How I Wrote This
Brett Gordon and Karen Winterich"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic market... more
| Publishes | Monthly | Episodes | 25 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ScienceSocial Sciences | |||
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Latest Episodes
Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if the impacts of fatal shool shootings extended to the marketplace. In this episo... more
For some, the strategies that save money require money they don't have. This episode explores the "poverty penalty" and how financial constraints make saving money a challenge for lower-income households. Join JMR Co-Editor Brett Gordon as he speaks ... more
You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connecting or Disconnecting with Consum... more
How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors of this year’s JMR award-winning articles. You’ll hear from Yiyi Li about her Weitz-Winer-O’Del... more
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Frequently Asked Questions About How I Wrote This
What is How I Wrote This about and what kind of topics does it cover?
This podcast focuses on the academic journey of researchers in marketing as they transform ideas into published papers. By hosting authors of significant academic works, it provides deep insights into the challenges, methodologies, and personal stories behind the research. Episodes often explore topics such as consumer behavior, the impact of marketing strategies, and the intricacies of the publication process, offering a unique glimpse into the world of academic publishing. The conversational format promotes a deeper understanding of the academic landscape, making it appealing to those interested in marketing, research methodologies, and the evolution of marketing as a discipline.
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Which podcasts are similar to How I Wrote This?
These podcasts share a similar audience with How I Wrote This:
1. Think Fast Talk Smart: Communication Techniques
2. HBR IdeaCast
3. Round Table China
4. Capitalisn't
5. Hard Fork
How many episodes of How I Wrote This are there?
How I Wrote This launched 2 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on How I Wrote This?
Recent guests on How I Wrote This include:
1. Yesim Orhun
2. Mike Palazzolo
3. Bryce Pyrah
4. Alice Wang
5. Mihal Mimarin
6. EE. Lee
7. Ayelet Israeli
8. Eric Anderson
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