Influence at Scale
Kristina CoughlinInfluence at Scale is a podcast for brand leaders, CMOs, and marketing professionals who need influencer marketing to work as a program, not just in theory.
Each episode breaks down how influencer programs are actually run at scale: how decisions get made, how budgets can be justified, how risk is managed, and how performance is actually measured.
Through candid conversations with brand leaders,... more
| Publishes | Twice weekly | Episodes | 3 | Founded | 3 months ago |
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| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In this episode of Influence At Scale, we sat down with one of our clients, TP-Link, to review how the brand evolved its influencer program from an awareness-first, high-volume strategy to a performance engine powered by curated creators, strategic p... more
In this episode, we share a recent keynote session at the Creator Economy Live West conference, where our team broke down the new creator economics with a simple rule: stop paying for tiers and start paying for outcomes. We share pricing models, righ... more
Influencer marketing has gone mainstream, and that’s only made it more complex.
More creators, more platforms, more expectations, and more pressure to prove real impact. The Influence at Scale podcast was created to cover what actually drives busine... more
Key Facts
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Apple Podcasts | #230 |  Canada/Business/Marketing |
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Frequently Asked Questions About Influence at Scale
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How many episodes of Influence at Scale are there?
Influence at Scale launched 3 months ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Influence at Scale?
Recent guests on Influence at Scale include:
1. Michaela Valoria
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