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GTM Engineer School Podcast

Jared & Matteo
Go-To-Market Engineering
GTM Engineering
Clay
Octave
Automation
Scimate
Marketing
Zapmail
Artificial Intelligence
Outbound Campaigns
Data Tools
Message-Market Fit
Growth Strategy
Customer Support
Lead Generation
Ai-Driven Workflows
Sales Strategy
Cold Email Campaigns
Sales Tools
Salesforce

In GTM Engineer School Pod, Jared and Matteo interview seasoned GTM Engineering operators to identify first principles, best practices, tooling, and challenges of building AI-driven workflows. gtmengineerschool.substack.com

PublishesWeeklyEpisodes18Foundeda year ago
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TechnologyBusiness

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Artwork for GTM Engineer School Podcast

Latest Episodes

Listen now | The founder of HyperGrowth Partners unpacks why hybrid GTM teams beat full automation, why true AI adoption stays under 1%, and why the next decade belongs to the Olympist of every field.

About our guest — Guillaume Cabane

Guillaume “G... more

Listen now | The co-founder and co-CEO of Sendoso unpacks the full ZIRP-to-agents arc, why physical mail still cuts through in an AI-saturated world, and how to plan teams when capability replaces headcount.

About our guest — Kris Rudeegraap

Kris R... more

Listen now | The CEO of FullEnrich unpacks why one data vendor is never enough, how cold calling still wins when the list is right, and why audience-first beats GTM-engineering-first.

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Listen now | The VP of Marketing at Airbyte unpacks why every company is now a go-to-market company, the warm outbound playbook that doubled pipeline, and what separates the operators worth hiring in 2026.

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Recent Guests

Guillaume Cabane
Growth expert, founder and general partner at HyperGrowth Partners
HyperGrowth Partners
Episode: S2E7: "Be the Olympist of Your Field" | Guillaume Cabane
Chris Rudiwrap
CEO and Co-founder of Sendoso
Sendoso
Episode: S2E8: "Inbox Full, Mailbox Empty" | Kris Rudeegraap
Benjamin Douablin
CEO and co-founder of FullEnrich
FullEnrich
Episode: S2E6: "Your List Is the Strategy" | Benjamin Douablin
Mario Moscatiello
VP Marketing at Airbyte
Airbyte
Episode: S2E5: "Foundations Before Automation" | Mario Moscatiello
Kevin White
Head of Marketing at Scrunch AI; former head of marketing at Common Room, Retool, and Segment; advisor to Ashby and Deepnote
Scrunch AI
Episode: S2E3: "Building for Machines, Not Humans" | Kevin White
Zach Vidibor
Co-founder and CEO of Octave, the context engine for GTM teams
Octave
Episode: S2E2: "Context Is the Moat" | Zach Vidibor
Yash Tekriwal
Head of Education at Clay, former founding GTM engineer at Clay
Clay
Episode: S2E1: Top Talent Invests In Transferrable Skills | Yash Tekriwal
Laurens Nys
Founder of GTM Sigma, known for building AI-led GTM systems
GTM Sigma
Episode: E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
Nico Druelle
Founder of The Revenue Architects and a key voice in the GTM engineering space.
The Revenue Architects
Episode: E8: "The Bridge Between Data, Tools, and Strategies" | Nico Druelle

Hosts

Matteo
Host of GTM Engineer School Podcast (and co-host across iterations).
Jared
Co-host and frequent host of GTM Engineer School Podcast.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#110
Poland/Technology

Talking Points

Recent interactions between the hosts and their guests.

S2E3: "Building for Machines, Not Humans" | Kevin White
Q: Can you share a concrete use case where Cloud Code or vibe coding led to a measurable outbound improvement?
A case where Cloud Code was used to craft a message and identify target accounts by leveraging an external data source to surface accounts experiencing pain, then using that enriched data to drive a stronger value proposition in outreach.
S2E3: "Building for Machines, Not Humans" | Kevin White
Q: What is the most important shift you've seen in GTM Engineering over the last year?
The emphasis has moved toward identifying high-intent triggers and signals that put buyers into a highly actionable segment, with a focus on signals generated from user activity inside products or external events, rather than relying solely on traditional web analytics.
S2E2: "Context Is the Moat" | Zach Vidibor
Q: What is context engineering, and why should companies care about ownership of it within the org?
Context engineering is the process of codifying how a company interprets data from both structured sources and unstructured inputs, turning that understanding into repeatable systems and workflows. Ownership is still being determined, but the most likely leaders are the PMM/product marketing or GTM engineering teams, with a mandate to define and maintain the company's contextual framework.
S2E6: "Your List Is the Strategy" | Benjamin Douablin
Q: What is the single most important thing when starting a cold calling motion from scratch today?
Invest heavily in building a precise target list first; the list is the strategy. Without identifying who you need to talk to, you'll face rejection and waste effort. Prepare deeply so every call is meaningful, and use the insights from those calls to refine your ICP and approach.
E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
Q: What skills should aspiring GTM engineers learn?
Aspiring GTM engineers should learn the fundamentals of the technologies they use and have a solid understanding of go-to-market principles.

Audience Metrics

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Frequently Asked Questions About GTM Engineer School Podcast

What is GTM Engineer School Podcast about and what kind of topics does it cover?

The show centers on the practical side of Go-to-Market (GTM) engineering, exploring how AI, data, and automation reshape revenue workflows. Hosts Jared and Matteo bring on seasoned GTM operators and engineers to discuss first principles, tooling, and real-world playbooks for building AI-enabled outbound, inbound, and ABM systems. Episodes emphasize human judgment alongside automation, data quality as a foundation, and the evolving roles of GTM teams, with practical guidance on architecture, instrumentation, and strategy that listeners can apply to their own GTM motions. Notable threads include the balance of humans and machines, signal-driven outreach, and the orchestration of disparate tools into coherent revenue engines. A distinctive ang... more

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1. The GTMnow Podcast
2. Y Combinator Startup Podcast
3. The Startup Ideas Podcast

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GTM Engineer School Podcast launched a year ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Engineer School Podcast?

Recent guests on GTM Engineer School Podcast include:

1. Guillaume Cabane
2. Chris Rudiwrap
3. Benjamin Douablin
4. Mario Moscatiello
5. Kevin White
6. Zach Vidibor
7. Yash Tekriwal
8. Laurens Nys

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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