How I Wrote This
Brett Gordon and Karen Winterich"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic market... more
| Publishes | Monthly | Episodes | 28 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Social SciencesScience | |||
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Latest Episodes
Questions about using AI responsibly in your research or checking ‘Yes’ to AI use in the submission process? This special episode has JMR Editor in Chief, Rebecca Hamilton, and co-editors Kapil Tuli and Raghu Iyengar joining co-hosts Brett Gordon and... more
A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationships shape the products we choose to rent versus own. In this episode, Yuechen Wu j... more
To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gordon as he speaks with Dan McCar... more
Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if the impacts of fatal shool shootings extended to the marketplace. In this episo... more
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Apple Podcasts | #73 |  United States/Science/Social Sciences |
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Apple Podcasts | #225 |  Australia/Science/Social Sciences |
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Apple Podcasts | #44 |  China/Science/Social Sciences |
Apple Podcasts | #51 |  New Zealand/Science/Social Sciences |
Apple Podcasts | #54 |  Hong Kong/Science/Social Sciences |
Apple Podcasts | #64 |  South Korea/Science/Social Sciences |
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Frequently Asked Questions About How I Wrote This
What is How I Wrote This about and what kind of topics does it cover?
Focusing on the academic publishing journey, this podcast features in-depth discussions between marketing professors and authors of scholarly marketing papers. Episodes typically explore the challenges and triumphs encountered during the transition from initial ideas to published works. Noteworthy topics include the influence of economic factors on consumer behavior, the intricacies of utilizing AI in academic writing, and unique research findings on societal issues such as the impact of school shootings on local economies. The engaging format combines personal anecdotes with valuable insights, making it particularly interesting for academics, marketers, and anyone involved in the research community who is keen to understand the nuances of ... more
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Which podcasts are similar to How I Wrote This?
These podcasts share a similar audience with How I Wrote This:
1. Planet Money
2. The Ezra Klein Show
3. Freakonomics Radio
4. Search Engine
5. Global News Podcast
How many episodes of How I Wrote This are there?
How I Wrote This launched 3 years ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on How I Wrote This?
Recent guests on How I Wrote This include:
1. Dan McCarthy
2. Yesim Orhun
3. Mike Palazzolo
4. Bryce Pyrah
5. Alice Wang
6. Mihal Mimarin
7. EE. Lee
8. Ayelet Israeli
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