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Hooked with Julia and Nick

Hooked by Playkit
Tiktok
Plots
Content Creation
Instagram
Community Building
Music Industry
College Culture
Social Media Marketing
User Generated Content (UGC)
Social Media Management
LA Nightlife
User Generated Content
Cinque
Marketing Strategies
Pelosi Tracker
Autopilot
Tiktok Creator Program
Affiliate Marketing
Brand Partnerships
Event Planning

Most social media advice out there is totally useless, and nobody seems to be talking about how they actually grew their company on social. So we decided to create a podcast that pulls back the curtain on exactly how to grow your brand, your audience, and your impact. Each episode is a radically transparent, fun, and totally real conversation with top creators, marketers, and brand leaders. We'll ... more

PublishesWeeklyEpisodes7Founded2 months ago
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MarketingBusiness

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Artwork for Hooked

Latest Episodes

What if your next marketing campaign didn’t need a single dollar in ad spend?

Ben Schaefer, co-founder of Cinque, built a 400-person community in San Diego through authentic experiences (surfing, music, and connection), all grown through organic soc... more

How do you build a tech startup that actually brings people together and then walk away from it to chase your dream?

In this episode of Hooked, Playkit co-founders Julia Pintar and Nick Sanchez sit down with Avery Kokka, the 23-year-old co-founder a... more

This week’s episode is just us (Julia and Nick) answering the top questions we’ve been getting from founders and creators about UGC, virality, and scaling content.

From how to find your first creators to how some people are making $10K+ a month film... more

This week on Hooked, we sit down with Anna Greene, PlayKit’s Head Strategist, crochet YouTuber with nearly 100K subscribers, and the Gen Z marketer behind hundreds of millions of TikTok views.

Anna’s journey is anything but traditional: she went fro... more

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Recent Guests

Ben Schaefer
Co-founder of Cinque and a seasoned social media expert
Cinque
Episode: Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque
Avery Kokka
Co-founder and former chief marketing officer of Plots, now pursuing a full-time career as a DJ and music artist
Plots
Episode: The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Anna Greene
Head of Strategy at PlayKit and viral crochet content creator.
PlayKit
Episode: From Viral Crochet YouTuber to Head of Strategy: Anna Greene on Content That Converts

Hosts

Julia
Co-host of the podcast, engaged in discussions about social media strategy and marketing insights.
Nick
Co-host of the podcast, focuses on user-generated content and effective marketing tactics for creators and brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#89
Spain/Business/Marketing
Apple Podcasts
#150
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Q: How did you get your first hundred people to attend the event, to get on the app, and to start that snowball process?
Avery notes that their main user acquisition strategy was working with event hosts to provide value, which engaged attendees and created a positive feedback loop that increased user base.
The Next Wave of Marketing Is Offline: Inside Avery Kokka’s IRL Viral Growth Strategy
Q: What is your main growth lever strategy that you used to really scale Plots?
Avery Kokka explains that the main growth lever was realizing they had the opportunity to host events themselves, leveraging her background to build community and drive user acquisition through in-person experiences.
Why Real-World Moments Create Viral Loops Online, with Ben Schaefer @ Cinque
Q: If there's somebody out there listening right now, okay? They've had this idea, they want to build something community-based but they don't know where to start. Walk them through a little step by step.
I would have started my company at school as a club using school funds, right? Then I would have used a bunch of free labor, meaning my friends and other students to get actual experience in reaching out to businesses.
Playkit Co-Founders Nick & Julia on UGC Creator Paychecks, Virality, and Scaling Content
Q: What makes Playkit different from other TikTok agencies?
Playkit's uniqueness stems from the founders' backgrounds as creators themselves, fostering a genuine understanding and community with other creators.
Playkit Co-Founders Nick & Julia on UGC Creator Paychecks, Virality, and Scaling Content
Q: What is UGC and how is it different than influencer marketing or paid ads?
UGC allows anyone to create content organically, targeting specific audiences without needing a large following, unlike traditional influencer marketing.

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Frequently Asked Questions About Hooked

What is Hooked about and what kind of topics does it cover?

Content creation and social media strategy are at the core of discussions, where various creators and industry experts share their experiences and insights on building a successful presence online. With an emphasis on transparency, episodes explore the mechanics of user-generated content (UGC), influencer marketing, and monetization strategies while addressing the different social media platforms and their unique features. Noteworthy aspects include the focus on authenticity in branding and content creation, and the practical advice offered through case studies, illustrating how creators can thrive amidst the challenges of digital landscapes. This approach makes the content particularly useful for anyone looking to enhance their social medi... more

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Which podcasts are similar to Hooked?

These podcasts share a similar audience with Hooked:

1. App Marketing by App Masters
2. Startups For the Rest of Us
3. My First Million
4. This Week in Startups
5. a16z Podcast

How many episodes of Hooked are there?

Hooked launched 2 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Hooked?

Recent guests on Hooked include:

1. Ben Schaefer
2. Avery Kokka
3. Anna Greene

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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