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Influencer Confidential

Sidewalker Daily
Influencer Marketing
Content Creation
Brand Partnerships
Instagram
Creator Economy
Social Media Strategy
Social Media
Tiktok
Brand Deals
Media Kits
Affiliate Marketing
Audience Engagement
Vlogging
Youtube
Sidewalker Daily
Brand Collaborations
Networking
Social Media Marketing
Travel Influencers
User-Generated Content

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on the... more

PublishesTwice weeklyEpisodes333Founded5 years ago
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EntrepreneurshipBusiness

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Artwork for Influencer Confidential

Latest Episodes

If you've been wondering whether you need to join someone else's Instagram challenge to stay consistent, the answer is no. In this episode, Nina Zadeh from Sidewalker Daily shares exactly how to create your own Instagram Reels challenge so you can po... more

Most creators think the only way to land brand deals is by constantly pitching.

While pitching is essential, there's another strategy that many creators overlook: making brands come to YOU.

In this episode, Nina from Sidewalker Daily shares practic... more

Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think.

In this episode, Nina shares the six types of creators consistently landing paid brand deals today. From results-drive... more

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Similar Podcasts

Recent Guests

Nina Clapperton
SEO expert and founder of She Knows SEO
She Knows SEO
Episode: How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down
Ali Grant
Co-CEO and CMO of the digital department; talent manager and brand strategist
The Digital Department (influencer agency)
Episode: How to Get Signed & Scale as a Creator | Talent Manager Ali Grant Explains
Elise Swopes
Senior Community Relationship Manager at Adobe, Adobe Express evangelist, self-taught photographer and digital artist
Adobe
Episode: How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes
Mafe Anzures
Content creator, podcast host, entrepreneur
Self-employed/Editing Masterclass
Episode: Why Most Creators Stay Stuck And How to Grow | Mafe Anzures
Lucie Fink
Content creator, producer, entrepreneur
Lucy Fink Media
Episode: The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down
Conar Fair
Co-founder of One Peak Creative, specializes in viral videos
One Peak Creative
Episode: How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative
Kristen Bousquet
Founder of Soulcialmate; creator monetization expert
Soulcialmate
Episode: From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24]
Jessie Festa
Founder of Jessie on a Journey and travel blogger with a focus on monetization.
Jessie on a Journey
Episode: Is Travel Blogging Still Profitable in 2026? Jessie Festa Spills the Truth [Creator Currency Ep. 22]
Megan Vasquez
Director of Creative Strategy at Grin with extensive experience in influencer marketing and PR.
Grin
Episode: How Influencer Marketing Really Works in 2026 | Brand Insider Secrets with Megan Vasquez [Creator Currency Ep. 21]

Host

Nina Zadeh
Host of Influencer Confidential

Reviews

4.9 out of 5 stars from 64 ratings
  • Expert Advice

    Nina is an expert at what she does. I get at least one new idea every time I hear her information. Thank you!

    Apple Podcasts
    5
    erindavis09
    United States2 years ago
  • Love the short & sweet!

    I’m part of Sidewalker Daily’s Pitching Course & Inner Circle & I still find every podcast episode valuable! The short, sweet, and direct tidbits of info provided here are perfect reminders AND learnings. Please keep this podcast around forever! — @LAinFlight

    Apple Podcasts
    5
    Leah, Ticket 2 Anywhere
    United States2 years ago
  • Nina is a wealth of knowledge!

    I have followed Sidewalker for a while now and they have the best knowledge when it comes to working with brands. Thank you Nina and your team for being so transparent on how to work with brands as content creators and influencers!

    Apple Podcasts
    5
    Kaylanreid
    United States3 years ago
  • Need more content like this

    The creator economy is the future and we need more people like this educating and helping the creator economy as much as possible.

    Apple Podcasts
    5
    Doughtz
    United States5 years ago
  • All Things Influencer

    I first learned about SideWalkerDaily years ago via @heyashleyrenne

    Apple Podcasts
    5
    katjulia
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Good mix of strategy and hands-on guidance for monetizing content
Clear, actionable advice that helps creators land brand deals
Valuable, concise insights with practical templates and tactics

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Most Creators Stay Stuck And How to Grow | Mafe Anzures
Q: What advice would you give creators about pricing and pursuing brand partnerships?
Value your time and energy; report your true production costs and negotiate accordingly. Brands pay for quality and impact, not just followers. Start with clear asks, demonstrate what you can add beyond the deliverable, and don't fear saying no or walking away if terms aren't fair, because long-term relationships matter more than a single deal.
How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative
Q: What would you say is a strong, practical format for the opening of a video, given the many hooks people talk about?
Start with a clear promise in the hook that builds curiosity and sets up a payoff to be delivered at the end, then structure the video so the payoff is saved for the last two to three seconds while maintaining tension throughout.
How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative
Q: Can you talk to us a little bit about the myth of virality being luck versus intention and how you and your team approach it?
Virality is driven by an intentional, data-backed approach. There is a proven strategy underlying what makes content succeed, notably the focus on watch time, storytelling, and consistent formatting rather than luck.
Influencer Taxes Explained in 2026 | CPA Laura Grajales Answers Creator Questions [Creator Currency Ep. 23]
Q: If a brand gives us a trip and doesn't require any deliverables, should we make a reel?
If there's no deliverables, then it's considered a gift, and you should not report it as income.
Influencer Taxes Explained in 2026 | CPA Laura Grajales Answers Creator Questions [Creator Currency Ep. 23]
Q: Do I need to start an entity like an LLC to write things off?
You are not required to have an LLC to start a business; you can operate under your name and still have income and expenses.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Influencer Confidential

What is Influencer Confidential about and what kind of topics does it cover?

A practical, marketer-focused show that demystifies the creator economy by teaching how to work with brands, pitch effectively, and build sustainable creator businesses. Episodes cover landing paid partnerships, leveraging sponsor opportunities beyond social posts, pitching media, and turning speaking engagements or newsletters into revenue. Hosts emphasize actionable playbooks, real-world templates, and a direct, no-nonsense approach to collaboration between brands and creators. A standout trait is the consistent emphasis on credibility, portfolio readiness, and treat-pitching as ongoing relationship-building rather than one-off tactics, making it helpful for both creators and brand marketers seeking smarter partnerships.

Where can I find podcast stats for Influencer Confidential?

Rephonic provides a wide range of podcast stats for Influencer Confidential. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Influencer Confidential and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Influencer Confidential get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Influencer Confidential, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Influencer Confidential?

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How many subscribers and views does Influencer Confidential have?

To see how many followers or subscribers Influencer Confidential has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Influencer Confidential?

These podcasts share a similar audience with Influencer Confidential:

1. Good Content with Shannon McKinstrie
2. Build Your Tribe | Grow Your Business with Social Media
3. The Amy Porterfield Show
4. The Jasmine Star Show
5. Chill & Prosper with Denise Duffield-Thomas

How many episodes of Influencer Confidential are there?

Influencer Confidential launched 5 years ago and published 333 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Influencer Confidential?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Influencer Confidential?

Rephonic pulls ratings and reviews for Influencer Confidential from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Influencer Confidential?

Rephonic provides full transcripts for episodes of Influencer Confidential. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Influencer Confidential?

Recent guests on Influencer Confidential include:

1. Nina Clapperton
2. Ali Grant
3. Elise Swopes
4. Mafe Anzures
5. Lucie Fink
6. Conar Fair
7. Kristen Bousquet
8. Jessie Festa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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