
Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Googl... more
| Publishes | Daily | Episodes | 75 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Frustration with Google Ads matching is at an all-time high due to changes in Google's algorithm and semantic matching. The speaker recommends a thematic signal strategy to regain control over ad campaigns and improve performance.
Takeaways
* Them... more
The conversation explores a strategic approach to Google Ads, focusing on high-level marketing and strategy. It delves into the impact of AI on marketing, the application of first principles of thinking, macro strategy, bridging the gap between busin... more
The conversation delves into the journey of starting a YouTube channel, switching to writing, building a blog, analyzing YouTube content performance, gaining insights from content performance, understanding diagnostic intent and leverage, and offerin... more
Sarah Stemen shares her experience of returning from a hectic week and feeling drained and overwhelmed. She expresses frustration with Google search results and discusses the impact of AI on Google Ads. Sarah also shares client experiences with Googl... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #137 |
Listeners, social reach, demographics and more for this podcast.
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This show targets business owners and marketers who want practical, battle-tested Google Ads strategies. Across episodes, the host emphasizes shifting toward value-based marketing, leveraging first‑party data, and using AI and predictive tools to improve campaign outcomes. Frequent topics include budget planning, audience signals, avoiding over-reliance on keywords, and adapting to AI-driven changes in advertising funnels. A standout thread is helping small businesses compete without offloading control to opaque systems, with a recurring focus on actionable frameworks, data-informed decision making, and growth-oriented tactics that prioritize profitability and sustainable customer relationships.
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These podcasts share a similar audience with Google Ads Strategy Hub:
1. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads Strategy Hub launched 10 months ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Google Ads Strategy Hub include:
1. Brad Gettys
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