Insights, Marketing & Data: Secrets of Success from Industry Leaders
Henry PineyPublished in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Su... more
| Publishes | Twice monthly | Episodes | 66 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingInvestingBusiness | |||
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Delighted to have on Charlie Butler, co-founder and CEO of Bounce. Having started the business while still at university, Charlie and his team have built one of the fastest-growing companies in the insights sector, working with orga... more
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We talk with Janani Venkataraman about how AI is changing market research, from sample sizes and synthetic augmentation to the skills that still matter when automation accelerates the basics. We also challenge the old divide between... more
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We sit down with Sam Clough, Global Strategic Insight Director at SuperAwesome, to unpack how brands can reach under-18s safely and effectively across YouTube, TikTok, CTV, gaming, and audio.
We explore how teens decide what to tru... more
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Ever wonder why your “representative” online sample may feel brittle, noisy, or oddly familiar? Well, there's no one better than J.D. Deitch to provide a highly knowledgeable - and objective - perspective on why this may be.
Along... more
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A really interesting series of interviews with marketing leaders at some of the worlds biggest brand. These people have been around the block and learnt A LOT along the way, fascinating to hear how they got where they are, their takes on data and research, and their advice to others.
Apple Podcasts5Research Ninja
United Kingdom4 years ago
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Apple Podcasts | #106 |  Denmark/Business/Marketing |
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What is This Podcast about and what kind of topics does it cover?
Across episodes, the show centers on how brands, agencies, and platforms leverage consumer insights, AI, and data-driven strategies to drive faster, smarter decision-making. Conversations surface practical tensions between speed, cost, and rigor, the evolving role of researchers in AI-enabled workflows, and how synthetic data, panel quality, and discovery-led approaches reshape every step from research design to storytelling and sponsorship analytics. Noteworthy recurring themes include the balance between human expertise and automation, hybrid agency models, and the changing economics of insights for fintech, SaaS, gaming, sports, and youth marketing. The format often combines founder or senior executive perspectives with hands-on framewor... more
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this podcast launched 4 years ago and published 66 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Charlie Butler
2. Janani Venkataraman
3. Sam Clough
4. JD Deitch
5. JD Deutsch
6. Nicole Pike
7. Jonathan Williams
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