HBG品牌增长研究院
HBG品牌研究院【HBG品牌增长研究院】 HBG品牌研究院是2016年由宝洁校友建立的【系统化品牌商学院】，分享最专业的系统品牌方法论、集聚最顶级的品牌创始人/企业家圈层。HBG内含商学院、基金投资、品牌孵化三大板块。长期以来，非常纯粹，坚持分享专业纯粹的品牌系统方法论，回归系统底层逻辑。 HBG品牌研究院以宝洁校友&北大校友、创始人为主，覆盖包括宝洁、可口可乐、玛氏、欧莱雅、雅诗兰黛、珀莱雅、谷雨、花西子、欧诗漫、复星集团、燕之屋、小仙炖、Wonderlab、安利集团、安克集团、华润集团、东阿阿胶、老板电器、九阳集团、蓝氏宠物等全球及国内一线品牌&新锐品牌，涵盖美妆、食品、大健康、母婴、宠物、家电、科技、家居、汽车、新能源、户外、酒店、银行、跨境出海等各个行业。 【HBG品牌增长研究院创始人、院长麦青老师】 毕业于北大，前宝洁品牌专家，HBG品牌研究院院长。多家企业集团品牌私教导师。HBG品牌大渗透理论... more
| Publishes | Twice weekly | Episodes | 171 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessSociety & Culture |
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Latest Episodes
标题：麦青老师拆解星巴克全球品牌增长史，以及为何中国区被卖？|HBG品牌增长史解读
正文：
所有创业都是从小作坊开始，宝洁可乐欧莱雅星巴克也不例外。创始人要重点关注所有品牌增长史背后的通用的底层逻辑。
今天麦青老师继续系统拆解《品牌增长史》：为什么星巴克会从街边小店迅速增长为全球超级咖啡巨头？一路走来的增长阶段有哪些？破局增长的临界点是什么？但为何中国区会被卖？卖给谁了？未来趋势如何？
本期精华如下：
1:41 总结星巴克全球增长史5大阶段
2:35 解读第1阶段：生意为何难做？
more
▼关于【HBG品牌增长研究院】
✅最系统的品牌方法论
✅最专业的品牌创始人圈层
2016年宝洁校友&北大校友成立
国内顶级的企业家实战派商学院
HBG商学院|HBG校友会| HBG基金
▼HBG本期精华
最近宝洁调整了组织架构，新增了“品牌增长部”，为何会这样变化？到底是新部门还是老部门？变化之后，对人才画像的要求是什么？对今天国货品牌和出海品牌的组织架构调整有什么启发？
今天HBG院长麦青老师继续系统拆解干货
本期精华如下：
1:47 为什么宝洁要调整组织架构？
6:09... more
▼关于【HBG品牌增长研究院】
✅最系统的品牌方法论
✅最专业的品牌创始人圈层
2016年宝洁校友&北大校友成立
国内顶级的企业家实战派商学院
HBG商学院|HBG校友会| HBG基金
▼HBG本期精华
创始人都想学对标，但学宝洁VS学华为，战略和组织的方法论的差异在哪里？共通的底层逻辑是什么？不同的差异有哪些？创始人如何抛开花式噱头，回归底层逻辑，走出最适合自己的一条路？
今天HBG院长麦青老师继续系统拆解干货
1:25 学宝洁VS学华为：到底在学什么？
3:59 共通的底... more
▼关于【HBG品牌增长研究院】
✅最系统的品牌方法论
✅最专业的品牌创始人圈层
2016年宝洁校友&北大校友成立
国内顶级的企业家实战派商学院
HBG商学院|HBG校友会| HBG基金
▼HBG本期精华
战略不是玄虚的PPT，而是要像数学题一样，可被模块化拆解，同时，战略不能脱离企业阶段。在之前《全球10大+战略流派》的干货基础上，今天HBG院长麦青老师继续系统拆解《品牌战略如何落地》。
今天HBG院长麦青老师继续拆解底层逻辑（联系老师个人ID:HBG_keke）
1:28 为... more
Reviews
- 难得有能让人静下心来的干货。
难得有能让人静下心来的干货。
Apple Podcasts5hzhjsebdbxxjxjjsndChinaa year ago - 特别喜欢麦青老师
看过麦青老师的《品牌大渗透》[强]
Apple Podcasts5LuCcccc24
United Kingdom2 years ago - 很专业👍
确实踩过一样的坑和误区
Apple Podcasts5ustb_qianChina2 years ago - 信息量好大
得记下来反复琢磨了
Apple Podcasts5jhnsksmehekChina2 years ago - 挺专业
期待更多品牌内容
Apple Podcasts5RegularJOJOChina2 years ago
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HBG品牌增长研究院 launched 2 years ago and published 171 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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