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Artwork for IndieGameBusiness®

IndieGameBusiness®

Jay Powell
Game Development
Indie Game Development
Video Games
Indie Games
Video Game Industry
Steam
Community Engagement
Marketing Strategies
Game Design
Kickstarter
Market Research
Video Game Development
Gaming Industry
Community Management
Funding
Game Jams
Crowdfunding
Game Production
Pitch Decks
Playtesting

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry... more

PublishesDailyEpisodes504Founded7 years ago
Number of ListenersCategories
LeisureVideo Games

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Artwork for IndieGameBusiness®

Latest Episodes

In this episode of IndieGameBusiness, we’re joined by Rob Carroll, CEO of Roll Craft, to break down what it really takes to start an indie game studio from the ground up.

Rob walks through the key decisions founders need to make early, including ch... more

In this episode of IndieGameBusiness, we’re joined by Mercedes Boberg, Sales Manager at Pragma and Firstlook, to break down how indie developers should approach working with creators from day one.

Mercedes shares why thinking about creators early, ... more

Join Patrick Sweeney for “Working with Publishers: Lessons Learned from 3,000 Agreements”

Publishing deals can be complex, and small misunderstandings can lead to big problems. Drawing from experience across thousands of agreements, Patrick breaks ... more

Join Katherine Vildoso for “Building International Networks: Ambassador & Partnership Strategies”

Expanding beyond local reach can be one of the biggest hurdles for growing organizations. Katherine shares how to build and scale an international netw... more

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Recent Guests

Katherine Vildoso
Regional Manager for 4 Wheel of Games, Latin America
4 Wheel of Games
Episode: Building International Networks: Ambassador & Partnership Strategies
Eline Muijres
Freelance producer and founder of Cohub Games; lead publisher producer at The Powell Group
The Powell Group; Cohub Games
Episode: Your Publisher Is Still Judging You
Alina Madsen
Co-founder and producer at GlossBird
GlossBird
Episode: How to Start (and Maintain) a Game Studio with No Experience
Meg Clark
Game scout, keynote speaker about pitch decks
Episode: After the Event with Mark and INDIE | Building Strong Publishing Partnerships
Chelsea Anglin
Presenter on Why Your Pitch Won, But Your Background Check Failed
Episode: After the Event with Mark and INDIE | Building Strong Publishing Partnerships
Alina Moraes
Publisher mentioned as part of Great Powell Group universe
Great Powell Group
Episode: After the Event with Mark and INDIE | Building Strong Publishing Partnerships
Dimitri Maritissian
Speaker on publish your relationships, market fit
Episode: After the Event with Mark and INDIE | Building Strong Publishing Partnerships
Catherine Vildoso
Ambassador/Partnership Strategies presenter
Independent / South America-focused initiatives
Episode: After the Event with Mark and INDIE | Building Strong Publishing Partnerships
Patrick Sweeney
Attorney discussing publisher agreements and structural considerations
Episode: After the Event with Mark and INDIE | Building Strong Publishing Partnerships

Host

Jay Powell
CEO of The Powell Group; frequent host and driving force behind business-focused episodes

Reviews

4.7 out of 5 stars from 31 ratings
  • Great I formation

    Love the Podcast - lots of valuable real world information delivered in a relatable way.

    Apple Podcasts
    5
    Gedod
    United States4 years ago
  • Good episodes but some of the production needs some work.

    Good info, I just wish they would turn off their mics when they aren’t talking and are on the discord or sneeze. When you listen with headphones it can be really distracting to hear keys typing in the background while the guest talks.

    Apple Podcasts
    3
    ScottD890
    United States5 years ago
  • I

    T

    Apple Podcasts
    5
    ScottD890
    United States5 years ago
  • Great info!

    There are very informative interesting talks with variety of guests.

    Apple Podcasts
    5
    Recovering BJ fan
    United States5 years ago
  • Not enough effort put in

    I've listened to quite a few game development podcasts, so seeing one proclaiming to be one about gamedev business piqued my interest. Unfortunately, I think this podcast has a lot of room to improve. Here are some quick bullet points that hopefully the creators read:

    1.) There's a major lack of editing. I understand that this takes time, but if you want more people to listen to your podcast, you have to realize that spending 2 hours editing down your video to shrink it by 30 minutes breaks eve... more

    Apple Podcasts
    2
    Logisverð
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests with useful, real-world guidance.
Some feedback on production quality and editing has been noted by listeners.
Insightful, practical takeaways for indie devs and marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Publisher Relationships - What it Gives and What it Takes?
Q: If a publisher approaches late in development, do better financial splits usually follow?
Yes, if metrics are strong and there is solid community traction and proof of demand; otherwise, terms are likely to be modest or unchanged; timing and demonstrated momentum matter.
Publisher Relationships - What it Gives and What it Takes?
Q: How do multiple publishing partners tend to work across regions like Western and Asian markets?
Publishers usually handle cross-region partnerships and will bring in co-publishing partners for Asia or the West; developers should rely on the publisher to connect regional partners rather than trying to sign multiple regional deals themselves.
Publisher Relationships - What it Gives and What it Takes?
Q: Is AI integration something publishers commonly propose in 2026?
Publishers generally view AI as a tool for ideation and iteration, not a substitute for creative leadership; healthy, non-detrimental use of AI is preferred, not an overreliance on it to drive costs down at the expense of creativity.
Publisher Relationships - What it Gives and What it Takes?
Q: If you work with an agent, should you include that cost in your deck?
Yes. Agents or business reps are paid by the developer, and their fees should be reflected in the pitch deck along with how they will contribute to revenue forecasting and deal structuring.
Publisher Relationships - What it Gives and What it Takes?
Q: Where would you go to find fantastic business interns?
Look to game-focused business programs and schools; interns should have a strong affinity for games and be fluent in game culture and business concepts, ideally with some hands-on experience or a demonstrable track record.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Age Range
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Social Media Reach

Frequently Asked Questions About IndieGameBusiness®

What is IndieGameBusiness® about and what kind of topics does it cover?

A practical, business-focused derivate of the game industry podcast, featuring veterans and operators who share actionable guidance on marketing, publishing, pitching, and production for indie and small-studio titles. Across episodes, topics include funnel-driven marketing, early Steam presence, community engagement, web gaming strategies, press relations, and contract basics, with real-world case studies and tactics aimed at helping developers monetize, launch, and sustain growth. Noteworthy is the mix of practitioners (marketers, studio leads, journalists, investors) who bring hands-on experience and candid industry observations, making it useful for developers, marketers, and investors seeking actionable takeaways and current industry co... more

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How many episodes of IndieGameBusiness® are there?

IndieGameBusiness® launched 7 years ago and published 504 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on IndieGameBusiness®?

Recent guests on IndieGameBusiness® include:

1. Katherine Vildoso
2. Eline Muijres
3. Alina Madsen
4. Meg Clark
5. Chelsea Anglin
6. Alina Moraes
7. Dimitri Maritissian
8. Catherine Vildoso

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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