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Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
E-Commerce
Ecommerce
Shopify
Artificial Intelligence
Customer Experience
Automation
E-Commerce Expansion
Data Analysis
Digital Marketing
European Market
Integration Platforms
Boardroom
Customer Service
Sales Strategy
Logistics
Customer Journey
Digital Transformation
Trademarks
Travel Lifestyle
Payment Methods

If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce brands use to grow sales. Discover what’s working in 2026 to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. ... more

PublishesTwice weeklyEpisodes501Founded5 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Latest Episodes

In this episode, we explore how AI is fundamentally changing the way people find and buy products online. 

Cole Casperson, Partner and Chief Data Officer at Crank Tank, discusses the shift from three-word searches to long, intent-driven AI conversat... more

In this episode, we dive into the hidden leaks that drain your profits and how to reclaim your margins. 

Scott Brandley and DJ Sprague, Co-Founders and authors of "Cashflo," share how the average e-commerce site loses nearly 38% of its revenue to te... more

In this episode, we dive into why many online stores struggle to turn revenue into real profit and how to stop gambling with ad budgets.

Adam Callinan, Founder of Pentane, shares how understanding your underlying financial math allows you to scale w... more

In this episode, Claus Lauter discusses the challenges of driving qualified traffic to online stores in 2026. 

He emphasizes the importance of understanding traffic dynamics, the evolution of SEO influenced by AI, the necessity of defining an ideal ... more

Key Facts

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Recent Guests

Cole Casperson
Partner and Chief Data Officer at Crank Tank
Crank Tank
Episode: Why Your Brand Is Invisible To AI (And How To Fix It) — Cole Casperson | Why AI Search Changes Ecommerce, Why AI Boosts Your Conversions, What Intent-based Discovery Means, Why Traditional SEO Is Not Enough, How AI Improves Traffic Quality (#468)
Scott Brantley
CEO of Shopper Approved and TrustGuard
Shopper Approved and TrustGuard
Episode: The 10 Hidden Killers Draining Your Online Store's Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467)
DJ Sprague
Chief Marketing Officer of Shopper Approved
Shopper Approved
Episode: The 10 Hidden Killers Draining Your Online Store's Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467)
Adam Callinan
Founder of Bottlekeeper; creator of Pentane platform
Pentane / Bottlekeeper
Episode: How To Stop Gambling With Your Ecommerce Ad Budget — Adam Callinan | Why ROAS Lies About Your Profit, How Fixed Expenses Kill Brands, What Drives True Scalability, Why Vanity Metrics Mislead, How More Spend Can Mean More Profit (#466)
Monte Desai
Founder of Pixi, an AI tool used to optimize product listings for increased conversion rates
Pixi
Episode: How to Turn Your Product Listing Into a Selling Machine — Monte Desai | Why Bad Designs Lose Sales, How AI Speeds Up Design, What Drives Higher Conversion Rates, Why Constant Listing Updates Matter, How AI Automates Creative Strategy (#464)
Paulius Nagys
Co-founder of LupaSearch, an AI-first search platform
LupaSearch
Episode: How To Turn Site Search Into A High-Performing Revenue Engine — Paulius Nagys | Why Complex Catalogs Need AI, Why Patience Gaps Kill Sales, How AI Matches Search Intent, Why Search Bars Provide Feedback, What Vector Search Actually Does (#463)
Matt Raminick
Founder and CEO of Sunnyside, a performance marketing agency specializing in lifestyle brands
Sunnyside
Episode: Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462)
Lynn Herman
ABM and marketing manager at Canto, a platform built to help brands store, manage and share product content at scale.
Canto
Episode: Why Your Product Data And Creative Assets Need To Live In The Same Place — Lynn Herman | Why Product-Centric Storage Wins, Why Spreadsheets Kill Retail Growth, How Digital Asset Management Scales Product Data, How Shopify Syncs Brand Assets (#461)
Tiago Costa
CEO of Full Venue and founder of Clusty, helping ecommerce brands leverage customer data and AI.
Full Venue
Episode: Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460)

Host

Claus Lauter
Host of the Ecommerce Coffee Break Podcast, focused on insights and strategies for e-commerce operators.

Reviews

4.9 out of 5 stars from 69 ratings
  • Real insights that are actionable

    Claus is a great host who asks great questions without the fluff. I appreciate his ability to draw real insights from the guests.

    Apple Podcasts
    5
    rubesrrrr
    United Statesa month ago
  • Great insights from real ecommerce experts

    The E-commerce Coffee Break Podcast is consistent, full of helpful information for e-commerce professionals, easy to listen to, and full of information you may not get from a traditional Google search.

    Clauses interview style is friendly, organized, to the point, and informative. He asks great questions, keeps the interview on track, and sticks to his schedule.

    Apple Podcasts
    5
    Cara Ostara
    United States8 months ago
  • Insightful, sharp, and easy to talk to

    Smart questions, smooth flow, and zero fluff. Claus knows how to guide a conversation that’s both valuable and enjoyable. Grateful for the chance to share insights on CRO and the deeper side of business with someone who truly gets ecom.

    Apple Podcasts
    5
    MatthewStafford
    United States9 months ago
  • Commerce Coffee Break in general

    Success is never mono-causal. Success is complex and a constant task.

    The Commerce Coffee Break Podcast is one of the best sources for almost all questions that arise in this area. Claus Lauter and his guests provide a wide range of insights, hints and tips on what to look out for and how to become successful in e-commerce.

    Claus is a very experienced expert with an incredible network of other specialists in this field. Claus himself has worked in large corporations, founded his own company and... more

    Apple Podcasts
    5
    Thomas B (nicht D)
    Germany2 years ago
  • Practical and actionable information

    I think this is an amazing podcast! It’s insightful and it’s packed with actionable tips. Things you can put into practice within the ecommerce space.

    Apple Podcasts
    5
    M-M_Tru
    South Africa2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's interviewing style is generally praised for being engaging and to the point, allowing for a smooth flow of conversation.
Reviewers note the podcast is a great resource for both new entrepreneurs and experienced professionals looking to enhance their knowledge and skills in e-commerce.
Listeners appreciate the actionable insights offered, often describing the content as practical and directly applicable to their e-commerce ventures.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#72
Canada/Business/Marketing
Apple Podcasts
#124
Italy/Business/Marketing
Apple Podcasts
#199
Australia/Business/Marketing
Apple Podcasts
#30
Austria/Business/Marketing
Apple Podcasts
#56
Ireland/Business/Marketing
Apple Podcasts
#105
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Your Brand Is Invisible To AI (And How To Fix It) — Cole Casperson | Why AI Search Changes Ecommerce, Why AI Boosts Your Conversions, What Intent-based Discovery Means, Why Traditional SEO Is Not Enough, How AI Improves Traffic Quality (#468)
Q: Walk me through the typical onboarding process of a new user. What steps are involved? How long does it take to get up and running?
The onboarding is designed to be quick and content-focused; once set up, users begin generating insights immediately, with content updates pushed to pages within the first weeks of launch to maximize AI understanding.
How To Turn Site Search Into A High-Performing Revenue Engine — Paulius Nagys | Why Complex Catalogs Need AI, Why Patience Gaps Kill Sales, How AI Matches Search Intent, Why Search Bars Provide Feedback, What Vector Search Actually Does (#463)
Q: What is the typical onboarding process of a new user?
The onboarding process involves integrating the LupaSearch software into the client's systems, which can take time due to the need for API or plugin connections.
How To Turn Site Search Into A High-Performing Revenue Engine — Paulius Nagys | Why Complex Catalogs Need AI, Why Patience Gaps Kill Sales, How AI Matches Search Intent, Why Search Bars Provide Feedback, What Vector Search Actually Does (#463)
Q: How does LupaSearch work from the side of a store visitor?
LupaSearch utilizes vector search, analyzing the mathematical distance between concepts rather than just keywords, thereby improving users' search experiences.
How To Turn Site Search Into A High-Performing Revenue Engine — Paulius Nagys | Why Complex Catalogs Need AI, Why Patience Gaps Kill Sales, How AI Matches Search Intent, Why Search Bars Provide Feedback, What Vector Search Actually Does (#463)
Q: Why are shoppers today so quick to bounce after just one or two bad searches?
Shoppers abandon search results when they can't find what they're looking for, showing a pattern known as the patient gap, which indicates they have limited patience for ineffective searches.
How to Turn Your Product Listing Into a Selling Machine — Monte Desai | Why Bad Designs Lose Sales, How AI Speeds Up Design, What Drives Higher Conversion Rates, Why Constant Listing Updates Matter, How AI Automates Creative Strategy (#464)
Q: What are the pricing structures for using Pixi?
The free trial allows up to three listings, while the brand plan starts at $100 a month, and the agency plan is $500 a month for more extensive features.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast is a valuable resource for e-commerce professionals aiming to enhance their business strategies and increase sales. With episodes that explore a wide range of contemporary topics including AI tools, conversion rate optimization, digital asset management, site search, and effective marketing techniques, listeners gain insights from industry experts who share practical strategies for growth across multiple platforms such as Shopify and Amazon. The concise format is particularly appealing, making it easy for busy professionals to absorb actionable advice on the go. Unique to this show is its focus on providing real-world solutions and substantial data analysis to help listeners understand complex e-commerce challenges.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Diary Of A CEO with Steven Bartlett
2. The Mel Robbins Podcast
3. Winning With Shopify
4. Shopify Masters
5. The Unofficial Shopify Podcast

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 501 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cole Casperson
2. Scott Brantley
3. DJ Sprague
4. Adam Callinan
5. Monte Desai
6. Paulius Nagys
7. Matt Raminick
8. Lynn Herman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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