
Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Googl... more
| Publishes | Daily | Episodes | 109 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this conversation, Sarah Stemen discusses various aspects of Google Ads, focusing on targeting strategies, the importance of clean conversion signals, and common challenges faced by advertisers. She emphasizes the need for strategic targeting and ... more
Google Ads is so expensive because it is doing what you asked and the market supports it.
If a single lead costs $150 in a competitive industry like law, HVAC, or B2B software, it’s because a competitor with better conversion rates or a higher life... more
In this conversation, Sarah Stemen discusses the impact of AI on Google Ads, particularly focusing on the concept of 'AI layering' and its implications for ad performance. She emphasizes the importance of maintaining human elements in advertising to ... more
Google Ads Coaching: How to Fix Rising Ad Costs (Real Client Case Study & Audit)
Are your Google Ads costs surging while lead quality drops? In this video, I take you behind the scenes of a real client audit for an auto repair business to show you e... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #16 | |
Apple Podcasts | #231 |
Listeners, social reach, demographics and more for this podcast.
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This show targets small business owners, marketers, and entrepreneurs who want practical, hands-on Google Ads guidance rather than generic tutorials. Episodes center on coaching-focused strategies, human-driven decision making, and sustainable paid-search plans—from auditing and optimizing campaigns to pricing models, content strategies, and multi-channel approaches. A recurring emphasis is on building confidence to manage ads in-house, leveraging coaching, audits, and-build-train engagements over traditional retainers, while scrutinizing agency practices and AI-assisted shortcuts. Noteworthy threads include clarifying when ads are truly needed, balancing AI with human judgment, and mapping customer journeys to improve long-term results wit... more
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These podcasts share a similar audience with Google Ads Strategy Hub:
1. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
2. Ads Decoded
Google Ads Strategy Hub launched a year ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Google Ads Strategy Hub include:
1. Brad Gettys
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