HBG品牌增长研究院
HBG品牌研究院【HBGd大渗透品牌增长研究院】 HBG大渗透品牌研究院是2016年由宝洁校友建立的【系统化品牌商学院】，分享最专业的系统品牌方法论、集聚最顶级的品牌创始人/企业家圈层。HBG内含商学院、基金投资、品牌孵化三大板块。长期以来，非常纯粹，坚持分享专业纯粹的品牌系统方法论，回归系统底层逻辑。 HBG大渗透品牌研究院以宝洁校友&北大校友、创始人为主，覆盖包括宝洁、可口可乐、玛氏、欧莱雅、雅诗兰黛、珀莱雅、谷雨、花西子、欧诗漫、复星集团、燕之屋、小仙炖、Wonderlab、安利集团、安克集团、华润集团、东阿阿胶、老板电器、九阳集团、蓝氏宠物等全球及国内一线品牌&新锐品牌，涵盖美妆、食品、大健康、母婴、宠物、家电、科技、家居、汽车、新能源、户外、酒店、银行、跨境出海等各个行业。 【HBG大渗透品牌增长研究院创始人、院长麦青老师】 毕业于北大，前宝洁品牌专家，HBG品牌研究院院长。多家企业集团品牌私教... more
| Publishes | Daily | Episodes | 206 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureBusiness |
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Latest Episodes
当下企业家最焦虑的，莫过于“方法论过时”——今天学定位、明天追流量，一年一个“新风口”。但段永平用20年实战证明：真正的商业智慧从不过时。
今天麦青老师继续拆解《HBG 品牌体系化 100 讲》：为什么段永平的逻辑能穿越周期？品牌与投资的共通底层是什么？做品牌什么该“有所不为”？不同阶段企业如何破局？
本期精华如下：
5:57 商业本质：段永平“以不变应万变”的核心逻辑
16:40 小霸王破局：用户洞察与产品创新的组合拳
22:17 营销渗透：央视标王背后“情感击中”的底层逻辑
27... more
创始人都想学对标，但学宝洁VS学华为，战略和组织的方法论的差异在哪里？共通的底层逻辑是什么？不同的差异有哪些？创始人如何抛开花式噱头，回归底层逻辑，走出最适合自己的一条路？
今天HBG院长麦青老师继续系统拆解《HBG组织体系化100讲》
本期精华如下：
1:22 学宝洁VS学华为：到底在学什么？
3:55 共通的底层逻辑有哪些？
4:57 战略哲学有何差异？
8:24 战略核心有何差异？
10:53 组织体系有何差异？
12:48 竞争壁垒有何差异？
34:42 人才文... more
组织管理理论高深复杂，落地又全靠经验“瞎摸索”？明明学了宝洁、华为的管理方法，到自己企业却水土不服？今天麦青老师继续拆解《HBG 组织体系化 100 讲》：
为何创始人要懂组织管理流派？
总结全球6大组织管理流派历程
古典学派：工厂效率的精准密码
行为学派：管理要抓人的士气
系统权变学派：组织要随境而变
人力资源学派：人是增值的资本
文化控制学派：价值观粘住团队
学习型组织学派：复盘驱动成长
组织管理的本质到底是什么？
如何选择适合自己的组织管理方法？
|关于HBG大渗透品... more
每一个成功品牌都离不开对用户的深度洞察，即便身处同一赛道，由于洞察维度的不同，就会造就不同的品牌内核与价值。
今天HBG院长麦青老师对谈gigt创始人judy总，关于用户洞察、生活方式、组织成长/体感美学、品牌长期主义、用户陪伴/用户为先、匠心产品、穿越周期的品牌逻辑。
|本期精华覆盖
1.创业的初心与背后故事
2.为何当时会切入瑜伽服赛道？
3.集团和品牌的增长路径与关键阶段
4.关于用户洞察的逻辑思考
5.关于产品创新的逻辑思考
6.关于品牌价值资产的思考
7.品牌如何与用... more
Key Facts
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Reviews
- 难得有能让人静下心来的干货。
难得有能让人静下心来的干货。
Apple Podcasts5hzhjsebdbxxjxjjsndChina2 years ago - 特别喜欢麦青老师
看过麦青老师的《品牌大渗透》[强]
Apple Podcasts5LuCcccc24
United Kingdom2 years ago - 很专业👍
确实踩过一样的坑和误区
Apple Podcasts5ustb_qianChina2 years ago - 信息量好大
得记下来反复琢磨了
Apple Podcasts5jhnsksmehekChina2 years ago - 挺专业
期待更多品牌内容
Apple Podcasts5RegularJOJOChina2 years ago
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Apple Podcasts | #44 |  Finland/Business |
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| Listeners per Episode | Gender Skew | Location | |||
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HBG品牌增长研究院 launched 2 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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