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Artwork for Floral Guild Radio

Floral Guild Radio

Philadelphia Floral Guild
Sustainable Floristry
Local Flowers
Sustainable Floral Design
Philadelphia Floral Guild
Weddings
We Are Wildflowers
Education
Community Engagement
Funeral Flowers
Grace Mcdonald
Flower Clvb
Philly Floral Guild
Kids Flower Camps
Local Flower Sourcing
Local Color Flowers
Floral Business Management
Community Building
Quality Control
Local Sourcing
Corporate Events

An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers.

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Artwork for Floral Guild Radio

Latest Episodes

In this episode you’ll get to know one of the talented and dedicated farm members of the Philadelphia Floral Guild.  Elise Hanks owns and operates Terra Luna Herbals, a microfarm located in the very urban Norris Square neighborhood of Philadelphia.  more

This episode is all about quality control in the local flower supply chain.  To share some insight on this topic, Katy Beene, market manager for the Seattle Wholesale Growers Market joins us.

Founded in 2011, the Seattle Wholesale Growers Market is... more

Today we are hearing the story of how Jessica Cummings built her floral event business, We Are Wildflowers.  Jess has had a unique approach to growing her business slowly through friendships and now does 80+ weddings a year with a merry band of flora... more

Attention Florists!

We’re back with another episode on how to sell local flowers, this time with a closer look at building a retail customer base who understands what local is and helps you tell the story of the stems.  Unlike events, retail is all... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

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Recent Guests

Katy Beene
Market Manager for Seattle Wholesale Growers Market
Seattle Wholesale Growers Market
Episode: Quality Control in the Local Flower Supply Chain
Jessica Cummings
Founder of We Are Wildflowers, a floral design studio
We Are Wildflowers
Episode: Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Ellen Frost
Owner of Local Color Flowers, a floral studio in Baltimore specializing in locally grown flowers.
Local Color Flowers
Episode: How to "Sell Local" to Event Clients with Ellen Frost from Local Color Flowers
Grace McDonald
Owner of Flower Clvb and educator for children's flower camps
Flower Clvb
Episode: Flower Camps for Kids and Other Community Building Ideas from Grace McDonald at Flower Clvb
Rose Oland
Florist shop operator and environmental advocate working towards sustainable floristry.
Mullica Hill Floral Co.
Episode: On Growing Up In a Flower Shop and Three Decades in the Biz with Rose Oland of Mullica Hill Floral Co.

Host

Jennie
Host of Floral Guild Radio

Reviews

4.9 out of 5 stars from 33 ratings
  • Very informative!

    Great info, love the topics, I can’t wait to listen to it all!

    Apple Podcasts
    5
    Jediduffy
    United States7 months ago
  • Keep it coming!

    This pod is exactly what growers and florists needed to hear! Keep it coming and please don’t sugar coat the work that these 2 professions do! It’s hard work & too much fake stuff on instagram , you tube & FB is making people try and then fail. This isn’t for the faint of heart or the weak- it takes grit and business skills! I’d love to hear more on the tough decisions that have to be made

    Apple Podcasts
    5
    lover of dogs 9
    United States2 years ago
  • Work with flowers?

    If your business is growing or selling flowers, this podcast is for you. Flower farmers and florists alike will greatly benefit from the expertise shared in these episodes. Thanks Jenny for all you’re doing for local flowers. ❤️

    Apple Podcasts
    5
    Jane Elliot Flower Farm
    United States2 years ago
  • Flower knowledge!

    It’s always great to hear you guys chat… this will be my 4th year and I have learned from you both! I’ve been selling to a few florists, I also do a lot of Wholesale Market Boutiques….pricing in my rural area is tuff, I have one of the largest wholesalers within 15 miles of me, that all the florists buy from, I see what comes in, when I drop off my orders, and they love the freshness they get from me, but I feel I still have to keep my prices similar to the popular wholesaler, so hearing both si... more

    Apple Podcasts
    5
    SEHorse
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the discussions relatable and inspiring, emphasizing the hard work and dedication involved in the floral business.
The podcast is viewed as a crucial resource for those in the floral industry, offering practical advice and community connections.
Listeners appreciate the informative content and the variety of topics related to floristry and flower sourcing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Quality Control in the Local Flower Supply Chain
Q: What is your sort of florist education system?
Katy discusses how they offer resources like a flower calendar and historical fresh sheets to help educate florists about local products.
Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Q: Do you have any parting advice for people trying to use more local flowers?
Finding local sources can be challenging, but it's so important to establish connections with local farms for the best quality flowers.
Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Q: How do you sustain your creativity with such a busy schedule?
Music is everything for me, providing balance and inspiration that flows both into my floral work and music.
Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Q: How do you attract clients?
Word of mouth is our primary way of attracting clients, alongside the slow, organic growth we've seen in our business.
Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Q: How did you get started and how long?
I started in the plant world at 12 years old with my best friend at a nursery, and after some years I transitioned back into floristry and made We Are Wildflowers a reality about 12 years ago.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
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Household Income
Social Media Reach

Frequently Asked Questions About Floral Guild Radio

What is Floral Guild Radio about and what kind of topics does it cover?

Targeting florists and flower growers, the content emphasizes the importance of sustainability, local sourcing, and community building within the floral industry. Episodes typically feature knowledgeable guests who offer practical business advice, share personal experiences, and stress the significance of building relationships within the community. Unique elements include discussions on sustainability practices, insights from successful business owners, and strategies for promoting local flowers—a key theme that resonates throughout multiple episodes. Listeners are likely to appreciate the blend of education and inspiration, as well as the exploration of challenges and opportunities within the floral market.

Where can I find podcast stats for Floral Guild Radio?

Rephonic provides a wide range of podcast stats for Floral Guild Radio. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Floral Guild Radio and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Floral Guild Radio get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Floral Guild Radio, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Floral Guild Radio?

Rephonic provides comprehensive predictive audience data for Floral Guild Radio, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Floral Guild Radio have?

To see how many followers or subscribers Floral Guild Radio has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Floral Guild Radio?

These podcasts share a similar audience with Floral Guild Radio:

1. The Dirt on Flowers
2. Six Figure Flower Farming
3. The Flower Podcast
4. The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners
5. Field and Garden with Lisa Mason Ziegler

How many episodes of Floral Guild Radio are there?

Floral Guild Radio launched 2 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Floral Guild Radio?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Floral Guild Radio?

Rephonic pulls ratings and reviews for Floral Guild Radio from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Floral Guild Radio?

Rephonic provides full transcripts for episodes of Floral Guild Radio. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Floral Guild Radio?

Recent guests on Floral Guild Radio include:

1. Katy Beene
2. Jessica Cummings
3. Ellen Frost
4. Grace McDonald
5. Rose Oland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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