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Artwork for Human Marketing

Human Marketing

Human Video
Linkedin
Content Marketing
Hubspot
Cloudsmith
Video Content Production
Human First Marketing
AI In Marketing
Authenticity In Marketing
B2B Marketing
Thought Leadership
Social Media Marketing
Landing Page Optimization
Recorded Future
Landing Rabbit
Saas Marketing
Wistia
Dreamdata
Social Proof
Giraffe Social
Flockler

Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing. Even in the B2B marketing world 'people buy from people' and including real authentic human content in your strategy has never been more important. Topics discussed include, founder-led branding, thought leadership, social proof, humanizing your brand, marketing... more

PublishesTwice monthlyEpisodes12Founded9 months ago
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BusinessMarketing

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Artwork for Human Marketing

Latest Episodes

B2B buyers want control, clarity, and human connection.

In this episode, Chris Nelson talks with ReelFlow co-founder Chris Wickson about transforming static, text-heavy websites into interactive, buyer-led experiences using short, authentic video. more

LinkedIn is evolving. In this episode, Phil Ilic from Kiin.co breaks down exactly how he grows B2B demand with an authentic, human-first approach.

We dig into what no longer works on LinkedIn (automation blasts, AI slop) and what does: a tight conte... more

Head of Marketing Patrick Cumming (KlientBoost) joins Chris Nelson to unpack how to market a marketing agency and why being your own ICP changes everything.

Patrick lifts the lid on KlientBoost Kitchen, a media-style engine that ships “recipe” play... more

LinkedIn strategist and author Michelle J. Raymond joins host Chris Nelson to unpack what’s really working on the platform right now.

Michelle shares her path from B2B sales to building a thriving LinkedIn community, why podcasting drives the most ... more

Joe Glover, founder of The Marketing Meetup, joins Chris Nelson to unpack how a fear of traditional networking became a global community of 250,000 marketers.

Joe shares the story behind TMM’s “be positively lovely” ethos, why in-person events are ... more

What does it take to win on LinkedIn in 2025? Andy Hill, Managing Director of Dokoo Digital, joins Chris Nelson to reveal how personal branding, company pages, and thought leader ads are reshaping B2B marketing.

From building a digital agency in a ... more

What happens when sales, marketing, and authenticity collide?

In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s... more

Chris Bogue joins Chris Nelson on Human Marketing to unpack the real power of video in sales, content, and comedy.

From Second City improv to viral LinkedIn skits, Chris shares how he helps brands and sales pros connect through pattern-breaking vid... more

Key Facts

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Recent Guests

Patrick Cumming
Director of Marketing at Client Boost
Client Boost
Episode: Recipes for Demand: Patrick Cumming on thought Leadership, LinkedIn reality, and measurement
Andy Hill
Managing Director of Dokoo Digital, a social media marketing agency
Dokoo Digital
Episode: Andy Hill on Building Brands, Beating AI Slop, and Humanising Content
Chris Bogue
Video coach and online course creator specializing in sales video content.
Human Video
Episode: Funny, Human, and Effective: Chris Bogue on Using Video to Sell Without Selling Out
Sam Balter
Head of content at Wistia, previously at ZoomInfo and HubSpot.
Wistia
Episode: How to Make Human Videos in an AI World with Sam Balter from Wistia
Juliana Kelly
VP of Growth Marketing at Cloudsmith
Cloudsmith
Episode: Humanising Deep Tech: Juliana Kelly on Content, Cloudsmith & AI
Toni Hopponen
Founder of Landing Rabbit with extensive experience in SaaS marketing and landing page optimization.
Landing Rabbit
Episode: Landing Pages and Social Selling: How Toni Hopponen Builds Trust at Scale
Phil Treagus-Evans
CEO and co-founder of Giraffe Social and author of 'Human First Marketing'.
Giraffe Social
Episode: The Art of Being Seen, Trusted and Remembered with Phil Treagus-Evans

Host

Chris Nelson
Founder of Human Video, focusing on the importance of humanizing B2B marketing and authentic connections in branding strategies.

Talking Points

Recent interactions between the hosts and their guests.

Recipes for Demand: Patrick Cumming on thought Leadership, LinkedIn reality, and measurement
Q: How can you measure the success of brand marketing?
Consider metrics like share of voice, share of search, and engagement rates, while also implementing geo-testing to validate hypotheses.
Recipes for Demand: Patrick Cumming on thought Leadership, LinkedIn reality, and measurement
Q: How do you see content marketing being done well?
Content marketing should focus on audience needs rather than being overly business-centric, with clear actionable insights for the audience.
Recipes for Demand: Patrick Cumming on thought Leadership, LinkedIn reality, and measurement
Q: What do you see working well in thought leadership?
The most successful thought leader ads fall into two categories: a strong polarizing POV or pain point agitation, driven by deep audience research.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Human Marketing

What is Human Marketing about and what kind of topics does it cover?

Conversations center around the evolving landscape of B2B marketing, particularly in the context of increasing AI integration. Noteworthy topics include authenticity in branding, the importance of human connections, and effective strategies for content marketing. The discussion often emphasizes the significance of storytelling, social proof, and the need for personal engagement in marketing efforts. Guests share their insights on how to effectively leverage platforms like LinkedIn and video content to foster trust and engagement, making the content relatable and human-centered. This focus on humanizing marketing positions the content as essential for professionals looking to adapt to modern challenges and grow in a competitive environment.

Where can I find podcast stats for Human Marketing?

Rephonic provides a wide range of podcast stats for Human Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Human Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Human Marketing get?

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What are the audience demographics for Human Marketing?

Rephonic provides comprehensive predictive audience data for Human Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Human Marketing have?

To see how many followers or subscribers Human Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Human Marketing?

These podcasts share a similar audience with Human Marketing:

1. Feel Better, Live More with Dr Rangan Chatterjee
2. Sh**ged Married Annoyed

How many episodes of Human Marketing are there?

Human Marketing launched 9 months ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Human Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Human Marketing?

Rephonic pulls ratings and reviews for Human Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Human Marketing?

Recent guests on Human Marketing include:

1. Patrick Cumming
2. Andy Hill
3. Chris Bogue
4. Sam Balter
5. Juliana Kelly
6. Toni Hopponen
7. Phil Treagus-Evans

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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