How I Wrote This
Brett Gordon and Karen Winterich"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic market... more
| Publishes | Monthly | Episodes | 9 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Social SciencesScience | |||
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Latest Episodes
In Episode 8, JMR Co-editor Karen Winterich talks with Joyce Liu and Anirban Mukhopadhyay from Bayes Business School, City, University of London about how they, along with coauthor Amy Dalton, developed an idea from movie night into a JMR publication... more
In Episode 7, JMR Co-editor Brett Gordon talks with Jessica Fong (University of Michigan), Tong Guo (Duke University), and Anita Rao (Georgetown University) about their forthcoming paper, “Debunking Misinformation about Consumer Products: Effects on ... more
In Episode 6, JMR Coeditor Karen Winterich talks with Kaitlin Woollley, Associate Professor of Marketing at the Cornell SC Johnson College of Business, and Peggy Liu, Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administratio... more
Brett talks to Eva Ascarza about her paper “Retention Futility: Targeting High Risk Customers Might be Ineffective,” published in JMR in 2018. Eva is the Jakurski Family Associate Professor of Business Administration at Harvard Business School. She i... more
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises ... more
In Episode 4, Karen talks with Andrea Webb Luangrath and Joann Peck about their 2022 paper “Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality”. After Andrea developed the idea in a doctoral seminar over a d... more
Joining Brett this month are Stephan Seiler (Imperial College London), Anna Tuchman (Northwestern University), and Song Yao (Washington University in St. Louis) to talk about their paper, “The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nu... more
In the second episode, join Karen Winterich’s interview with Maura Scott and Martin Mende as they talk about transporting a 600-pound robot through the streets of New York City to make realistic stimuli for their 2019 JMR paper, “Service Robots Risin... more
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| Listeners per Episode | Gender Skew | Engagement Score | |||
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| Primary Location | Social Media Reach | ||||
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