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Artwork for Cooking up GTM

Cooking up GTM

CS2
Go-To-Market Operations
Multi-Touch Attribution
Salesforce
Revenue Operations
Account-Based Marketing
Marketing Operations
B2B Saas
Data Quality
Go-To-Market Strategy
Attribution Models
Sales Funnel
Clay
Artificial Intelligence
B2B Marketing
CS2
Efficiency
Hubspot
Sales Process
Funnel Metrics
Marketing Automation

Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators. GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it a... more

PublishesWeeklyEpisodes200Founded7 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Cooking up GTM

Latest Episodes

We’re back from our short hiatus with a fun announcement! We’re now Studio Level Clay Partners!

This week, we discuss our Clay partnership and how it came to fruition. Then we dive into 2 topics we’ve touched on before to see how our opinions have c... more

We’re back with some hot topics in GTM!

This week we discuss something that’s been on everyone’s mind lately: AI token and credit spend. How do you choose the right tool and model for the job? Do you *really* need AI for that deterministic workflow?... more

We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market.

First, could Zoominfo be back from the dead with their new GTM.ai? Can age... more

This week, we're lucky to be joined by our Chief Analyst and Architect, Alison Rouse!

In the bulk of this episode, Alison walks through how she's used AI for revenue planning for our clients. Together, Charlie, Crissy, and Alison also review 2 socia... more

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Recent Guests

Charlie Saunders
CRO and co-founder of CS2
CS2
Episode: Optimizing GTM Operations | RevOps Champions Podcast
Crissy Saunders
CEO and co-founder at CS2, experienced in marketing operations across several tech companies.
CS2
Episode: Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast

Hosts

Charlie
Co-host and founder at CS2; Go-to-Market AI consultant with a focus on GTM ops, AI governance, and practical enablement.
Crissy
Co-host and founder at CS2; GTM operator and co-host with deep expertise in GTM ops, AI enablement, and client delivery.

Reviews

5.0 out of 5 stars from 30 ratings
  • Simply the best podcast for GTM Operations

    Crissy and Charlie are always bringing high value content to this podcast and a great conversational approach! Love hearing their thoughts around GTM ops and how tech is changing everyday! This podcast is so helpful! Love it!

    Apple Podcasts
    5
    BmorrisOps8130
    United States2 months ago
  • Love it

    Best marketing ops podcast

    Apple Podcasts
    5
    Chghhj
    United States4 years ago
  • A new favorite!

    If you’re currently a marketer in the B2B space, this podcast should be part of your weekly content diet. There is truly an episode that will benefit everyone - highly recommend!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • The pros!

    Great marketing ops podcast from great marketing ops people. Keep it up.

    Apple Podcasts
    5
    Showtime$
    United States6 years ago
  • Love it

    Beat marketing ops podcast

    Apple Podcasts
    5
    Chghhj
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great GTM ops podcast with actionable takeaways for budgeting and tooling decisions.
Authoritative and practical, with strong client-based examples from the GTM space.
A go-to for marketers and ops pros seeking real-world AI playbooks in GTM workflows.
Crissy and Charlie bring high-value GTM ops insights with practical AI focus.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#157
Australia/Business/Marketing
Apple Podcasts
#155
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way
Q: How to handle conversion rate data the right way?
To handle conversion rate data correctly, use cohort analysis to track specific groups of leads from their entry point through the funnel, rather than mixing reports from different timeframes.
204 - How to Avoid 3 Common Lead Scoring Mistakes
Q: What's one of the value or impacts of lead scoring that you feel outweighs some of the negativity?
Lead scoring helps in driving efficiencies by separating good leads from bad leads.
206 - Using Account Tiers for an Effective ABM Strategy
Q: How often do you think that companies should go back and review their tiers or be able to change a tier on an account and what would trigger that change?
Companies should give account tiers time to develop; a period of six months is advisable before making changes to ensure they allow sufficient time for the strategy to take effect.
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
Q: How do you remain happy and successful while balancing all your roles?
I believe in good boundaries and prioritizing; also, making time for things I enjoy.
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
Q: What advice do you have for marketing ops folks to avoid potentially stalling their careers?
They should focus on aligning with business goals and priorities and be proactive in creating operational foundations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Cooking up GTM

What is Cooking up GTM about and what kind of topics does it cover?

Two frequent guests dissect practical GTM AI, focusing on how AI changes workflows, budgets, and governance in modern GTM programs. Recent episodes cover the build-versus-buy decision for AI infrastructure, managing AI token spend, practical demos (e.g., HubSpot SDR avatar), and real-world client work across data quality, automation, and governance. Across episodes, the hosts emphasize scalable playbooks, cost awareness, and hands-on approaches to AI-enabled GTM, with a strong emphasis on operational fundamentals, governance, and measurable ROI. A notable hook is their willingness to challenge hype with concrete client stories and to explore the evolving roles of ops, reliability, and AI-driven automation in large-scale go-to-market operati... more

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Which podcasts are similar to Cooking up GTM?

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1. GTM Live
2. The Dave Gerhardt Show (from Exit Five)
3. 49ers Talk: A San Francisco 49ers Podcast
4. The Skip Podcast

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Cooking up GTM launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Cooking up GTM?

Recent guests on Cooking up GTM include:

1. Charlie Saunders
2. Crissy Saunders

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