FairPlay
Arun KumarFairPlay with Arun Kumar takes you on a journey into the impact of data and technology in marketing. The podcast is more than just technical mumbo-jumbo. It’s a conversation about the promises made by marketing and the intersection of regulation, questionable returns, and frustrated consumers. How can we use data wisely and fairly? How can we stay ahead of the game in an AI-driven world? Join Arun... more
| Publishes | Weekly | Episodes | 14 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
In Part 2, Arun and Mitch tackle the data conundrum plaguing CMOs - some lament the lack of consumer purchase data access, while others are overwhelmed by the deluge of data sources, analytics tools, and platforms marketed by holding companies. Mitch... more
In an era of unprecedented disruption, brands must adapt and evolve to stay relevant. On this episode of FairPlay, Arun is joined by pioneering brand architect, author, and TEDx speaker Mitch Duckler. With over three decades of experience revolutioni... more
In the second half of their conversation, Doug Zarkin, the esteemed Chief Brand Officer of Good Feet Holdings, takes the spotlight once again. Doug dives deep into the impact of utilizing Customer Relationship Management (CRMs) for forging authentic ... more
Join Arun in another exciting episode of FairPlay as he welcomes Doug Zarkin, an award-winning CMO and the author of "Moving Your Brand Out of the Friend Zone." Doug's illustrious career, from co-founding Grey Advertising's pioneering Youth, Entertai... more
In the second part of this episode, Arun and Michelle dive deeper into the topics of women in tech and the future of marketing agencies. They discuss the challenges and opportunities that women face in the tech industry and how they can overcome them... more
In this episode of FairPlay, Arun talks to Michelle McGuire Christian, a Principal at Deloitte Consulting and Chief Commercial Officer of ConvergeCONSUMER. Michelle is a consumer data analytics and artificial intelligence expert who helps brands grow... more
In part two of their discussion, Dr. Lee Schlenker dives into the nuanced dynamics of data in marketing. Offering profound insights, Lee addresses the pivotal question of how much data is truly sufficient for effective decision-making in the marketin... more
In this episode of FairPlay, Arun delves into the world of data-driven decision-making with guest Dr. Lee Schlenker. As a distinguished Professor of Business Analytics and Digital Transformation, Dr. Schlenker brings a wealth of experience to the con... more
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Chart Rankings
Apple Podcasts | #203 |  Singapore/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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How many episodes of FairPlay are there?
FairPlay launched 9 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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