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GTM Engineer School Podcast

Jared & Matteo
Go-To-Market Engineering
Clay
GTM Engineering
Octave
Scimate
Marketing
Automation
Zapmail
Outbound Campaigns
Data Tools
Message-Market Fit
Growth Strategy
Customer Support
Lead Generation
Ai-Driven Workflows
Sales Strategy
Cold Email Campaigns
Sales Tools
Salesforce
Hubspot

In GTM Engineer School Pod, Jared and Matteo interview seasoned GTM Engineering operators to identify first principles, best practices, tooling, and challenges of building AI-driven workflows. gtmengineerschool.substack.com

PublishesWeeklyEpisodes17Foundeda year ago
Number of ListenersCategories
TechnologyBusiness

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Artwork for GTM Engineer School Podcast

Latest Episodes

Listen now | The founder of HyperGrowth Partners unpacks why hybrid GTM teams beat full automation, why true AI adoption stays under 1%, and why the next decade belongs to the Olympist of every field.

About our guest — Guillaume Cabane

Guillaume “G... more

Listen now | The CEO of FullEnrich unpacks why one data vendor is never enough, how cold calling still wins when the list is right, and why audience-first beats GTM-engineering-first.

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Listen now | The VP of Marketing at Airbyte unpacks why every company is now a go-to-market company, the warm outbound playbook that doubled pipeline, and what separates the operators worth hiring in 2026.

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YouTube

About our guest — Eoin Clancy

Eoin Clancy is the VP of Growth at AirOps, the AI search and content engineering platform powering content workflows at companies like Webflow, Ramp, and Notion. He came up through the same GTM engineering path our audi... more

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Recent Guests

Benjamin Douablin
CEO and co-founder of FullEnrich
FullEnrich
Episode: S2E6: "Your List Is the Strategy" | Benjamin Douablin
Mario Moscatiello
VP Marketing at Airbyte
Airbyte
Episode: S2E5: "Foundations Before Automation" | Mario Moscatiello
Kevin White
Head of Marketing at Scrunch AI; former head of marketing at Common Room, Retool, and Segment; advisor to Ashby and Deepnote
Scrunch AI
Episode: S2E3: "Building for Machines, Not Humans" | Kevin White
Zach Vidibor
Co-founder and CEO of Octave, the context engine for GTM teams
Octave
Episode: S2E2: "Context Is the Moat" | Zach Vidibor
Yash Tekriwal
Head of Education at Clay, former founding GTM engineer at Clay
Clay
Episode: S2E1: Top Talent Invests In Transferrable Skills | Yash Tekriwal
Laurens Nys
Founder of GTM Sigma, known for building AI-led GTM systems
GTM Sigma
Episode: E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
Nico Druelle
Founder of The Revenue Architects and a key voice in the GTM engineering space.
The Revenue Architects
Episode: E8: "The Bridge Between Data, Tools, and Strategies" | Nico Druelle
Patrick Spychalski
Co-founder of The Kiln, expert in GTM systems and former Clay employee
The Kiln
Episode: E6: "Clients don't pay for crazy, they pay for effective": Building custom software at Clay scale | Patrick Spychalski
Kellen Casebeer
Founder of The Deal Lab and GTM Engineer
The Deal Lab
Episode: E5: "Message-market-fit": How to systematically test 13 campaigns to find asymmetric GTM results | Kellen Casebeer

Hosts

Jared
Co-host focusing on GTM engineering, system design, and tooling.
Matteo
Co-host focusing on GTM engineering, workflows, and automation tooling.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#246
United Kingdom/Technology
Apple Podcasts
#199
France/Technology

Talking Points

Recent interactions between the hosts and their guests.

S2E3: "Building for Machines, Not Humans" | Kevin White
Q: Can you share a concrete use case where Cloud Code or vibe coding led to a measurable outbound improvement?
A case where Cloud Code was used to craft a message and identify target accounts by leveraging an external data source to surface accounts experiencing pain, then using that enriched data to drive a stronger value proposition in outreach.
S2E3: "Building for Machines, Not Humans" | Kevin White
Q: What is the most important shift you've seen in GTM Engineering over the last year?
The emphasis has moved toward identifying high-intent triggers and signals that put buyers into a highly actionable segment, with a focus on signals generated from user activity inside products or external events, rather than relying solely on traditional web analytics.
S2E2: "Context Is the Moat" | Zach Vidibor
Q: What is context engineering, and why should companies care about ownership of it within the org?
Context engineering is the process of codifying how a company interprets data from both structured sources and unstructured inputs, turning that understanding into repeatable systems and workflows. Ownership is still being determined, but the most likely leaders are the PMM/product marketing or GTM engineering teams, with a mandate to define and maintain the company's contextual framework.
S2E6: "Your List Is the Strategy" | Benjamin Douablin
Q: What is the single most important thing when starting a cold calling motion from scratch today?
Invest heavily in building a precise target list first; the list is the strategy. Without identifying who you need to talk to, you'll face rejection and waste effort. Prepare deeply so every call is meaningful, and use the insights from those calls to refine your ICP and approach.
E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
Q: What skills should aspiring GTM engineers learn?
Aspiring GTM engineers should learn the fundamentals of the technologies they use and have a solid understanding of go-to-market principles.

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Frequently Asked Questions About GTM Engineer School Podcast

What is GTM Engineer School Podcast about and what kind of topics does it cover?

The show centers on go-to-market engineering, exploring how AI, automation, data, and tooling intersect to build scalable GTM systems. Episodes typically feature seasoned practitioners discussing workflows, stack decisions, and practical tactics—ranging from data literacy and CRM/data hygiene to messaging, outreach, and pipeline acceleration. A distinctive angle across episodes is the emphasis on balancing technical chops with business sense, often illustrated through real-world use cases, tool experiments, and hands-on strategies for lead generation, nurturing, and revenue ops. The format tends to combine coaching, field-tested experiments, and tool recommendations, making it a practical resource for listeners who design and maintain GTM t... more

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Which podcasts are similar to GTM Engineer School Podcast?

These podcasts share a similar audience with GTM Engineer School Podcast:

1. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
2. 30 Minutes to President's Club | No-Nonsense Sales
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4. Freakonomics Radio
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How many episodes of GTM Engineer School Podcast are there?

GTM Engineer School Podcast launched a year ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on GTM Engineer School Podcast?

Recent guests on GTM Engineer School Podcast include:

1. Benjamin Douablin
2. Mario Moscatiello
3. Kevin White
4. Zach Vidibor
5. Yash Tekriwal
6. Laurens Nys
7. Nico Druelle
8. Patrick Spychalski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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