FRICTION RELOADED - Marketing Trends
Florian SchleicherWelcome to FRICTION RELOADED — the podcast. I'm Florian Schleicher, a marketing strategist, and this is where we cut through the noise. Because everyone is talking about trends. But most of it is noise. In this podcast, I sit down with industry leaders, marketers, and strategists who don't just talk about what's coming — they tell you what it means and what to do with it. Real perspectives. Action... more
| Publishes | Weekly | Episodes | 7 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Fredrik Borestrom is the World President and Chair of the IAA, the International Advertising Association, a body that spans 56 countries, bringing agencies, brands, media owners and academia under one roof. He stepped into that role in 2025 after lea... more
Christian Schneider is Director of Digital Marketing & Consumer Service at Manner. In this role, he is responsible for a wide range of areas, including strengthening and professionalizing the online presence of all 5 brands. This encompasses digital ... more
Sandra Stichauner is Chief Marketing Officer at the Austrian National Tourist Organisation, leading global marketing across more than 30 international markets. With over 15 years of experience in brand and tourism marketing, she stands for modern bra... more
David Dittrich has over two decades of experience at the intersection of music, technology, and marketing. Currently Head of Marketing at Hitradio Ö3 – Austria's leading radio station – he has previously led artist marketing at Universal Music, heade... more
Andreas Cieslar is a distinguished brand strategist and marketing expert who has shaped numerous well-known brands in Austria. He currently serves as Head of Marketing and Branding at DONAU Versicherung, where he oversees the entire brand presence – ... more
Magdalena Horejs is a Creative Strategist at Scholz & Friends Vienna, acting as the link between the client and the creative team. She moved to Germany in 2021 to study and stayed for four years – three of which she spent at Hamburg (main client: McD... more
Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.
Stefan talks about the large subject... more
Key Facts
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Chart Rankings
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Apple Podcasts | #89 |  Chile/Business/Marketing |
Apple Podcasts | #169 |  Austria/Business/Marketing |
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Frequently Asked Questions About FRICTION RELOADED
What is FRICTION RELOADED about and what kind of topics does it cover?
The show consistently explores how brands can cut through noise by prioritizing human connection, meaningful experiences, and practical strategy in marketing. Episodes frequently tackle themes like friction in consumer interactions, the evolving role of AI in creative work, and the shift from broad reach to authentic, behavior-driven engagement. Guests typically bring deep expertise in brand strategy, advertising, or media, sharing real-world examples—from award-winning campaigns to live events—that illustrate how to apply thoughtful marketing principles in a fast-changing landscape. The format tends to blend concrete insights with actionable guidance, making it valuable for marketers, brand leaders, and creative professionals seeking to tr... more
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How many listeners does FRICTION RELOADED get?
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What are the audience demographics for FRICTION RELOADED?
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How many subscribers and views does FRICTION RELOADED have?
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How many episodes of FRICTION RELOADED are there?
FRICTION RELOADED launched 4 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact FRICTION RELOADED?
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What guests have appeared on FRICTION RELOADED?
Recent guests on FRICTION RELOADED include:
1. Fredrik Boreström
2. Christian Schneider
3. Sandra Stichauner
4. David Dittrich
5. Andreas Cieslar
6. Magdalena Horejs
7. Stefan Sagmeister
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.