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Floral Guild Radio

Philadelphia Floral Guild
Sustainable Floristry
Philadelphia Floral Guild
Local Flowers
Sustainable Floral Design
Local Sourcing
Weddings
We Are Wildflowers
Education
Community Engagement
Grace Mcdonald
Funeral Flowers
Flower Clvb
Philly Floral Guild
Kids Flower Camps
Local Flower Sourcing
Local Color Flowers
Community Building
Floral Business Management
Quality Control
Corporate Events

An educational podcast for florists and flower growers. Creating a unified team spirit so we can all thrive. Sponsored by the Philadelphia Floral Guild, this podcast is focused on sustainable floral design and helping florists learn why and how to source local flowers. We share business advice and share the stories of florists and farmers.

PublishesMonthlyEpisodes18Founded2 years ago
Number of ListenersCategories
EducationHow ToManagementBusiness

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Artwork for Floral Guild Radio

Latest Episodes

Today we're getting to know Jackie Newns of Red Seeds Floral, a spiritual director/conselor turned event florist based in Wyncote PA, right outside of Philadelphia. Jackie brings a unique approach to her work, one where creating spaces of reverence a... more

In this episode, we sit down with Liz and Tim Shea of Grow Wild Studios at their beautiful design space in Malvern PA. This sibling duo likes to joke that they accidently started a floral studio on purpose. Liz, the artistic arm of the operation, had... more

Today we're getting to know Annie Pertes of Wildbird Flowers, a farmer florist in Bucks County, Pennsylvania. Annie gives us a candid look at what it's like to be in Year 5 of building a floral brand. She's found her groove and is pursuing luxury eve... more

In this episode you'll get to know one of the talented and dedicated farm members of the Philadelphia Floral Guild. Elise Hanks owns and operates Terra Luna Herbals, a microfarm located in the very urban Norris Square neighborhood of Philadelphia.

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Recent Guests

Jackie Newns
Florist at Red Seeds Floral
Red Seeds Floral
Episode: Episode 17: Flowering with Reverence, a Conversation with Jackie Newns of Red Seeds Floral
Liz Shea
Co-founder of Grow Wild Studios
Grow Wild Studios
Episode: Episode 16: Siblings in Business Together with Liz and Tim Shea of Grow Wild Studios
Tim Shea
Co-founder of Grow Wild Studios
Grow Wild Studios
Episode: Episode 16: Siblings in Business Together with Liz and Tim Shea of Grow Wild Studios
Annie Pertes
Owner of Wildbird Flowers, a farmer-florist operation near Doylestown, PA
Wildbird Flowers
Episode: Episode 15: Pursuing Sustainable Luxury Event Design with Annie Pertes of Wildbird Flowers
Elise Hanks
Owner, Terra Luna Herbals; urban flower farmer and member of Philadelphia Floral Guild
Terra Luna Herbals
Episode: Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals
Katy Beene
Market Manager for Seattle Wholesale Growers Market
Seattle Wholesale Growers Market
Episode: Quality Control in the Local Flower Supply Chain
Jessica Cummings
Founder of We Are Wildflowers, a floral design studio
We Are Wildflowers
Episode: Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Ellen Frost
Owner of Local Color Flowers, a floral studio in Baltimore specializing in locally grown flowers.
Local Color Flowers
Episode: How to "Sell Local" to Event Clients with Ellen Frost from Local Color Flowers
Grace McDonald
Owner of Flower Clvb and educator for children's flower camps
Flower Clvb
Episode: Flower Camps for Kids and Other Community Building Ideas from Grace McDonald at Flower Clvb

Host

Jenny
Host of Floral Guild Radio, affiliated with Philadelphia Floral Guild

Reviews

5.0 out of 5 stars from 35 ratings
  • Very informative!

    Great info, love the topics, I can’t wait to listen to it all!

    Apple Podcasts
    5
    Jediduffy
    United Statesa year ago
  • Keep it coming!

    This pod is exactly what growers and florists needed to hear! Keep it coming and please don’t sugar coat the work that these 2 professions do! It’s hard work & too much fake stuff on instagram , you tube & FB is making people try and then fail. This isn’t for the faint of heart or the weak- it takes grit and business skills! I’d love to hear more on the tough decisions that have to be made

    Apple Podcasts
    5
    lover of dogs 9
    United States2 years ago
  • Work with flowers?

    If your business is growing or selling flowers, this podcast is for you. Flower farmers and florists alike will greatly benefit from the expertise shared in these episodes. Thanks Jenny for all you’re doing for local flowers. ❤️

    Apple Podcasts
    5
    Jane Elliot Flower Farm
    United States2 years ago
  • Flower knowledge!

    It’s always great to hear you guys chat… this will be my 4th year and I have learned from you both! I’ve been selling to a few florists, I also do a lot of Wholesale Market Boutiques….pricing in my rural area is tuff, I have one of the largest wholesalers within 15 miles of me, that all the florists buy from, I see what comes in, when I drop off my orders, and they love the freshness they get from me, but I feel I still have to keep my prices similar to the popular wholesaler, so hearing both si... more

    Apple Podcasts
    5
    SEHorse
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests' real-world experiences help translate theory into actionable steps.
The show consistently highlights local sourcing and community-building over hype.
Producing quality content that reflects the realities of running a small, local floral business.
Listeners appreciate the practical, no-nonsense guidance for growers and florists.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#243
United States/Education/How To
Apple Podcasts
#151
France/Education/How To
Apple Podcasts
#166
Ireland/Education/How To
Apple Podcasts
#217
Sweden/Education/How To
Apple Podcasts
#240
Denmark/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals
Q: What are the biggest challenges of urban farming for you?
Land insecurity and short-term leases are the main hurdles, making long-term planning difficult; Elise emphasizes the need for securing more stable urban farming space while continuing to grow perennials and diversify crops within the constraints.
Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals
Q: What does being part of the Guild change for your farm?
The Guild provides market access, allows sharing of surplus stems, and enables collaboration to balance supply with demand across multiple growers, reducing individual risk and expanding options for customers.
Selling Wholesale Flowers as a Micro Urban Flower Farm with Elise Hanks of Terra Luna Herbals
Q: How did you transition from herbs to cut flowers and wholesale?
Elise explains she moved from herb production toward cut flowers as a better-fit, financially and logistically, and began selling to local outlets like a grocery store before shifting more fully into wholesale to florists with the Guild's support.
Quality Control in the Local Flower Supply Chain
Q: What is your sort of florist education system?
Katy discusses how they offer resources like a flower calendar and historical fresh sheets to help educate florists about local products.
Growing a Floral Event Business Through Friendships with Jessica Cummings of We Are Wildflowers
Q: Do you have any parting advice for people trying to use more local flowers?
Finding local sources can be challenging, but it's so important to establish connections with local farms for the best quality flowers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Frequently Asked Questions About Floral Guild Radio

What is Floral Guild Radio about and what kind of topics does it cover?

This show centers on sustainable floristry, local sourcing, and community-driven practices for florists and flower growers. Episodes typically feature owners, designers, and farmers who blend artistry with practical business strategies—covering sourcing, pricing, collaboration, and building resilient local networks. A standout theme is the emphasis on local ecosystems, guilds, and cooperative models that support small businesses while elevating design and service for weddings and events. Listeners can expect actionable insights on wholesale dynamics, quality standards, and community-building through hands-on stories from growers and designers who favor local, ethical approaches.

Where can I find podcast stats for Floral Guild Radio?

Rephonic provides a wide range of podcast stats for Floral Guild Radio. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Floral Guild Radio and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Floral Guild Radio get?

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What are the audience demographics for Floral Guild Radio?

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How many subscribers and views does Floral Guild Radio have?

To see how many followers or subscribers Floral Guild Radio has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Floral Guild Radio are there?

Floral Guild Radio launched 2 years ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Floral Guild Radio?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Floral Guild Radio?

Rephonic pulls ratings and reviews for Floral Guild Radio from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Floral Guild Radio?

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What guests have appeared on Floral Guild Radio?

Recent guests on Floral Guild Radio include:

1. Jackie Newns
2. Liz Shea
3. Tim Shea
4. Annie Pertes
5. Elise Hanks
6. Katy Beene
7. Jessica Cummings
8. Ellen Frost

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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