Artwork for How I Wrote This

How I Wrote This

Brett Gordon and Karen Winterich
Social SciencesScience

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.


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Latest Episodes

In Episode 4, Karen talks with Andrea Webb Luangrath and Joann Peck about their 2022 paper “Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality”. After Andrea developed the idea in a doctoral seminar over a d... more

a month ago

Joining Brett this month are Stephan Seiler (Imperial College London), Anna Tuchman (Northwestern University), and Song Yao (Washington University in St. Louis) to talk about their paper, “The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nu... more

2 months ago

In the second episode, join Karen Winterich’s interview with Maura Scott and Martin Mende as they talk about transporting a 600-pound robot through the streets of New York City to make realistic stimuli for their 2019 JMR paper, “Service Robots Risin... more

4 months ago

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