Rephonic
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Hooked with Julia and Nick

Hosted by Playkit
Tiktok
Instagram
Content Creation
Plots
Music Industry
Community Building
College Culture
Social Media Marketing
User Generated Content (UGC)
Social Media Management
User-Generated Content
User Generated Content
LA Nightlife
Marketing Strategies
Influencer Marketing
Social Media
Cinque
Best Celebrations
Playkit
Autopilot

Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll ... more

PublishesWeeklyEpisodes17Founded6 months ago
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BusinessEntrepreneurship

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Artwork for Hooked

Latest Episodes

In this episode, we sit down with Rohan Kumar, the strategist who led MrBeast’s TikTok to become the fastest-growing account three years in a row. He’s now advising brands and startups on how to break through the noise with moments that actually stic... more

YouTube

In this episode, we sit down with Andrew Monreal, founder of Arrow and Scratch AI, to break down how he grew multiple consumer apps using organic TikTok, product-led virality, and influencer distribution.

Andrew walks through exactly how Arrow hit 1... more

How to Build & Scale a UGC Program (Without Burning Out)

UGC doesn’t fail because creators are bad.

It fails because the operating system behind it is broken.

In this webinar, Julia Pintar (Co-Founder of PlayKit) breaks down exactly how to go from... more

In this episode, we sit down with Zehra Naqvi, founder of Lore, the internet’s home for obsession. Before launching a single feature, Zehra and her team built a waitlist of over 100,000 users, generated 215M+ organic views, and grew a 14,000-person D... more

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Recent Guests

Mia Mirzayan
New York City-based strategist, content creator, and founder of Creator Vault
Creator Vault
Episode: The UGC Blueprint: How Creators Make $6.5K/Month (with Mia Mirzayan)
Caleb Ulffers
Three-time seven-figure founder and personal brand influencer.
The Product
Episode: The 90-Day Creator Playbook from 0 to 150k Followers with Caleb Ulffers
Ben Schaefer
Co-founder of Cinque and a seasoned social media expert
Cinque
Episode: Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque
Avery Kokka
Co-founder and former chief marketing officer of Plots, now pursuing a full-time career as a DJ and music artist
Plots
Episode: The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Anna Greene
Head of Strategy at PlayKit and viral crochet content creator.
PlayKit
Episode: From Viral Crochet YouTuber to Head of Strategy: Anna Greene on Content That Converts

Hosts

Julia
Co-host with insights into social media growth strategies and digital marketing practices.
Nick
Co-host who brings a wealth of knowledge on effective marketing tactics and community engagement on social media.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Automating Virality: How to Hit 100K Views a Day Using AI
Q: What is DoubleSpeed? What's the mission? What is going on behind the scenes?
DoubleSpeed is focused on automating attention through AI-generated content, enabling creators to leverage technology for scale.
The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Q: How did you get your first hundred people to attend the event, to get on the app, and to start that snowball process?
Avery notes that their main user acquisition strategy was working with event hosts to provide value, which engaged attendees and created a positive feedback loop that increased user base.
The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Q: What is your main growth lever strategy that you used to really scale Plots?
Avery Kokka explains that the main growth lever was realizing they had the opportunity to host events themselves, leveraging her background to build community and drive user acquisition through in-person experiences.
Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque
Q: If there's somebody out there listening right now, okay? They've had this idea, they want to build something community-based but they don't know where to start. Walk them through a little step by step.
I would have started my company at school as a club using school funds, right? Then I would have used a bunch of free labor, meaning my friends and other students to get actual experience in reaching out to businesses.
Playkit Co-Founders Nick & Julia on UGC Creator Paychecks, Virality, and Scaling Content
Q: What makes Playkit different from other TikTok agencies?
Playkit's uniqueness stems from the founders' backgrounds as creators themselves, fostering a genuine understanding and community with other creators.

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Frequently Asked Questions About Hooked

What is Hooked about and what kind of topics does it cover?

The content focuses on providing practical advice and actionable insights on social media marketing and growth strategies. Episodes feature engaging discussions with industry experts, content creators, and marketers who share their experiences and effective tactics for building a brand and a community online. Key topics include user-generated content, authenticity, community engagement, and strategies for leveraging various social media platforms, particularly in the context of emerging trends and user behaviors. Additionally, there is a unique emphasis on transparency, with hosts and guests revealing both successes and challenges encountered during their journeys in the digital space, making the content relatable and informative for listen... more

Where can I find podcast stats for Hooked?

Rephonic provides a wide range of podcast stats for Hooked. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Hooked and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Hooked get?

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What are the audience demographics for Hooked?

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How many subscribers and views does Hooked have?

To see how many followers or subscribers Hooked has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Hooked?

These podcasts share a similar audience with Hooked:

1. Good Content with Shannon McKinstrie
2. Big Conversations with Haley Hoffman Smith

How many episodes of Hooked are there?

Hooked launched 6 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Hooked?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Hooked?

Rephonic pulls ratings and reviews for Hooked from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on Hooked?

Recent guests on Hooked include:

1. Mia Mirzayan
2. Caleb Ulffers
3. Ben Schaefer
4. Avery Kokka
5. Anna Greene

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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