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Artwork for IndieGameBusiness®

IndieGameBusiness®

Jay Powell
Indie Game Development
Game Development
Gaming Community
Esports
Crowdfunding
Video Games
Community Management
Indie Games
Kickstarter
Coexist Gaming
Passpartout 2: the Lost Artist
Community Building
Gaming Industry
Publisher Relationships
Publisher Relations
Tiktok
Fighting Game Community
Flamebait Games
Market Research
Game Production

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry... more

PublishesDailyEpisodes487Founded7 years ago
Number of ListenersCategories
Video GamesLeisure

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Artwork for IndieGameBusiness®

Latest Episodes

In this episode of IndieGameBusiness, we’re joined by Jo from JoGameDev, the developer behind the tactical spell crafting roguelike Spellmasons. The game has sold over 60,000 copies on Steam and recently crossed 1,000 reviews.

Jo shares the honest ... more

YouTube

In this episode of IndieGameBusiness, we’re joined by Junae Benne, Marketing Journalist at Benne Media Solutions, to talk about why community is the foundation of successful indie game marketing.

Junae breaks down how to build a community from the ... more

YouTube

Welcome to a new IndieGameBusiness segment: Fireside Chat. In this episode, Jay Powell sits down with Heather Chandler for a candid conversation about one of the biggest silent killers in game development: lack of production.

Too many teams focus o... more

YouTube

This talk focuses on the most common mistakes teams make when building a pitch and how to avoid them. Based on real experiences reviewing and producing game projects, it explores why many pitches fail to communicate their true potential, not because ... more

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Recent Guests

Junae Benne
Founder, Benne Media Solutions; marketing journalist and indie marketing/PR expert
Benne Media Solutions
Episode: How Community Drives Indie Game Marketing | Junae Benne, Benne Media Solutions
Kyle Blessing
Marketing professional at Apogee Entertainment, former content creator and radio personality
Apogee Entertainment
Episode: How Indie Games Actually Get Noticed | Kyle Blessing, Apogee Entertainment
Jess Feidt
Founder of Underwater Fire Games and creator of Particle Hearts
Underwater Fire Games
Episode: From Call of Duty to Indie Dev | Jess Feidt, Underwater Fire Games
Peter Kojesta
Founder and expert in game development and publishing
Exis Games
Episode: How to Get Your Indie Game Funded and Published | Peter Kojesta, Exis Games
April Stallings
Games Charitable Employee at Make-A-Wish International
Make-A-Wish International
Episode: How Games Bring Hope to Kids | April Stallings, Make-A-Wish International
Alex Seropian
Co-founder of Bungie and CEO of Look North World
Look North World
Episode: Why Games as Platforms Are the Future | Alex Seropian
Deloryan Hommers
CEO and founder of Studio Deloryan
Studio Deloryan
Episode: From Hobby to Business: Embracing the Business Side of Game Development
Fieldman Robinson
Industry veteran with experience in gaming and film, focusing on licensing and partnerships
Vertical Voyage
Episode: Why Transmedia Needs Games | Fieldman Robinson
Tom Haynes
Community manager and host
Powell Group in IndieGameBusiness
Episode: Why Transmedia Needs Games | Fieldman Robinson

Host

Jay Powell
Co-host of several episodes, offering insights and facilitating discussions around indie game business and partnerships, with a focus on community building and engagement.

Reviews

4.7 out of 5 stars from 31 ratings
  • Great I formation

    Love the Podcast - lots of valuable real world information delivered in a relatable way.

    Apple Podcasts
    5
    Gedod
    United States4 years ago
  • Good episodes but some of the production needs some work.

    Good info, I just wish they would turn off their mics when they aren’t talking and are on the discord or sneeze. When you listen with headphones it can be really distracting to hear keys typing in the background while the guest talks.

    Apple Podcasts
    3
    ScottD890
    United States5 years ago
  • I

    T

    Apple Podcasts
    5
    ScottD890
    United States5 years ago
  • Great info!

    There are very informative interesting talks with variety of guests.

    Apple Podcasts
    5
    Recovering BJ fan
    United States5 years ago
  • Not enough effort put in

    I've listened to quite a few game development podcasts, so seeing one proclaiming to be one about gamedev business piqued my interest. Unfortunately, I think this podcast has a lot of room to improve. Here are some quick bullet points that hopefully the creators read:

    1.) There's a major lack of editing. I understand that this takes time, but if you want more people to listen to your podcast, you have to realize that spending 2 hours editing down your video to shrink it by 30 minutes breaks eve... more

    Apple Podcasts
    2
    Logisverð
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the show is valued for its candid conversations and the actionable tips shared by hosts and guests.
Listeners appreciate the practical industry insights and real-world advice offered in each episode.
Feedback often highlights the engaging discussions that connect business strategies to game development.
Some listeners note the need for improved production quality, such as editing and audio clarity.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Effective Pitch Design: Do’s and Don’ts
Q: What is the best approach for new developers to show they have the backing for projects?
Developers should build connections and establish a community before pitching to demonstrate their industry backing.
Effective Pitch Design: Do’s and Don’ts
Q: Is it valuable to see the team has playtested the prototype in the pitch deck?
Not really; it's better to include more comprehensive market research instead of just team playtesting info.
Effective Pitch Design: Do’s and Don’ts
Q: What is the right moment to contact with publishers?
It depends on the publisher; some prefer having a vertical slice, while others may help with the marketing strategy. It's good to have a demo and perform market research beforehand.
Pitch Like a Game: Turning Indie Pitch Decks into Winning Experiences
Q: How do you balance storytelling with hard data without losing momentum in your pitch?
By creating a narrative around the pitch that focuses on the game rather than just the funding objective, allowing for a balanced presentation of both story and data.
Pitch Like a Game: Turning Indie Pitch Decks into Winning Experiences
Q: What is the biggest mistake that founders make when designing that pitch deck world?
Founders often over-explain things without showing enough visuals, leading to confusion. Additionally, they may lack consistency in their pitch, which can confuse investors.

Audience Metrics

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Frequently Asked Questions About IndieGameBusiness®

What is IndieGameBusiness® about and what kind of topics does it cover?

Candid conversations centered on the business side of video games, focusing on insights and experiences shared by industry veterans. The content encourages indie game developers to navigate the complexities of pitching, funding, and distributing their games through practical advice and storytelling from successful developers and investors. Unique aspects include discussions on understanding audience needs, the emotional impact of pitches, and leveraging government partnerships for funding opportunities. The show highlights the evolving landscape of indie game marketing and distribution, while also offering tools and strategies to help developers succeed in a competitive environment.

Where can I find podcast stats for IndieGameBusiness®?

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How many listeners does IndieGameBusiness® get?

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How many subscribers and views does IndieGameBusiness® have?

To see how many followers or subscribers IndieGameBusiness® has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to IndieGameBusiness®?

These podcasts share a similar audience with IndieGameBusiness®:

1. All-In with Chamath, Jason, Sacks & Friedberg
2. The Tim Dillon Show
3. The Matt Walsh Show

How many episodes of IndieGameBusiness® are there?

IndieGameBusiness® launched 7 years ago and published 487 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IndieGameBusiness®?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for IndieGameBusiness®?

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What guests have appeared on IndieGameBusiness®?

Recent guests on IndieGameBusiness® include:

1. Junae Benne
2. Kyle Blessing
3. Jess Feidt
4. Peter Kojesta
5. April Stallings
6. Alex Seropian
7. Deloryan Hommers
8. Fieldman Robinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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