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Artwork for The Revenue Growth Architects

The Revenue Growth Architects

CS2
Revenue Operations
Marketing Operations
Sales Funnel
Funnel Metrics
Sales Process
Multi-Touch Attribution
Account-Based Marketing
Revops Documentation
B2B Saas
Demand Generation
Attribution
Lead Management
Lead Scoring
Go-To-Market Strategy
Marketing
Campaign Performance
Team Alignment
Funnel Architecture
Marketo
Financial Management

Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-think... more

PublishesWeeklyEpisodes200Founded7 years ago
Number of ListenersCategories
BusinessMarketingManagement

Listen to this Podcast

Artwork for The Revenue Growth Architects

Latest Episodes

After an incredible run, we’re wrapping up the Revenue Growth Architects Podcast.

Along the way, we’ve had meaningful conversations, explored big ideas, and hopefully helped you feel a little more confident navigating the complex world of marketing ... more

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!

While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments fr... more

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!

While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments fr... more

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops!

While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments fr... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Charlie Saunders
Co-founder and Chief Revenue Officer of CS2, focused on marketing and revenue operations consulting.
CS2
Episode: Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast
Crissy Saunders
Co-founder and CEO of CS2, a marketing ops and rev ops agency for high-growth tech companies.
CS2
Episode: Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast

Hosts

Crissy
Co-host providing insights on GTM strategies and operational efficiency, emphasizing practical tips for revenue growth.
Charlie
Co-host delivering expert perspectives on marketing operations and B2B growth strategies, focusing on effective data utilization.

Reviews

5.0 out of 5 stars from 29 ratings
  • Love it

    Best marketing ops podcast

    Apple Podcasts
    5
    Chghhj
    United States3 years ago
  • A new favorite!

    If you’re currently a marketer in the B2B space, this podcast should be part of your weekly content diet. There is truly an episode that will benefit everyone - highly recommend!

    Apple Podcasts
    5
    Arlie K
    United States4 years ago
  • The pros!

    Great marketing ops podcast from great marketing ops people. Keep it up.

    Apple Podcasts
    5
    Showtime$
    United States5 years ago
  • Love it

    Beat marketing ops podcast

    Apple Podcasts
    5
    Chghhj
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable insights and practical advice for optimizing marketing operations. They find the content highly relevant and beneficial for B2B professionals. The blend of strategic discussion and personal anecdotes resonates well with audience members, establishing a loyal following.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way
Q: How to handle conversion rate data the right way?
To handle conversion rate data correctly, use cohort analysis to track specific groups of leads from their entry point through the funnel, rather than mixing reports from different timeframes.
204 - How to Avoid 3 Common Lead Scoring Mistakes
Q: What's one of the value or impacts of lead scoring that you feel outweighs some of the negativity?
Lead scoring helps in driving efficiencies by separating good leads from bad leads.
206 - Using Account Tiers for an Effective ABM Strategy
Q: How often do you think that companies should go back and review their tiers or be able to change a tier on an account and what would trigger that change?
Companies should give account tiers time to develop; a period of six months is advisable before making changes to ensure they allow sufficient time for the strategy to take effect.
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
Q: How do you remain happy and successful while balancing all your roles?
I believe in good boundaries and prioritizing; also, making time for things I enjoy.
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
Q: What advice do you have for marketing ops folks to avoid potentially stalling their careers?
They should focus on aligning with business goals and priorities and be proactive in creating operational foundations.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Revenue Growth Architects

What is The Revenue Growth Architects about and what kind of topics does it cover?

Focused on Go-To-Market (GTM) strategies and operational excellence, the content covers a wide array of topics relevant to B2B operators, strategists, and leaders. Key themes include the integration of AI into sales and marketing practices, the importance of data quality, operational efficiencies, and effective measurement through analytics. The hosts provide practical advice through personal anecdotes and industry case studies, making complex ideas accessible to their audience. Notably, the approach blends strategic insights with actionable advice, equipping listeners to enhance revenue growth in their organizations.

Where can I find podcast stats for The Revenue Growth Architects?

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How many listeners does The Revenue Growth Architects get?

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What are the audience demographics for The Revenue Growth Architects?

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How many episodes of The Revenue Growth Architects are there?

The Revenue Growth Architects launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Revenue Growth Architects?

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Where can I see ratings and reviews for The Revenue Growth Architects?

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How do I access podcast episode transcripts for The Revenue Growth Architects?

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What guests have appeared on The Revenue Growth Architects?

Recent guests on The Revenue Growth Architects include:

1. Charlie Saunders
2. Crissy Saunders

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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