
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic market... more
| Publishes | Monthly | Episodes | 24 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Social SciencesScience | |||

For some, the strategies that save money require money they don't have. This episode explores the "poverty penalty" and how financial constraints make saving money a challenge for lower-income households. Join JMR Co-Editor Brett Gordon as he speaks ... more
You might talk slang with your friends, but what happens when brands try using slang? In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wang about their article, The Slang Paradox: Connecting or Disconnecting with Consum... more
How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors of this year’s JMR award-winning articles. You’ll hear from Yiyi Li about her Weitz-Winer-O’Del... more
Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper, “Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experime... more
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This series explores the journey of academic papers in marketing, focusing on the publication process from concept to completion. Each episode features insightful conversations between faculty members and researchers who share their experiences in writing and publishing academic work. Topics frequently discussed include challenges encountered in research, peer review processes, collaborations, and the evolving landscape of marketing studies. This podcast also highlights recent innovations in marketing research, offering listeners a unique glimpse into the academic world and the intricate dynamics of faculty collaborations.
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How I Wrote This launched 2 years ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on How I Wrote This include:
1. Yesim Orhun
2. Mike Palazzolo
3. Bryce Pyrah
4. Alice Wang
5. Mihal Mimarin
6. EE. Lee
7. Ayelet Israeli
8. Eric Anderson
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