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Artwork for Cooking up GTM

Cooking up GTM

CS2
Go-To-Market Operations
Multi-Touch Attribution
Salesforce
Revenue Operations
Account-Based Marketing
Marketing Operations
B2B Saas
Data Quality
Go-To-Market Strategy
Attribution Models
Sales Funnel
B2B Marketing
Efficiency
Artificial Intelligence
CS2
Hubspot
Sales Process
Marketing Automation
Funnel Metrics
Go To Market Operations

Every week the founders of CS2, Charlie and Crissy, breakdown the latest GTM AI news, what is working (and not working) in GTM, walk through use cases we are deploying for clients, and interview the best GTM operators. GTM is changing fast and we’re on the front lines with our clients (the likes of Superhuman, Notion, Bloomenergy, Gong, Coursera, Salesloft, Scale AI) every day making sense of it a... more

PublishesWeeklyEpisodes200Founded7 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Cooking up GTM

Latest Episodes

We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market.

First, could Zoominfo be back from the dead with their new GTM.ai? Can age... more

This week, we're lucky to be joined by our Chief Analyst and Architect, Alison Rouse!

In the bulk of this episode, Alison walks through how she's used AI for revenue planning for our clients. Together, Charlie, Crissy, and Alison also review 2 socia... more

Fresh out of 2 recent events, Charlie and Crissy are excited to share some tangible AI Use Cases.

After a quick review of events and the current state of GTM content, Charlie and Crissy discuss how good data is foundational to how AI works. Then the... more

We're back at in-person events! This week, Crissy starts by discussing her main takeaways from Winning by Design's Impact Summit.

Then, Charlie shares a LinkedIn post that brings up a familiar argument: Where should GTMEs sit on your team? Does it ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Charlie Saunders
CRO and co-founder of CS2
CS2
Episode: Optimizing GTM Operations | RevOps Champions Podcast
Crissy Saunders
Co-founder and CEO of CS2, a marketing ops and rev ops agency for high-growth tech companies.
CS2
Episode: Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast

Hosts

Crissy
Co-host of The Revenue Growth Architects podcast; appears across CS2-related content and RevOps discussions.
Charlie
Co-host of The Revenue Growth Architects podcast; leads GTM and AI-focused conversations with clients and teams.

Reviews

5.0 out of 5 stars from 29 ratings
  • Love it

    Best marketing ops podcast

    Apple Podcasts
    5
    Chghhj
    United States4 years ago
  • A new favorite!

    If you’re currently a marketer in the B2B space, this podcast should be part of your weekly content diet. There is truly an episode that will benefit everyone - highly recommend!

    Apple Podcasts
    5
    Arlie K
    United States5 years ago
  • The pros!

    Great marketing ops podcast from great marketing ops people. Keep it up.

    Apple Podcasts
    5
    Showtime$
    United States6 years ago
  • Love it

    Beat marketing ops podcast

    Apple Podcasts
    5
    Chghhj
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise actionable frameworks and real-world client use cases.
Audience appreciates skepticism toward AI hype combined with useful implementation tips.
Pros consistently highlight practical, hands-on GTM guidance.
Positive feedback often notes clear insights for RevOps and marketing operations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way
Q: How to handle conversion rate data the right way?
To handle conversion rate data correctly, use cohort analysis to track specific groups of leads from their entry point through the funnel, rather than mixing reports from different timeframes.
204 - How to Avoid 3 Common Lead Scoring Mistakes
Q: What's one of the value or impacts of lead scoring that you feel outweighs some of the negativity?
Lead scoring helps in driving efficiencies by separating good leads from bad leads.
206 - Using Account Tiers for an Effective ABM Strategy
Q: How often do you think that companies should go back and review their tiers or be able to change a tier on an account and what would trigger that change?
Companies should give account tiers time to develop; a period of six months is advisable before making changes to ensure they allow sufficient time for the strategy to take effect.
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
Q: How do you remain happy and successful while balancing all your roles?
I believe in good boundaries and prioritizing; also, making time for things I enjoy.
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
Q: What advice do you have for marketing ops folks to avoid potentially stalling their careers?
They should focus on aligning with business goals and priorities and be proactive in creating operational foundations.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Cooking up GTM

What is Cooking up GTM about and what kind of topics does it cover?

A practical, operations-focused show where two GTM operators dissect the latest in go-to-market strategy, AI tools, and data-driven marketing. Episodes center on building solid foundation—data quality, lifecycle and multi-touch reporting, attribution debates, and how to deploy AI without sacrificing core processes—while sharing real-world client use cases and hands-on tips. The conversations mix strategic frameworks with concrete implementation, emphasizing efficiency, governance, and realistic paths to measurable revenue growth. A notable strength is the candid critique of hype around AI and tooling, paired with actionable guidance for teams navigating rapid GTM changes.

Unique strengths include senior practitioner perspectives from seaso... more

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How many episodes of Cooking up GTM are there?

Cooking up GTM launched 7 years ago and published 200 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Cooking up GTM?

Recent guests on Cooking up GTM include:

1. Charlie Saunders
2. Crissy Saunders

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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