
Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Googl... more
| Publishes | Daily | Episodes | 95 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this conversation, Sarah Stemen discusses the challenges of conducting a Google Ads audit for a B2B client facing data starvation. She emphasizes the importance of understanding account performance, analyzing change history, and providing strategi... more
Is paying a monthly retainer for Google Ads management actually hurting your business?
In this video, 17-year Google Ads expert Sarah Stemen pulls back the curtain on traditional agency account management. Learn why high monthly retainers often lead... more
Sarah Stemen specializes in Google Ads and offers services such as audit, coaching calls, and build and train. She emphasizes the importance of contextualizing the second look service and the value of being a neutral third party. Sarah's services are... more
The conversation delves into the systemic issues within agencies, the value of new perspectives in PPC, challenges faced by employees in agencies, red flags in agency recruitment, white labeling and client communication, client expectations and resul... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #123 |
Listeners, social reach, demographics and more for this podcast.
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This show targets small business owners, marketers, and entrepreneurs who want practical, hands-on Google Ads guidance rather than generic tutorials. Episodes center on coaching-focused strategies, human-driven decision making, and sustainable paid-search plans—from auditing and optimizing campaigns to pricing models, content strategies, and multi-channel approaches. A recurring emphasis is on building confidence to manage ads in-house, leveraging coaching, audits, and-build-train engagements over traditional retainers, while scrutinizing agency practices and AI-assisted shortcuts. Noteworthy threads include clarifying when ads are truly needed, balancing AI with human judgment, and mapping customer journeys to improve long-term results wit... more
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These podcasts share a similar audience with Google Ads Strategy Hub:
1. Inside Google Ads with Jyll Saskin Gales
2. Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
3. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
4. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
5. Freakonomics Radio
Google Ads Strategy Hub launched a year ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Google Ads Strategy Hub include:
1. Brad Gettys
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