
2. Megan Collier
3. Jenn Powell
4. Julissa Prado
5. Reesa Lake
6. Marina Middleton
7. Latasha James
8. Olga Valentin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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