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Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter
E-Commerce
Ecommerce
Shopify
Customer Experience
Automation
E-Commerce Expansion
Data Analysis
Digital Marketing
European Market
Integration Platforms
Content Creation
Boardroom
Sales Strategy
Customer Service
Logistics
Customer Journey
Artificial Intelligence
Digital Transformation
Trademarks
Travel Lifestyle

"What do the best online stores know that you don’t?" - If you sell online, run a DTC brand, or plan to launch — this podcast reveals the strategies top ecommerce operators are using right now to grow sales.Discover what’s working in 2026 to sell across Amazon, Shopify, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. Hear how successful ecommerce... more

PublishesTwice weeklyEpisodes491Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Latest Episodes

In this episode, we explore how to fix loyalty programs that rely too much on discounts. 

Jed Strong, the Enterprise Sales Director at Adjoe, explains how brands can move past simple transactions. He shares how "rewarded engagement" allows customers... more

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.

Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before commi... more

In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out. 

Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dro... more

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. 

Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. 

She reveals how top brands scale promo... more

Key Facts

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Recent Guests

Paul Yu
Founder and CEO of Aprilo
Aprilo
Episode: How To Launch A Clothing Brand In 2026 With Zero Inventory — Paul Yu | How To Build A Clothing Brand Without Minimum Order Quantity, Why MOQs Kill Brands, How To Source Without Risk, Why Niche Selection Matters, Why Starting Small Wins (#456)
Ben Knegendorf
Co-founder of DropShip Breakthrough
DropShip Breakthrough
Episode: How To Start A Profitable Ecommerce Business In 2026 — Ben Knegendorf | How To Launch In 30 Days, How To Find High-Ticket Products, Why The Buyer Comes First, Why Google Shopping Works Best, Why Passionate Buyers Boost Repeat Revenue (#455)
Cara Marin
Expert in personalized promotions and discount strategies for Shopify brands.
Seguno
Episode: What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)
Simon Wijckmans
CEO of C-Site, company leading the fight against browser site threats and friendly fraud
C-Site
Episode: Friendly Fraud: The Silent Killer Putting Your Ecommerce Margins At Risk — Simon Wijckmans | How To Stop Friendly Fraud, Why It Kills Your Margins, How To Prevent Chargebacks, What A 0.5% Fraud Rate Really Means, Why Browser Security Matters (#451)
Karl O'Brien
Co-founder of Store Hero, a profit-focused analytics tool for ecommerce store owners
Store Hero
Episode: STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)
Donatas Smailys
Co-founder and CEO of Billo, a platform helping brands turn real creator videos into high-performing ads.
Billo
Episode: How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)
Dan Vaneker
Founder and CEO of Trust Profile, a platform enhancing trustworthiness of web shops
Trust Profile
Episode: You're Asking For Reviews WRONG! (The Easiest Way To Get 5 Stars) — Daan Vaneker | How To Get A Quick Review Boost, What Makes Reviews Real, Why Negative Reviews Help, How To Respond To Bad Reviews, What Is Trust Profile (#448)
Nathan Ho
Product manager of EasyGift, overseeing development and marketing in ecommerce.
EasyGift
Episode: Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)
Ravi Achanta
CEO and co-founder of RSA America, helping local retailers use AI to drive growth and customer loyalty.
RSA America
Episode: How Retailers Can Unlock Growth With AI — Ravi Achanta | How To Grow Your Sales With AI, How AI Turns Your Store Data Into Growth, Why You Should Trust Data, How AI Boosts Customer Loyalty, How AI Saves Hours in Ad Planning (#442)

Host

Claus Lauter
Host specializing in e-commerce and digital marketing, Claus brings a wealth of experience and a global perspective to discussions about online business strategies.

Reviews

4.9 out of 5 stars from 68 ratings
  • Great insights from real ecommerce experts

    The E-commerce Coffee Break Podcast is consistent, full of helpful information for e-commerce professionals, easy to listen to, and full of information you may not get from a traditional Google search.

    Clauses interview style is friendly, organized, to the point, and informative. He asks great questions, keeps the interview on track, and sticks to his schedule.

    Apple Podcasts
    5
    Cara Ostara
    United States5 months ago
  • Insightful, sharp, and easy to talk to

    Smart questions, smooth flow, and zero fluff. Claus knows how to guide a conversation that’s both valuable and enjoyable. Grateful for the chance to share insights on CRO and the deeper side of business with someone who truly gets ecom.

    Apple Podcasts
    5
    MatthewStafford
    United States7 months ago
  • Commerce Coffee Break in general

    Success is never mono-causal. Success is complex and a constant task.

    The Commerce Coffee Break Podcast is one of the best sources for almost all questions that arise in this area. Claus Lauter and his guests provide a wide range of insights, hints and tips on what to look out for and how to become successful in e-commerce.

    Claus is a very experienced expert with an incredible network of other specialists in this field. Claus himself has worked in large corporations, founded his own company and... more

    Apple Podcasts
    5
    Thomas B (nicht D)
    Germanya year ago
  • Practical and actionable information

    I think this is an amazing podcast! It’s insightful and it’s packed with actionable tips. Things you can put into practice within the ecommerce space.

    Apple Podcasts
    5
    M-M_Tru
    South Africaa year ago
  • A must-listen for every ecommerce professional

    The E-Commerce Coffee Break is the perfect podcast for anyone looking to succeed in the e-commerce space. The topics are always timely and practical. I especially appreciate how complex subjects are explained in a simple way and the many useful tips that can be implemented immediately. An absolute must-listen for anyone wanting to take their online store to the next level!

    Apple Podcasts
    5
    Streamvoyager
    Germanya year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized as a valuable resource for staying updated with e-commerce trends and strategies from leading experts.
Listeners appreciate the concise format and actionable insights provided by guests, making the content easy to digest and implement.
Many comments highlight the host's effective questioning style that encourages meaningful discussion, enhancing the value of each episode.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Launch A Clothing Brand In 2026 With Zero Inventory — Paul Yu | How To Build A Clothing Brand Without Minimum Order Quantity, Why MOQs Kill Brands, How To Source Without Risk, Why Niche Selection Matters, Why Starting Small Wins (#456)
Q: Paul, why do minimum order quantities stop most clothing brands before they start?
MOQs require founders to buy inventory upfront with no guarantee they can sell it, leading to cash flow issues.
What Really Makes Shoppers Buy (Discount Code Study) — Cara Marin | The Discount That Drives The Most Sales, How To Scale Shopify Promotions, Why Unique Codes Stop Leaks, How Big Brands Scale Discounts, Why Win Back Offers Work Best (#454)
Q: What are the common discounts you see out there from your study?
Common discounts include seasonal promotions, welcome discounts, win back discounts, and affiliate discounts.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content primarily revolves around practical strategies and insights for online sellers, focusing on essential topics like digital marketing, sales, and the most effective tools for e-commerce growth. Episodes feature discussions on latest trends in platforms like Amazon and Shopify, email marketing, user-generated content, and leveraging AI technologies to boost profits and customer loyalty. With contributions from industry experts, the content aims to provide actionable advice tailored to e-commerce entrepreneurs looking to scale their businesses efficiently. The format is succinct and designed for busy professionals seeking valuable takeaways for immediate implementation.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Marketing Against The Grain
2. How I Built This with Guy Raz
3. The My Wife Quit Her Job Podcast With Steve Chou
4. The Dropship Podcast
5. The Advanced Selling Podcast

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 491 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Paul Yu
2. Ben Knegendorf
3. Cara Marin
4. Simon Wijckmans
5. Karl O'Brien
6. Donatas Smailys
7. Dan Vaneker
8. Nathan Ho

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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