Focus State
EDLDesign is a powerful tool for creating happier users, boosting profits, and saving resources. Focus State is for CXOs, product owners, and developers building software who want to harness the true potential of design. Hosted by Frederick Andersen, CEO at EDL, with experienced co-hosts, each episode offers actionable advice for your daily work. focusstate.fm
| Publishes | Twice monthly | Episodes | 15 | Founded | a year ago |
|---|---|---|---|---|---|
| Categories | ArtsDesign | ||||
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Latest Episodes
Typography is more than picking a pretty font. It shapes how a product feels, how people use it, and how your brand comes across. Still, too many teams play it safe, sticking to the same tired system fonts and missing the chance to stand out.
In thi... more
We explore how digital products can connect on an emotional level, beyond just getting the job done. From playful micro-interactions to sensory layers like sound and haptics, we explore how thoughtful design can build trust, boost engagement, and mak... more
Great work doesn't happen in isolation.
In this episode, our designers share what it’s like to work side by side across product and visual design. They talk about overlapping roles, creative tension, and the moments when things get messy, like figur... more
In May 2024, Sonos rolled out a major app redesign. It was intended to support the launch of new headphones, marking a bold move into a new market. But what followed was a textbook example of what happens when you deprioritise your existing users.
K... more
What happens when startups prioritise polish over clarity, or clarity over charm?
This episode is all about the tension between good looks and getting the job done. We explore how modern SaaS websites, especially in competitive VC-backed markets, u... more
Is design in SaaS just a money pit? Yes, when it's treated like decoration. But when it’s done right, it can drive genuine product impact.
In this episode, our CEO shares what it takes to make design actually matter, from supporting fast-moving tea... more
What will websites look like in 5, 10, or even 50 years? In this episode, our designers take a speculative leap into the future of the web and what it could mean for how we work, shop, and interact online.
We talk about everything from voice interfa... more
How can software companies approach branding without the fluff?
In this episode, we dive into the concept of 'pragmatic branding'—a no-nonsense approach to building a brand that serves both the product and the business.
We explore how to balanc... more
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How many episodes of Focus State are there?
Focus State launched a year ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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