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Haamucast

Haamu.io

Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online. Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.

PublishesWeeklyEpisodes23Founded5 months ago
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BusinessMarketing

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Artwork for Haamucast

Latest Episodes

Guest: Frida Arenby, CMO at Rillian

What happens when you're a marketer targeting CFOs but your finance team won't touch social media?

You flip the script. In this episode of Haamucast, Edward sits down with Frida Arenby, CMO at Rillian, to talk ab... more

Guest: Sebastian Mellblom, CEO & Co-founder @ Reveal

What happens when you're building in a sector where museum directors aren't scrolling LinkedIn?

You question everything about founder-led content strategy. In this episode of Haamucast, Edward si... more

Guest: Sari Venäläinen, Co-founder & CEO @ Haamu.io

What happens when you realize executive-led content isn't new at all, just newly appreciated?

You build a company around it.

In this episode of Haamucast, Edward sits down with newly announced H... more

Guest: Samuli, Co-founder at Haamu

What happens when a prominent journalist calls your startup a "bad idea" on LinkedIn?

You accidentally create the best marketing campaign of your career. In this episode of Haamucast, Edward sits down with co-foun... more

Guest: Roman Hipp, Co-founder @ BetterContact

What happens when you need high-quality pipeline but have zero marketing budget?

You put a human face behind your SaaS product and let authenticity do the selling. In this episode of Haamucast, Edward s... more

Guest: Heikki Lindroos, Technology Lawyer & Partner @ Byro

What happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn?

You break through in an industry where nobody else is doing it. In this episode of Haamucast, E... more

What happens when you turn your entire team into LinkedIn advocates instead of chasing after people who won't post?

You drive half your inbound pipeline through personal brands. In this episode of Haamucast, Edward sits down with Madhav Bhandari, wh... more

Guest: Ognjen Bošković, Founder @ Raven

What happens when you realize founder brand isn't about posting pretty content?

You start building one of the last effective go-to-market channels left. In this episode of Haamucast, Edward sits down with Ogn... more

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How many episodes of Haamucast are there?

Haamucast launched 5 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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