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Artwork for iGaming Accent by SBC Eurasia

iGaming Accent by SBC Eurasia

SBC Eurasia
Igaming
Regulation
CRM
Gamification
Betsson Group
Fantasy Sports
Tbilisi
Igaming Industry
Brand Management
SBC Summit Lisbon
Onexbet
Brazil
London
Naples
SBC Advisory Partners
Optimove
United States
Liberty Media
Ladbrokes
Playtech

Welcome to iGaming Accent brought to you by SBC Eurasia, a bi-weekly podcast that brings you expert insights, industry trends, and deep discussions on the fast-paced world of iGaming and sports betting. Expect in-depth discussions, but also some fun, unexpected twists, because iGaming isn’t just business—it’s a dynamic, exciting world full of great stories.

PublishesTwice monthlyEpisodes25Foundeda year ago
Number of ListenersCategories
BusinessTechnology

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Artwork for iGaming Accent by SBC Eurasia

Latest Episodes

In this episode of iGaming Accent, we sit down with Bill Pascrell III,  (BP3) a seasoned lawyer and lobbyist, to explore the evolving landscape of US iGaming regulations, prediction markets, and the industry’s future. Discover insights from his exten... more

In this episode of Gaming Accent, host Vakho Mdivani sits down with Kaido Ulejev, industry veteran and ex-Commercial Director @ CEECA Betsson, who started his iGaming journey at OlyBet.

Together, they discuss Kaido’s career path, the evolution of th... more

In this episode, Mike Danshin, CMO at 1w Crypto , shares insights on the evolution of iGaming, the transition to Web3, and effective marketing strategies in crypto casinos. Discover how community building, long-term vision, and innovative partnership... more

In this episode, Tereza Tokmajyan, CMO of Toto Gaming, shares insights on international growth, market localization, marketing strategies, and the impact of AI in iGaming. Discover how her team navigates competitive markets like Romania and Armenia, ... more

In this episode of iGaming Accent, host Vakho Mdivani engages with Giorgi Nadaraia from betlive, a seasoned marketing professional in the iGaming industry. They discuss Giorgi's journey into the industry, the challenges of transitioning to a CMO role... more

• From Soldier to Startup: Adi Dagan's Journey

• Adi's journey in the gaming industry began with a chance encounter at a bachelor party.

• Relocating to Madrid was a significant life change for Adi and his family.

• The importance of building relatio... more

In this episode of iGaming Accent, host Vakho Mdivani speaks with Anton Kaszubowski, a seasoned entrepreneur, investor, and founder of SBC Advisory. The discussion explores Anton’s extensive journey in the iGaming industry, from his early career in i... more

In this episode, host Vakho Mdivani engages with Dmitry Starostenkov, CEO of EvenBet Gaming, discussing the evolution of the iGaming industry over the past 20 years. They explore the impact of COVID-19 on player engagement, the importance of understa... more

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Recent Guests

Bill Pascrell III
Attorney and lobbyist with a focus on gaming and iGaming regulation
Princeton Public Affairs Group
Episode: iGaming Accent Season 2 Episode 6 with Bill Pascrell, III (BP3), Partner @Princeton Public Affairs Group
Kaido Ulejev
Ex Commercial Director @CEECA Betsson
Betsson Group
Episode: iGaming Accent Season 2 Episode 5 with Kaido Ulejev - ex Commercial Director @CEECA Betsson
Mike Danshin
Chief Marketing Officer at 1w Crypto
1w Crypto
Episode: iGaming Accent Season 2 Episode 4 with Mike Danshin - CMO @1w Crypto
Tereza Tokmajyan
CMO at Toto Gaming
Toto Gaming
Episode: iGaming Accent Season 2 Episode 3 with Tereza Tokmajyan - CMO @TotoGaming
Giorgi Nadaraia
Industry friend and guest on the episode
Georgian iGaming professional
Episode: iGaming Accent Season 2 Episode 2 with Giorgi Nadaraia
Anton Kaszubowski
Founder & Managing Director of SBC Advisory Partners
SBC Advisory Partners
Episode: iGaming Accent with Anton Kaszubowski - Founder & Managing Director @SBC Advisory Partners
Dmitry Starostenkov
CEO of EvenBet Gaming
EvenBet Gaming
Episode: iGaming Accent with Dmitry Starostenkov - CEO @Evenbet Gaming
Tamar Badashvili
CEO of Setanta Bets; former CMO with extensive iGaming and media experience
Setanta Bets
Episode: iGaming Accent with Tamar Badashvili - CEO @Setanta Bet
Quirino Mancini
Strategic Advisor (Gambling, Sports & Media)
WH Group
Episode: iGaming Accent with Quirino Mancini - Strategic Advisor (Gambling, Sports & Media) @WH Group

Host

Vakho
Host of iGaming Accent; frequently leads conversations with industry guests

Talking Points

Recent interactions between the hosts and their guests.

iGaming Accent with Dmitry Starostenkov - CEO @Evenbet Gaming
Q: What is your approach to balancing long-term vision with immediate market demands, especially around major events like the World Cup?
The guest suggests digitalizing decisions by quantifying impact; use feature prioritization with estimated reach, cost, and revenue impact, and run semi-annual reviews to align short- and long-term goals.
iGaming Accent with Nona Titanyan - Senior Project Manager @Hybrid Interaction
Q: How has gamification evolved recently and what should operators focus on when implementing it?
The guest highlights that a balanced, strategic approach with evolving campaigns and user-focused personalization beats overloading players with features; she notes the importance of understanding player behavior and starting simple before expanding gamification.
iGaming Accent Season 2 Episode 3 with Tereza Tokmajyan - CMO @TotoGaming
Q: How did your transition from digital marketing to a CMO role change your day-to-day priorities?
It shifted from micromanaging campaigns to aligning marketing with long-term business sustainability, integrating product marketing, brand strategy, and creative leadership to connect data insights with customer journeys.
iGaming Accent with Tamar Badashvili - CEO @Setanta Bet
Q: Blind question for the next guest: If there were only regulated markets and no gray zones, how would the iGaming industry change and what would be different?
In a world with only regulated markets, competition would be fiercer but potentially more predictable, with standardized compliance and licensing reducing risk but increasing the pace of legitimate growth; brands would need to adapt to consistent regulatory expectations while maintaining innovation, customer trust, and quality content across markets.
iGaming Accent Season 2 Episode 6 with Bill Pascrell, III (BP3), Partner @Princeton Public Affairs Group
Q: Kaido's blind question: what is a good regulatory framework from current examples that others should emulate?
BP3 emphasizes a collaborative, umbrella-regulated model where a central federal framework allows state-level certification and monitoring, ensuring consistent RG/compliance while letting states tax and govern operations locally; he also stresses the importance of regulatory cooperation and gradual alignment across markets.

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Frequently Asked Questions About iGaming Accent by SBC Eurasia

What is iGaming Accent by SBC Eurasia about and what kind of topics does it cover?

iGaming Accent delivers expert-level conversations on iGaming, sports betting, and related technology and policy trends. Episodes center on regulatory dynamics in major markets (notably the U.S. and Europe), brand and product strategy for regulated markets, and the evolving intersection of crypto, marketing, and platform innovation. The show frequently features senior operators, regulators, and industry advisors who share hard-won lessons from market entries, mergers and acquisitions, and ecosystem partnerships. A standout angle is the mix of practical, field-tested insights with personal career stories, giving listeners concrete takeaways for operators, suppliers, and policy stakeholders who want to navigate a rapidly changing global lands... more

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iGaming Accent by SBC Eurasia launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on iGaming Accent by SBC Eurasia?

Recent guests on iGaming Accent by SBC Eurasia include:

1. Bill Pascrell III
2. Kaido Ulejev
3. Mike Danshin
4. Tereza Tokmajyan
5. Giorgi Nadaraia
6. Anton Kaszubowski
7. Dmitry Starostenkov
8. Tamar Badashvili

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