Ethical Persuasion Unlocked
Patrick van der BurghtEthical Persuasion Unlocked explores what truly drives business growth — blending lessons from the science of human decision-making and ethical persuasion with the broader expertise shared by our guests. Hosted by Patrick van der Burght — business partner of Dr. Robert Cialdini, Founding Member and Licensed Trainer of the Cialdini Institute, and author of How to Hear YES More Often — this podcast ... more
| Publishes | Weekly | Episodes | 20 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEducationHow To | |||
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Latest Episodes
Whether we like to admit it or not, human beings judge a book by its cover. When people meet you for the first time, their brains look for rapid, subconscious shortcuts to determine if you are credible, competent, and worth listening to.
One of the ... more
Managing a team by relying purely on authority and financial incentives is an incredibly expensive and exhausting strategy. While bonuses might create a short-term spike in performance, they rarely build long-term loyalty.
In this insightful convers... more
While not an official "Principle of Persuasion" on its own, the Contrast Phenomenon is a powerful psychological lever that acts as an amplifier for every single one of Dr. Cialdini's seven universal principles.
In this highly practical episode, we e... more
When things are rare, difficult to get, or in dwindling supply, we automatically value them more. This is the Principle of Scarcity, one of the most powerful and frequently misused tools in the world of influence.
In this deep dive episode, we explo... more
Recent Guests
Host
Reviews
- Incredible work-love the journey.
Patrick is truly inspirational when it comes to persuasion. He has improved me on the way I approach my clients. I would highly recommend his courses as I can guarantee it will improve your everyday work and life. With making simple changes it can result in strong results and confidence. Loved the recent podcast with the topic of the we group, where you feel more comfortable making decisions with what others are doing as it seems the best option. Agreeing with topics the same people in your race... more
Apple Podcasts5Jake Hamilton …
Australia6 months ago - On Stop for All Things Cialdini
Hearing “Yes” is critical for your professional success and personal happiness. How do you hear “Yes” more often? By understanding and applying the science of influence. Patrick van der Burght is a Licensed Trainer for the Cialdini Institute which means, he is an expert in applying the science of influence to practical business situations. In this podcast you’ll unlock the secrets of influence as you learn from Patrick, other Cialdini experts, and various guests. If you want to enjoy more succes... more
Apple Podcasts5Brian F Ahearn
United States7 months ago
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Apple Podcasts | #59 | Australia/Business/Marketing |
Apple Podcasts | #248 |  Colombia/Business/Marketing |
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Frequently Asked Questions About Ethical Persuasion Unlocked
What is Ethical Persuasion Unlocked about and what kind of topics does it cover?
This show blends behavioral science with practical business strategy to teach ethical influence that drives growth. Episodes cover core persuasion principles, decision-making, leadership, and real-world applications in sales, marketing, and management, often featuring experts in psychology and ethics. Listeners can expect actionable frameworks, case studies, and strategies designed to boost influence and results without compromising integrity. A standout aspect is translating high-level science into repeatable, ethical practices for teams, leaders, and entrepreneurs, making it useful for those who want better persuasion outcomes while preserving trust and long-term relationships.
Where can I find podcast stats for Ethical Persuasion Unlocked?
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How many listeners does Ethical Persuasion Unlocked get?
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What are the audience demographics for Ethical Persuasion Unlocked?
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How many subscribers and views does Ethical Persuasion Unlocked have?
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Which podcasts are similar to Ethical Persuasion Unlocked?
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How many episodes of Ethical Persuasion Unlocked are there?
Ethical Persuasion Unlocked launched 8 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Ethical Persuasion Unlocked?
Recent guests on Ethical Persuasion Unlocked include:
1. Andrei Bob
2. Robert Cialdini
3. Paul Craven
4. Dr. Robert Cialdini
5. Walter Dusseldorp
6. Dr. Christopher Phelps
7. Brian Ahearn
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.