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Artwork for IndieGameBusiness®

IndieGameBusiness®

Jay Powell
Indie Game Development
Gaming Community
Game Development
Esports
Crowdfunding
Video Games
Community Management
Indie Games
Kickstarter
Coexist Gaming
Passpartout 2: the Lost Artist
Community Building
Gaming Industry
Publisher Relationships
Publisher Relations
Tiktok
Fighting Game Community
Flamebait Games
Game Production
Success Metrics

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry... more

PublishesDailyEpisodes458Founded6 years ago
Number of ListenersCategories
Video GamesLeisure

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Artwork for IndieGameBusiness®

Latest Episodes

Join attorney and game developer Veda Cruz for an interactive session where legal pitfalls take center stage—in bingo form! Each square represents a sketchy but all-too-common scenario that devs run into, like forgotten contracts, fuzzy ownership, or... more

In this episode of IndieGameBusiness, we’re joined by Alex Seropian, CEO and Founder of Look North World. Alex shares lessons learned from launching UEFN experiences with Hasbro, Harmonix, Bandai Namco, and Twitch, and unpacks why the idea of games a... more

YouTube

It’s time to ask traditional video game publishing - are you ok? While the rest of the industry seems to evolve overnight, publishing remains the same, despite clear areas of concern. In this session, we’ll examine the state of publishing today, area... more

Juan Pablo Guzmán Fernández, CEO of Infinite Thread Games, shares his ongoing experience leading an indie studio. In this talk, he walks through the development of the games Hitori Kakurenbo Online and Hidalgo, covering production, marketing, funding... more

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Alex Seropian
Co-founder of Bungie and CEO of Look North World
Look North World
Episode: Why Games as Platforms Are the Future | Alex Seropian
Deloryan Hommers
CEO and founder of Studio Deloryan
Studio Deloryan
Episode: From Hobby to Business: Embracing the Business Side of Game Development
Fieldman Robinson
Industry veteran with experience in gaming and film, focusing on licensing and partnerships
Vertical Voyage
Episode: Why Transmedia Needs Games | Fieldman Robinson
Tom Haynes
Community manager and host
Powell Group in IndieGameBusiness
Episode: Why Transmedia Needs Games | Fieldman Robinson
Sam Striker
Co-founder of Native Darkness
Native Darkness
Episode: Immersive Worlds and Indie Soundscapes | Sam Striker
Yves Le Yaouanq
Game industry veteran with extensive experience in MMORPGs and animation, currently working at Focus Entertainment
Focus Entertainment
Episode: State of Pitching in 2025 | Yves Le Yaouanq
Mike Gallagher
Founder of Untitled Advertising Lab, previously engaged in marketing roles at EA and HyperHippo
Untitled Advertising Lab
Episode: Doing More with Less: Sustainable Indie Marketing Strategies | Mike Gallagher
Pontus Mahler
CEO of Agora Gaming Partners, professional esports player, and experienced investor in the gaming industry
Agora Gaming Partners
Episode: The State of the Industry: Data-Driven & Unfiltered | Pontus Mahler
Joshua Garrity
Head Game Scout at Secret Mode
Secret Mode
Episode: The Secrets to Pitching and Publishing Success | Joshua Garrity

Hosts

Tom Haynes
Community and social media manager with a focus on indie game development. He leverages his expertise to engage and connect diverse audiences with the industry.
Jay Powell
CEO of The Powell Group, with extensive experience in business development and game publishing. He provides valuable insights from his 20 years in the industry.
Indie
Co-host and interviewer, known for facilitating expert discussions on the indie game business, sharing challenges and successes within the industry.

Reviews

4.7 out of 5 stars from 31 ratings
  • Great I formation

    Love the Podcast - lots of valuable real world information delivered in a relatable way.

    Apple Podcasts
    5
    Gedod
    United States3 years ago
  • Good episodes but some of the production needs some work.

    Good info, I just wish they would turn off their mics when they aren’t talking and are on the discord or sneeze. When you listen with headphones it can be really distracting to hear keys typing in the background while the guest talks.

    Apple Podcasts
    3
    ScottD890
    United States4 years ago
  • I

    T

    Apple Podcasts
    5
    ScottD890
    United States4 years ago
  • Great info!

    There are very informative interesting talks with variety of guests.

    Apple Podcasts
    5
    Recovering BJ fan
    United States4 years ago
  • Not enough effort put in

    I've listened to quite a few game development podcasts, so seeing one proclaiming to be one about gamedev business piqued my interest. Unfortunately, I think this podcast has a lot of room to improve. Here are some quick bullet points that hopefully the creators read:

    1.) There's a major lack of editing. I understand that this takes time, but if you want more people to listen to your podcast, you have to realize that spending 2 hours editing down your video to shrink it by 30 minutes breaks eve... more

    Apple Podcasts
    2
    Logisverð
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback indicates a desire for improved editing and production quality to enhance the overall listening experience.
Listeners appreciate the wealth of real-world information provided, finding the content relatable and actionable.
Despite some criticism regarding the production quality, many praise the actionable insights shared by experts in the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Problem with Publishing
Q: If a project is already in an early access state with a team that worked on it, is it beneficial or reasonable to try and keep that original team together as much as possible?
It can be beneficial but is not critical, as teams may evolve based on needs and circumstances.
The Problem with Publishing
Q: Do you think publishers could help with this by backing titles that aren't chasing trends?
Yes, some publishers do take risks with non-trending genres, but it's less common because of the risk involved in investing in those games.
The Problem with Publishing
Q: Does Midwest publish games from outside Midwest USA?
Yes, Midwest Games works with games everywhere, not limited to their geographic location.
The Adventure of Building an Indie Studio: Key Lessons from the Inside
Q: What strategies or activities do you recommend to create an effective playtesting? Free demos. How do you get the audience?
A demo is essential to get effective playtesting and can include the ingredients you want to test. You can access platforms like G-Round or B-Tested, or create your community for beta testing.
Surviving the Dragon's Den
Q: Do you find that most of your player base, as it were, are UK or are they still scattered around the globe?
It has become more UK-based due to high shipping costs, although Kickstarter remains big in the USA, we sell a lot there.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About IndieGameBusiness®

What is IndieGameBusiness® about and what kind of topics does it cover?

Focused on the business aspects of the gaming industry, this series features candid conversations with industry veterans who share their insights and experiences. Episodes cover a range of topics such as marketing strategies, community management, brand building, and effective pitching techniques, catering primarily to indie game developers seeking to improve their games' market presence. Notably, the discussions emphasize the importance of leveraging transmedia storytelling and community engagement while providing actionable advice and strategies for navigating the competitive landscape of game development.

Where can I find podcast stats for IndieGameBusiness®?

Rephonic provides a wide range of podcast stats for IndieGameBusiness®. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to IndieGameBusiness® and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does IndieGameBusiness® get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for IndieGameBusiness®, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for IndieGameBusiness®?

Rephonic provides comprehensive predictive audience data for IndieGameBusiness®, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does IndieGameBusiness® have?

To see how many followers or subscribers IndieGameBusiness® has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to IndieGameBusiness®?

These podcasts share a similar audience with IndieGameBusiness®:

1. Indie Game Lunch Hour
2. Indie Game Movement - The podcast about the business and marketing of indie games.
3. The Thomas Brush Show
4. Game Scoop!
5. Hard Fork

How many episodes of IndieGameBusiness® are there?

IndieGameBusiness® launched 6 years ago and published 458 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact IndieGameBusiness®?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for IndieGameBusiness®?

Rephonic pulls ratings and reviews for IndieGameBusiness® from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for IndieGameBusiness®?

Rephonic provides full transcripts for episodes of IndieGameBusiness®. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on IndieGameBusiness®?

Recent guests on IndieGameBusiness® include:

1. Alex Seropian
2. Deloryan Hommers
3. Fieldman Robinson
4. Tom Haynes
5. Sam Striker
6. Yves Le Yaouanq
7. Mike Gallagher
8. Pontus Mahler

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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