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Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
E-Commerce
Ecommerce
Shopify
Email Marketing
Digital Marketing
Artificial Intelligence
Amazon
Inventory Management
Customer Experience
Customer Retention
Loyalty Programs
Consumer Behavior
Customer Engagement
Automation
Entrepreneurship
Influencer Marketing
Conversion Rate Optimization
AI In Marketing
E-Commerce Conversion Rate Optimization
Dropshipping

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast.If you’re asking yourself, “What do top online stores know that I don’t?” then this show is for you. You'll learn how successful ecommerce operators and marketers think, test, and scale — and get insider marketing and sales tactics to grow ... more

PublishesTwice weeklyEpisodes508Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Latest Episodes

In this episode, we dive into how artificial intelligence is leveling the playing field for e-commerce brands on Amazon and Shopify. Monte Desai, founder of Pixii.ai, explores why constant testing of product images and listings is the key to driving ... more

In this episode, we dive into the challenges of scaling paid ads on platforms like Meta and Google.

Hemant Varshney, founder and CEO of digicom.io, explains why many Shopify brands struggle to scale and how the new "Andromeda" algorithm update chan... more

In this episode, we dive into the evolution of influencer and affiliate marketing.

Yash Chavan, founder and CEO of Saral, explains why brands must shift their mindset to stop treating influencers like simple paid ads.

He explores how to build a p... more

In this episode, we explore how to turn website pop-ups into powerful tools for growth instead of annoying distractions. 

Taras Talimonchuk, CMO at Claspo.io, shares why treating every visitor the same with generic discount codes kills your conversi... more

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Recent Guests

Hemant Varshney
Founder and CEO of digicom.io
digicom.io
Episode: How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)
Yash Chavan
Founder and CEO of Saral
Saral
Episode: Mastering The Influencer Affiliate Flywheel — Yash Chavan | Why Brands Fail Influencer Marketing, Why Influencers Drive Hidden Demand, How An Influencer Affiliate Hybrid Works, What Makes Affiliate Models Powerful, How To Build Creator Partnerships (#473)
Taras Talimonchuk
CMO of Claspo, expert in Martech and pop-up strategy
Claspo
Episode: Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Anthony Morgan
CEO and founder of Enavi, a CRO agency focused on ecommerce
Enavi
Episode: Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)
Hitesh Matlani
Founder of Avid Brio, Shopify Plus partner agency
Avid Brio
Episode: How To Scale Smart: Is Shopify The Right Move For You? — Hitesh Matlani | Why Brands Outgrow Basic Shopify, How To Avoid Data Loss, How To Protect Your SEO Rankings, How To Plan A Smooth Migration, Why Rushed Migrations Fail (#469)
Cole Casperson
Partner and Chief Data Officer at Crank Tank
Crank Tank
Episode: Why Your Brand Is Invisible To AI (And How To Fix It) — Cole Casperson | Why AI Search Changes Ecommerce, Why AI Boosts Your Conversions, What Intent-based Discovery Means, Why Traditional SEO Is Not Enough, How AI Improves Traffic Quality (#468)
Scott Brantley
CEO of Shopper Approved and TrustGuard
Shopper Approved and TrustGuard
Episode: The 10 Hidden Killers Draining Your Online Store's Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467)
DJ Sprague
Chief Marketing Officer of Shopper Approved
Shopper Approved
Episode: The 10 Hidden Killers Draining Your Online Store's Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467)
Adam Callinan
Founder of Bottlekeeper; creator of Pentane platform
Pentane / Bottlekeeper
Episode: How To Stop Gambling With Your Ecommerce Ad Budget — Adam Callinan | Why ROAS Lies About Your Profit, How Fixed Expenses Kill Brands, What Drives True Scalability, Why Vanity Metrics Mislead, How More Spend Can Mean More Profit (#466)

Host

Claus Lauter
Host of the Ecommerce Coffee Break Podcast, focused on insights and strategies for e-commerce operators.

Reviews

4.9 out of 5 stars from 69 ratings
  • A must listen for Sales & marketing leaders

    Thanks for the varied and inspiring insights to help me continue my e-Kaizen quay of lifelong learning.

    Apple Podcasts
    5
    Scott-bike-fly
    United States2 months ago
  • Real insights that are actionable

    Claus is a great host who asks great questions without the fluff. I appreciate his ability to draw real insights from the guests.

    Apple Podcasts
    5
    rubesrrrr
    United States3 months ago
  • Great insights from real ecommerce experts

    The E-commerce Coffee Break Podcast is consistent, full of helpful information for e-commerce professionals, easy to listen to, and full of information you may not get from a traditional Google search.

    Clauses interview style is friendly, organized, to the point, and informative. He asks great questions, keeps the interview on track, and sticks to his schedule.

    Apple Podcasts
    5
    Cara Ostara
    United States9 months ago
  • Insightful, sharp, and easy to talk to

    Smart questions, smooth flow, and zero fluff. Claus knows how to guide a conversation that’s both valuable and enjoyable. Grateful for the chance to share insights on CRO and the deeper side of business with someone who truly gets ecom.

    Apple Podcasts
    5
    MatthewStafford
    United States10 months ago
  • Commerce Coffee Break in general

    Success is never mono-causal. Success is complex and a constant task.

    The Commerce Coffee Break Podcast is one of the best sources for almost all questions that arise in this area. Claus Lauter and his guests provide a wide range of insights, hints and tips on what to look out for and how to become successful in e-commerce.

    Claus is a very experienced expert with an incredible network of other specialists in this field. Claus himself has worked in large corporations, founded his own company and... more

    Apple Podcasts
    5
    Thomas B (nicht D)
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's interviewing style is generally praised for being engaging and to the point, allowing for a smooth flow of conversation.
Reviewers note the podcast is a great resource for both new entrepreneurs and experienced professionals looking to enhance their knowledge and skills in e-commerce.
Listeners appreciate the actionable insights offered, often describing the content as practical and directly applicable to their e-commerce ventures.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Scale Your Shopify Paid Ads Revenue By 10X — Hemant Varshney | Why Brands Fail To Scale Ads, Why Scaling Ads Requires Structure, How Andromeda Changes Meta Strategy, How Creative Drives Better Targeting, How To Structure Winning Campaigns (#474)
Q: What is Andromeda and why does it matter for scaling ads?
Andromeda is Meta's algorithm shift that groups similar creatives and uses the entire creative ecosystem to determine the best audience, which means testing structure and creative variety are crucial rather than relying on old audience-centred strategies.
Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Q: Can you share a success story or two?
A fashion brand achieved about 10% revenue growth in email via a complex strategy including welcome messages and exit intents for returning customers, while a pre-order pop-up helped a collection sell out significantly, illustrating the potential of well-crafted pop-ups.
Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Q: How do you set up a system that reacts with the right message at the right time?
Use on-site event tracking, UTM-based traffic source identification, automated segmentation, and autopilot AB testing to continuously refine messages and improve conversion and revenue per visitor.
Treating Pop-ups As Part Of The Shopping Journey — Taras Talimonchuk | Why Pop-ups Need Strategy, Why Generic Offers Fail, What Drives Customer Retention, How Segmentation Improves Conversion, Why Gamification Adds User Engagement (#472)
Q: What does it mean to treat pop-ups as part of the shopping journey rather than as a quick hack?
Pop-ups should reflect the visitor's current moment and lifecycle, using segmentation by traffic source and on-site actions to present relevant, timely messages rather than a one-size-fits-all offer.
Human-obsessed CRO: Unlocking Shopify Revenue With Customer Insights — Anthony Morgan | Why Conversion Rates Deceive, Why Research Beats Guessing, How To Use Review Data, What Losing Tests Actually Teach, Why Human Obsession Wins Over AI (#470)
Q: What's your take on customer research? I think CRO starts before people come to your website. How does it work? Where do you look at when talking about customer research?
80% of our CRO efforts is research. We emphasize qualitative methods—voice of customer data, interviews, surveys—because this grounds testing decisions in real customer needs rather than guessing. We also pull from reviews and third-party tools to understand motivations and friction across the journey, which then informs hypotheses and test ideas.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast is a valuable resource for e-commerce professionals aiming to enhance their business strategies and increase sales. With episodes that explore a wide range of contemporary topics including AI tools, conversion rate optimization, digital asset management, site search, and effective marketing techniques, listeners gain insights from industry experts who share practical strategies for growth across multiple platforms such as Shopify and Amazon. The concise format is particularly appealing, making it easy for busy professionals to absorb actionable advice on the go. Unique to this show is its focus on providing real-world solutions and substantial data analysis to help listeners understand complex e-commerce challenges.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. OPERATORS
3. The Product Boss with Jacqueline Snyder
4. My First Million
5. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 508 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Hemant Varshney
2. Yash Chavan
3. Taras Talimonchuk
4. Anthony Morgan
5. Hitesh Matlani
6. Cole Casperson
7. Scott Brantley
8. DJ Sprague

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