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Artwork for Ecosystem Alpha where Strategy meets GTM Execution

Ecosystem Alpha where Strategy meets GTM Execution

Sebastian Hoelzl and Will Schnabel
Partnerships
Ecosystem
Go-To-Market
Trust
Artificial Intelligence
Saas
Partner Ecosystem
Open Source
Blue Triangle
Butterflymx
Partnerbridge
ABM
Google Cloud
Drupal
Pantheon
E-Commerce
International Expansion
EMEA
Google
Fullstory

For B2B tech executives trying to drive efficient growth, the traditional GTM playbook is broken. Ecosystem Alpha is designed for leaders looking to transform partnerships into their ultimate competitive advantage. Hosted by Will Schnabel and Sebastian Hoelzl, our 40-minute interviews feature C-Suite leaders winning in the ecosystem era. We skip the fluff to uncover exact strategies that drive eff... more

PublishesWeeklyEpisodes15Founded5 months ago
Number of ListenersCategories
ManagementBusiness

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Artwork for Ecosystem Alpha where Strategy meets GTM Execution

Latest Episodes

Blue Triangle spent three months testing whether automated outbound still works. Thousands of calls produced one answer and zero sales conversations. Lance Buchholz explains what he does instead, and how he funds a long term partner strategy while ca... more

Most partnership leaders spend their careers optimising for incremental referral volume. Gautham Pandiyan has spent his building the kind of ecosystem bets that show up in a balance sheet. This conversation is about the ones that transform a business... more

Growth at all costs is over. Boards no longer ask how many people you hired. They ask how efficiently you can grow, and that question is reshaping how revenue leaders scale across Europe, the Middle East, and Africa.

What you will learn:

▹ Why trea... more

Most B2B SaaS companies treat integrations as a favour the product team does for the partner team. That framing is killing revenue. When product and partnerships operate in silos, the integrations that get built are the wrong ones. The ones that do g... more

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Recent Guests

Lance Buchholz
Chief Revenue Officer at Blue Triangle
Blue Triangle
Episode: The Revenue Reality: Balancing Short-Term Quotas with Long-Term Ecosystem Moats with Lance Buchholz
Gautham Pandian
Global Head of Partnerships at Pendo
Pendo
Episode: The Gamechanger Playbook: Engineering Partnership Big Bets and Transforming the Business with Gautham Pandiyan, Global Head of Partnerships at Pendo
David King-Harris
VP Sales, EMEA at Optro
Optro
Episode: The International GM’s Mandate: Re-Architecting GTM for EMEA Resilience and NRR with David King-Harris VP Sales EMEA at Optro
Agata Bugaj
Chief Product Officer at ButterflyMX
ButterflyMX
Episode: The Ecosystem-Led Product: Architecting Integration Density and the Network Moat with Agata Bugaj
JD Klausner
SVP Global Partnerships at Commerce
Commerce
Episode: Why Your International Expansion is Failing and How the Partner Network Fixes It with JD Klausner
Ivan Stegic
Owner/Partner at TEN7, a digital agency
TEN7
Episode: The Agency Moat: Why Service Partners Own the Customer with Ivan Stegic
Rebecca Potts
Director of North America Strategic Industries Partner Sales at Google Cloud
Google Cloud
Episode: The Hyperscaler Multiplier: Hard-Wiring Your GTM into the Google Cloud Ecosystem
Richard Evans
SaaS marketing leader; founder and managing partner at Hatch Marketing Group
Hatch Marketing Group
Episode: The Better Together Paradox: Why Joint Value Props Fail, And How to Fix Them, Richard Evans
Todd McCormick
Chief Revenue Officer with experience across direct and partner-led GTM motions
Episode: The Efficient Frontier: Why the Future of Sales is Ecosystem-Led with Todd McCormick

Hosts

Sebastian Hoelzl
Co-host of Ecosystem Alpha; Host
Will Schnabel
Co-host of Ecosystem Alpha; Host

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Talking Points

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The Revenue Reality: Balancing Short-Term Quotas with Long-Term Ecosystem Moats with Lance Buchholz
Q: What is the most overrated metric in sales today, in your view?
The most overrated metrics are the number of onboarded partners and partner-sourced revenue, because merely counting partners or where a lead originated doesn't guarantee meaningful revenue or long-term value; the focus should be on effective collaboration and the actual deals closed.
The International GM’s Mandate: Re-Architecting GTM for EMEA Resilience and NRR with David King-Harris VP Sales EMEA at Optro
Q: What organizational changes supported this transition toward partner-led growth?
Partner success must be tied to revenue outcomes rather than solely pipeline metrics. It helps to have partnerships integrated with sales, marketing, and customer success under a unified revenue objective, sometimes reporting outside the traditional sales function to reflect their strategic role.
The International GM’s Mandate: Re-Architecting GTM for EMEA Resilience and NRR with David King-Harris VP Sales EMEA at Optro
Q: What triggered the pivot from a direct, lead-generation approach to a more partner-led GTM?
Post-COVID pressures and the need for efficiency drove the shift. We stopped over-hiring and shifted budget toward partner enablement and learning, which led to higher conversion rates in several markets and a lower CAC over time.
The International GM’s Mandate: Re-Architecting GTM for EMEA Resilience and NRR with David King-Harris VP Sales EMEA at Optro
Q: How do you view the difference between the US and European GTM playbooks for partnerships?
Europe is not a single market; each country requires localization, trusted local partners, and a tailored value prop. Centralized playbooks fail when they don't account for local context, so the focus should be on building a robust local partner ecosystem that can operate with strong trust and end-to-end capabilities.
The Gamechanger Playbook: Engineering Partnership Big Bets and Transforming the Business with Gautham Pandiyan, Global Head of Partnerships at Pendo
Q: If you could present one ecosystem data point to a skeptical CFO to justify a moonshot, what would it be?
Win rate is the key indicator; dramatically boosting win rate shows tangible outcomes and justifies investment, whereas pumping more pipeline alone often masks inefficiencies.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Ecosystem Alpha centers on how partnerships and ecosystem-driven GTM motions can unlock faster growth, higher retention, and more efficient go-to-market. Across episodes, the discussions repeatedly emphasize embedding partnerships into product strategy, RevOps, sales motion, and customer success to transform logos into lasting distribution networks. Guests range from global head of partnerships at hyperscalers to agency leaders and CTO-turned-co-chiefs, with heavy focus on practical playbooks, measurable outcomes, and AI-enabled collaboration that moves beyond vanity metrics. The show often dives into integration strategies, cross-functional alignment, and real-world case studies that illustrate how an ecosystem-first approach can compress ... more

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this podcast launched 5 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lance Buchholz
2. Gautham Pandian
3. David King-Harris
4. Agata Bugaj
5. JD Klausner
6. Ivan Stegic
7. Rebecca Potts
8. Richard Evans

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