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Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
E-Commerce
Ecommerce
Shopify
Email Marketing
Artificial Intelligence
Digital Marketing
Amazon
Inventory Management
Customer Experience
Customer Retention
Loyalty Programs
Consumer Behavior
Customer Engagement
Automation
Entrepreneurship
Influencer Marketing
Conversion Rate Optimization
AI In Marketing
Search Engine Optimization
E-Commerce Conversion Rate Optimization

If you sell online, run a DTC brand, or plan to launch an online store — we break down the sales and marketing strategies top ecommerce brands use to grow fast. Every week we interview top ecommerce and marketing experts who share what’s working best to sell on Amazon, Shopify, and beyond, with insights on apps, MarTech, DTC, B2B, social media, paid ads, AI, dropshipping, and more. You'll learn ho... more

PublishesTwice weeklyEpisodes519Founded5 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Latest Episodes

In this episode, we dive into the shift happening in online search and how e-commerce brands can stay visible as search engines become more conversational. 

Lucas Tieleman, Co-Founder of Optiversal, shares how his platform helps brands improve visi... more

In this episode, we dive into how modern e-commerce brands are scaling faster and reducing risk using print-on-demand and AI-powered tools.

David Hooker, Head of Brand at Printify, shares how the platform helps business owners launch global stores w... more

In this episode, we dive into how to fix your e-commerce data and choose the right tech stack for future growth.

Mark Rubin, Founder and President of Kasama, shares how brands can stop wasting spend from bad data and pick the right platforms amidst... more

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive.

Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict h... more

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Recent Guests

David Hooker
Head of Brand at Printify
Printify
Episode: How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)
Mark Rubin
Founder and president of Kasama Digital
Kasama Digital
Episode: AI, Data, and Platform Wars: Is Your Brand Set Up to Win? — Mark Rubin | How AI Changes Ecommerce Operations, What Strong Tech Setups Brands Need, How Platform Wars Hurt Brands, What Agentic AI Means Today, How Winning Brands Prepare Ahead (#483)
Tiago Costa
CEO of Full Venue and clusty.ai
Full Venue; clusty.ai
Episode: Why Your Meta Ads Are Failing (And How AI Fixes It) — Tiago Costa, Raphael Tomé | How AI Cuts Ad Costs, Why Scaling Ad Spend Fails, What Metrics Fix Brand Growth, How AI Find Audiences, Why Audiences Beat Ad Creative, What Drives Profitable Scale (#482)
Raphael Tomé
Founder of Tomé Distribution and brands Neutrino and Quickgrow
Tomé Distribution; Neutrino; Quickgrow
Episode: Why Your Meta Ads Are Failing (And How AI Fixes It) — Tiago Costa, Raphael Tomé | How AI Cuts Ad Costs, Why Scaling Ad Spend Fails, What Metrics Fix Brand Growth, How AI Find Audiences, Why Audiences Beat Ad Creative, What Drives Profitable Scale (#482)
Misha Druzhinin
Co-founder and CEO of Finzi
Finzi
Episode: Why Revenue Is Up But Profit Isn't Moving: The Unit Economics Blind Spot Most Shopify Brands Have — Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)
Felix Hoffmann
Co-founder and CEO of 7Learnings, former head of global pricing optimization at Zalando
7Learnings; Zalando
Episode: How To Increase Margins By Moving Beyond Rule-based Pricing — Felix Hoffmann | How to Scale Profitably Today, Why Rule-Based Pricing Often Fails, What Predictive Pricing Models Deliver, Why Transaction Costs Matter Most, Why Data Quality Matters (#480)
Salman Salat
CPA and founder of SAL Accounting
SAL Accounting
Episode: Canadian Ecommerce Sellers: The US Tax Mistakes That Are Costing You Thousands — Salman Salat | Why US LLCs Risk Penalties, How Canadians Save 1.5% Fees, What Tax Nexus Means Now, Why Double Taxation Hits Sellers, How to Scale US Sales (#479)
Kumar Senthil
CEO of Firmly
Firmly
Episode: How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)
Scott Brandley
Co-author of Cashflow
Episode: Free Live Webinar: Why Ecommerce Stores Leak 38% of Revenue — And How to Stop It

Host

Klaus Lauter
Host of Ecommerce Coffee Break Podcast; facilitator of practical conversations on ecommerce growth and profitability.

Reviews

4.9 out of 5 stars from 69 ratings
  • A must listen for Sales & marketing leaders

    Thanks for the varied and inspiring insights to help me continue my e-Kaizen quay of lifelong learning.

    Apple Podcasts
    5
    Scott-bike-fly
    United States3 months ago
  • Real insights that are actionable

    Claus is a great host who asks great questions without the fluff. I appreciate his ability to draw real insights from the guests.

    Apple Podcasts
    5
    rubesrrrr
    United States4 months ago
  • Great insights from real ecommerce experts

    The E-commerce Coffee Break Podcast is consistent, full of helpful information for e-commerce professionals, easy to listen to, and full of information you may not get from a traditional Google search.

    Clauses interview style is friendly, organized, to the point, and informative. He asks great questions, keeps the interview on track, and sticks to his schedule.

    Apple Podcasts
    5
    Cara Ostara
    United States10 months ago
  • Insightful, sharp, and easy to talk to

    Smart questions, smooth flow, and zero fluff. Claus knows how to guide a conversation that’s both valuable and enjoyable. Grateful for the chance to share insights on CRO and the deeper side of business with someone who truly gets ecom.

    Apple Podcasts
    5
    MatthewStafford
    United Statesa year ago
  • Commerce Coffee Break in general

    Success is never mono-causal. Success is complex and a constant task.

    The Commerce Coffee Break Podcast is one of the best sources for almost all questions that arise in this area. Claus Lauter and his guests provide a wide range of insights, hints and tips on what to look out for and how to become successful in e-commerce.

    Claus is a very experienced expert with an incredible network of other specialists in this field. Claus himself has worked in large corporations, founded his own company and... more

    Apple Podcasts
    5
    Thomas B (nicht D)
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and consistent, digestible episodes for busy professionals.
Claus asks focused, on-point questions that keep episodes clear and practical.
Listeners praise the host's ability to pull out useful tactics from complex topics.
Helpful and actionable insights from experts in ecommerce and marketing.
Audience appreciates practical tips that can be implemented quickly, with no fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)
Q: Walk us through the typical onboarding process for a new Printify user and how long it takes to get up and running.
Onboarding takes only minutes to set up a store; joining is free, and users connect their Printify account to platforms like Etsy, Shopify, or TikTok. The process uses AI-guided steps to decide goals, niches, design needs, and where to sell, followed by connecting the chosen storefronts and launching, with the first sale representing full onboarding.
How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)
Q: Give me an overview of how print-on-demand looks today and how AI is changing the business model.
Print-on-demand lets sellers offer any design on demand, removing upfront inventory risk. AI accelerates and streamlines the process by handling repetitive tasks, generating photorealistic mockups, and assisting with store setup and optimization, which helps brands test ideas quickly and scale with less capital.
How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)
Q: What's required from merchants to get started?
No homework is needed; merchants can sign up for free, experiment quickly, and see how easily they can enable selling across channels with zero heavy engineering.
How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)
Q: Who's your perfect customer?
The solution is targeted at retail merchants of all sizes, with a focus on those who want broad channel visibility and lower operating costs while expanding into multiple AI-driven platforms.
Why Most Shopify Stores Leak Revenue (And What To Fix First) — David Conforti | Why Rapid Growth Causes Revenue Leaks, What Agentic Commerce Actually Is, Why PR Replaces Traditional Ads, How AI Agents Choose Products, What Role Shopify Plays Now (#477)
Q: What makes it so difficult for a brand to focus on optimization parts in their business?
Resources are limited, so brands must balance on-site CRO with external factors like PR, SEO, and AI adoption; partners that offer full-funnel capabilities are valuable to coordinate these pieces and avoid missing opportunities across ecosystems.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, growth-focused show that dissects how top ecommerce brands drive revenue across marketing, pricing, CRO, and operations. Episodes frequently explore actionable tactics for increasing margins, reducing revenue leaks, and scaling across channels—from Shopify and Amazon to AI-enabled shopping and cross-border ecommerce. Notable strengths include guest expertise from founders, CROs, and tech leaders, a consistently practical approach, and a concise format that delivers real-world tips without fluff. The show often highlights frameworks for profitability, data-driven decision making, and how to align teams and tech for sustainable growth. For potential listeners, it's a reliable source of tactical strategies, case studies, and tool ... more

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These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
3. The Product Boss with Jacqueline Snyder
4. Social Proof Podcast
5. The Rob Prsa Podcast

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 519 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. David Hooker
2. Mark Rubin
3. Tiago Costa
4. Raphael Tomé
5. Misha Druzhinin
6. Felix Hoffmann
7. Salman Salat
8. Kumar Senthil

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