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Earned First

Arun Sudhaman
Public Relations
Asia-Pacific
India
Zeno Group
Public Affairs
Communications
Cannes Lions Festival
Cultural Intelligence
Client Impact
Trust
Avian WE
Economic Growth
Diversity
Crisis Communication
Tourism
Ras Al Khaimah
Sustainability
UAE
Africa
Middle East

Earned First is a groundbreaking media and events platform dedicated to elevating public relations and communications professionals across Asia-Pacific, the Middle East, and Africa. Hosted by respected industry journalist Arun Sudhaman, the Earned First podcast delivers crucial insights and intelligence for the global public relations industry.

PublishesTwice monthlyEpisodes16Founded6 months ago
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Latest Episodes

Arun Sudhaman sits down in Dubai with The Romans’ MENA lead, Joe Lipscombe, to explore why the Middle East risks becoming a “margin outpost” – and how it can instead become a true centre of creative gravity. They discuss the indie invasion of the Gul... more

Arun Sudhaman speaks with Aman Gupta, managing partner of SPAG Finn Partners, about the evolution of influencer marketing in regulated sectors — and why credibility, compliance and subject expertise now matter more than reach. Presented in partnershi... more

YouTube

Recorded days after PRAXIS Asia-Pacific in Singapore, this special Earned First episode —created in partnership with Finn Partners — explores what mattered and what’s next. Arun Sudhaman is joined by Finn Partners' leaders James Brasher and Joyce Lio... more

YouTube

The Hoffman Agency’s Isabelle Demaude joins Arun Sudhaman to explore why credibility has emerged as a crucial factor in the AI era. Drawing on her PRAXIS Asia-Pacific panel, Demaude discusses how generative AI challenges authorship and trust, why ear... more

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Recent Guests

Alka Winter
Vice President for Destination Marketing and Communications at the Ras Al Khaimah Tourism Development Authority
Ras Al Khaimah Tourism Development Authority
Episode: Alka Winter on agencies, media disruption and nation branding
Adrian Warr
CEO of Burson South Asia-Pacific
Burson
Episode: Adrian Warr on AI, activism and Asia’s communications future

Host

Arun Sudhaman
Host of the show and respected industry journalist, Arun Sudhaman has a wealth of experience in public relations and communications, focusing on the Asia-Pacific, Middle East, and Africa regions.

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Talking Points

Recent interactions between the hosts and their guests.

Adrian Warr on AI, activism and Asia’s communications future
Q: What are the skills you're looking for from the next generation of PR professionals?
The skills include writing persuasively, building relationships, project management, and turning research into insights, along with adaptability, agility, and intellectual curiosity.
Adrian Warr on AI, activism and Asia’s communications future
Q: Does that worry you at all that we have this potential exodus of talent from the industry?
It is sad to see friends and colleagues leaving agencies, and it's primarily due to economic, political, and social turmoil affecting client spending.
Nitin Mantri on India's PR emergence & more
Q: Are you confident about the next generation of leaders in the industry?
Yes, there is a generational shift occurring with younger leaders entering the field, bringing new perspectives and a better understanding of technology.
Nitin Mantri on India's PR emergence & more
Q: What are some of the challenges facing the public relations sector in India?
The public relations sector is often undervalued, with lower retainers compared to global standards, and clients need to better advocate for integrated campaigns.
Nitin Mantri on India's PR emergence & more
Q: How do you view PR growth in India versus other markets in Asia?
PR growth in India is faster compared to other Asia-Pacific markets, reflecting a strong economic performance and varied demographics.

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Frequently Asked Questions About Earned First

What is Earned First about and what kind of topics does it cover?

Aimed at public relations and communications professionals, content examines the changing landscape of the industry, particularly within the Asia-Pacific, Middle East, and Africa regions. The discussions often revolve around the latest trends, challenges, and innovations in public relations, with a strong focus on integrating new technologies such as AI into communications strategies. Notable guests share their experiences and insights on topics ranging from agency growth, destination marketing, and trust in branding to the importance of agility in responding to client needs and market changes. This series stands out for its commitment to discussing the unique perspectives and challenges faced by PR professionals in emerging markets, making... more

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Which podcasts are similar to Earned First?

These podcasts share a similar audience with Earned First:

1. Pivot
2. On with Kara Swisher
3. The Rest Is Politics

How many episodes of Earned First are there?

Earned First launched 6 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Earned First?

Recent guests on Earned First include:

1. Alka Winter
2. Adrian Warr

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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