HBG品牌增长研究院
HBG品牌研究院【HBGd大渗透品牌增长研究院】 HBG大渗透品牌研究院是2016年由宝洁校友建立的【系统化品牌商学院】，分享最专业的系统品牌方法论、集聚最顶级的品牌创始人/企业家圈层。HBG内含商学院、基金投资、品牌孵化三大板块。长期以来，非常纯粹，坚持分享专业纯粹的品牌系统方法论，回归系统底层逻辑。 HBG大渗透品牌研究院以宝洁校友&北大校友、创始人为主，覆盖包括宝洁、可口可乐、玛氏、欧莱雅、雅诗兰黛、珀莱雅、谷雨、花西子、欧诗漫、复星集团、燕之屋、小仙炖、Wonderlab、安利集团、安克集团、华润集团、东阿阿胶、老板电器、九阳集团、蓝氏宠物等全球及国内一线品牌&新锐品牌，涵盖美妆、食品、大健康、母婴、宠物、家电、科技、家居、汽车、新能源、户外、酒店、银行、跨境出海等各个行业。 【HBG大渗透品牌增长研究院创始人、院长麦青老师】 毕业于北大，前宝洁品牌专家，HBG品牌研究院院长。多家企业集团品牌私教... more
| Publishes | Daily | Episodes | 223 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessSociety & Culture |
Listen to this Podcast
Latest Episodes
成功案例往往无法复制，但失败案例，总能让我们少踩坑。
今天HBG院长麦青老师继续拆解《HBG商业失败史100讲》：接着拆解宝洁失败案例的底层原因是什么？宝洁为何屡踩创新陷阱？产品创新如何洞察用户真需求？这暴露的不仅是产品问题，更是品牌创新的共性陷阱。
【本期精华】
1:18 宝洁为何接连踩中创新陷阱？
3:56 还原宝洁产品创新失败案例之一
5:40 还原宝洁产品创新失败案例之二
7:29 还原宝洁产品创新失败案例之三
10:08 系统拆解惨败的原因之一
11:45 系统拆解惨败... more
成功案例往往无法复制，但失败案例，总能让我们少踩坑。
今天HBG院长麦青老师继续拆解《HBG商业失败史100讲》：百事可乐为何重蹈覆辙？大单品创新的底线是什么？创始人如何避开 “自嗨式创新”？
【本期精华】
01:36 为何百事可乐非要创新？
07:36 还原百事创新失败的背后故事
22:31 系统拆解惨败的原因之一
23:10 系统拆解惨败的原因之二
23:27 系统拆解惨败的原因之三
25:02 为何两次复辟依然失败？
26:33 回归大单品本质，创新的底线是什么？
28... more
很多创始人在做大单品时，都会陷入一个共性误区：上来就把产品与用户绑定，用人群定位替代用户需求，最后却发现增长乏力、难以破圈。
今天HBG院长麦青老师继续拆解《HBG大单品体系化100讲》：为什么做了用户洞察也做不好大单品？为何产品越做越窄？增长越来越难？如何用科学的逻辑做大单品的长效增长？
【本期精华】
1:18 共性误区：为什么团队都在问 “特定人群” 的问题？
3:10 误区根源：细分定位论如何误导了一代实业人？
6:18 经验 vs 理论：别把 “一家之言” 当成底层规律
8:... more
许多大单品的失败，表面看是产品失策，但根源往往源于“组织内耗”——生意好，都是销售牛？生意不好，都是产品烂？销售和产品部门一起骂营销部门“乱花钱”？
组织不匹配，再牛的大单品也落不了地。今天HBG院长麦青老师继续拆解《HBG大单品体系化100讲》：为何传统组织架构不行了？为何各行业都在转型搭建“一条龙”组织架构？如何搭建 “围着大单品转” 的高效组织？
【本期精华】
2：26 为何传统组织架构不行了？
9：16 碎片化的职能划分做不出大单品
13：59 为何各行业都在转型搭建 “一条龙”... more
Reviews
- 太水了
一集博客，5分钟吹嘘自己5分钟吹嘘他人，一堆谁都知道的套话，一个5秒就能讲清楚的观点用一堆无用的修辞讲一分钟。不是男的却有男的爹味油腻，符合不干实事的装铂品牌人的刻板印象。
Apple Podcasts1kimy2077China2 months ago - 难得有能让人静下心来的干货。
难得有能让人静下心来的干货。
Apple Podcasts5hzhjsebdbxxjxjjsndChina2 years ago - 特别喜欢麦青老师
看过麦青老师的《品牌大渗透》[强]
Apple Podcasts5LuCcccc24
United Kingdom2 years ago - 很专业👍
确实踩过一样的坑和误区
Apple Podcasts5ustb_qianChina2 years ago - 信息量好大
得记下来反复琢磨了
Apple Podcasts5jhnsksmehekChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #150 |  South Korea/Business |
Apple Podcasts | #198 |  Hong Kong/Business |
Apple Podcasts | #248 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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HBG品牌增长研究院 launched 2 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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