Exceptions With Jay Acunzo
DriftExceptions from the Drift Podcast Network is a docuseries exploring how and why a handful of B2B companies have built brands to experience breakout success. For years, "brand" was a dirty word in B2B. But today, in an era full of choice and noise, brand has become THE go-to strategy for differentiating your company. Join Drift and your host, author and keynote speaker Jay Acunzo, as we journey aro... more
| Publishes | Twice weekly | Episodes | 21 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
In the series finale of Exceptions, we go inside the mind (and schedule) of one of the world's top CMOs, Sarah Kennedy Ellis of Marketo. We discuss the acquisition by Adobe, how brand affects her team's work and her own, and why the Exceptions explor... more
In the penultimate episode of Exceptions, we try to move storytelling back from buzzword to core component of our jobs as marketers. What does it take to tell a gripping story? What does a brand story do for a business, and how do we vet and tell sto... more
We've talked to lots of marketers marketing to marketers in this series, but how can we as marketers build a beloved brand in an industry that isn't our own? Today, we talk to the SVP of Marketing at Toast, Kevin Hamilton, to explore what it takes to... more
Over the course of this series, we've profiled plenty of companies whose products make sense to most of us in business (not to mention the few companies who have the enviable task of marketing to other marketers -- ahh, the dream, right?). But what i... more
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Reviews
- Inspiring stories, told well
I love this podcast. Powerful, smart, inspiring stories on an under-served topic.
Drift has clearly given Jay the freedom to go what he does best: find great business stories and the people behind them, then package these stories into well-constructed, highly crafted shows.
They do more than make you think. They also fire you up to go back to the coal face and find your diamonds.
Bravo!
Apple Podcasts5Doog¥
United Kingdom7 years ago - 👌
💰👌🤯
Apple Podcasts5@thefke
Germany7 years ago
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Apple Podcasts | #175 |  Denmark/Business/Marketing |
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Exceptions With Jay Acunzo launched 7 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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