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Artwork for Educated Spaghetti: Marketing Ideas That Stick

Educated Spaghetti: Marketing Ideas That Stick

Right Hat
Artificial Intelligence
Branding
Professional Services Marketing
Marketing
Law Firms
Content Strategy
Consensus Building
Global Marketing
Authenticity
Client Feedback
Innovation In Professional Services
Health Care Marketing
Local Markets
Brand Consistency
Cultural Context
Marketing Strategy
Rebranding
Credibility and Authority
Legal Industry
Wicker Park Group

Educated Spaghetti: Marketing Ideas That Stick brings fresh, actionable ideas to professional services marketers - served with clarity, creativity and fun. Hosted by Brand Strategist Lise Anne Schwartz, the show features conversations with industry pros on the secret sauce behind successful branding, websites, design, content and marketing campaigns.

PublishesMonthlyEpisodes9Founded9 months ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Educated Spaghetti: Marketing Ideas That Stick

Latest Episodes

Is PR dead? Not even close — but it looks nothing like it did 15 years ago.

On this episode of Educated Spaghetti, host Lise Anne Schwartz talks with PR strategist Elizabeth Lampert about what's changed: AI, social media, the collapse of the traditi... more

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Is your law firm's content just noise, or is it actually working?

On this episode of Educated Spaghetti: Marketing Ideas That Stick, Keith Wewe of Content Pilot joins Lise Anne Schwartz to explore what separates a true content strategy from what Kei... more

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Everyone’s talking about innovation — but why do so few professional services organizations make change that is meaningful and lasting?On this episode of Educated Spaghetti: Marketing Ideas That Stick, innovation expert Lani Beer joins Lise Anne Schw... more

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What if the key to stronger client relationships is simply... listening?

On this episode of Educated Spaghetti: Marketing Ideas That Stick, Tara Weintritt of Wicker Park Group joins Lise Anne Schwartz to explore why clients love giving feedback and ... more

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Authenticity and uniqueness are crucial in professional services marketing, where the relationship is key to what you are selling. In this episode, Lise Anne Schwartz welcomes Allison Shapira, author of AI for the Authentic Leader, to share tools and... more

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In this episode of Educated Spaghetti: Marketing Ideas that Stick, Lise Anne Schwartz talks with Paul Zimmerman, head of Public Relations and Communication at Michelman Robinson, about the whys, whens and hows of taking the leap into a branding proje... more

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In this episode of Educated Spaghetti: Marketing Ideas that Stick, Lise Anne Schwartz sits down with Alessandra Almeida Jones, Global Chief Marketing Officer at BCLP, to talk about messaging to a global audience. Together, they noodle over whether gl... more

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In this episode of Educated Spaghetti: Marketing Ideas That Stick, Lise Anne Schwartz and Roy Sexton, Chief Marketing Officer at Vedder, dish up ideas on building consensus for professional services marketing projects. They discuss the biggest mistak... more

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Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Elizabeth Lampert
Founder and president of Elizabeth Lampert PR
Elizabeth Lampert PR
Episode: Episode 08: Is PR Dead?
Keith Wewe
Partner and Vice President of Strategy at Content Pilot
Content Pilot
Episode: Episode 07: How to Make Digital Content Work Harder
Lani Beer
Innovation architect and transformation facilitator
Independent
Episode: Episode 06: Innovation in Action: Systems, Not Just Sparks
Tara Weintritt
Partner at Wicker Park Group, expert on client feedback for law firms
Wicker Park Group
Episode: Episode 05: An Inside Look at Client Feedback
Allison Shapira
An executive advisor, Harvard lecturer, and best-selling author who helps leaders find their authentic voice.
CEO of Global Public Speaking
Episode: Episode 04: AI and Authenticity
Paul Zimmerman
Head of Communications at Michelman Robinson, former lawyer turned business writer and law firm executive
Michelman Robinson
Episode: Episode 03: How to Launch a Branding Project
Roy Sexton
Chief Marketing Officer at Vedder Price, an accomplished consensus builder
Vedder Price
Episode: Episode 01: How to Build Consensus
Alessandra Almeida Jones
Global Chief Marketing Officer at BCLP
BCLP
Episode: Episode 02: How to Market to a Global Audience

Host

Lise Anne Schwartz
Host of Educated Spaghetti and Marketing Ideas That Stick; specializes in brand strategy and actionable marketing insights for professional services.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 07: How to Make Digital Content Work Harder
Q: Keith, are there any resources that you would suggest for somebody that wants to sort of improve their ability to put together or to carry out a content plan?
Keith recommends starting with the Content Marketing Institute as a go-to resource for structure, frameworks, and best practices, along with leveraging PR agencies whose expertise in writing and publishing is valuable guidance for implementing a plan.
Episode 08: Is PR Dead?
Q: How should firms approach differentiation and owning a space in a saturated market?
Firms should pick a specialty, own the category, publish authoritative content, and consistently engage across the right channels to stay top of mind for reporters and clients.
Episode 08: Is PR Dead?
Q: What is the current goal of public relations in today's environment?
The goal is credibility, authority, and differentiation, supported by strong branding, preparation for crises, and strategic positioning across platforms.
Episode 04: AI and Authenticity
Q: What is the AI Authenticity Loop?
It's a framework that guides leaders through steps to use AI while staying true to their personal voice and authenticity.
Episode 04: AI and Authenticity
Q: Can AI help to humanize a brand through an individual?
Yes, by using tools like an authenticity chatbot to help find and convey individual voices in alignment with the brand's values.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The episodes showcase a pragmatic approach to marketing within professional services, balancing timeless branding fundamentals with fresh, tech-forward tactics. Key themes include using AI without losing personal voice, shaping cohesive brands that resonate before client interactions, and navigating global versus local market needs. Across conversations with senior marketers and firm leaders, the show emphasizes authentic communication, stakeholder alignment, and practical frameworks for implementing marketing strategies in law, consulting, and professional services. A notable strength is the focus on actionable ideas and measurable branding outcomes, often grounded in real-world firm experiences and leadership insights.

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this podcast launched 9 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Elizabeth Lampert
2. Keith Wewe
3. Lani Beer
4. Tara Weintritt
5. Allison Shapira
6. Paul Zimmerman
7. Roy Sexton
8. Alessandra Almeida Jones

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