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Artwork for First Festival

First Festival

AIF
Field Maneuvers
Shambhala Festival
Vision For Sustainable Events
Volunteering
Gemfest
Testfest
Licensing
Found Festival
Site Operations
Testicular Cancer
We Are the Fair
SAG (safety Advisory Group)

Unlock the secrets to building a sustainable, thriving event with First Festival, the essential podcast for micro and small festival organisers.

Hosted by the Association of Independent Festivals (AIF) CEO John Rostron, each episode pairs festival movers-and-shakers with experts to tackle everything from finding your niche to licensing, marketing, environmental impact, and so much more.

Hear un... more

PublishesWeeklyEpisodes8Founded2 months ago
Number of ListenersCategories
MusicSociety & Culture

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Artwork for First Festival

Latest Episodes

This week, we focus in on two vital pillars of any successful event: marketing & audiences. We discuss how to package your festival’s unique selling points, find your people, and turn one-off ticket sales into a dedicated community. Harri Rose from F... more

In this episode, we explore how sustainability and accessibility drive festival growth, helping organisers innovate and build new audiences. Shambala Festival and Vision for Sustainable Events Co-Founder Chris Johnson shares how the industry is movin... more

In this episode, we dive into the financial heartbeat of event planning, covering budgeting, ticketing, and ancillary revenue.

Shane Daunt, the organiser of Reading's Are You Listening and Down at the Abbey festivals, shares his journey of building ... more

Welcome to our very first Q&A episode! Host John Rostron and Sophie Evans from the Association of Independent Festivals (AIF) team up to answer your questions.

In this session, we unpack actionable strategies for nurturing your festival community f... more

This week, we focus in on the logistical heartbeat of event planning, exploring how robust production management - and all the associated paperwork - ensures a festival's survival beyond that initial spark of inspiration. We discuss how critical smoo... more

Let's explore the lifeblood of any event - the People that make it happen. In this episode we're joined by Sue Brand, founder of the mission-led TestFest, as she charts their journey from a small party in a field to a successful music festival dedica... more

Let's explore the foundational spark of any event - The Vision. In this episode we are joined by Leon Cole, co-founder of the legendary rave festival Field Maneuvers, as he charts their transition from a party for 300 to a near 2,000 capacity 'no-fri... more

In this introductory episode, John Rostron (AIF CEO) and Sophie Evans (AIF Campaigns & Resources) reveal what you can expect from the First Festival podcast. They talk about the origins and purpose of the AIF, share their own First Festival memories,... more

Key Facts

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Recent Guests

Harri Rose
Marketing Manager at Found Festival
Found Festival
Episode: Marketing & Audiences
Ellie White
Brand marketer and audience researcher
Freelance (formerly at We Out Here and Dimensions)
Episode: Marketing & Audiences
Chris Johnson
Co-founder of Shambhala Festival; co-founder and chair of Vision for Sustainable Events
Shambhala Festival; Vision for Sustainable Events
Episode: Sustainability & Accessibility
Shane Daunt
Managing Director of Heavy Pop Promotions and organiser of Are You Listening and Down at the Abbey
Are You Listening; Down at the Abbey (Reading)
Episode: Money, Money, Money?
Chris Carter
Specialist in event strategy and founder of Eventwise
Eventwise; In The Loop Accounts
Episode: Money, Money, Money?
Rob Wilkinson
Expert on volunteering and ethical staffing
My Cause UK and Ethical Staffing
Episode: FIRST Q&A
Sam Morgan
Founder/producer involved with Gemfest and Pull Up Recordings
Gemfest, Pull Up Recordings
Episode: The Power of Production & Paperwork
Millie Devereux
Senior Production Director at We Are The Fair
We Are The Fair
Episode: The Power of Production & Paperwork
Sue Brand
Founder and organiser of TestFest
TestFest
Episode: People, Purpose & Community

Host

John Rostron
Host of the podcast

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Talking Points

Recent interactions between the hosts and their guests.

Sustainability & Accessibility
Q: How did Shambhala evolve from a wild party to a professional, sustainable festival with new ownership models?
Chris explains the shift after reaching around 5,000 attendees, the decision to professionalize, and the move toward employee ownership while maintaining core ethos and community-led decision making.
Sustainability & Accessibility
Q: What was your first festival?
Chris Johnson recalls Glastonbury as his first festival, describing early experiences and how they shaped Shambhala's community-driven, independent approach.
Money, Money, Money?
Q: What were the early income streams for Are You Listening, and how did you evolve beyond ticketing as the business grew?
Shane explains starting with ticketing, then expanding to bars, venue-built experiences, merchandise, sponsorship, and program adverts; over time, they added grant funding (Cultural Recovery Fund) and negotiated with volunteers transitioning to paid staffing, building a diversified revenue mix across both Are You Listening and Down at the Abbey.
Money, Money, Money?
Q: Tell us about the very first festival you went to as a punter, and how that shaped your approach to running events.
John Rostron asks Shane about early festival memories; Shane recalls Reading Festival as a young attendee, the excitement of big headliners, and how those experiences influenced his later emphasis on community-focused, well-run multi-venue events with strong local ties.
FIRST Q&A
Q: What are the things you'd do to nurture your festival community from day one?
Create a safe, inclusive space where early supporters and volunteers can talk openly, with clear roles and a structure that lets them take ownership and become advocates for the festival.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About First Festival

What is First Festival about and what kind of topics does it cover?

A practical, practitioner-focused show that centers on micro and small festival operations, from licensing and production planning to volunteer management, branding, and community impact. Episodes frequently feature founders and operators alongside experts who translate real-world challenges into actionable takeaways, with recurring emphasis on formal governance, safety planning, and partner ecosystems. Listeners can expect grounded stories from independent festivals, hands-on guidance for scaling responsibly, and a strong orientation toward community, sustainability, and ethical staffing. A distinctive thread is the emphasis on collaboration with industry bodies and practical tools (templates, checklists, risk assessments) to professionali... more

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How many listeners does First Festival get?

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How many subscribers and views does First Festival have?

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Which podcasts are similar to First Festival?

These podcasts share a similar audience with First Festival:

1. Miss Me?

How many episodes of First Festival are there?

First Festival launched 2 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact First Festival?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on First Festival?

Recent guests on First Festival include:

1. Harri Rose
2. Ellie White
3. Chris Johnson
4. Shane Daunt
5. Chris Carter
6. Rob Wilkinson
7. Sam Morgan
8. Millie Devereux

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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