HBG品牌增长研究院
HBG品牌研究院【HBG品牌增长研究院】 HBG品牌研究院是2016年由宝洁校友建立的【系统化品牌商学院】，分享最专业的系统品牌方法论、集聚最顶级的品牌创始人/企业家圈层。HBG内含商学院、基金投资、品牌孵化三大板块。长期以来，非常纯粹，坚持分享专业纯粹的品牌系统方法论，回归系统底层逻辑。 HBG品牌研究院以宝洁校友&北大校友、创始人为主，覆盖包括宝洁、可口可乐、玛氏、欧莱雅、雅诗兰黛、珀莱雅、谷雨、花西子、欧诗漫、复星集团、燕之屋、小仙炖、Wonderlab、安利集团、安克集团、华润集团、东阿阿胶、老板电器、九阳集团、蓝氏宠物等全球及国内一线品牌&新锐品牌，涵盖美妆、食品、大健康、母婴、宠物、家电、科技、家居、汽车、新能源、户外、酒店、银行、跨境出海等各个行业。 【HBG品牌增长研究院创始人、院长麦青老师】 毕业于北大，前宝洁品牌专家，HBG品牌研究院院长。多家企业集团品牌私教导师。HBG品牌大渗透理论... more
| Publishes | Twice weekly | Episodes | 163 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessSociety & Culture |
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Latest Episodes
中国跨境出海的行业类型在不断变迁，早些年以3C制造业为主。近些年开始升级到消费美妆时尚行业，不同的行业背后，不同的声音驱动要素。这也在反逼中国跨境出海企业的创始人，不要拿着旧地图，因为找不到新大陆。创始人不得不从“卖货”转型“卖品牌”。如何应对这种行业变迁？如何抓住生意驱动要素变化的红利机会？
今天HBG院长麦青老师继续拆解底层逻辑（联系老师个人ID:HBG_keke）
【本期精华内容如下】
1:21跨境出海的行业类型，是如何变迁的？
3:05不同行业背后，驱动要素发生了哪些变化？
4... more
1839年的小作坊，凭什么成“没人能真正拥有”的顶奢表王？百达翡丽如何让用户甘愿等7年、花上亿买块表？经济大萧条时差点倒闭，家族靠什么“妙手回春”？
今天 HBG院长麦青老师继续拆解底层逻辑（联系老师个人ID: HBG_keke）
【本期精华内容如下】
01:00从作坊到表王：百达翡丽四阶段“闯关”，每步都藏着顶奢密码
05:12初创即“开挂”：技术革新+皇室带货，奠定“表王”起点
08:58绝境重生：斯登家族接盘，靠大单品把濒危品牌拉回正轨
15:28玩转金融：把腕表变成“天价拍卖... more
如今的香奈儿品牌早就和香奈儿女士没有太大关系，这个品牌到底是如何从巴黎女帽小店到全球顶奢标杆？香奈儿凭什么躲过“创业死”“转型难”“传承危”三大劫？5号香水如何从“卖不出去”逆袭成“30秒一瓶”的神话？卡尔“老佛爷”靠什么让老化品牌“起死回生”？
今天 HBG院长麦青老师继续拆解底层逻辑（联系老师个人ID: HBG_keke）
【本期精华内容如下】
01:18从女帽到顶奢：香奈儿四段“闯关”路，每一步都藏着生意智慧
10:22大单品封神与股权埋雷：香奈儿女士“10%股份”的血泪教训
1... more
跨境创始人都有一些共同特质，才导致过去跨境赚钱、还是相当容易。但也正因为这些特质，导致在当下的跨境品牌竞争时代，可能遇到瓶颈和挑战。该如何搭建适配全球化的品牌体系化、组织体系化？
今天HBG院长麦青老师继续拆解底层逻辑（联系老师个人ID:HBG_keke）
【本期精华内容如下】
01:07跨境创始人都有哪些共同特质？
10:39为何过去跨境赚钱容易？
11:35为何现在跨境赚钱难？
13:40创始人过去优势，在当下为何却变成挑战？
15:00为何跨境创始人普遍”品牌系统化认知不够”... more
Reviews
- 难得有能让人静下心来的干货。
难得有能让人静下心来的干货。
Apple Podcasts5hzhjsebdbxxjxjjsndChinaa year ago - 特别喜欢麦青老师
看过麦青老师的《品牌大渗透》[强]
Apple Podcasts5LuCcccc24
United Kingdom2 years ago - 很专业👍
确实踩过一样的坑和误区
Apple Podcasts5ustb_qianChina2 years ago - 信息量好大
得记下来反复琢磨了
Apple Podcasts5jhnsksmehekChina2 years ago - 挺专业
期待更多品牌内容
Apple Podcasts5RegularJOJOChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #186 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
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| Household Income | Social Media Reach | ||||
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HBG品牌增长研究院 launched 2 years ago and published 163 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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