Estrategias de Marketing
Marco NicoliniEstrategias de #marketing tiene como objetivo acercar esta disciplina, con palabras sencillas a todos quienes deseen entenderla desde la base e ir, capítulo a capítulo "más allá". Comenzaremos con definiciones sencillas, para, alrededor del capítulo 4 ingresar a lo que sucede en con respecto a estas estrategias en ambientes digitales (y mantenernos ahí).
| Publishes | Twice weekly | Episodes | 7 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | MarketingBusiness | ||
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Latest Episodes
En este primer capítulo de este segunda temporada de Estrategias de Marketing conversamos con el profesor Tito Ávalos.
Tito es socio de La Cocina. Estrategia y Creatividad, una de las agencias de branding líder en Argentina. Es además profesor de l... more
En este capítulo, conversamos con Hermann Hidalgo Publicista de la universidad Diego Portales, Máster en marketing e investigación de mercados de la Universidad de Barcelona, Especializado en Big Data Analitycs de ESIC Business& Marketing School.
more
En este capítulo, decidí hablarles sobre la importancia de la definición de objetivos dentro de la empresa y como estos:
a) Se conectan con el marketing.
b) Forman parte central en la gestión de acciones financieras (sin ellos, es imposible defin... more
En este capítulo ingresamos al mundo de la medición en ambientes digitales y para eso entrevistamos el Fundador de la consultora especializada en medición digital FlyMetrics Pablo Segovia quien en un poco más de 15 minutos desmitificará y nos contará... more
En este segundo capítulo de Estrategias de Marketing quise que entráramos en el mundo de las marcas y para eso entrevisté al Director Ejecutivo para Chile e Hispano América de Future Brand Sebastien Leroux.
En este capítulo Sebastien nos responde 3... more
Para comenzar, en este capítulo nos pondremos “de acuerdo” en esta importante definición.
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Reviews
- Excelente podcast
Excelente podcast
Apple Podcasts5Chilenitojc
Chile6 years ago
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Apple Podcasts | #94 | Chile/Business/Marketing |
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Estrategias de Marketing launched 6 years ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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