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Earned First

Arun Sudhaman
Public Relations
Asia-Pacific
India
Zeno Group
Public Affairs
Communications
Client Impact
Cannes Lions Festival
Cultural Intelligence
Trust
Diversity
Avian WE
Economic Growth
Crisis Communication
Tourism
Ras Al Khaimah
Sustainability
UAE
Influence
Africa

Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.

PublishesTwice monthlyEpisodes21Founded9 months ago
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Latest Episodes

In this episode of the Earned First podcast, Gil Bashe, chair of health and purpose at Finn Partners, argues that healthcare’s most urgent crisis is no longer innovation or access, but institutional credibility. Speaking during a visit to India, Bash... more

In this episode of the Earned First podcast, Kelly Bennett, founder and managing director of New Zealand's One Plus One, explains how he has built and grown an independent PR firm through a prolonged economic downturn. He details the operating choice... more

YouTube

In this episode of the Earned First podcast, Arun Sudhaman is joined by Iman Issa, co-founder and managing partner of North 75, to unpack the key ideas and tensions that shaped the inaugural PRAXIS MENA summit in Abu Dhabi. The conversation moves bey... more

YouTube

Ashbury founder Adam Harper joins the Earned First podcast to reflect on why the Middle East has become one of the world’s most strategically important regions, how Asian and Western capital now meet there, and what communicators must do to navigate ... more

YouTube

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Recent Guests

Alka Winter
Vice President for Destination Marketing and Communications at the Ras Al Khaimah Tourism Development Authority
Ras Al Khaimah Tourism Development Authority
Episode: Alka Winter on agencies, media disruption and nation branding
Adrian Warr
CEO of Burson South Asia-Pacific
Burson
Episode: Adrian Warr on AI, activism and Asia’s communications future

Host

Arun Sudhaman
Host and respected industry journalist with a focus on public relations and communications across the Asia-Pacific, Middle East, and Africa regions.

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Talking Points

Recent interactions between the hosts and their guests.

Adrian Warr on AI, activism and Asia’s communications future
Q: What are the skills you're looking for from the next generation of PR professionals?
The skills include writing persuasively, building relationships, project management, and turning research into insights, along with adaptability, agility, and intellectual curiosity.
Adrian Warr on AI, activism and Asia’s communications future
Q: Does that worry you at all that we have this potential exodus of talent from the industry?
It is sad to see friends and colleagues leaving agencies, and it's primarily due to economic, political, and social turmoil affecting client spending.
Nitin Mantri on India's PR emergence & more
Q: Are you confident about the next generation of leaders in the industry?
Yes, there is a generational shift occurring with younger leaders entering the field, bringing new perspectives and a better understanding of technology.
Nitin Mantri on India's PR emergence & more
Q: What are some of the challenges facing the public relations sector in India?
The public relations sector is often undervalued, with lower retainers compared to global standards, and clients need to better advocate for integrated campaigns.
Nitin Mantri on India's PR emergence & more
Q: How do you view PR growth in India versus other markets in Asia?
PR growth in India is faster compared to other Asia-Pacific markets, reflecting a strong economic performance and varied demographics.

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Frequently Asked Questions About Earned First

What is Earned First about and what kind of topics does it cover?

This podcast focuses on the evolving landscape of public relations and communications, particularly within the Asia-Pacific, Middle East, and Africa regions. It highlights various industry trends including the impact of technology, the importance of trust, and the significance of cultural intelligence. Noteworthy discussions feature insights from top industry leaders, addressing themes such as the integration of AI into PR practices, sustainability, brand activism, and the necessity for agencies to remain agile in a fast-paced environment. This unique perspective on global public relations strategies is beneficial for professionals looking to understand challenges and opportunities in these diverse markets.

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Which podcasts are similar to Earned First?

These podcasts share a similar audience with Earned First:

1. Pivot
2. On with Kara Swisher
3. The Rest Is Politics

How many episodes of Earned First are there?

Earned First launched 9 months ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Earned First?

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What guests have appeared on Earned First?

Recent guests on Earned First include:

1. Alka Winter
2. Adrian Warr

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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