HBG品牌增长研究院
HBG品牌研究院【HBG品牌增长研究院】 HBG品牌研究院是2016年由宝洁校友建立的【系统化品牌商学院】，分享最专业的系统品牌方法论、集聚最顶级的品牌创始人/企业家圈层。HBG内含商学院、基金投资、品牌孵化三大板块。长期以来，非常纯粹，坚持分享专业纯粹的品牌系统方法论，回归系统底层逻辑。 HBG品牌研究院以宝洁校友&北大校友、创始人为主，覆盖包括宝洁、可口可乐、玛氏、欧莱雅、雅诗兰黛、珀莱雅、谷雨、花西子、欧诗漫、复星集团、燕之屋、小仙炖、Wonderlab、安利集团、安克集团、华润集团、东阿阿胶、老板电器、九阳集团、蓝氏宠物等全球及国内一线品牌&新锐品牌，涵盖美妆、食品、大健康、母婴、宠物、家电、科技、家居、汽车、新能源、户外、酒店、银行、跨境出海等各个行业。 【HBG品牌增长研究院创始人、院长麦青老师】 毕业于北大，前宝洁品牌专家，HBG品牌研究院院长。多家企业集团品牌私教导师。HBG品牌大渗透理论... more
| Publishes | Twice weekly | Episodes | 179 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | Society & CultureBusiness |
Listen to this Podcast
Latest Episodes
所有大企业都是从小作坊开始，都不是一帆风顺，都是一路荆棘。今天麦青老师继续拆解《HBG品牌增长史》系列，今天拆解香奈儿百年历史：是如何从女帽小作坊成为顶奢标杆，持续实现资本增长的？
今天 HBG院长麦青老师继续拆解品牌创业史（联系老师个人 ID: HBG_keke）
初创阶段：如何靠女帽店起步，打造经典大单品？
股权纷争：“10% 股份”的教训，如何影响品牌发展？
转型阶段：品牌老化停滞后，怎样探索新增长？
“老佛爷”时代：如何靠 “重回经典” 实现全球渗透？
跨品类布局：香奈儿为啥... more
标题：爱马仕是如何一步步从小作坊，到顶奢品牌？|HBG品牌增长史100讲+
正文：
所有大企业都是从小作坊开始，都不是一帆风顺，都是一路荆棘。今天麦青老师继续拆解《HBG品牌增长史》系列，今天拆解爱马仕187年历史：是如何从小作坊成为顶奢标杆，持续实现资本增长的？
今天 HBG 院长麦青老师继续拆解品牌创业史（联系老师个人 ID: HBG_keke）
01:13初创阶段：爱马仕如何靠马具精准拿下欧洲贵族市场？
06:01转型阶段：马具赛道萎缩如何破局转型？
11:05大单品阶段：凯莉... more
标题：为啥创始人总觉得高管“不拼命”？为啥高管总觉得创始人“太激进”？逻辑差异在哪？
正文：
为什么创始人总觉得高管 “不拼命”？为什么高管总觉得创始人 “太激进”？为何创始人孤注一掷无退路，高管却常留 “Plan B”？两类人的核心差异到底在哪？立场、认知、退路思维、金钱观、能力结构如何不同？怎样打破认知壁垒、高效协作？
今天麦青老师继续系统拆解如下精华：
01:18为何创始人总觉得高管“不管用”？
02:45为何高管总在抱怨创始人“不专业”？
03:32立场差异：创始人与高管的退... more
标题：麦青老师一次性复盘宝洁188年历史：如何从小作坊做到6000亿品牌大帝国？
正文：
所有大企业都是从小作坊开始，都不是一帆风顺，都是一路荆棘。今天麦青老师继续拆解《HBG品牌增长史》系列，今天拆解宝洁188年历史：是如何从小作坊做到6000亿品牌大帝国？
1:18 宝洁为何是全球品牌管理的始祖？
4:44 宝洁从0到1创业，一开始也是小作坊
11:50 宝洁从1到10阶段，如何一步步爬坡？
20:27 宝洁从10到100阶段，如何迅速扩张？
23:09 宝洁如何做全球化大渗透... more
Reviews
- 难得有能让人静下心来的干货。
难得有能让人静下心来的干货。
Apple Podcasts5hzhjsebdbxxjxjjsndChinaa year ago - 特别喜欢麦青老师
看过麦青老师的《品牌大渗透》[强]
Apple Podcasts5LuCcccc24
United Kingdom2 years ago - 很专业👍
确实踩过一样的坑和误区
Apple Podcasts5ustb_qianChina2 years ago - 信息量好大
得记下来反复琢磨了
Apple Podcasts5jhnsksmehekChina2 years ago - 挺专业
期待更多品牌内容
Apple Podcasts5RegularJOJOChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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HBG品牌增长研究院 launched 2 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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