"I Love Shopping" è il primo podcast dedicato al retail media. Vi state chiedendo cosa sia? Un fenomeno in crescita vertiginosa,il giusto compromesso tra i desideri dei consumatori e le offerte dei brand, tra gli spazi digitali e gli store fisici. Un sistema innovativo che si discosta dalla vecchia logica dei cookie per lanciarci a razzo verso il futuro. Appuntamento con Sara Buluggiu e i protagon... more
Publishes | Weekly | Episodes | 11 | Founded | 5 months ago |
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Language | Italian | Number of Listeners | Categories | BusinessFashion & BeautyMarketingArts |
Cosa si dice del Retail Media? In questa puntata di I LOVE SHOPPING, Sara Buluggiu ci accompagna alla scoperta di uno sguardo imparziale sul fenomeno del momento, e lo fa assieme a un ospite di riguardo: Luigi Rubinelli, direttore di testata di Retai... more
Basta entrare in qualsiasi supermercato per trovarsi davanti a insegne di ogni tipo: belle, funzionali... e ora anche digital. Ma come nascono le insegne negli store? E qual'è il loro futuro? In questa puntata di I LOVE SHOPPING, Sara Buluggiu ne par... more
Nella puntata di oggi ci caleremo nei panni di un advertiser del retail media per scoprire aspettative, paure e quesiti in sospeso sulla nuova frontiera del retail media. Sara Buluggiu si confronta, come sempre, con un ospite di tutto rispetto: Luca ... more
In questa nuova puntata di “I Love Shopping”, Sara Buluggiu incontra Giuseppe Stigliano, CEO di Spring Studios e co-autore, con Philip Kotler, del libro “Rivoluzione retail”. Giuseppe racconta della sua collaborazione con l'inventore del marketing mo... more
Il retail media e la cooperativa: quale dei due ci puó dare di più? In questa puntata di I LOVE SHOPPING, Sara Buluggiu scopre peculiarità, dinamiche e approcci "olistici" di una delle più grandi realtà cooperative italiane: la Coop, di cui Alessandr... more
Raggiungere una standardizzazione nel Retail Media è un obiettivo realizzabile? Ne parliamo in questa puntata di I LOVE SHOPPING con Flora Leoni, Retail Media e Data Partnership Director di Carrefour. Dall’esperienza pionieristica in Francia fino all... more
Da dove viene il Retail Media, e dove può arrivare? Nella puntata di oggi, Sara Buluggiu ci accompagna alla scoperta del fenomeno del momento. E lo fa con un fantastico compagno di viaggio: Gianluca Carrera, Chief Solutions Officer di Dunnhumby dal 2... more
In questa puntata di I LOVE SHOPPING esploriamo il Retail Media nel mondo delle parafarmacie. Sara Buluggiu ci accompagna nel vivo della tematica assieme a un ospite di grande rilievo del settore: Alberto Maglione di Talea Group, con cui scopriremo l... more
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Apple Podcasts | #172 | Italy/Arts/Fashion & Beauty |
Listeners, engagement and demographics and more for this podcast.
Listeners per Episode | Gender Skew | Engagement Score | |||
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Primary Location | Social Media Reach |
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I LOVE SHOPPING launched 5 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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