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I LOVE SHOPPING

Retailor Media

"I Love Shopping" è il primo podcast dedicato al retail media. Vi state chiedendo cosa sia? Un fenomeno in crescita vertiginosa,il giusto compromesso tra i desideri dei consumatori e le offerte dei brand, tra gli spazi digitali e gli store fisici. Un sistema innovativo che si discosta dalla vecchia logica dei cookie per lanciarci a razzo verso il futuro. Appuntamento con Sara Buluggiu e i protagon... more

PublishesInfrequentlyEpisodes17Founded2 years ago
Language
Italian
Categories
BusinessFashion & BeautyArtsMarketing

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Latest Episodes

Di cosa si occupa la figura del Trade Marketer? E come si sta evolvendo a fronte del Retail Media? In questa puntata di "I love shopping", Sara Buluggiu lo chiede ad Adriano Genovese, guru del Trade Marketing grazie alla sua vasta esperienza per bran... more

Il retail media è il futuro della pubblicità? Ne parliamo oggi con Alberto Vivaldelli, responsabile Digital di UPA, l’associazione che rappresenta i grandi investitori pubblicitari in Italia. Con Sara Buluggiu, scopriamo come stanno cambiando i tren... more

Davvero il colore di una scatoletta può influenzare le nostre scelte di acquisto? Nella puntata di oggi, Sara Buluggiu ci accompagna alla scoperta del fantastico mondo del packaging. E lo fa con una compagna di viaggio con la C maiuscola: Chiara Poma... more

In questa puntata di I LOVE SHOPPING, Sara Buluggiu ci fa entrare nel mondo del faidate e del ferramenta con Mattia Giacinti,retail media veteran and exper. Scopriamo insieme l’approccio dei consumatori alla GDO, le potenzialità e i limiti del retail... more

In questa puntata di I LOVE SHOPPING, Sara Buluggiu affronta il tema dell'inclusività e della parità di genere nel mondo del Retail con un'ospite di grande rilievo: Rossella Brenna, già top manager della GDO in Italia e oggi socia fondatrice dell’Ass... more

Cosa si dice del Retail Media? In questa puntata di I LOVE SHOPPING, Sara Buluggiu ci accompagna alla scoperta di uno sguardo imparziale sul fenomeno del momento, e lo fa assieme a un ospite di riguardo: Luigi Rubinelli, direttore di testata di Retai... more

Basta entrare in qualsiasi supermercato per trovarsi davanti a insegne di ogni tipo: belle, funzionali... e ora anche digital. Ma come nascono le insegne negli store? E qual'è il loro futuro? In questa puntata di I LOVE SHOPPING, Sara Buluggiu ne par... more

Nella puntata di oggi ci caleremo nei panni di un advertiser del retail media per scoprire aspettative, paure e quesiti in sospeso sulla nuova frontiera del retail media. Sara Buluggiu si confronta, come sempre, con un ospite di tutto rispetto: Luca ... more

Key Facts

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Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#191
Italy/Arts/Fashion & Beauty

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How many episodes of I LOVE SHOPPING are there?

I LOVE SHOPPING launched 2 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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