
Unlock the secrets to building a sustainable, thriving event with First Festival, the essential podcast for micro and small festival organisers.
Hosted by the Association of Independent Festivals (AIF) CEO John Rostron, each episode pairs festival movers-and-shakers with experts to tackle everything from finding your niche to licensing, marketing, environmental impact, and so much more.
Hear un... more
| Publishes | Weekly | Episodes | 8 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MusicSociety & Culture | |||

This week, we focus in on two vital pillars of any successful event: marketing & audiences. We discuss how to package your festival’s unique selling points, find your people, and turn one-off ticket sales into a dedicated community. Harri Rose from F... more
In this episode, we explore how sustainability and accessibility drive festival growth, helping organisers innovate and build new audiences. Shambala Festival and Vision for Sustainable Events Co-Founder Chris Johnson shares how the industry is movin... more
In this episode, we dive into the financial heartbeat of event planning, covering budgeting, ticketing, and ancillary revenue.
Shane Daunt, the organiser of Reading's Are You Listening and Down at the Abbey festivals, shares his journey of building ... more
Welcome to our very first Q&A episode! Host John Rostron and Sophie Evans from the Association of Independent Festivals (AIF) team up to answer your questions.
In this session, we unpack actionable strategies for nurturing your festival community f... more
This week, we focus in on the logistical heartbeat of event planning, exploring how robust production management - and all the associated paperwork - ensures a festival's survival beyond that initial spark of inspiration. We discuss how critical smoo... more
Let's explore the lifeblood of any event - the People that make it happen. In this episode we're joined by Sue Brand, founder of the mission-led TestFest, as she charts their journey from a small party in a field to a successful music festival dedica... more
Let's explore the foundational spark of any event - The Vision. In this episode we are joined by Leon Cole, co-founder of the legendary rave festival Field Maneuvers, as he charts their transition from a party for 300 to a near 2,000 capacity 'no-fri... more
In this introductory episode, John Rostron (AIF CEO) and Sophie Evans (AIF Campaigns & Resources) reveal what you can expect from the First Festival podcast. They talk about the origins and purpose of the AIF, share their own First Festival memories,... more










Recent interactions between the hosts and their guests.
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A practical, practitioner-focused show that centers on micro and small festival operations, from licensing and production planning to volunteer management, branding, and community impact. Episodes frequently feature founders and operators alongside experts who translate real-world challenges into actionable takeaways, with recurring emphasis on formal governance, safety planning, and partner ecosystems. Listeners can expect grounded stories from independent festivals, hands-on guidance for scaling responsibly, and a strong orientation toward community, sustainability, and ethical staffing. A distinctive thread is the emphasis on collaboration with industry bodies and practical tools (templates, checklists, risk assessments) to professionali... more
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First Festival launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on First Festival include:
1. Harri Rose
2. Ellie White
3. Chris Johnson
4. Shane Daunt
5. Chris Carter
6. Rob Wilkinson
7. Sam Morgan
8. Millie Devereux
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