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In the Vicinity

TVREV
Local Media
Streaming
Local Advertising
Artificial Intelligence
CBS
Regional Sports Networks
CTV
Local Media Consolidation
Digital Transformation
Nexstar
Broadcast Television
TV OS
Hearst Television
Viamedia
New York Public Radio
Tegna
Streaming Services
Direct-To-Consumer
Madison & Wall
Streaming Consolidation

In The Vicinity: Join two local media veterans Jim Wilson and Tim Hanlon as they tear up the proverbial town with real talk, fun banter and hot takes on the future of media, advertising, and the technology impacting a neighborhood near you. With decades of combined experience across media, technology, and broadcasting, Tim and Jim break down the biggest stories of the week, unpack emerging industr... more

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Artwork for In the Vicinity

Latest Episodes

The FCC is preparing to reshape one of the biggest rules governing local television ownership. But will allowing broadcasters to own more stations actually solve the industry's biggest challenges—or simply buy more time?

In episode 20 of In the Vic... more

Commercial broadcasters spend a lot of time talking about the future of local media. But what if one of the best blueprints is already hiding in plain sight?

On Episode 19 of In the Vicinity, Tim Hanlon sits down with Christy Tanner, President and ... more

The rules of local television are changing fast—and not necessarily for the better.

On this solo episode of In the Vicinity, Tim Hanlon breaks down two of the biggest stories reshaping the future of local media. First, he examines the FCC's propose... more

The World Cup is the biggest event in sports—but for local advertisers, getting into the game is anything but straightforward.

On this episode of In the Vicinity, Tim Hanlon welcomes back Madhive VP of Inventory Partnerships & Operations Anthony Ca... more

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Recent Guests

Christy Tanner
CEO of New York Public Radio (WNYC, WQXR, Gothamist)
New York Public Radio
Episode: Why Public Media May Have Local TV's Best Playbook
Anthony Campanella
Vice President of Inventory Partnerships and Operations at Madhive
Madhive
Episode: World Cup, Walled Gardens And The Future Of Local Sports Advertising
Evan Rutchik
President, Chief Strategy Officer at Viamedia
Viamedia
Episode: Can Broadcast TV Finally Deliver Addressable Advertising?
John Robertson
Vice President of Distribution at Hearst Television
Hearst Television
Episode: Can Broadcast TV Finally Deliver Addressable Advertising?
Mike Gasbara
Analyst and writer at TV Rev, contributor to Proximity column
TV Rev
Episode: The TV OS Comes To Local Media: What Fox, Roku And Walmart, Vibe Mean For Broadcasters
(no additional guest identified)
Episode: The TV OS Comes To Local Media: What Fox, Roku And Walmart, Vibe Mean For Broadcasters
Luke Stillman
Managing Director at Madison & Wall, analytics and financial advisory firm
Madison & Wall
Episode: The ZIP Code Wars: Why Location Data Is Rewriting Local Media
Brian Weiser
Analyst at Madison & Wall, long-time figure in ad market analysis
Madison & Wall
Episode: The ZIP Code Wars: Why Location Data Is Rewriting Local Media
Kyle Roberts
Founder and CEO of AdImpact
AdImpact
Episode: The Political Ad Money Machine: Why 2026 Could Be Bigger Than A Presidential Election

Hosts

Tim Hanlon
Host of In the Vicinity; founder/CEO of Vertear Group
Jim Wilson
Co-host of In the Vicinity; CEO of MadHive; board director for Odyssey and GSTV

Chart Rankings

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Talking Points

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Why Public Media May Have Local TV's Best Playbook
Q: What lessons can commercial local media learn from public media's approach to audience engagement and trust?
Commitment to transparency, authentic engagement, and coalition-building over pure competition can help all local media grow sustainably while serving the public interest.
Why Public Media May Have Local TV's Best Playbook
Q: How does New York Public Radio plan to expand its reach beyond traditional radio into video and live events without losing its core public service ethos?
By leveraging collaborations (e.g., with WNET and Carnegie Hall), expanding video and live-stream initiatives, and using a strong membership model to fund quality journalism and culture.
Why Public Media May Have Local TV's Best Playbook
Q: What drew you to lead a major public media organization, and how does a public radio network balance mission with revenue needs?
Time in public media reveals that mission-driven storytelling, transparent fundraising, and coalition-building can sustain high-quality journalism while supporting growth through events, streaming, and partnerships.
World Cup, Walled Gardens And The Future Of Local Sports Advertising
Q: How might streaming change local market opportunities if major streamers enter the space?
The guest argues that streaming could unlock new local inventory and KPIs but would require streamers to build robust local sales propositions and partnerships, or risk prioritizing national deals over local needs.
World Cup, Walled Gardens And The Future Of Local Sports Advertising
Q: Remind our audience how you sit in the Madhive firmament and the sports stuff you oversee.
Anthony explains he oversees inventory partnerships and live sports products, focusing on ensuring live broadcasts run smoothly and that inventory is negotiated and structured to fit both national and local needs.

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Frequently Asked Questions About In the Vicinity

What is In the Vicinity about and what kind of topics does it cover?

Two industry veterans dissect the evolving local media landscape with practical, outspoken banter. Episodes emphasize the economics of local advertising, the shift from linear to streaming, and the technologies reshaping how local outlets sell, program, and measure campaigns. Frequent topics include data-driven approaches to political and local advertising, the rise of AI and cross-channel orchestration, streaming-first strategies for local broadcasters, and the financial dynamics of consolidation, sports rights, and new business models. The conversations blend hands-on experience with real-world examples from publishers, broadcasters, and advertisers, offering actionable takeaways for teams navigating how to monetize local inventory in a m... more

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Which podcasts are similar to In the Vicinity?

These podcasts share a similar audience with In the Vicinity:

1. The Town with Matthew Belloni
2. Pivot
3. Up First from NPR

How many episodes of In the Vicinity are there?

In the Vicinity launched 5 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In the Vicinity?

Recent guests on In the Vicinity include:

1. Christy Tanner
2. Anthony Campanella
3. Evan Rutchik
4. John Robertson
5. Mike Gasbara
6. (no additional guest identified)
7. Luke Stillman
8. Brian Weiser

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