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Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
E-Commerce
Ecommerce
Shopify
Email Marketing
Artificial Intelligence
Digital Marketing
Amazon
Inventory Management
Customer Experience
Customer Retention
Loyalty Programs
Consumer Behavior
Customer Engagement
Automation
Entrepreneurship
Influencer Marketing
Conversion Rate Optimization
AI In Marketing
Search Engine Optimization
E-Commerce Conversion Rate Optimization

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow ... more

PublishesTwice weeklyEpisodes516Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Latest Episodes

In this episode, we dive into how smart pricing helps e-commerce brands boost profits and scale growth.

Felix Hoffmann, co-founder and CEO of 7Learnings, shares how his predictive pricing models help businesses move beyond simple rules and gut feel... more

In this episode, we uncover the hidden profit leaks silently draining revenue from ecommerce stores.

Scott Brandley, CEO of Shopper Approved and Trust Guard, joins DJ Sprague, CMO of Shopper Approved and co-author of Cashflo, to reveal the ten reven... more

In this episode, we dive into the common tax traps that Canadian ecommerce brands face when selling to American customers. 

Salman Salat, Founder of SAL Accounting, explains how the wrong business structure can lead to massive fines and double taxa... more

In this episode, we explore how shopping is moving beyond the traditional website into AI chats and social feeds.

Kumar Senthil, Co-founder and CEO of Firmly, explains how his platform helps brands sell everywhere without needing complex engineerin... more

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Recent Guests

Scott Brandley
Co-author of Cashflow
Episode: Free Live Webinar: Why Ecommerce Stores Leak 38% of Revenue — And How to Stop It
David Conforti
Chief Growth Officer at Avenue Z; eCommerce growth expert and former co-founder of a Shopify-focused studio
Avenue Z
Episode: Why Most Shopify Stores Leak Revenue (And What To Fix First) — David Conforti | Why Rapid Growth Causes Revenue Leaks, What Agentic Commerce Actually Is, Why PR Replaces Traditional Ads, How AI Agents Choose Products, What Role Shopify Plays Now (#477)
JD Sass
Founder and CEO of Axiom Return Solutions
Axiom Return Solutions
Episode: How To Turn Your Amazon And DTC Returns Into A Revenue Recovery Channel — JD Sass | Why Returns Kill Profit, How To Recover Revenue From New Returns, Why Data From Returns Improves Production, How To Scale Faster With Smarter Returns (#476)
Hemant Varshney
Founder and CEO of digicom.io
digicom.io
Episode: How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)
Yash Chavan
Founder and CEO of Saral
Saral
Episode: Mastering The Influencer Affiliate Flywheel — Yash Chavan | Why Brands Fail Influencer Marketing, Why Influencers Drive Hidden Demand, How An Influencer Affiliate Hybrid Works, What Makes Affiliate Models Powerful, How To Build Creator Partnerships (#473)
Taras Talimonchuk
CMO of Claspo, expert in Martech and pop-up strategy
Claspo
Episode: Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Anthony Morgan
CEO and founder of Enavi, a CRO agency focused on ecommerce
Enavi
Episode: Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)
Hitesh Matlani
Founder of Avid Brio, Shopify Plus partner agency
Avid Brio
Episode: How To Scale Smart: Is Shopify The Right Move For You? — Hitesh Matlani | Why Brands Outgrow Basic Shopify, How To Avoid Data Loss, How To Protect Your SEO Rankings, How To Plan A Smooth Migration, Why Rushed Migrations Fail (#469)
Cole Casperson
Partner and Chief Data Officer at Crank Tank
Crank Tank
Episode: Why Your Brand Is Invisible To AI (And How To Fix It) — Cole Casperson | Why AI Search Changes Ecommerce, Why AI Boosts Your Conversions, What Intent-based Discovery Means, Why Traditional SEO Is Not Enough, How AI Improves Traffic Quality (#468)

Host

Claus Lauter
Host of the Ecommerce Coffee Break Podcast, focused on insights and strategies for e-commerce operators.

Reviews

4.9 out of 5 stars from 69 ratings
  • A must listen for Sales & marketing leaders

    Thanks for the varied and inspiring insights to help me continue my e-Kaizen quay of lifelong learning.

    Apple Podcasts
    5
    Scott-bike-fly
    United States3 months ago
  • Real insights that are actionable

    Claus is a great host who asks great questions without the fluff. I appreciate his ability to draw real insights from the guests.

    Apple Podcasts
    5
    rubesrrrr
    United States3 months ago
  • Great insights from real ecommerce experts

    The E-commerce Coffee Break Podcast is consistent, full of helpful information for e-commerce professionals, easy to listen to, and full of information you may not get from a traditional Google search.

    Clauses interview style is friendly, organized, to the point, and informative. He asks great questions, keeps the interview on track, and sticks to his schedule.

    Apple Podcasts
    5
    Cara Ostara
    United States10 months ago
  • Insightful, sharp, and easy to talk to

    Smart questions, smooth flow, and zero fluff. Claus knows how to guide a conversation that’s both valuable and enjoyable. Grateful for the chance to share insights on CRO and the deeper side of business with someone who truly gets ecom.

    Apple Podcasts
    5
    MatthewStafford
    United Statesa year ago
  • Commerce Coffee Break in general

    Success is never mono-causal. Success is complex and a constant task.

    The Commerce Coffee Break Podcast is one of the best sources for almost all questions that arise in this area. Claus Lauter and his guests provide a wide range of insights, hints and tips on what to look out for and how to become successful in e-commerce.

    Claus is a very experienced expert with an incredible network of other specialists in this field. Claus himself has worked in large corporations, founded his own company and... more

    Apple Podcasts
    5
    Thomas B (nicht D)
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's interviewing style is generally praised for being engaging and to the point, allowing for a smooth flow of conversation.
Reviewers note the podcast is a great resource for both new entrepreneurs and experienced professionals looking to enhance their knowledge and skills in e-commerce.
Listeners appreciate the actionable insights offered, often describing the content as practical and directly applicable to their e-commerce ventures.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Most Shopify Stores Leak Revenue (And What To Fix First) — David Conforti | Why Rapid Growth Causes Revenue Leaks, What Agentic Commerce Actually Is, Why PR Replaces Traditional Ads, How AI Agents Choose Products, What Role Shopify Plays Now (#477)
Q: What makes it so difficult for a brand to focus on optimization parts in their business?
Resources are limited, so brands must balance on-site CRO with external factors like PR, SEO, and AI adoption; partners that offer full-funnel capabilities are valuable to coordinate these pieces and avoid missing opportunities across ecosystems.
Why Most Shopify Stores Leak Revenue (And What To Fix First) — David Conforti | Why Rapid Growth Causes Revenue Leaks, What Agentic Commerce Actually Is, Why PR Replaces Traditional Ads, How AI Agents Choose Products, What Role Shopify Plays Now (#477)
Q: Now, for our listeners who might have heard the term, but do not really know what it is, can you explain what Agentic Commerce actually stands for?
Agentic Commerce has two main facets today: first, appearing in chat interfaces like ChatGPT, and second, the future capability for agents to autonomously place purchases on behalf of customers, with a focus on catalog mapping and data-driven checkout experiences.
How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)
Q: What is Andromeda and why does it matter for scaling ads?
Andromeda is Meta's algorithm shift that groups similar creatives and uses the entire creative ecosystem to determine the best audience, which means testing structure and creative variety are crucial rather than relying on old audience-centred strategies.
Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Q: Can you share a success story or two?
A fashion brand achieved about 10% revenue growth in email via a complex strategy including welcome messages and exit intents for returning customers, while a pre-order pop-up helped a collection sell out significantly, illustrating the potential of well-crafted pop-ups.
Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Q: How do you set up a system that reacts with the right message at the right time?
Use on-site event tracking, UTM-based traffic source identification, automated segmentation, and autopilot AB testing to continuously refine messages and improve conversion and revenue per visitor.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast is a valuable resource for e-commerce professionals aiming to enhance their business strategies and increase sales. With episodes that explore a wide range of contemporary topics including AI tools, conversion rate optimization, digital asset management, site search, and effective marketing techniques, listeners gain insights from industry experts who share practical strategies for growth across multiple platforms such as Shopify and Amazon. The concise format is particularly appealing, making it easy for busy professionals to absorb actionable advice on the go. Unique to this show is its focus on providing real-world solutions and substantial data analysis to help listeners understand complex e-commerce challenges.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. OPERATORS
3. The Amy Porterfield Show
4. My First Million
5. The Game with Alex Hormozi

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 516 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Scott Brandley
2. David Conforti
3. JD Sass
4. Hemant Varshney
5. Yash Chavan
6. Taras Talimonchuk
7. Anthony Morgan
8. Hitesh Matlani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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