HBG品牌增长研究院
HBG品牌研究院【HBG大渗透品牌增长研究院】 HBG大渗透品牌研究院是2016年由宝洁校友建立的【系统化品牌商学院】，分享最专业的系统品牌方法论、集聚最顶级的品牌创始人/企业家圈层。HBG内含商学院、基金投资、品牌孵化三大板块。长期以来，非常纯粹，坚持分享专业纯粹的品牌系统方法论，回归系统底层逻辑。 HBG大渗透品牌研究院以宝洁校友&北大校友、创始人为主，覆盖包括宝洁、可口可乐、玛氏、欧莱雅、雅诗兰黛、珀莱雅、谷雨、花西子、欧诗漫、复星集团、燕之屋、小仙炖、Wonderlab、安利集团、安克集团、华润集团、东阿阿胶、老板电器、九阳集团、蓝氏宠物等全球及国内一线品牌&新锐品牌，涵盖美妆、食品、大健康、母婴、宠物、家电、科技、家居、汽车、新能源、户外、酒店、银行、跨境出海等各个行业。 【HBG大渗透品牌增长研究院创始人、院长麦青老师】 毕业于北大，前宝洁品牌专家，HBG品牌研究院院长。多家企业集团品牌私教导... more
| Publishes | Daily | Episodes | 237 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessSociety & Culture |
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当下80%创始人都知道爆品不靠谱，不仅销量不稳定、生意忽大忽小、而且容易频繁开品、盲目创新，利润下滑，流量依赖，所以创始人都期望能搭建产品NPD体系，但是又容易踩坑。
今天 HBG 院长麦青老师继续拆解《HBG产品NPD体系化100讲》：
• 1. 创始人容易陷入哪些误区？
• 2. 如何在搭建产品NPD流程体系中避开误区？
• 3. 如何拉通系统端对端一条龙做品牌、做产品?
那么，本期内容或许能帮你答疑解惑。
【本期精华】
1:25误区一：小心爆品依赖症
2:30误区二... more
产品是品牌增长的核心，而一套能落地的 NPD 体系，是产品持续成功的关键。
今天 HBG 院长麦青老师继续拆解《HBG产品NPD体系化100讲》：
• 为什么跨部门协作永远在扯皮？
• 为什么再完美的产品流程，往往会沦为一纸空文？
• 为什么团队总把流程当做负担，习惯性 “走捷径”？
• 为什么总是反复踩坑，无法累积经验？
• 如果你也常常在实战中面临如下挑战：
• 流程画得再漂亮，却始终无法落地
• 执行部门墙高筑，跨部门协作内耗严重
• 核心人才流失，经验... more
产品是品牌增长的核心，而大单品就是品牌的 “当家花旦”。
今天HBG院长麦青老师继续拆解《HBG产品NPD体系化100讲》：
• 从全球品牌案例出发，讲透什么是真正的大单品？
• 为什么做品牌，总在爆款和日常运营中陷入困境？
• 为什么明明有优质产品资源，却始终做不出大单品？
• 如何把产品做成长生命周期的经典大单品？
• 如何避开产品创新陷阱？
• 如何从雅诗兰黛、Lululemon 等全球巨头的案例中，找到培养大单品的逻辑与路径？
如果你也常常在实战中面临如下挑... more
盲目追求热门工具（如Openclaw小龙虾）或照搬大厂流程，难以解决业务的根本问题，企业乱象的根源往往在于缺乏产品NPD的系统化管理。
今天HBG院长麦青老师继续拆解《HBG产品NPD体系化100讲》：
• 从装工具到搬流程，为什么盲目引入解决不了企业的实际问题？
• 产品NPD体系到底是什么？它与常规的“新品流程”有何本质区别？
• IPD和NPD的核心差异在哪里？
• 为什么企业的产品NPD体系不能完全依赖外部咨询公司来搭建？
• 不同行业、不同阶段的中小企业，如何科... more
Reviews
- 太水了
一集博客，5分钟吹嘘自己5分钟吹嘘他人，一堆谁都知道的套话，一个5秒就能讲清楚的观点用一堆无用的修辞讲一分钟。不是男的却有男的爹味油腻，符合不干实事的装铂品牌人的刻板印象。
Apple Podcasts1kimy2077China4 months ago - 难得有能让人静下心来的干货。
难得有能让人静下心来的干货。
Apple Podcasts5hzhjsebdbxxjxjjsndChina2 years ago - 特别喜欢麦青老师
看过麦青老师的《品牌大渗透》[强]
Apple Podcasts5LuCcccc24
United Kingdom2 years ago - 很专业👍
确实踩过一样的坑和误区
Apple Podcasts5ustb_qianChina2 years ago - 信息量好大
得记下来反复琢磨了
Apple Podcasts5jhnsksmehekChina2 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #194 | China/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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