Founded in Transcreation š«
Delfina Morganti HernĆ”ndezWelcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. š Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app con... more
| Publishes | Monthly | Episodes | 13 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:
* How Belinda went on to position herself as a Marketing Translator
* How transcreation or creative translation differs from regular lo... more
āI receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes itās two-word taglines with 20 pages I have to read before I provide at l... more
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localizationāCreative Revision with Monolingual #Copywriting, a language solution somewhere between #tra... more
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss:
š” How she chose her areas of specialization as a freelance translator
š” What it's like for her to consistently create content on Linke... more
āIf youāre not making a change, you are not doing marketing. Youāre just wasting time and money.ā ā¢ āMarketing is something we do FOR people. The purpose of marketing isnāt to sell your stuff. Itās to help your people get where they want to go.ā One ... more
š„ This episode includes a surprise giveaway, DON'T miss it!š
Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategyš
On EPISODE 1 of SEAS... more
ON EPISODE 5 of Founded in Transcreation, you'll learnš
šµThe story behind my song translationāor, rather, song transcreationāhobby.
šµHow, as Steve Jobs would put it, 'You can only connect the dots looking backwards.'
šµIdeas on how your hobb... more
šWelcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATIONš«, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You... more
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Apple Podcasts | #117 |  France/Business/Marketing |
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Founded in Transcreation š« launched 6 years ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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